Ms. Yingying Zhang E-mail: yingying.zhang@nankai.edu.cnAddress: College of Tourism and Service Management, Nankai University, No.38 Tongyan Road, Jinnan District, Tianjin, ChinaTel: +86-22-2350-8001Website: http://www.nankai.edu.cn/en
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Ms. Yingying Li E-mail: liyingying@nankai.edu.cn College of Tourism and Service Management, Nankai University No.94 Weijin Road, Tianjin 300071, China Tel: +86-22-2350-8222 Fax: +86-22-2350-8222 Website: http://www.nankai.edu.cn/en/ We look forward to welcoming you to Tianjin and Nankai University!
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Ms. Yingying Zhang E-mail: yingying.zhang@nankai.edu.cnAddress: College of Tourism and Service Management, Nankai University, No.38 Tongyan Road, Jinnan District, Tianjin, ChinaTel: +86-22-2350-8001Website: http://www.nankai.edu.cn/en
- 1. 1 Hosting ENTER 2021 Conference at Nankai University in Tianjin, China Hanqin Qiu Dean and Distinguished Professor College of Tourism and Service Management, Nankai University, China P.R.
- 2. 1 2 3 4 CONTENT HOSTING CITY: TIANJIN – A WONDERFUL CITY LOCAL ORGANIZER ACCOMMODATION OPTIONS FOR DELEGATES LOCAL ORGANIZING COMMITTEE SCHEDULE SPONSORS POTENTIAL INDUSTRY SPONSORS OUTDOOR ACTIVITIES 5 6 7 8
- 3. Tianjin, one of China’s four municipalities directly under the Central Government, is the largest opening coastal city in North China, one of the National Famous Historical and Cultural Cities in China, as well as a member of the first group of the outstanding tourist cities of China. It is only 120 kilometers from Beijing in the northwest. INTRODUCTION HOSTING CITY
- 4. 4 Tianjin is located in northeast part of the North China Plain and the center of Bohai-Rim. Tianjin is rich in tourism resources. There are many types of attraction in Tianjin, including mountains, rivers, lakes, sea, springs, and wetlands. HOSTING CITY
- 5. Tianjin Binhai International Airport is one of the major airport in China and offers regular international flights. Tianjin Binhai International Airport is used by 216 airlines to 147. cities at domestic and abroad. TRANSPORTATION AND ACCESSIBILITY HOSTING CITY
- 6. 6 Founded in 1919, Nankai University is a key multidisciplinary and research-oriented public university. We have over 27000 students and focus on the students' all-round capability and creativity in teaching and education. Internationalization is a crucial focus of Nankai University’s strategy, ensuring it develops a global outlook under the “Global Nankai” initiative. Nankai University has developed broad international communications by establishing exchange and collaborative relationships with more than 320 world-class universities and academic institutions. LOCAL ORGANIZER
- 7. The college of Tourism and Service Management has about 500 undergraduate and 145 postgraduate students with 37 academic staff and 41 supporting staff. With 37. years of development, the college has graduated over 5,000 outstanding alumni currently working in many departments of tourism administration, NGOs, hotels, airlines, and travel service industries in over 30 countries. LOCAL ORGANIZER
- 8. Acting as the secretariat of National Supervisory Committee of Master of Tourism Administration and the Vice-President of China Tourism Education Association, TAS has a wealth of network with Asia Pacific travel and tourism businesses, associations, and government organizations. In recent years, TAS hosted and organized numerous well attended conferences, including: China Tourism Research Conference 2019 The Tourism and Retail Management Conference 2019 Asian Tourism Annual Conference 2017 Tianjin Forum 2017 Asian Tourism Annual Conference 2016 2016 China Tourism Industries Exposition Seminar on Study Tourism among China, Japan and Korea 2015 China-Spain Tourism and Hospitality International Conference 2015 LOCAL ORGANIZER
- 9. Nankai University Jinnan Campus is capable to accommodate different sizes of conference. The facilities and properties are spacious, mostly newly-built and supported by state-of-the-art facilities to meet the requirements of domestic and international conferences. LOCAL ORGANIZER
- 10. 10 LOCAL ORGANIZER Entrance of the TAS auditorium Entrance of the West Auditorium The lobby area of the West Auditorium THE EXHIBITION SPACE DINNING ROOM TAS multi-function room TAS auditorium 100 seats classroom 50 seats classroom THE MEETING ROOMS AT TAS
- 11. 11 ACCOMMODATION ACCOMMODATION STAY ON CAMPUS There are 625 rooms available at the expert apartment and international student apartment. Totally 200 rooms (100 room each place) can be blocked in advance. See more information in Section 3.5.
