Chinese Urban Tourism in Mexico City - 2013

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Urban Tourism in Mexico City. Chinese outbound tourism as a case study

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Chinese Urban Tourism in Mexico City - 2013

  1. 1. Urban Tourism in Mexico City Chinese Outbound Tourism as a Case Study Alma Berenice Pendzialek Urban Tourism Seminar KU Eichstätt- Ingolstadt 13.07.13
  2. 2. 1. Mexico City as a Urban Tourism Destination Urban tourism is that one that takes place in crowded spaces. Mega City (More than 20 Mio. inhabitants) These are known as strategic in the service sector, More 70% from the city´s GDP strong in knowledge production, 330,000 Students in UNAM, extremely cultural, More than 160 Museums and Galleries innovative, politically important Base of the executive, legislative and judicial branches of the government. and key as a global node.
  3. 3. What kind of city is Mexico? National / Capital Heritage Cultural
  4. 4. “Zona Metropolitana” 16 Delegations from Mexico City 59 Municipalities from Mexico State 1 Municipality from Hidalgo
  5. 5. Tourism in Mexico City 2012 Arrivals of Tourists: 12.3 Mio. National - 10.1 Mio. International - 2.2 Mio.
  6. 6. 2. Mexico City for Chinese Outbound Tourists World 83.2 Mio. US $102 Bio. Mexico 2011: 36.878 2012: 47.810 Sources: COTRI and Sistema Integral de Operación Migratoria (SIOM) Mexico To Mexico City Airport: 2012: 18.113 Arrivals of Chinese tourists to Mexico 2005 - 2010
  7. 7. Profile • Segments • Perceptions of the City
  8. 8. 3. Performing Urban Tourism by Chinese Tourists Consumption of the city under the “Performing” Metaphor Preparation & Performance
  9. 9. Preparation Public Sector: Consejo de Promoción Turística CPTM Chinese Website and Social Media Campaigns
  10. 10. Private Sector: AMSTAR DMC
  11. 11. Performance -- City Center • Lunch in Mexico City´s Chinatown. • Walking around Bellas Artes Museum, Zocalo, Metropolitan Cathedral, National Palace and Templo Mayor.
  12. 12. Performance -- Museums and Shopping • National Museum of Antropology • Shopping in Polanco. • Back to the hotel
  13. 13. 4. Challenges • Visa Process improvement • Brand Awareness MKT, Famtours, joint efforts with other Latin American destinations • Market Intelligence Studies Mass Tourism / Business Tourism / New Chinese Tourists • Product Adaptation and Quality Services Signs, information of sites in Chinese. Trainings. Making Chinese tourists feel „Welcome“ Certified tour guides. Chinese speaking and Mexico Experts.
  14. 14. Thanks for your attention! Gracias Danke

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