Ayya nadar janaki ammal college
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Marketing involves exploring, creating, and delivering value to satisfy customer needs and generate a profit. It is a managerial function that satisfies human desires through economic and interactive exchange between buyers and sellers. Marketing aims to understand customers and create demand through both artistic and scientific strategies in a dynamic process that establishes product utility.
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Intoduction to marketing and promotion
This document defines marketing in several ways according to different experts. Marketing is defined as identifying and satisfying customer needs profitably. It involves creating, offering, and exchanging products of value to satisfy human wants and needs. Successful marketing requires understanding customers, positioning products to meet customer needs, communicating with customers, and delivering competitive products. It is a process that involves analyzing the current situation, setting objectives, developing strategies and tactics, implementing plans, and controlling results.
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Marketing involves planning and executing the conception, pricing, promotion, and distribution of goods and services to create exchanges that satisfy objectives. It is defined as identifying and satisfying customer needs profitably by managing the exchange process. Marketing promotes product awareness, boosts sales, and builds company reputation through both online and offline channels as well as word-of-mouth.
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This document provides an overview of key marketing concepts. It defines marketing as the process of planning, pricing, promoting, distributing, and selling ideas, goods, or services to create exchanges that satisfy customers. The marketing concept focuses on determining and fulfilling customer needs and wants to drive demand. There are seven functions of marketing: distribution, financing, marketing information management, product/service management, pricing, promotion, and selling. Marketing adds value for customers and businesses through utility, form, place, time, possession, and information. The document also defines key terms like market, market share, market segments, and target market. It introduces the marketing mix of product, place, price, and promotion.
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Marketing management is a social and managerial process through which individuals or firms obtain products to satisfy needs and wants by creating offerings and engaging in exchanges. The core concepts of marketing include understanding needs, wants, and demand; developing appropriate, attractive, affordable, and available products; determining value, cost, and customer satisfaction; facilitating exchanges through transactions; building relationships and networks; defining relevant markets; and identifying prospects as potential customers. Marketers aim to manage demand for a product in a way that helps the organization achieve its objectives.
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The document discusses the key concepts and steps of the marketing process. It begins by defining marketing as how companies create value for customers and build relationships to capture value in return. The 5 main steps of the marketing process are: 1) Understanding customer needs and wants, 2) Designing a customer-driven marketing strategy, 3) Constructing an integrated marketing plan, 4) Building profitable relationships, and 5) Capturing value from customers. Each step is then further explained, with a focus on understanding customer needs, developing a marketing strategy and mix, building relationships, and evaluating results to improve future efforts.
The core concept of marketing
The core concept of marketing can be summarized in 3 sentences:
Marketing involves individuals and groups obtaining products and services to fulfill needs and wants through exchange and creation of value. The exchange process consists of transactions between buyers and sellers. The goal of marketing is to work with target markets to facilitate potential exchanges that satisfy human needs and wants in an efficient way.
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This document discusses key concepts in marketing including the marketing concept, differentiating between customers and consumers, defining markets and target marketing. It explains that the marketing concept focuses on satisfying consumer needs and wants through the right products, in the right place and time. Target marketing is focusing all efforts on a specific group. The marketing mix, or 4Ps, are product, place, price and promotion - the basic strategies for bringing a product to market. An activity asks students to analyze a favorite product using these marketing elements.
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The marketing concept focuses on customer needs and delivering superior customer satisfaction compared to competitors in order to achieve organizational goals and profitability. It prioritizes understanding customers and offering products and services that fulfill their needs and wants, rather than finding customers for pre-existing products. In contrast to other concepts that focus on profit through sales volume, the marketing concept ensures profit through satisfying customers. The presentation discusses the key aspects of the marketing concept, including starting with the market rather than the factory, focusing on customer needs, and achieving ends through customer satisfaction rather than just sales.
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Intoduction to marketing and promotion
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Marketing involves planning and executing the conception, pricing, promotion, and distribution of goods and services to create exchanges that satisfy objectives. It is defined as identifying and satisfying customer needs profitably by managing the exchange process. Marketing promotes product awareness, boosts sales, and builds company reputation through both online and offline channels as well as word-of-mouth.
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This document provides an overview of key marketing concepts. It defines marketing as the process of planning, pricing, promoting, distributing, and selling ideas, goods, or services to create exchanges that satisfy customers. The marketing concept focuses on determining and fulfilling customer needs and wants to drive demand. There are seven functions of marketing: distribution, financing, marketing information management, product/service management, pricing, promotion, and selling. Marketing adds value for customers and businesses through utility, form, place, time, possession, and information. The document also defines key terms like market, market share, market segments, and target market. It introduces the marketing mix of product, place, price, and promotion.
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Marketing management is a social and managerial process through which individuals or firms obtain products to satisfy needs and wants by creating offerings and engaging in exchanges. The core concepts of marketing include understanding needs, wants, and demand; developing appropriate, attractive, affordable, and available products; determining value, cost, and customer satisfaction; facilitating exchanges through transactions; building relationships and networks; defining relevant markets; and identifying prospects as potential customers. Marketers aim to manage demand for a product in a way that helps the organization achieve its objectives.
Concepts of Marketing Process
The document discusses the key concepts and steps of the marketing process. It begins by defining marketing as how companies create value for customers and build relationships to capture value in return. The 5 main steps of the marketing process are: 1) Understanding customer needs and wants, 2) Designing a customer-driven marketing strategy, 3) Constructing an integrated marketing plan, 4) Building profitable relationships, and 5) Capturing value from customers. Each step is then further explained, with a focus on understanding customer needs, developing a marketing strategy and mix, building relationships, and evaluating results to improve future efforts.
