The document presents an AWS 101 seminar on cloud computing, discussing Amazon's business model and the advantages of cloud services like AWS. It highlights success stories of companies using AWS, dispels common myths about cloud reliability and security, and outlines the steps to get started with AWS. Key benefits of cloud computing include elastic capacity, faster time to market, and reduced initial investments, allowing businesses to focus more on their core operations.

1. AWS 101 Cloud Computing SeminarMaking the case for Cloudversion 2.0 – last update 2011-01-28 – Created by Simone Brunozzi – Copyright Amazon.com

2. What is Amazon.com?

3. Amazon’s Three BusinessesConsumer (Retail)BusinessSellerBusinessIT InfrastructureBusinessTens of millions of active customer accountsEight countries: US, UK, Germany, Japan, France, Canada, China, ItalySell on Amazon websitesUse Amazon technology for your own retail websiteLeverage Amazon’s massive fulfillment center networkCloud computing infrastructure for hosting web-scale solutionsHundreds of thousands of registered customers

4. Agenda1) Cloud Computing2) Success stories3) Amazon Web Services by example4) Cloud Computing Myths5) How to get started

5. Gartner's definitionCloud Computing:A style of computing in which elastic IT-enabled capabilitiesare delivered as a service to external customers using Internet technologies.Gartner, 2008

6. 1) Elastic Capacity

7. Predicting Infrastructure NeedsActual UsageCustomerDissatisfactionPredicted UsageCompute PowerWasteTime

8. 2) Faster time to market

9. 3) No initial investment (No CapEx)

10. 4) Pay as you go, pay for what you use

11. 5) Focus on your business

12. The 70/30 switch70%30%YourBusinessManaging All of the “Undifferentiated Heavy Lifting”On-PremiseInfrastructure

13. AWS goal: flip this equation70%30%Managing All of the “Undifferentiated Heavy Lifting”YourBusinessOn-PremiseInfrastructureMore Time to Focus onYour BusinessConfiguring Your Cloud AssetsAWSCloud-BasedInfrastructure30%70%

14. Cloud Computing (summary)Elastic CapacityFaster time to marketNo initial investment (No Capex)Pay as you go, pay for what you useFocus on your business

15. Agenda1) Cloud Computing2) Success stories3) Amazon Web Services by example4) Cloud Computing Myths5) How to get started

16. Guess the companyAn online company It uses more than 12,000 serversThey have more than 230 million usersWhat's the company name?What do they do?

18. Zynga.comCreators of the most popular Facebook games: Farmville, Mafia Wars, Treasure Isle, etc.More than 12,000 servers on AWSMore than 230 million monthly users100% on AWS

20. Netflix.comMore than 9 Billion USD market cap

21. Migrating 100% on Amazon Web Services

22. So far: movie lists, website search, transcoding, recommendations, etc.

23. 10 M subscribers, 100k DVD titles"AWS let us focus on innovation"

24. Hungama.comLargest publisher of Bollywood moviesMobile / Digital / Promotional marketing"the old models caused delays in implementation, adversely affecting the time-to-market"Cloud computing introduced in 2008Now 80% on Amazon Web Services

25. Animoto.comSimple application:Upload picturesUpload / choose from existing musicA nice video is automatically createdIt runs 100% on AWSScaled from 80 to 3,500 servers (EC2 instances) in 3 days

26. Animoto: Video App on Amazon EC2Scaled to peak of 3,500 instances in 3 daysNumber of EC2 InstancesLaunch of Facebook modificationApr 12thApr 14thApr 15thApr 16thApr 18thApr 19thApr 20thApr 17thApr 13th

27. Customers in 190 Countries

28. Asia Pacific customers

29. Agenda1) Cloud Computing2) Success stories3) Amazon Web Services by example4) Cloud Computing Myths5) How to get started

30. Example 1A Risk Management company(example: Bankinter)Problem:They need to analyze data as soon as the stock exchange closes, to find mistakes and correct them in time.However, this is usually very expensive.

31. Traditional solutionBuy a huge IT infrastructureHire people to manage itNegotiate contracts, etc.Manage the IT infrastructureEvery 2-3 years, major upgrade

32. Cloud solutionBenefits from Cloud Computing:No need for investmentsMassive cost savingsIT staff can focus on product/serviceHigher availabilityFaster time to market

33. Usage graph on Amazon EC2

34. Services usedServers on demand:Amazon EC2 (Elastic Compute Cloud)Storage:Amazon S3 (Simple Storage Service)

35. AWS Building blocks

36. Example 2A web startup company(example: 99design)Problem:They want to launch a website/app, but they don't know how successful it will be.Need to serve customers worldwide.Usually very expensive.

37. Traditional solutionBuy serversBuy storageSign a CDN contract (Content Delivery Network)Launch website/applicationManage scaling and provisioning

38. Cloud solutionBenefits from Cloud Computing:No need to buy IT InfrastructureDeploy worldwideScale up/down when neededSave timeFocus on your business

39. Services usedServers: Amazon EC2Storage: Amazon S3Database: Amazon RDSContent Delivery: Amazon CloudFrontExtra: Autoscaling, Elastic Load Balancing

