1. Presented by:
A. Kamali
M. Bakhtiari
M. Golshani
M. Valaei
H. Mohammadabadi

2. History
Mission and Vision
Industry and Competitive Analysis
Opportunities and Threats Key Success Factors
Internal Analysis
Strengths and Weaknesses Capabilities
Strategic Issues
Suggestions

3. 1971
Patt Lodds
1981
Jim Harman
1991
Addison
Rathle
Sibley
2001
Sibley Leaves

4. Core Purpose
Core Values
The Azalea Seafood Gumbo Shoppe is a value-added,
quality-driven producer committed to bring the best
seafood taste to its customers

5. BHAG
Vivid Description
Growing our revenues to at least $10m within 5 years
and becoming the most recognized brand of prepared
Gumbo in all the southern states, to become an
acquisition candidate by a large food company or food
distributor.

8. Opportunities Threats
 Cheaper raw material from California
 Growing number of meals eaten
outside
 Interest in healthy food
 Distribution channels willingness to
work with well-known brands
 Bargaining power of distribution
channels

9. Taste
Price
Availability (Distribution channel)
Brand

10. Strengths Weaknesses
 Strong brand
 High quality and unique taste
 Ability to deliver low-cost product
 Great links to distribution channels
 Lack of production capacity to satisfy
the demand of large food-service
chains like Applebee’s

11. Strong Brand
Location
Gumbo Recipe
Production Process

12. External
Factors
Key Success Factors
Internal
Factors
Taste Price Availability
Recognized
Brand
Capabilities and Resources
Brand
* *
Location
*
Gumbo
Recipe
* *
Process
*

14. Thank
You!