The core concept of marketing
The core concept of marketing can be summarized in 3 sentences:
Marketing involves individuals and groups obtaining products and services to fulfill needs and wants through exchange and creation of value. The exchange process consists of transactions between buyers and sellers. The goal of marketing is to work with target markets to facilitate potential exchanges that satisfy human needs and wants in an efficient way.
Intro the marketing concept slides
This document discusses key concepts in marketing including the marketing concept, differentiating between customers and consumers, defining markets and target marketing. It explains that the marketing concept focuses on satisfying consumer needs and wants through the right products, in the right place and time. Target marketing is focusing all efforts on a specific group. The marketing mix, or 4Ps, are product, place, price and promotion - the basic strategies for bringing a product to market. An activity asks students to analyze a favorite product using these marketing elements.
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2. The marketing mix refers to the combination of product, price, place, and promotion used by companies to market their goods and services to target audiences.
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The document defines marketing as the process of creating, communicating, delivering, and exchanging offerings that provide value for customers, partners, and society. It notes that marketing is not just advertising or selling. It then discusses how marketing creates value for consumers by focusing on solutions rather than products and maximizing the benefit-cost for consumers. Finally, it explains that everyone in a business, including accountants, finance managers, operations, IT, and R&D, plays a role in marketing by helping to create and deliver value to customers.
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This document provides an introduction to marketing. It defines key marketing concepts like the marketing mix of product, price, place and promotion. It discusses that marketing is a process that is managerial, social, and addresses customer value, satisfaction and quality. It also outlines different marketing philosophies and orientations from production to selling to the modern marketing concept. The document concludes with an outline of topics to be covered like marketing research and strategy.
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This document provides an introduction and overview of key marketing concepts. It defines marketing according to various experts and outlines the scope of marketing to include both goods and services. The key marketing concepts of production, product, selling, and marketing orientations are explained. The 4Ps of marketing mix - product, price, place, and promotion - are introduced. The document also discusses direct marketing, online marketing, and marketing in rural areas. It provides high-level definitions and explanations of core marketing topics.
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Marketing focuses on determining future customer needs, developing products and services to meet those needs, and promoting products through broader campaigns aimed at building long-term relationships. In contrast, selling focuses on persuading customers to purchase existing products on an individual basis to meet immediate needs in the short-term without consideration of brand identity or continuity. While marketing is a wider concept, selling is the ultimate goal of marketing efforts.
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Marketing and sales have different goals and perspectives. Marketing focuses on long-term brand health, generating leads, and customer satisfaction to increase brand equity, while sales prioritizes short-term revenues, targets, and closing leads. Both sides need to understand each other better and work together towards the shared goal of satisfying customers.
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This presentation will give you the basics of marketing and that will enhance your skills in marketing with STP and Basics of Marketing Research and 4Ps .
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Marketing involves understanding consumer wants, developing products to meet those wants, and determining how to price, promote, and distribute products. The focus is on consumers. Selling involves managing salesforce activities like recruitment, training, and compensation to convert products into cash. The focus is on products. The key difference is that marketing is consumer-oriented and focuses on satisfying consumer needs, while selling is product-oriented and focuses on profit through increasing sales volumes.
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Marketing involves developing, promoting, and distributing products to satisfy customer needs. It has 7 functions including selling, promotion, pricing, financing, distribution, marketing information management, and product/service management. Marketing provides economic benefits like bridging gaps between producers/sellers and customers, making products more useful, and increasing competition to lower prices. The marketing concept focuses on satisfying customer needs to earn profits. Marketing identifies customers who buy products and consumers who use products. The marketing mix includes the 4 P's of promotion, place, price, and product. There are two types of marketing: mass marketing for universal appeal products and market segmentation for customizing to specific groups.
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1. Marketing involves all activities related to creating, pricing, promoting, and distributing products and services to satisfy consumer wants.
2. Marketing has evolved through production-oriented, sales-oriented, and product-oriented stages to today's marketing-oriented or consumer-oriented approach where customer satisfaction is the primary goal.
3. Marketing aims to balance profitability, customer satisfaction, and public interest through understanding consumer needs and delivering desired value.
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留信网认证的作用:
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→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
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Ayya nadar janaki ammal college
- 1. TOPIC: SCOPE / FUNCTIONS OF MARKETING SUBMITTED TO: MR.S.J.VIGNESHWARAN SUBMITTED BY: R. BHUVANA
- 4. Definition : Dr. Philip Kotler defines marketing as “the science and art of exploring, creating and delivering value to satisfy the needs of a target market at a profit. Meaning : Marketing refers to activities undertaken by a company to promote the buying or selling of a product or service. Marketing includes advertising, selling, and delivering products to consumers or other businesses.
- 6. Managerial Function: Marketing is all about successfully managing the product, place, price and promotion of business to generate revenue. Human Activity: It satisfies the never-ending needs and desires of human beings. Economic Function: The crucial second marketing objective is to earn a profit. Both Art and Science: Creating demand for the product among consumers is an art and understanding human behavior, and psychology is a science. Customer-Centric: Marketing Strategies are framed with the motive of customer acquisition.
- 7. Consumer-Oriented: It practices market research and surveys to know about consumer’s taste and expectations. Goal-Oriented: It aims at accomplishing the seller’s profitability goals and buyer’s purchasing goals. Interactive Activity: Marketing is all about exchanging ideas and information among buyers and sellers. Dynamic Process: Marketing practice keeps on changing from time to time to improve its effectiveness. Creates Utility: It establishes utility to the consumer through four different means; form (kind of product or service), time (whenever needed), place (availability) and possession (ownership).
- 8. o Marketing is not just selling off goods and services to the customers; it means a lot more than that. o It starts with the study of the potential market, to product development, to market share capturing, to maintain cordial relations with the customers.