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i-Lab

AWS Overview
7 Years Young
Amazon S3 launched: March 14th 2006
Broad & Deep Services to Support Virtually Any Cloud Workload
Compute

Networking

Amazon EC2
Amazon EMR
Amazon ELB

Amazon Route 53
Amazon VPC
AWS Direct Connect

AWS Premium
Support

Storage &
CDN
Amazon S3
Amazon Glacier
Amazon EBS
AWS Import/Exp

Database
Amazon RDS
Amazon DynamoDB
Amazon Elasticache
Amazon RedShift

AWS Professional
Services

App Services

Management

Amazon CloudSearch
Amazon SWF
Amazon SQS
Amazon SNS
Amazon SES
Amazon Elastic Transcoder

AWS IAM
Amazon CloudWatch
AWS Elastic Beanstalk
AWS Cloudformation
AWS Data Pipeline
AWS OpsWorks
AWS CloudHSM
AWS Trusted Advisor
AWS Marketplace

AWS
Training
AWS Service Launches and Feature Updates
21

71 Services and
Features
Launched So Far
in 2013
AWS Global Infrastructure
9 regions
25 availability
zones
38 edge locations
Amazon S3: Over 2 Trillion Total Objects
1,100,000 Million
peak requests/sec
Total Amazon Elastic Map Reduce (EMR)
Clusters Launched by Customers
5.5 M clusters

launched since May 2010
2003
$5.2B retail
business
7,800
employees
A whole lot of
servers

2012
Every day,
AWS adds
enough server
capacity to
power this $5B
enterprise
Hundreds of Thousands of Customers in 190
Countries
Every Imaginable Use Case
Free steak
campaign

Facebook
page

Mars exploration
ops

Consumer
social app

Ticket pricing
optimization

SAP &
Sharepoint

Securities Trading
Data Archiving

Gene
sequencing

Marketing
web site

Interactive
TV apps

Financial markets
analytics

R&D data
analysis

Consumer
social app

Big data
analytics

Web site &
media sharing

Disaster
recovery

Media
streaming

Web and
mobile apps

Streaming
webcasts

Facebook
app

Consumer
social app
Comprehensive Security Capabilities to
Support Virtually Any Workload
VPC
Direct connect
Dedicated instances
Identity & Access
ManagementS3 Encryption

Security groups for EC2 & VPCNetwork ACL
Multi-Factor Authentication
CloudHSM
RDS Oracle transparent encryption
Certifications & Accreditations for Workloads
that Matter
“Amazon
Virtual
Private
Cloud
offers an
additional
level of
Dr. Michael Miller,
security and
Head ability
of HPC for R&D
an
to integrate
with other
aspects of
our
infrastruct
ure.”
The AWS Price Reduction Philosophy
Reduced
Prices

More
Customers

Ecosystem
Lower
Infrastructure
Costs

More AWS
Usage

Global Footprint
New Features
New Services

Infrastructure
Innovation

Economies
of Scale

More
Infrastructure

rice
31 P
tions
educ
R
2006
ince
S
Obsessed with Helping Customers Save
Money
AWS Trusted
Advisor
Cost
optimizations
Security &
Availability
checks
Performance
recommendati

To: AWS Customer
To: Amazon Web Services
From: AWS Customer
To: AWS Customer
From:Potential Cost Savings
Subject: Amazon Web Services
From: Amazon Web Services
Subject: Potential Cost Savings
DearSubject: Potential Cost Savings
Customer,
Dear Customer,
We have identified $49,000 of potential
WeDear your current AWS deployment.
haveCustomer, $49,000 of potential
savings in identified
We have identified $49,000 of potential
savings in your current AWS deployment.
savings Services
-Amazon Web in your current AWS deployment.
-Amazon Web Services
-Amazon Web Services

329,000
recomme
ndations
$22M
in
annualiz
ed
savings
Thriving Partner Ecosystem
Consulting Partners

Technology Partners
AWS Marketplace: Buy Software Pre-Configured to
Run on AWS
25 categories
778 product listings
Growth since Jan 1, 2013
Active customers
Usage per customer

102%
53%
Why are customers
adopting cloud
computing?
1. Trade Capital Expense for Variable Expense

On-Premises
$0 to get started

Average of 400
servers replaced
per customer

Pay as you go
Source: IDC
Whitepaper,
sponsored by
Amazon, “The
Business Value of
Amazon Web
Services
Accelerates Over
Time.” July 2012
2. Lower Variable Expense Than Companies Can
Do Themselves
70% lower 5 year TCO per
app
AWS

