Axis Bank was established in 1994 as the first private sector bank in India after liberalization. It has over 21,000 employees and a network of over 1,200 branches and 7,500 ATMs across India. Axis Bank reported steady growth in profits over recent years, with net income reaching Rs. 3,344 crore in 2011. The bank offers a range of consumer, corporate and investment banking products and services. Strengths include support from prominent shareholders and knowledge of the Indian market, while threats include competition from foreign and government-owned banks.

1. TOPIC
Study Of Axis Bank
Presented By – Mr. Vishal Narvrkar

2. AGENDA

4. INTRODUCTION
• Name of the bank :- AXIS bank
• Industry:- Banking, Financial services
• Year of formation:- 1994
• First Chairman :- P. J. Nayak
• Number Of employees:-21,640 (as on 2010)

5. • First private bank to be established in India
• Promoted by the largest financial institution of
the country, UTI
• Set up with capital of Rs. 109 crore,
1.UTI - Rs. 100 crore,
2.LIC - Rs. 7.5 crore and
3.GIC - Rs. 1.5 crore
• The bank's registered office is at Ahmedabad
• The bank changed its name to Axis Bank in April
2007

6. HEADQUARTERS
• MUMBAI , MAHARASHTRA

7. VISION & MISSION
Vision Mission
• To be the preferred • Customer Centricity
financial solutions • Ethics
provider through • Transparency
insight, empowered
employees and smart • Teamwork
use of technology • Ownership

8. KEY MEMBERS
Chairman Managing Director & CEO
• Dr. Adarsh Kishore • Smt. Shikha Sharma

9. Directors
Dr. R.H. Patil Director
Smt. Rama Bijapurkar Director
Shri M.V. Subbiah Director
Shri K. N. Prithviraj Director
Shri V. R. Kaundinya Director
Shri S. B. Mathur Director
Shri Prasad R. Menon Director
Shri R. N. Bhattacharyya Director
Shri Samir K Barua Director
Shri A K Dasgupta Director
Shri Som Mittal Director

10. Subsidiaries
• Axis Sales Ltd- marketing and selling of credit
cards and retail asset products
• Axis Private Equity Ltd- manage investments,
venture capital funds and off-shore funds
• Subsidiary for asset management- offer products
such as mutual funds

11. VOLUME IN THE MARKET
• Revenue : RS.19,826 crore (US$4.36 billion)
(2011)
• Net income: RS. 3,344 crore (US$735.68 million)
(2011)
• Total assets : RS. 242,566 crore (US$53.36 billion)
(2011)

12. PROFIT OF PREVIOUS YEARS
YEAR QUARTER
Q1 Rs. 330.14 CRORES , UP BY 88.67% YOY
2009
Q2 Rs. 402.91 CRORES; UP BY 76.85% YOY
Q3 Rs. 500.86 CRORES; UP BY 63.24% YOY
Q4 Rs. 581.45 CRORES, UP BY 60.89% YOY
Q1 Rs. 562.04 CRORES, UP 70.24% YOY
2010
Q2 RS. 531.64 CRORES, UP BY 31.95% YOY
Q3 Rs. 655.98 CRORES, UP BY 30.97% YOY
Q4 Rs. 764.87 CRORES, UP BY 31.55% YOY
Q1 Rs. 741.88 CRORES, UP BY 32.00% YOY
2011
Q2 Rs.735.14 CRORES, UP BY 38.28% YOY
Q3 Rs.891.36 CRORES, UP BY 35.88% YOY
Q4 Rs.1,020 CRORES, UP BY 33% YOY

13. EQUITY SHARE
STOCK EXCHANGE Rate
1281.30 up by 4.8%
• BOMBAY STOCK
EXCHANGE (BSE)

14. STOCK EXCHANGE Rate
1278.20 up by 4.4%
• NATIONAL STOCK
EXCHANGE (NSE)

15. BRANCHES
• The Bank has a very wide network of 1281
branches (including 169 Service
Branches/CPCs as on March, 2011)

16. Branch structure
BRANCHES
RURAL SEMI-RURAL METRO URBAN
4%
21%
40%
35%

17. ATM
• The Bank has a network of over 7591 ATMs (as
on September, 2011)
• Providing 24 hrs a day banking convenience

18. Facilities offered by ATM
• Balance inquiry
• Cash withdrawal
• PIN change
• Mini Statement
• VISA money transfer
• Money transfer between linked accounts
• Request for a new chequebook
• Mutual Fund payment
• Insurance Premium payments
• Register for SMS Banking/NETSECURE

19. INTERNET BANKING
• Account Details
• Fund Transfer
• Request Services
• Value Added
Services
• Investment Services

20. PRODUCTS & services
• Credit cards
• Consumer banking
• Corporate banking
• Finance and insurance
• Investment banking
• Mortgage loans
• Private equity
• Wealth management

21. Swot Analysis
• Strengths
- Support of various promoters
- High level of services
- Knowledge of Indian market
• Weaknesses
- Not having good image
- Market capitalization is low
- Not been fully able to position it self correctly

22. • Opportunities
- Growing Indian banking sectors
- People are becoming more service oriented
- In the global market
• Threats
- From various competitors:-
A. Foreign banks
B. Government banks