40. AWS Building blocks

41. What is unique about Amazon Web Services?

42. Flexibility, Freedom of Choice

43. Security

44. Scale

45. Growing Partner EcosystemGrowing Partner Ecosystem

46. AWS Pace of Innovation(as of Q4 2010)» Amazon Simple Notification Service» RDS Multi-Availability Zone Support» S3 Reduced Redundancy Storage » New Locations and Features for CloudFront» S3 Bucket Policies» Cluster Instances for EC2» EC2 Reserved Instances» New SimpleDB Features» IBM on EC2» Windows Server 2008 on EC2» Amazon RDS» Amazon Virtual Private Cloud» Amazon Elastic MapReduce» EBS Shared Snapshots» Monitoring, Auto Scaling & Elastic Load Balancing for EC2» AWS Import/Export» Premium Support» Amazon CloudFront» EC2 Elastic IP addresses & Availability Zones» Windows Server, MySQL, Oracle, & JBoss on EC2» Lower Data Transfer Costs» Amazon EC2» Amazon S3» Developer Portal & Forums » Amazon Linux AMI» Oracle on EC2» New EC2 Features» SUSE Linux on EC2200520102006200720082009» Micro Instances» Lower Pricing for EC2 High Mem Instances » Identity & Access Management » AWS Services in N. California» AWS Multi-Factor Authentication» AWS Management Console » AWS Economics Center» AWS in Education» AWS Security Center» SAS70 Type II Audit» More services in EU» Lower EC2 Pricing» Lower S3 Pricing» Lower pricing for Outbound Data Transfer» AWS Solution Provider Program» Amazon SimpleDB» Amazon Flexible Payments Service» S3 in Europe» EC2 new instance types» AWS Start-Up Challenge» AWS Services in Singapore» RDS Reserved Database Instances» RDS Read Replicas & Lower Pricing» Lower Outbound Transfer Pricing» Data Transfer Usage Tiers» Consolidated Billing for AWS» Amazon S3 Versioning Feature» EC2 High Memory Instances» Public Data Sets» Elastic Block Store» EC2 SLA» EC2 in EU» S3 Tiered Pricing» Amazon SQS» Amazon Mechanical Turk

47. Demo

48. Let me start with a tough question

49. Who is he?

50. GoMortlock.comBuild a simple website to host pictures of Stirling Mortlock.And then, add more features.

52. AWS DemoStep 1: Launch a websiteStep 2: Distribute Content WorldwideStep 3: Scaling GoMortlock.comStep 4: Architectural improvements

54. A few steps...Download the websiteUnzip itPut it into the www folder

56. What we did in step 1Launched a Linux server (EC2)Installed a web serverDownloaded the websiteOpened the websiteNow, our traffic goes up...

57. To reach fans worldwide, we need a CDN.

58. AWS DemoStep 1: Launch a websiteStep 2: Distribute Content WorldwideStep 3: Scaling GoMortlock.comStep 4: Architectural improvements

61. Changes in HTML codeimages/stirling1.jpgBecomesd135c2250.cloudfront.net/stirling1.jpg

63. What we did in step 2Uploaded files to Amazon S3Enabled a Cloudfront DistributionUpdated our picture location

64. This website is not "Just a hobby" anymore...

65. Our hobby website, GoMortlock.com 1.0

67. Our IT Architecture needs an update

68. AWS DemoStep 1: Launch a websiteStep 2: Distribute Content WorldwideStep 3: Scaling GoMortlock.comStep 4: Architectural improvements

72. What we did in step 3We added Autoscaling, and watched it grow the number of serversWe added Elastic Load Balancer

73. Automation: APIs for every AWS Service

74. AWS DemoStep 1: Launch a websiteStep 2: Distribute Content WorldwideStep 3: Scaling GoMortlock.comStep 4: Architectural improvements

76. What is difficult about Databases?

79. To use the DB Instance:Change the connection stringfrom the previous Databaseto the new DB Instance

81. What we did in step 4Launched a Database InstancePointed the web servers to RDSCreated a Read ReplicaCreated a Snapshot

82. What about costs?

83. Step 1: simple websiteVisitors per month: 10,000Monthly costs: Total: $18Server: $15 (EC2)Bandwidth: $3US Dollars (USD)

84. Step 2: Adding CloudfrontVisitors per month: 100,000Monthly costs: Total: $50Server: $15 (EC2)Bandwidth: $5CDN: $30 (Cloudfront)US Dollars (USD)

85. Step 3: GoMortlock.com 2.0Visitors per month: 1,000,000Monthly costs: Total: $405Server: $120 (EC2)Bandwidth: $55CDN: $200 (Cloudfront)Storage: $10 (S3)Elastic Load Balancer: $20US Dollars (USD)

86. Step 4: Adding Amazon RDSVisitors per month: 10,000,000Monthly costs: Total: $1,820Server: $240 (EC2)Bandwidth: $125CDN: $1,200 (Cloudfront)Storage: $50 (S3)Elastic Load Balancer: $45Database: $160 (RDS)US Dollars (USD)

87. AWS DemoStep 1: Launch a websiteStep 2: Distribute Content WorldwideStep 3: Scaling GoMortlock.comStep 4: Architectural improvementsEnd of Demo

88. Agenda1) Cloud Computing2) Success stories3) Amazon Web Services by example4) Cloud Computing Myths5) How to get started

89. Myth #1:"the cloud isn't reliable"Answer:Multiple Regions (US, EU, AsiaPacific)

90. Many companies achieve better performance in the cloud

91. SLAs: EC2 99.95%, S3 99.9%, etc

92. We look at thousands of metrics at the 99.9% outlierMyth #2:"I'll lose control of my data"Answer:You own and control your own data

93. You can control where the data is stored

94. Amazon doesn't move your data

95. You can always get your data backMyth #3:"The cloud is not secure"Answer:Security is top priority for AWS