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ENACTUS
CORNERSTONE UNIVERSITY
BUILD A LIFE THAT MATTERS
ENACTUS 2016
2015-2016
ANNUAL REPORT
Utilizing the talents and passions of Cornerstone’s student leaders to meet
the needs of today in a manner that is sustainable for tomorrow.
12PROJECTS
- International Artisans Market
- Social Media 101
- MicroGive
- Night of Nets
- Middle School Entrepreneurship
- Alpha Women’s Center
- Sustainability Project
- New Creation Cupcakes
- Career Training
- Outreach Project
- Composting Project
- LINC: Social Media Training
1,000+SERVICE
HOURS
10,000
DIRECT IMPACTS
39,000
INDIRECT IMPACTS
50%SOCIAL MEDIA
GROWTH
CONTRIBUTIONS:
$23,853
Fundraising Efforts: 55.6%
Existing Funds: 24.3%
CU Funding: 13.8%
Grant Funding: 6.3%
EXPENSES:
$8,946
Project Expenses: 54.6%
Competition Expenses: 19%
Enactus Room Remodel: 16.8%
Administrative Expenses: 9.6%
2SAM
WALTON
FELLOWS
WHEN WE STRIVE TO BECOME BETTER, EVERYTHING AROUND US BECOMES BETTER TOO
CORNERSTONE UNIVERSITY ENACTUS
$7,119
DISTRIBUTIONS TO
NON-PROFIT ORGANIZATIONS
60ACTIVE MEMBERS
14
MIDDLE SCHOOL
ENTREPRENEURSHIP
•	 Partnered with
NorthPointe Christian
Middle School
•	 Mentored middle school
students who created
small businesses
•	 $6440 total revenue
•	 $3120 donated to charity
ALPHA WOMEN’S
CENTER
•	 Funded by the Walmart
Women’s Economic
Empowerment Project
•	 10 women in job
preparedness training and
mentorship
SUSTAINABILITY
PROJECT
•	 250 exam survival
kits sold to parents
Cornerstone students
•	 $3790 raised to support
Cornerstone Enactus
projects
NEW CREATION
CUPCAKES
•	 Created marketing
materials to support a
local human trafficking
ministry
•	 500 fylers distrubuted at
Artprize 2015
•	 19 participants for a
Women’s Self-Defense
class
•	 $95 raised
ADDITIONAL PROJECTS:
BOARD
MEMBERS
ENACTUSCORNERSTONE UNIVERSITY
INTERNATIONAL ARTISAN MARKET
Our team joined with local and international artisans with
the goal of selling their products to make a profitable
market. We hosted the market on Cornerstone’s campus,
where over 20 different artisans set up their booths.
During the event, the artisans were empowered to use
their gifts to build better lives and sustainable businesses.
NEED
•	 International artisans lack a market for their product
•	 Better livelihood for the artisans
•	 Global awareness of international non-profits
INPUT
•	 275+ member hours
•	 35 volunteers
•	 Partnering with 23 international booths
OUTPUT
•	 429 customers
•	 Created a market for international artisans
•	 Raised awareness of non-profit issues and needs of
international artisans
OUTCOMES
•	 $6,820 total sales
•	 160,000 people reached through WCSG radio
•	 949 people engaged on Facebook
IMPACTS
•	 23 international artisans directly impacted
•	 500+ students, staff, and locals with increased
knowledge of global issues
MICROGIVE
Our team joined with Partners Worldwide and one of their
local community institutions, INSHEV, The Hope and Life
Holistic Health Institute in the Ivory Coast this year to
help support small business development. Our main goal
was to combat poverty around the world by raising money
for microloans and providing business-related support for
INSHEV’s members.