$0.90M

Onpremises

$3.01M

50% reduction in
analytics costs

Saved $34M on
SmartHub app

10’s of millions of $ saved with
first 12 apps migrated to AWS

Source: IDC Whitepaper, sponsored by Amazon, “The Business Value of Amazon Web Services Accelerates Over Time.” July 2012
3. You Don’t Need to Guess Capacity
Self
Hostin
g
Actual demand
r

me tion
st o f ac
Cu tis
a
ss
Di

Waste

The
Cloud
Actual demand

Predicted Demand

Rigid

Elastic
4. Dramatically Increase Speed & Agility
Old World: Infrastructure in
Weeks
4. Dramatically Increase Speed & Agility
Old World: Infrastructure in
Weeks

AWS: Infrastructure in
Minutes
aws.amazon.com/managementconsole

Instance Type

M3 Extra Large

Number of Instances
Availability Zone

1,000
US-West-2b

Launch

Add New Dev Environment
Add New Production Environment
Add New Environment in Japan
Add 1,000 Servers
Remove 1,000 servers
“Time to
deploy from
went weeks
to hours.”

Comparison of developer efficiency with
AWS and in-house alternatives

Improved Efficiency

“We reduced
application
deployment
times from 2
months to 3
days.”

5X
Faste
r

600%
500%
400%
300%
200%
100%

0

De

Ov
Te
De
Int
e ra
stin
eg
p lo
ve
rat
l op
ll
g
ym
io n
me
en
t
nt

Source: IDC Whitepaper, sponsored by
Amazon, “The Business Value of Amazon
Web Services Accelerates Over Time.” July
2012
5. Stop Spending Money on Undifferentiated
Heavy Lifting
We take care of...
Data Centers
Power
Cooling
Cabling
Networking
Racks
Servers
Storage
Labor

so you don’t have
to...

buy and install new hardware
set up and configure new software
build new data centers
6. Go Global in Minutes
The Benefits of Cloud Computing
Replace
CapEx with
OpEx

Lower
Overall
Costs

No More
Guessing
Capacity

Agility /
Speed /
Innovation

Shift Focus to
Differentiation

Go
Global in
Minutes

✔

✔

✔

✔

✔

✔
How to
Choose a
Cloud
Partner
Thank You!

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Andy Jassy Illuminates Amazon Web Services

