1. Flattening Enterprise Storage Problems
with Cloud-integrated Storage
A Customer Perspective

2. What are we talking about today?
A Chronic pain in the data center: data growth
B Cloud-integrated Storage
C A customer’s perspective:
The First Church of Christ, Scientist
D Q&A

3. Chronic pain in data center: data growth
Storage costs
Data protection
Flat IT headcount

4. Cloud-integrated Storage
Call it out as
S3
Not cloud storage – a solution to enterprise data growth
On-premises storage & seamless cloud storage integration
Enterprise technology & cloud data management

5. Eliminating redundant storage
Traditional Storage Cloud-integrated Storage
Cloud Integrated
Primary SAN Storage
Automated CaaT
Archival (Cloud-as-a-Tier)
Thin, Reduced
Backup / Disk Snapshots
Cloud Snapshots
Backup / Tape
Recover in Cloud or
Replicated Data in any Data Center
Use Cloud as
Operations Secondary Data Center
$$$$$ $

6. Cloud data management
The working set Inactive data
Backups
SSD + SAS Archives
Automated Tiering Disaster Recovery
Snapshots
Thin Restores

7. Data reduction cuts costs
Data reduction
A B C A D B D C A
Deduplication
A B C D
A B C D
Compression

8. Data integrity and security
Encoding
Fingerprints
Encryption

9. By the numbers…
Reduces storage capacity by 40% to 80%
Reduces storage TCO by 60% and 80%
Encrypts 100% of all data stored in the cloud
Protects 100% of data that enters the system
Over 90% of the data is unstructured data
Eliminates 90% + of backup administration

10. Moving to Cloud Storage
The First Church of Christ, Scientist
The Christian Science Monitor
Presented by: Terry Barbounis

11. The First Church of Christ, Scientist
Non-Profit, Faith Based Organization
HQ: Boston, MA
556 Employees
1800+ Branches in 75 Countries
Members in 130 Countries

12. The Christian Science Monitor
International Media Organization
HQ: Boston, MA
Founded in 1908
csmonitor.com / Weekly Print Edition
7 Pulitzer Prizes

13. Current Infrastructure
Tier II Datacenter (onsite)
100 Physical Servers
70 Virtual Servers (VMWare)
Microsoft Server/Redhat Linux OS
15TB FC SAN
Dual, 100Mbp/s Internet Connections
Offsite Storage: Iron Mountain

14. WHY CLOUD?
WHY NOW?

15. 2006: By The Numbers
400 SERVERS
350 SOFTWARE LICENSES
1500 DESKTOPS
100 IT STAFF
$17M IT BUDGET

16. 2011: By The Numbers
170 400 SERVERS
200 350 SOFTWARE LICENSES
600 1500 DESKTOPS
25 100 IT STAFF
$7M $17M IT BUDGET

17. DOWNWARD TREND

18. UNSUSTAINABLE TO CONTINUE

19. WHAT MORE CAN WE DO?

20. WE CUT $$$...

21. …WE Optimized Resources...

22. CHANGE WHAT WE DO….

23. …AND HOW WE DO IT

24. Good Start Using Cloud Resources
AWS EC2 - Development Instances
Google Apps/Gmail - Enterprise Rollout
Oracle On-Demand - Financials
Salesforce.com - CRM/Databases
Replicon - Time Tracking

25. Operating Principals – Moving Forward
Simplify, Simplify, Simplify
Elastic, On-Demand, Usage-Based Cost
Networked, Outsourced Enterprise
Implement/Manage to Configure/Develop
IT Manages Agreements, Not Technology
Embrace Consumerization

26. WHAT’S NEXT?

27. Unstructured & Volume Data
Docs, Spreadsheets, Audio, Video, Graphics
SAN: ~60% unused
File Share Data: 2+TB
Server Volume Data: 4+TB
20% - Files Not Accessed for 1+ Years
53% - Files Not Accessed for 2+ Years

28. Cloud Storage: Our Requirements
Continue to Move from CAPEX to OPEX
Reduce Overall Cost of Onsite Storage
Reduce Need for Expensive Resources
Departmental, Usage-Based Billing Model
Robust Disaster Recovery
Eliminate Tape and Offsite Storage
High User Adoption, Frictionless Data Access

29. What is a Cloud Gateway?
Hardware or software based appliance
Customer premise or co-location facility
Bridge between local applications/servers
and cloud service providers

30. Cloud Gateway: Our Requirements
Fully Redundant, Hardware Appliance
At-Rest/In-Flight Encryption
Access to Multiple Cloud Service Providers
Local Storage Performance / SSD Enabled
Thin Provisioning & Elastic Volumes
Local & Cloud Snapshots/Clones
Non-intrusive Software Updates
Ease of Use, Centralized Management

31. Why StorSimple?
ClES “First Mover”
VMWare Ready/MSFT Server Certified
Well-Funded by Prominent VCs
Best Combination of Features and Price
Savvy, Articulate Client/Engineering Team
Value Before Purchase = Partnership

32. Proof of Concept
StorSimple 5020
AWS S3 w/ Multiple Regions
2TB Data Sample
Clustered, Virtual Fileservers
20Mbp/s Network Bandwidth Limit
Multiple Cloud Accounts

33. Proof of Concept: Results
Appliance Setup: 30 Minutes
POC Timeframe: 2 Weeks + 2 Weeks
Overall Deduplication Ratio: 12.5x
Deduplication Ratio of Volume Date: 3.5x
Data Tiered to AWS: 285GB
AWS Costs for POC: ~$300
Storage Process Failover: Almost Instant
Fileserver Cluster Failover: Almost Instant

34. Cost Savings & Benefits
75% Reduction Over Current Environment
Cost Per GB: $1.00+ to ~$.25
Administration Moved to Service Desk
User Requests for Restore: Within 15 Min.
Existing SAN/Tape: To Be Decommissioned

35. Next Steps
Complete File Share Production Migration
Migrate Entire Virtual Environment
Eliminate Current SAN/Backup Hardware

36. THANK YOU