- 12. 12 ACCOMMODATION Crowne Plaza Tianjin Shangri-La Hotel, Tianjin
- 13. Dr. Qiu, Hanqin, Dean and Distinguished Professor, TAS, Nankai University Conference Co-chair Dr. Li, Hui, Professor Conference Co-chair Professor Cihan Cobanoglu, Visiting Professor LOCAL ORGANIZING COMMITTEE Program chair Conference logistics Dr. Sai, Liang Dr. Junjiao Zhang
- 14. Day 1 PhD Workshop: Student scholarship for the first 20 PhD candidates who are registered on PhD workshop and main conference and whose paper are accepted. Day 2 Main conference: Registration, Welcome and conference opening, Keynote, Panel, Research focus, Welcome reception. Day 3 Main conference: Registration, Keynote, Panel, Research focus, Gala dinner. Day 4 Main conference: Registration, Panel, Research focus, Industry focus, Conference closing. Conference complemented tour Optional Post-conference social programs SCHEDULE
- 15. 15 SPONSORS AlibabaWorld Tourism Alliance (WTA) Pacific Asia Tourism Association Tencent Group The College of Tourism and Service Management will provide FOUR NIGHTS FREE accommodation on campus to the first 20 Ph.D candidates who are: the first author or corresponding author of the submitted paper; accepted and invited to the conference; the ones completed the sponsorship application online and accepted.
- 16. 16 A wide selection of interesting and creative activities can be arranged for delegates as well as accompanying persons. Here are some suggestions: OUTDOOR ACTIVITIES
- 17. 17 Shi Family Compound Huangyaguan Great Wall Jingwu Gate Chinese Kungfu Yuan Mt. Panshan Scenic Area Limutai Scenic Spot Mountain Baxian Five Great Avenue OUTDOOR ACTIVITIES
- 18. 18 Ancient Culture Street (Gu Wenhua Jie) Temple of the Queen of Heaven Guangdong Guild Hall (Tianjin Theatre Museum) Yangliuqing New Year picture Clay Figurine Zhang Kite Wei OUTDOOR ACTIVITIES China Tianjin
- 19. Goubuli Baozi (Goubuli Steamed Stuffed Bun) Erduoyan Zhagao (Ear-hole Fried Cake) Guifaxiang Shibajie Mahua (Gui Fa Xiang Eighteen Street Fried Dough Twist) Jianbing Guozi (Thin Pancakes and Fried Dough Sticks) Guo Ba Cai (Pancake Stripe “Noodles”) Shang Gangzi Mian Cha OUTDOOR ACTIVITIES
- 20. Conference Secretariat Dr. Sai Liang (Conference program chair) E-mail: liangsai@nankai.edu.cn Dr. Junjiao (Judy) Zhang (Conference logistics) E-mail: junjiao.zhang@nankai.edu.cn
Editor's Notes
- Let's take a look at the macro data first. The World Travel and Tourism Council（WTTC） study shows: In 2017, the global tourism industry grew by 3.6%, becoming the fastest growing industry economy in the world. by 2027., more than 400 million jobs will be supported globally, equivalent to one in nine jobs in the world. The world enters the "tourism era"
- Tianjin is located in northeast part of the North China Plain and the center of Bohai-Rim. It is only 120 kilometers from Beijing in the northwest. Tianjin covers an area of 11,760 square kilometers, with a 153-kilometer-long coastline and a total municipal population of 12,27.0,000.Tianjin is rich in tourism resources. There are many types of attraction in Tianjin, including mountains, rivers, lakes, sea, springs, and wetlands. Tianjin plays a prominent role in China’s modern history and can be viewed as an epitome of modern history of China. The blend of Chinese and Western cultures forms Tianjin’s distinctive human resources. Tianjin will gradually transform into an eco-city, an international port city, an intelligence city as well as an economic center in North China. As a modern metropolis with a long history, profound cultural background and distinctive natural resources, Tianjin will rapidly develop the artificial intelligence technology industry in the areas of equipment research and development, AI services industry through big data and cloud computing and AI appliance in manufacturing. See more information at: http://en.tjtour.cn/tianjin-enpc/.