  • 2. 7 Years Young Amazon S3 launched: March 14th 2006
  • 3. Broad & Deep Services to Support Virtually Any Cloud Workload Compute Networking Amazon EC2 Amazon EMR Amazon ELB Amazon Route 53 Amazon VPC AWS Direct Connect AWS Premium Support Storage & CDN Amazon S3 Amazon Glacier Amazon EBS AWS Import/Exp Database Amazon RDS Amazon DynamoDB Amazon Elasticache Amazon RedShift AWS Professional Services App Services Management Amazon CloudSearch Amazon SWF Amazon SQS Amazon SNS Amazon SES Amazon Elastic Transcoder AWS IAM Amazon CloudWatch AWS Elastic Beanstalk AWS Cloudformation AWS Data Pipeline AWS OpsWorks AWS CloudHSM AWS Trusted Advisor AWS Marketplace AWS Training
  • 4. AWS Service Launches and Feature Updates
  • 6. AWS Global Infrastructure 9 regions 25 availability zones 38 edge locations
  • 7. Amazon S3: Over 2 Trillion Total Objects 1,100,000 Million peak requests/sec
  • 8. Total Amazon Elastic Map Reduce (EMR) Clusters Launched by Customers 5.5 M clusters launched since May 2010
  • 9. 2003 $5.2B retail business 7,800 employees A whole lot of servers 2012 Every day, AWS adds enough server capacity to power this $5B enterprise
  • 10. Hundreds of Thousands of Customers in 190 Countries
  • 11. Every Imaginable Use Case Free steak campaign Facebook page Mars exploration ops Consumer social app Ticket pricing optimization SAP & Sharepoint Securities Trading Data Archiving Gene sequencing Marketing web site Interactive TV apps Financial markets analytics R&D data analysis Consumer social app Big data analytics Web site & media sharing Disaster recovery Media streaming Web and mobile apps Streaming webcasts Facebook app Consumer social app
  • 12. Comprehensive Security Capabilities to Support Virtually Any Workload VPC Direct connect Dedicated instances Identity & Access ManagementS3 Encryption Security groups for EC2 & VPCNetwork ACL Multi-Factor Authentication CloudHSM RDS Oracle transparent encryption
  • 13. Certifications & Accreditations for Workloads that Matter “Amazon Virtual Private Cloud offers an additional level of Dr. Michael Miller, security and Head ability of HPC for R&D an to integrate with other aspects of our infrastruct ure.”
  • 14. The AWS Price Reduction Philosophy Reduced Prices More Customers Ecosystem Lower Infrastructure Costs More AWS Usage Global Footprint New Features New Services Infrastructure Innovation Economies of Scale More Infrastructure rice 31 P tions educ R 2006 ince S
  • 15. Obsessed with Helping Customers Save Money AWS Trusted Advisor Cost optimizations Security & Availability checks Performance recommendati To: AWS Customer To: Amazon Web Services From: AWS Customer To: AWS Customer From:Potential Cost Savings Subject: Amazon Web Services From: Amazon Web Services Subject: Potential Cost Savings DearSubject: Potential Cost Savings Customer, Dear Customer, We have identified $49,000 of potential WeDear your current AWS deployment. haveCustomer, $49,000 of potential savings in identified We have identified $49,000 of potential savings in your current AWS deployment. savings Services -Amazon Web in your current AWS deployment. -Amazon Web Services -Amazon Web Services 329,000 recomme ndations $22M in annualiz ed savings
  • 16. Thriving Partner Ecosystem Consulting Partners Technology Partners
  • 17. AWS Marketplace: Buy Software Pre-Configured to Run on AWS 25 categories 778 product listings Growth since Jan 1, 2013 Active customers Usage per customer 102% 53%
  • 18. Why are customers adopting cloud computing?
  • 19. 1. Trade Capital Expense for Variable Expense On-Premises $0 to get started Average of 400 servers replaced per customer Pay as you go Source: IDC Whitepaper, sponsored by Amazon, “The Business Value of Amazon Web Services Accelerates Over Time.” July 2012
  • 20. 2. Lower Variable Expense Than Companies Can Do Themselves 70% lower 5 year TCO per app AWS $0.90M Onpremises $3.01M 50% reduction in analytics costs Saved $34M on SmartHub app 10’s of millions of $ saved with first 12 apps migrated to AWS Source: IDC Whitepaper, sponsored by Amazon, “The Business Value of Amazon Web Services Accelerates Over Time.” July 2012
  • 21. 3. You Don’t Need to Guess Capacity Self Hostin g Actual demand r me tion st o f ac Cu tis a ss Di Waste The Cloud Actual demand Predicted Demand Rigid Elastic
  • 22. 4. Dramatically Increase Speed & Agility Old World: Infrastructure in Weeks
  • 23. 4. Dramatically Increase Speed & Agility Old World: Infrastructure in Weeks AWS: Infrastructure in Minutes aws.amazon.com/managementconsole Instance Type M3 Extra Large Number of Instances Availability Zone 1,000 US-West-2b Launch Add New Dev Environment Add New Production Environment Add New Environment in Japan Add 1,000 Servers Remove 1,000 servers
  • 24. “Time to deploy from went weeks to hours.” Comparison of developer efficiency with AWS and in-house alternatives Improved Efficiency “We reduced application deployment times from 2 months to 3 days.” 5X Faste r 600% 500% 400% 300% 200% 100% 0 De Ov Te De Int e ra stin eg p lo ve rat l op ll g ym io n me en t nt Source: IDC Whitepaper, sponsored by Amazon, “The Business Value of Amazon Web Services Accelerates Over Time.” July 2012
  • 25. 5. Stop Spending Money on Undifferentiated Heavy Lifting We take care of... Data Centers Power Cooling Cabling Networking Racks Servers Storage Labor so you don’t have to... buy and install new hardware set up and configure new software build new data centers
  • 26. 6. Go Global in Minutes
  • 27. The Benefits of Cloud Computing Replace CapEx with OpEx Lower Overall Costs No More Guessing Capacity Agility / Speed / Innovation Shift Focus to Differentiation Go Global in Minutes ✔ ✔ ✔ ✔ ✔ ✔

Editor's Notes

  1. Do we need green color coding here to indicate new service?
  2. We’ve spent the last 7 years building out a broad and deep set of services to run virtually any app in the Cloud. Note that many vendors who are newly entering this market have essentially rolled out AWS circa 2008
  3. 21 in March?
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  7. Fast forward to 2012. Today, the AWS business is expanding so rapidly that we add enough server capacity every day to equal what we had to support our entire retail business in 2003. So, essentially, we’re adding the equivalent of an entire $5B enterprise shop every day... to put this in perspective, lets look at a few $5B businesses from the 2012 Fortune 500 list...
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  19. Summarize benefits
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