NEED
•	 Entrepreneurs in third world countries lack funds for
small business development
INPUT
•	 87+ member hours
•	 6+ volunteers
•	 Partnership with Partners Worldwide / INSHEV, The
Hope and Life Holistic Health Institute
OUTPUT
•	 25 INSHEV members in pre-loan business training
•	 $776 raised for future microloans
LONG-TERM OUTCOMES
•	 Stella, 2015 Microloan recipient, expanded thrift store
to include vegetable stock and charcoal, and paid back
over 40% of her initial loan
IMPACTS
•	 1 global small businesses directly impacted
•	 1 local community institution (INSHEV) directly
impacted through partnership
SOCIAL MEDIA 101
Enactus Team members hosted a three day seminar that
trained local non-profits and small businesses how to
use social media effectively. The sessions consisted of
instructional time and break-out sessions to explain specific
social media tools, such as Instagram, Facebook, Pinterest,
and Twitter. Each organization was given one-on-one
assistance on how to start or improve social media for their
business or non-profit.
NEED
•	 Effective use of social media in non-profits and small
businesses
INPUT
•	 40+ member hours
•	 6 volunteers
OUTPUT
•	 8 small businesses and non-profit organizations
•	 2 social media professionals
OUTCOMES
•	 65% follower increase on Facebook and Instagram
•	 40% Like increase on Facebook and
Instagram
•	 3000 new customers reached through Facebook
IMPACTS
•	 12 non-profits and small businesses directly impacted
•	 14 employees indirectly impacted
NIGHT OF NETS
Night of Nets is a campaign with the goal of stopping the
spread of malaria in sub-saharan Africa. Our team used
social media to spread awareness of Night of Nets outside
of the West Michigan area and attract more schools to
host Night of Nets Events.
NEED
•	 1,500 African lives being taken by malaria each night
•	 Expand awareness outside of West Michigan
INPUT
•	 100+ member hours
•	 7+ volunteers
•	 Consistent posts on Night of Nets Facebook,
Instagram, and Twitter
•	 Created Night of Nets event set-up packages
OUTPUT
•	 66 new schools involved with Night of Nets
•	 Attended United Nations Conference in Washington
D.C.
OUTCOMES
•	 20% increase in social media reach
•	 4,315 people reached through social media
•	 $50,000 raised through Night of Nets events
•	 9,000 bed nets sent to Africa
IMPACTS
•	 320 followers directly through social media
•	 18,000 people protected from malaria

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CU Enactus Annual Report 2016 Front and Back

  • 1. ENACTUS CORNERSTONE UNIVERSITY BUILD A LIFE THAT MATTERS ENACTUS 2016 2015-2016 ANNUAL REPORT Utilizing the talents and passions of Cornerstone’s student leaders to meet the needs of today in a manner that is sustainable for tomorrow. 12PROJECTS - International Artisans Market - Social Media 101 - MicroGive - Night of Nets - Middle School Entrepreneurship - Alpha Women’s Center - Sustainability Project - New Creation Cupcakes - Career Training - Outreach Project - Composting Project - LINC: Social Media Training 1,000+SERVICE HOURS 10,000 DIRECT IMPACTS 39,000 INDIRECT IMPACTS 50%SOCIAL MEDIA GROWTH CONTRIBUTIONS: $23,853 Fundraising Efforts: 55.6% Existing Funds: 24.3% CU Funding: 13.8% Grant Funding: 6.3% EXPENSES: $8,946 Project Expenses: 54.6% Competition Expenses: 19% Enactus Room Remodel: 16.8% Administrative Expenses: 9.6% 2SAM WALTON FELLOWS WHEN WE STRIVE TO BECOME BETTER, EVERYTHING AROUND US BECOMES BETTER TOO CORNERSTONE UNIVERSITY ENACTUS $7,119 DISTRIBUTIONS TO NON-PROFIT ORGANIZATIONS 60ACTIVE MEMBERS 14 MIDDLE SCHOOL ENTREPRENEURSHIP • Partnered with NorthPointe Christian Middle School • Mentored middle school students who created small businesses • $6440 total revenue • $3120 donated to charity ALPHA WOMEN’S CENTER • Funded by the Walmart Women’s Economic Empowerment Project • 10 women in job preparedness training and mentorship SUSTAINABILITY PROJECT • 250 exam survival kits sold to parents Cornerstone students • $3790 raised to support Cornerstone Enactus projects NEW CREATION CUPCAKES • Created marketing materials to support a local human trafficking ministry • 500 fylers distrubuted at Artprize 2015 • 19 participants for a Women’s Self-Defense class • $95 raised ADDITIONAL PROJECTS: BOARD MEMBERS