- Tianjin Binhai International Airport is one of the major airport in China and offers regular international flights. The airport is 13 km away from downtown Tianjin and is an easy taxi ride away. The taxi fare from airport to the conference hotel costs approximately EURO10. Beijing is an alternate entry point to China and it only takes about 2.5 hours by airport bus to Tianjin or 33 minutes by high-speed rail. Tianjin Binhai International Airport is used by 216 airlines to 147. cities at domestic and abroad. International destination cities from Tianjin Binhai International Airport include: Hong Kong, Macao, Taipei, Tokyo, Osaka, Aomori-ken, Nagoya, Seoul, Icheon, Cheju, Bangkok, Phuket, Jakarta, Nha Trang, Danang, Singapore, Rome, Los Angeles, Moscow, London, Auckland, Sydney, Amsterdam, Vancouver. The VISA-FREE TRANSIT POLICY has been implemented by Beijing, Tianjin and Hebei Province from December 27., 2017. The policy applies to citizens from 53 countries who hold valid international travel documents, and a passenger ticket for connecting travel to a third country (region) with confirmed seats and a departure time within 144 hours. The list of 53 designated countries eligible for the policy refers to: http://en.tjtour.cn/tianjin-enpc/detail/dynamicDetail.action?unitId=7.a9a2b356325652f 016342967c7.b0065
- For example, The Swiss government attaches great importance to tourism innovation and has established a project to promote innovation and cooperation in tourism. In Sweden, the Innovation Policy of the National Innovation Agency covers the tourism industry and has set up a tourism project – “Dynamic Innovation System for Regional Growth”. In Germany, the head of the tourism department stressed that tourism needs innovation, especially in terms of improving mobility, applying new technologies, building innovation networks, and integrating policies through tourism policies.
- There are three major innovation drivers for the rapid development of global tourism: 1，The development of mobile internet and the emergence of new media Mobile finance, mobile O2O, mobile travel, mobile live broadcast and other industries all experienced deep adjustments in 2016 and carried out “supply-side reform”. 2、The sharing economy brings many possibilities for tourism It is changing the way people travel and vacation, making full use of idle resources. 3、The emergence of new technologies such as AR, VR, and AI Artificial intelligence, Internet of Things, VR/AR, cloud computing and the emergence of 360-degree panoramic cameras continue to subvert the development of the travel industry.
- There are three major innovation drivers for the rapid development of global tourism: 1，The development of mobile internet and the emergence of new media Mobile finance, mobile O2O, mobile travel, mobile live broadcast and other industries all experienced deep adjustments in 2016 and carried out “supply-side reform”. 2、The sharing economy brings many possibilities for tourism It is changing the way people travel and vacation, making full use of idle resources. 3、The emergence of new technologies such as AR, VR, and AI Artificial intelligence, Internet of Things, VR/AR, cloud computing and the emergence of 360-degree panoramic cameras continue to subvert the development of the travel industry.
- Ok, let’s take a look at the development of China’s tourism industry. China's tourism industry is entering an era of high-quality tourism. China's tourism industry has new changes and new features in terms of industrial scale, product supply, and consumer demand. This figure shows a development growth trend for domestic tourism since 197.5 when the date was available om domestic tourism in China. As can be seen from the figure, the growth has been quite substantial and constant historically.
