This document provides an overview of Amazon Web Services (AWS) and how enterprises can use it. It describes AWS's global infrastructure and wide range of services for compute, storage, databases, analytics, deployment and more. It also shares examples of how enterprises have used AWS to reduce costs, improve agility and innovation, and focus on their core business instead of managing infrastructure. Key benefits highlighted include pay as you go pricing, lower total costs, scalability, speed of innovation, removing undifferentiated heavy lifting, and ability to expand globally quickly.

2. For Enterprises
©Amazon.com, Inc. and its affiliates. All rights reserved.

3. Migrate existing apps &
data to the cloud
Build new apps, sites,
services & lines of
businesses
Augment On-Premises
resources with cloud
capacity
How Enterprises Use AWS

4. What is AWS?
AWS Global Infrastructure
Application Services
Networking
Deployment & Administration
DatabaseStorageCompute

5. AWS Global Infrastructure
9 Regions
25 Availability Zones
Continuous Expansion

6. • $5.2B retail business
• 7,800 employees
• A whole lot of servers
Every day, AWS adds enough
server capacity to power that
whole $5B enterprise

7. Solving Problems for Organizations Around the World

8. Gartner “Magic Quadrant for Cloud Infrastructure a Service,” Lydia Leong, Douglas Toombs, Bob Gill, Gregor Petri, Tiny Hayn, October 18, 2012. This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report.. The
Gartner report is availableupon request from Steven Armstrong (asteven@amazon.com). Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartnerresearch
publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied,with respect to this research, includingany warranties of merchantability or fitness for a particularpurpose.
Gartner Magic Quadrant for Cloud Infrastructure as a Service

9. 4X More Reliable & 1/4 the Cost of On-Premises Infrastructure
In early 2012, AWS commissioned IDC to interview 11 organizations that deployed applications on AWS.

10. Architected for Enterprise Security Requirements
“The Amazon Virtual Private Cloud
[Amazon VPC] was a unique option that
offered an additional level of security and
an ability to integrate with other aspects of
our infrastructure.”
Dr. Michael Miller, Head of HPC for R&D

11. The Whole Customer Community Benefits from Security Improvements
Everyone’s Applications
Security Infrastructure
Security Infrastructure
Requirements Requirements Requirements

12. Shared Responsibility for Security & Compliance
Facilities
Physical Security
Compute Infrastructure
Storage Infrastructure
Network Infrastructure
Virtualization Layer
Operating System
Applications
Security Groups
Firewalls
Network Configuration
Account Management
+ =
Customer

13. What are Customers Using the AWS Cloud For?

14. Shell uses AWS to Develop Software Faster and Cheaper
Remote Team
Core Development
Team
Extra Development
Resources
Contractor Team

15. Newsweek uses AWS for Dynamic Webapps
Decreased
Operating
Expenses by 50%
Reduced DNS
costs by 93%
Streamlined Sys
Admin Personnel
by 50%

16. Shaw Media uses AWS for Disaster Recovery
Saved $1.8 Million
in second site costs
Snapshots for
granular rollbacks
Primary site
Before
After
Primary site
Disaster Recovery Site

17. S&P Capital IQ Uses AWS for Big Data Processing
Provides data to 4200+ top
global investment firms
Launched Hadoop faster,
Learned Hadoop faster
S3 Hadoop Cluster

18. Lionsgate uses AWS To host SharePoint & SAP
Amazon VPC
Avoided data
center build out
Saved $1M
over 3 years
50% lower cost
than hosting options

19. Nasdaq used AWS to Build a New Line of Business

20. Samsung Improved their Product Experience with AWS
Saved $34 Million 85% savings versus
traditional hosting

21. Why do Enterprises Choose AWS?

22. 1. Pay For Infrastructure as you Need it, Not Up Front
On-Premises
$0 to get started
Pay as you go

23. 2. Lower Total Cost of IT
Scale allows us to constantly
reduce our costs
We are comfortable running a high
volume, low margin business
We pass the savings along to
our customers in the form of
low prices

24. 3. You Don’t Need to Guess Capacity
Self
Hosting
Waste
Customer
Dissatisfaction
Actual demand
Predicted Demand
Rigid Elastic
Actual demand
AWS

25. 4. Increase Innovation: Experiment Fast with Low Cost and Low Risk
On-Premises
Experiment Infrequently
Failure is expensive
Less Innovation
Experiment Often
Fail quickly at a low cost
More Innovation
$ Millions Nearly $0

26. 5. Get Rid of Undifferentiated Heavy Lifting
Data Centers
Power
Cooling
Cabling
Networking
Racks
Servers
Storage
Labor
Buy and install new hardware
Setup and configure new software
build or upgrade data centers
We take care of it… So you don’t have to …

27. 6. Go Global in Minutes

28. On-Demand
Pay for compute
capacity by the hour
with no long-term
commitments
For spiky workloads,
or to define needs
Many purchase models to support different needs
Reserved
Make a low, one-time
payment and receive a
significant discount on
the hourly charge
For committed
utilization
Spot
Bid for unused capacity,
charged at a Spot Price
which fluctuates based
on supply and demand
For time-insensitive or
transient workloads
Dedicated
Launch instances within
Amazon VPC that run
on hardware dedicated
to a single customer
For highly sensitive or
compliance related
workloads
Free Tier
Get Started on AWS
with free usage & no
commitment
For POCs and
getting started

29. Compute Services
Amazon EC2 Auto Scaling
Elastic Load
Balancing
Actual
EC2
Elastic Virtual servers
in the cloud
Dynamic traffic
distribution
Automated scaling
of EC2 capacity

30. Networking Services
Amazon VPC: AWS DirectConnect Amazon Route 53
Availability
Zone B
Availability
Zone A
Private, isolated
section of the AWS
Cloud
Private connectivity
between AWS and your
datacenter
Domain Name System
(DNS) web service.

31. Storage Services
Amazon EBS
EBS
Block storage for use
with Amazon EC2
Amazon S3
Images
Videos
Files
Binaries
Snapshots
Internet scale
storage via API
AWS Storage Gateway
S3,
Glacier
Integrates on-premises
IT and AWS storage
Amazon Glacier
Images
Videos
Files
Binaries
Snapshots
Storage for archiving
and backup

32. Application Services
Amazon CloudFrontAmazon RDS Amazon
DynamoDB
distribute content
globally
Managed relational
database service
Managed NoSQL
database service
DBA
Amazon
CloudSearch
Managed search
service

33. Big Data Services
Amazon EMR
(Elastic Map Reduce)
Amazon Redshift AWS Data Pipeline
Hosted Hadoop
framework
Petabyte-scale data
warehouse service
Move data among AWS
services and on-
premises data sources

34. Deployment & Administration
Amazon
CloudWatch
AWS IAM (Identity
& Access Mgmt)
AWS
OpsWorks
AWS
CloudFormation
AWS Elastic
Beanstalk
Web App
Enterprise
App
Database
Monitor resources Manage users,
groups &
permissions
Dev-Ops framework
for application
lifecycle management
Templates to deploy
& manage
Automate resource
management