Learn what are the challenges to embrace big data and how AWS enables your organisation to resolve challenges and leverage Big Data for Digital Transformation and innovation.

1. Antonio Alvarez | EMEA BDM for DBs and Big Data/Analytics
E-­mail: antog@amazon.com
@A_AlvarezGarcia
AWS
Digital
Transformation

2. What’s Coming?
100% of LOB apps
to be mobile by
2017
90% of the world’s
data created in last
2 years
80% of new
cloud workloads
data intensive
75B of devices
connected to
internet by 2020
Technology is deconstructing industries

3. Big
Data,
Mobility,
IoT
&
The Cloud

4. BIG DATA Platform:
Big Data Challenges:
Capacity
Planning &
Scalability
Lower Cost,
OpEx
Experiment &
learn more
Advanced
profiles
IT
Complexity
Data
Variety…
..Volume,
velocity
Old Answers
& Questions
Managed
Services
Fully managed,
secured &
automated
services that
brings agility &
focus
S3, EMR,
Kinesis, M.
Learning,
DynamoDB:
All data, Complex
computations, both
in Real-Time &
Batch, and In-
memory
Federation/BI
Sensors
(IoT)
Social
Images
Videos
E. Apps.
Documents
Web Logs
Big
Value
Machine
Learning
Easy deployment
of ML powerful
models without
the need of ML
Experts ready to
be used
Virtually
unlimited &
Elastic
Resources
No heavy lifting &
Reduced Time to
Market, parallel
processing on
demand
New
Answers/questio
ns & Business
Ideas
Extract the
meaning from all
your data & focus
on new business
Ideas, Models, etc..
High Cost &
Commitment
BI

5. Thousands of Customers, 5+ Million Clusters

6. Thank you
Contact information:
Antonio Alvarez
EMEA BDM for Databases & Big Data/Analytics
Twitter: @A_alvarezGarcia
E-mail: Antog@amazon.com