1. Mette and her group have shown us how creativity and thorough field and
desk research make up a successful and dynamic cocktail, creating an attrac-
tive innovation product, which adds a relevant digital feature to the already
existing concept of City Friends. Thanks to their product, guests and locals
are able to meet and acquaint themselves in new ways with this technological
mediation. While we are unsure of whether the ‘German drifter’ is the most
beneficial way to engage with the consumer, we like the development process
of this figure, where theory and practice merge in a concrete tool. Importantly
the group delivered the most professional presentation and prospect by far -
both at the mid-term evaluation and at the final presentation. Based on the
collective evaluation of the process and end result, the committee therefore
elects this project as Winner of Innovation Camp 2015.
WINNER
OF INNOVATION
CAMP 2015
ABOUT THE COMPETITION
55 students from Aalborg University’s ‘Master in Tourism’–program par-
ticipated in the Innovation Camp. The nine groups were tasked to address
real-life development challenges that the City of Copenhagen currently
face in regards to implementing Tourism. The groups had to prepare a
presentation with a prototype (e.g. a package description, product descrip-
tion, conceptual development) as well as an executive summery.
REFERENCE: Rasmus Walsøe Gyldenkærne +45 60 88 06 88 / zh5c@kff.kk.dk