This document provides an introduction to AWS and summarizes the key services and benefits it offers. It discusses how AWS enables agility and continuous innovation through a broad platform and services that are continually upgraded. It also allows organizations to trade capital expenses for variable costs and realize cost savings through economies of scale. The document highlights compute, storage, database, analytics, app development and mobile services available on AWS and how they can be used to develop, deploy and scale applications.

1. Introduction to AWS
ianmas@amazon.com
@IanMmmm
Ian Massingham
Technical Evangelist

2. Why are organisations using the Cloud?

3. The primary reason businesses are
moving so quickly to AWS and the cloud
#1: Agility

4. Why does agility matter?

5. Hotels Music StorageMagazines

6. Old World:
Infrastructure in
weeks
Enterprises Can’t Afford to Be Slow

7. A Culture of Innovation: Experiment Often & Fail Without Risk

8. A broad and deep platform helps customers
build sophisticated, scalable applications
#2: Platform Breadth

9. Infrastructure Regions Availability Zones Points of Presence
Enterprise
Applications
Virtual Desktops Sharing & Collaboration
Core Services Storage
(Object, Block
and Archival)
Compute
(VMs, Auto-scaling
and Load Balancing)
Databases
(Relational, NoSQL,
Caching)
Networking
(VPC, DX, DNS)
CDN
Access
Control
Usage & Resource
Tracking
Monitoring
and Logs
Administration &
Security
Key Storage &
Management
Identity
Management
Service
Catalog
Platform
Services
Deployment & Management
One-click web app
deployment
Dev/ops resource
management
Resource Templates
Push
Notifications
Mobile Services
Identity
Sync
Mobile
Analytics
App Services
Queuing &
Notifications
Workflow
App streaming
Transcoding
Email
Search
Analytics
Hadoop
Data
warehouse
Data
Pipelines
Real-time
Streaming Data
Code Deploy
Code Pipeline
Code Commit

10. #3: Continual Iteration and Innovation
AWS continuously upgrades
infrastructure, so you don’t have to

11. Small, autonomous teams
Roadmap ownership
Decoupled launch schedules
Get Core Functionality in the
Hands of Customers, Quickly
Small, “Two Pizza”
Teams
Operational stability
High scale
Limited initial feature set
Iterate Based on Customer Feedback
Epic
Collaboration
+ =

12. 2008 2009 2010 2011
Amazon EBS
Amazon EC2
Amazon SNS
AWS Identity
& Access
Management
AWS Import
& Export
Amazon
CloudWatch
Amazon EMR
Amazon RDS
Amazon VPC
Auto Scaling
Elastic Load
Balancing
Amazon
ElastiCache
Amazon SES
AWS
CloudFormation
AWS Direct
Connect
AWS Elastic
Beanstalk
GovCloud
Amazon SWF
Amazon Route 53
Amazon Redshift
Amazon Glacier
Amazon
Dynamo DB
Amazon
CloudSearch
Amazon EC2
AWS Storage
Gateway
Amazon
CloudTrail
Amazon
CloudHSM
Amazon
WorkSpaces
Amazon Kinesis
Amazon Elastic
Transcoder
Amazon
AppStream
AWS OpsWorks
AWS Data
Pipeline
Pace of Innovation at AWS
+24
+48
+61
+82
+159
+280
20132012
Since inception AWS has:
• Released 1111 new services and features
• Introduced over 40 major new services
• Announced 46 price reductions
500+
2014
Amazon Mobile
Analytics
Amazon Cognito
AWS Zocalo
AWS Directory
Service
Amazon RDS
for Aurora
AWS CodeDeploy
AWS Lambda
AWS Config
AWS Key
Management Service
AWS Service
Catalog
Amazon EC2
Container Service
AWS CodePipeline
AWS CodeCommit

13. Trade Capex for
variable expense
1
Pricing model
choice to support
variable & stable
workloads
On-demand
Reserved
Spot
3
Save more
money as you
grow bigger
Tiered pricing
Volume
discounts
Custom pricing
4
Economies-of-scale
provide lower costs
than companies can
do on their own
2
46 price reductions
since 2006
#4: Cost Savings and Flexibility

14. AWS PRICING PHILOSOPHY
More AWS
Usage
More
Infrastructure
More
Customers
Lower
Infrastructure
Costs
Economies of
Scale
Reduced
Prices
Ecosystem
Global Footprint
New Features
New Services
Infrastructure
Innovation
46PRICE
REDUCTIONS
We pass the savings along to our
customers in the form of low
prices and continuous reductions

15. Who is using AWS and what are the benefits?

16. Startups on AWS
http://aws.amazon.com/solutions/case-studies/

18. 200,000
people are hosted
on any given night

19. Total Number of Guests
January 2013
4 Million
Sep 2008 Mar 2009 Sep 2013Sep 2009 Mar 2013Sep 2012Mar 2012Sep 2011Mar 2011Mar 2010 Sep 2010
3M
Mar 2014 Jun 2014
6M
9M
12M
15M

