Urban Tourism in Mexico City
Chinese Outbound Tourism as a Case Study
Alma Berenice Pendzialek
Urban Tourism Seminar
KU Eichstätt- Ingolstadt
1. Mexico City as a Urban Tourism Destination
Urban tourism is that one that takes place in
crowded spaces. Mega City (More than 20 Mio. inhabitants)
These are known as
strategic in the service sector, More 70% from the city´s GDP
strong in knowledge production, 330,000 Students in UNAM,
extremely cultural, More than 160 Museums and Galleries
politically important Base of the executive, legislative and judicial branches
of the government.
and key as a global node.
What kind of city is Mexico?
National / Capital Heritage Cultural
16 Delegations from Mexico City
59 Municipalities from Mexico
1 Municipality from Hidalgo
Tourism in Mexico City
2012 Arrivals of Tourists: 12.3 Mio.
National - 10.1 Mio.
International - 2.2 Mio.
2. Mexico City for Chinese Outbound Tourists
US $102 Bio.
Sources: COTRI and Sistema Integral de Operación Migratoria (SIOM) Mexico
To Mexico City Airport:
Arrivals of Chinese tourists to Mexico 2005 - 2010
Performance -- City Center
• Lunch in Mexico
• Walking around Bellas Artes
National Palace and
Performance -- Museums and Shopping
• National Museum
• Shopping in Polanco.
• Back to the hotel
• Brand Awareness
MKT, Famtours, joint efforts with other Latin American destinations
• Market Intelligence Studies
Mass Tourism / Business Tourism / New Chinese Tourists
• Product Adaptation and Quality Services
Signs, information of sites in Chinese.
Trainings. Making Chinese tourists feel „Welcome“
Certified tour guides. Chinese speaking and Mexico Experts.