Panara internal analysis moorman v4

Panera Bread Company ,[object Object],[object Object],[object Object],[object Object],[object Object]

Contents ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Key Question for Panera Bread ,[object Object]

Panera Bread Company Overview Origin 1981 Au Bon Pain Company founded by Louis Kane and Ron Shaich. Growth on US East Coast & Internationally 1980’s and 90’s – stores opened in malls, airports, shopping centers. Acquisition of Saint Louis Bread Co. 1993 – mgt team studied fast food restaurants which led to overhaul of Saint Louis Bread Companies Sold Au Bon Pain bakery-café division 1999 – sold for $73m to ABP Corp. Renamed to Panera Bread Company

Panera Bread Company Overview ,[object Object],[object Object],2003 - TNS Intersearch Study ,[object Object],2004 - J.D. Power & Associates Restaurant Satisfaction Study of 55,000 Customers ,[object Object],[object Object],2005 – Sandleman & Associates National Customer Satisfaction Survey of 62,000 customers ,[object Object],[object Object]

Industry Overview (Supply) Porter’s five forces: Rivalry among existing competitors Threat of substitute products HIGH Bargaining power of buyers HIGH Threat of new entrants LOW Bargaining power of suppliers LOW

Porter’s Five Forces Factor Analysis Impact Threat of substitute products ,[object Object],[object Object],HIGH Bargaining power of suppliers ,[object Object],LOW Bargaining power of buyers ,[object Object],[object Object],HIGH Competitive rivalry ,[object Object],[object Object],INTENSE Threat of new entrants ,[object Object],LOW

Industry Overview (Supply) Factor Ranking (1-5) ,[object Object],[object Object],[object Object],[object Object],5 ,[object Object],[object Object],[object Object],1 ,[object Object],[object Object],4

Industry Overview (Supply) Factor Ranking (1-5) ,[object Object],[object Object],[object Object],5 ,[object Object],[object Object],[object Object],1

Internal Analysis – Core Competencies Red – Easy for competitors to develop Yellow – Possible for competitors to develop Green – Very difficult for competitors to develop Core Competency Description Diverse Menu ,[object Object],[object Object],[object Object],Strong Brand/Customer Loyalty ,[object Object],[object Object],Strong Relationship with Existing Franchise Partners ,[object Object],[object Object],[object Object],Identifying Where to Locate New Stores ,[object Object],[object Object]

Internal Analysis – Growth Initiative ,[object Object],[object Object],[object Object],[object Object],[object Object],Year Number of new locations Total Locations Percent Increase 1993 0 20 N/A 1999 160 180 2006 155 1027 2010 973 2000

Internal Analysis - Franchises ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SWOT Analysis for Panera Bread ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Recommendations ,[object Object],[object Object]

Panara internal analysis moorman v4

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