  • 2. ENACTUSCORNERSTONE UNIVERSITY INTERNATIONAL ARTISAN MARKET Our team joined with local and international artisans with the goal of selling their products to make a profitable market. We hosted the market on Cornerstone’s campus, where over 20 different artisans set up their booths. During the event, the artisans were empowered to use their gifts to build better lives and sustainable businesses. NEED • International artisans lack a market for their product • Better livelihood for the artisans • Global awareness of international non-profits INPUT • 275+ member hours • 35 volunteers • Partnering with 23 international booths OUTPUT • 429 customers • Created a market for international artisans • Raised awareness of non-profit issues and needs of international artisans OUTCOMES • $6,820 total sales • 160,000 people reached through WCSG radio • 949 people engaged on Facebook IMPACTS • 23 international artisans directly impacted • 500+ students, staff, and locals with increased knowledge of global issues MICROGIVE Our team joined with Partners Worldwide and one of their local community institutions, INSHEV, The Hope and Life Holistic Health Institute in the Ivory Coast this year to help support small business development. Our main goal was to combat poverty around the world by raising money for microloans and providing business-related support for INSHEV’s members. NEED • Entrepreneurs in third world countries lack funds for small business development INPUT • 87+ member hours • 6+ volunteers • Partnership with Partners Worldwide / INSHEV, The Hope and Life Holistic Health Institute OUTPUT • 25 INSHEV members in pre-loan business training • $776 raised for future microloans LONG-TERM OUTCOMES • Stella, 2015 Microloan recipient, expanded thrift store to include vegetable stock and charcoal, and paid back over 40% of her initial loan IMPACTS • 1 global small businesses directly impacted • 1 local community institution (INSHEV) directly impacted through partnership SOCIAL MEDIA 101 Enactus Team members hosted a three day seminar that trained local non-profits and small businesses how to use social media effectively. The sessions consisted of instructional time and break-out sessions to explain specific social media tools, such as Instagram, Facebook, Pinterest, and Twitter. Each organization was given one-on-one assistance on how to start or improve social media for their business or non-profit. NEED • Effective use of social media in non-profits and small businesses INPUT • 40+ member hours • 6 volunteers OUTPUT • 8 small businesses and non-profit organizations • 2 social media professionals OUTCOMES • 65% follower increase on Facebook and Instagram • 40% Like increase on Facebook and Instagram • 3000 new customers reached through Facebook IMPACTS • 12 non-profits and small businesses directly impacted • 14 employees indirectly impacted NIGHT OF NETS Night of Nets is a campaign with the goal of stopping the spread of malaria in sub-saharan Africa. Our team used social media to spread awareness of Night of Nets outside of the West Michigan area and attract more schools to host Night of Nets Events. NEED • 1,500 African lives being taken by malaria each night • Expand awareness outside of West Michigan INPUT • 100+ member hours • 7+ volunteers • Consistent posts on Night of Nets Facebook, Instagram, and Twitter • Created Night of Nets event set-up packages OUTPUT • 66 new schools involved with Night of Nets • Attended United Nations Conference in Washington D.C. OUTCOMES • 20% increase in social media reach • 4,315 people reached through social media • $50,000 raised through Night of Nets events • 9,000 bed nets sent to Africa IMPACTS • 320 followers directly through social media • 18,000 people protected from malaria