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AWS Overview

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Amazon Web Services
Amazon Web Services

Adam Selipsky, Vice President, Amazon Web Services gives an overview of AWS and the latest services and features.

Technology
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An Overview of Amazon Web Services Adam Selipsky
Amazon’s Three Businesses Retail Business Tens of millions of active customer accounts Seven countries: US, UK, Germany, Japan, France, Canada, China Seller Business Sell on Amazon websites Use Amazon technology for your own retail website Leverage Amazon’s massive fulfillment center network Developers & IT Professionals On-demand infrastructure for hosting web-scale solutions Hundreds of thousands of registered customers
How Did Amazon Get Into This? ,[object Object],[object Object],[object Object],[object Object]
What Do Developers Want?
Design Principles Reliable Scalable Low-Latency Easy to Use Inexpensive
Amazon Web Services Compute Amazon Elastic Compute Cloud (EC2) Storage Amazon Simple Storage Service (S3) Database Amazon SimpleDB Content Delivery Amazon CloudFront Messaging Amazon Simple Queue Service (SQS) Custom Applications and Services Payments Amazon Flexible Payments Service (FPS) On-Demand Workforce Amazon Mechanical Turk Parallel Processing Amazon Elastic MapReduce
AWS Usage Growth 2007: AWS bandwidth usage surpassed Amazon.com global websites Today: AWS bandwidth usage 30% greater than Amazon.com global websites Bandwidth Usage:
Amazon S3 Momentum Peak Requests: 70,000 per second 200 Million 5 Billion 18 Billion 52 Billion Total Number of Objects Stored in S3 Q1 2009
Diverse Use Cases ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Diverse Customer Roster
Great Partner Momentum
Why Are People So Excited?
What You Want ,[object Object],[object Object]
Reality ,[object Object],[object Object],[object Object]
Heavy Lifting = Price of Admission Server hosting Bandwidth management Contract negotiation Purchase decisions Moving facilities Scaling and managing physical growth Heterogeneous hardware Legacy software Coordinating large teams
It Gets Worse… ,[object Object],[object Object],[object Object],[object Object]
Advantages of the AWS Cloud ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Immediate Cost Savings In the first 12 months since launch, Zoopla estimates they have saved at least £200,000 in the areas of data-centre costs, server cap-ex, server upgrade/maintenance costs, sys admin salaries, network equipment, etc .
[object Object],[object Object]
Amazon Elastic Compute Cloud ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Amazon EC2 Pricing (US) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
New! Auto Scaling and More… ,[object Object],[object Object],[object Object]
Amazon Elastic MapReduce ,[object Object],[object Object],[object Object]
Amazon Simple Storage Service
New! AWS Import/Export ,[object Object],[object Object],[object Object]
Amazon CloudFront ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Amazon SimpleDB ,[object Object],[object Object],[object Object],Store: PUT (item, 123), (description, Sweater), (color, Blue), (color, Red) Query: Domain = MyStore [‘description’ = ‘Sweater’] item description color material 123 Sweater Blue, Red 789 Shoes Black Leather
Amazon Simple Queue Service ,[object Object],[object Object],[object Object]
AWS Premium Support Starting at $0.10 per dollar of total monthly AWS usage Activity Free Silver Gold ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Unlimited number of support cases Web-based support during normal business hours Phone-based support around the clock
Quick Case Study: Wall Street
Typical Dilemma: Predicting Infrastructure Needs Compute Power Time Predicted Usage Actual Usage Waste Customer Dissatisfaction
Wall Street & Amazon EC2 Number of EC2 Instances 300 CPU’s on weekends Thursday 4/23/2009 Friday 4/24/2009 Sunday 4/26/2009 Monday 4/27/2009 Tuesday 4/28/2009 Saturday 4/25/2009 Wednesday 4/22/2009 3000- - 300 --
AWS Future Investments ,[object Object],[object Object],[object Object],[object Object],[object Object]
Learn More About AWS ,[object Object]

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AWS Overview

  • 1. An Overview of Amazon Web Services Adam Selipsky
  • 2. Amazon’s Three Businesses Retail Business Tens of millions of active customer accounts Seven countries: US, UK, Germany, Japan, France, Canada, China Seller Business Sell on Amazon websites Use Amazon technology for your own retail website Leverage Amazon’s massive fulfillment center network Developers & IT Professionals On-demand infrastructure for hosting web-scale solutions Hundreds of thousands of registered customers
  • 3.
  • 5. Design Principles Reliable Scalable Low-Latency Easy to Use Inexpensive
  • 6. Amazon Web Services Compute Amazon Elastic Compute Cloud (EC2) Storage Amazon Simple Storage Service (S3) Database Amazon SimpleDB Content Delivery Amazon CloudFront Messaging Amazon Simple Queue Service (SQS) Custom Applications and Services Payments Amazon Flexible Payments Service (FPS) On-Demand Workforce Amazon Mechanical Turk Parallel Processing Amazon Elastic MapReduce
  • 7. AWS Usage Growth 2007: AWS bandwidth usage surpassed Amazon.com global websites Today: AWS bandwidth usage 30% greater than Amazon.com global websites Bandwidth Usage:
  • 8. Amazon S3 Momentum Peak Requests: 70,000 per second 200 Million 5 Billion 18 Billion 52 Billion Total Number of Objects Stored in S3 Q1 2009
  • 9.
  • 12. Why Are People So Excited?
  • 13.
  • 14.
  • 15. Heavy Lifting = Price of Admission Server hosting Bandwidth management Contract negotiation Purchase decisions Moving facilities Scaling and managing physical growth Heterogeneous hardware Legacy software Coordinating large teams
  • 16.
  • 17.
  • 18. Immediate Cost Savings In the first 12 months since launch, Zoopla estimates they have saved at least £200,000 in the areas of data-centre costs, server cap-ex, server upgrade/maintenance costs, sys admin salaries, network equipment, etc .
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30. Quick Case Study: Wall Street
  • 31. Typical Dilemma: Predicting Infrastructure Needs Compute Power Time Predicted Usage Actual Usage Waste Customer Dissatisfaction
  • 32. Wall Street & Amazon EC2 Number of EC2 Instances 300 CPU’s on weekends Thursday 4/23/2009 Friday 4/24/2009 Sunday 4/26/2009 Monday 4/27/2009 Tuesday 4/28/2009 Saturday 4/25/2009 Wednesday 4/22/2009 3000- - 300 --
  • 33.
  • 34.