- China's tourism industry has gradually shifted from the stage of high-speed tourism growth to the stage of quality tourism development. Driven by factors such as global tourism, consumption upgrading, cross-border integration, mobile Internet, etc., tourism industry is facing a fundamental change. “Innovation” has become a key word: product innovation, model innovation, service innovation, technology innovation, management innovation, service innovation, and management innovation. Innovation has become a new driving force for the development of China's tourism industry.
- China's tourism industry has gradually shifted from the stage of high-speed tourism growth to the stage of quality tourism development. Driven by factors such as global tourism, consumption upgrading, cross-border integration, mobile Internet, etc., tourism industry is facing a fundamental change. “Innovation” has become a key word: product innovation, model innovation, service innovation, technology innovation, management innovation, service innovation, and management innovation. Innovation has become a new driving force for the development of China's tourism industry.
- China's tourism industry has gradually shifted from the stage of high-speed tourism growth to the stage of quality tourism development. Driven by factors such as global tourism, consumption upgrading, cross-border integration, mobile Internet, etc., tourism industry is facing a fundamental change. “Innovation” has become a key word: product innovation, model innovation, service innovation, technology innovation, management innovation, service innovation, and management innovation. Innovation has become a new driving force for the development of China's tourism industry.
- This is the classification of tourism-guided happiness industry in the “three new” business model. Mainly include new accommodation services, such as long-term rental apartments, short-term rental apartments, budget hotel chains, campsite services, and modern leisure sports services, as well as cultural and entertainment services, including digital creativity and integration services, digital museums, etc.
- Just now we mentioned the happiness industry, happiness industry is an industry related to people's quality of life and happiness, such as tourism, culture, sports, health, education and training, and old-age care. Taking tourism industry as the first industry of happiness industry is mainly because in modern society, tourism has become an important part of people's lives. As a comprehensive and stimulating industry, tourism is not only closely linked to industries such as culture, sports, health and pension, but also can vigorously promote the development of these industries and promote people's health, spiritual pleasure, growth of knowledge and happiness.
- Just now we mentioned the happiness industry, happiness industry is an industry related to people's quality of life and happiness, such as tourism, culture, sports, health, education and training, and old-age care. Taking tourism industry as the first industry of happiness industry is mainly because in modern society, tourism has become an important part of people's lives. As a comprehensive and stimulating industry, tourism is not only closely linked to industries such as culture, sports, health and pension, but also can vigorously promote the development of these industries and promote people's health, spiritual pleasure, growth of knowledge and happiness.
- Just now we mentioned the happiness industry, happiness industry is an industry related to people's quality of life and happiness, such as tourism, culture, sports, health, education and training, and old-age care. Taking tourism industry as the first industry of happiness industry is mainly because in modern society, tourism has become an important part of people's lives. As a comprehensive and stimulating industry, tourism is not only closely linked to industries such as culture, sports, health and pension, but also can vigorously promote the development of these industries and promote people's health, spiritual pleasure, growth of knowledge and happiness.
- With the increase of residents' income level and the continuous increase of tourism demand, China's tourism industry has changed from minority tourism to mass tourism, from scenic tourism to global tourism, tourism has risen from simple travel and play to a symbol of quality life and has become a important parts of happy life for the people. The "three new" proposed by China, new industries, new formats, and new business models have put forward new requirements and development directions for the development of the tourism industry. There are great opportunities and challenges. How should the tourism industry respond?
- With the increase of residents' income level and the continuous increase of tourism demand, China's tourism industry has changed from minority tourism to mass tourism, from scenic tourism to global tourism, tourism has risen from simple travel and play to a symbol of quality life and has become a important parts of happy life for the people. The "three new" proposed by China, new industries, new formats, and new business models have put forward new requirements and development directions for the development of the tourism industry. There are great opportunities and challenges. How should the tourism industry respond?