20. Sep 2008 Mar 2009 Sep 2013Sep 2009 Mar 2013Sep 2012Mar 2012Sep 2011Mar 2011Mar 2010 Sep 2010
June 2014
15 Million
Up by Over 10 Million in One Year
Total Number of Guests
3M
Mar 2014 Jun 2014
6M
9M
12M
15M

21. 0
350
700
1,050
1,400
2010 2014
24 48
432
1,300
Total Number of EC2 instances

22. Why AWS?

23. EC2
Servers, Production Traffic,
Hive, Hadoop
RDS
All Relational Databases
S3
Storage, User Generated
Content
DynamoDB
Rollups, Metadata
ElastiCache
Memcache
Route 53
DNS, Inventory

24. We have a 5 person
operations team.
AWS allows us to devote our resources
and mindshare to the core business.
“
”

25. Enterprises on AWS
http://aws.amazon.com/solutions/case-studies/

26. How can I use AWS services to develop,
deploy and scale my applications?

27. Infrastructure Regions Availability Zones Points of Presence
Enterprise
Applications Virtual Desktops Sharing & Collaboration
Core Services Storage
(Object, Block
and Archival)
Compute
(VMs, Auto-scaling
and Load Balancing)
Databases
(Relational, NoSQL, Caching)
Networking
(VPC, DX, DNS)
CDN
Access
Control
Usage
&
Resource
Tracking
Monitoring
and
Logs
Administration &
Security
Key
Storage
&
Management
Identity
Management
Service
Catalog
Platform
Services
Deployment & Management
One-­‐click
web
app
deployment
Dev/ops
resource
management
Resource
Templates
Push
Notifications
Mobile Services
Identity
Sync
Mobile
Analytics
App Services
Queuing
&
Notifications
Workflow
App
streaming
Transcoding
Email
Search
Analytics
Hadoop
Data
warehouse
Data
Pipelines
Real-­‐time
Streaming
Data
Code
Deploy
Code
Pipeline
Code
Commit

28. 11 regions
28 availability zones
51 edge locations
Infrastructure

29. P H Y S I C A L
N E T W O R K
S Y S T E M
PEOPLE & PROCESS
Familiar security model Customer ecosystem Every customer benefitsPartner ecosystem
Comprehensive Security Capabilities, Validated by Experts
https://aws.amazon.com/security/

30. Compute
Compute
(EC2 Instances, Auto-scaling and Load Balancing)

31. New EC2 Instance Type: C4
2.9 GHz E5 v3 (Haswell)
Up to 36 vCPUS
EBS-optimized by default, at no extra cost
Compute Optimized

32. Networking, Security & Access Control
Networking
VPC
Route 53
Direct Connect
Security
IAM
CloudTrail
CloudHSM

33. Storage
Storage
(Object, Block and Archive)

34. New EBS Volumes
Up to 16TB
10,000 IOPS
Up to 160MBps
General Purpose (SSD)
Up to 16TB
20,000 IOPS
Up to 320 MBps
Provisioned IOPS (SSD)

35. Databases
Relational
NoSQL
Caching

36. Introducing Amazon Aurora
Commercial-grade Database Engine at Open-source Cost

37. MySQL compatible
Available, durable and fault tolerant
5X better performance than standard MySQL
Highly scalable and secure
Available through Amazon RDS
Introducing Amazon Aurora
Commercial-grade Database Engine at Open-source Cost

38. 1/10th the cost of the
leading commercial
database solutions

39. Analytics
Hadoop
Real-time
Data warehouse
Data workflows

40. App Services
Queuing
Orchestration
App Streaming
Transcoding
Email
Search

41. λIntroducing AWS Lambda
An event-driven computing service for
dynamic applications

42. A Focus on Functions, Data and Events
AutomaticCloud FunctionsEvents from AWS services

43. Deployment & Management
Containers
Dev/ops Tools
Resource Templates
Usage Tracking
Monitoring and Logs

44. AWS Key
Management Service
AWS Config AWS Service
Catalog

45. Introducing the Amazon EC2 Container Service
A highly scalable, high performance
container management service

46. Manage Containers at Any Scale
Launch and terminate containers
to clusters of instances on EC2

47. Optimized,
Flexible Scheduling

48. Improve
Resource
Efficiency

49. Simple API Which is
Easy to Integrate

50. Amazon EC2 Container Service
Significantly easier
to manage Docker apps
Enables app
portability
Integrated with
Docker Hub
Native Docker support
for AWS customers
EC2

51. Mobile Services
Identity
Sync
Mobile Analytics
Notifications

52. Amazon
Cognito
Amazon
Mobile Analytics
Amazon
Mobile SDK
SNS Push
Notifications
Hi!
AWS Mobile Services

53. aws.amazon.com/blogs/aws
@AWS_UKI@AWScloud
Questions?

54. THANK YOU
ianmas@amazon.com
@IanMmmm
Ian Massingham
Technical Evangelist