Understand the core concepts of Cloud Computing. Whether you want to run applications that share photos to millions of mobile users or you’re supporting the critical operations of your business, a cloud services platform provides rapid access to flexible and low cost IT resources.

1. Session 1: Introduction to Cloud Computing

2. AWS Getting Started Webinar
Introduction to Cloud Computing
10am-11am (SGT)
Sales Representative, ASEAN
Mavis Chuah

3. Mavis has been in Amazon for 2 years, with a
mix of retail and cloud computing experience.
She evangelizes cloud computing at its core and
strongly believes that cloud is the new normal.
Sales Representative, ASEAN
Mavis Chuah

4. « Invention requires two
things: the ability to try a
lot of experiments, and
not having to live with
the collateral damage of
failed experiments » Andy Jassy
CEO, Amazon Web Services

5. A broad and deep platform that helps customers build
sophisticated, resilient and scalable applications

6. Web Services
Core Services Compute Storage Database Networking
Infrastructure RegionsAvailability Zones Edge Locations
Platform
Services
Analytics
& AI
IoT Gaming Mobile
Desktop &
App Streaming
Business
Productivity
Developer
Tools
Business
Intelligence
Access
Control
Auditing Monitoring EncryptionSecurity
Applications
A
P
I
&
S
D
K
s

7. Why are companies adopting cloud so quickly?

8. Move from capital expense
to variable expense
$
Why are companies adopting cloud so quickly?

9. On-Demand Model: Pay as you go
Analogy: Electricity services • Pay only for what you use
• Virtually unlimited capacity
(no capacity planning)
• Get charged per compute
hour, GB of storage used,
transactions etc.
• Turn it off anytime (and stop
paying for it)

10. No Upfront Cost
Align Revenue Model with Infrastructure Cost
Revenue
Infra Cost
Margin Rate
Time
$

11. Move from capital expense
to variable expense
Lower variable expense than they
could achieve on their own
$
Why are companies adopting cloud so quickly?

12. AWS Pricing Philosophy
Ecosystem
Global Footprint
New Features
New Services
More AWS
Usage
More
Infrastructure
Reduced
Prices
More
CustomersInfrastructure
Innovation
62 price
reductions
since 2006
Lower
Infrastructure
Costs
Economies
of Scale

13. Move from capital expense
to variable expense
Lower variable expense than they
could achieve on their own
Stop guessing
capacity
$
Why Are Companies Flocking To The Cloud So Quickly?

14. From One Instance

15. To Thousands

16. And Back Again

17. Auto-Scalable Infrastructure
• AWS allows auto-scaling
• Services and virtual servers
dynamically provisioned
based on demand
• Fully managed services for
specific use cases charged
only per consumption Load
Capacity
Amazon Elastic Compute
Cloud Instance

19. 500,000 writes / second to their managed
AWS database
200 additional servers during Superbowl
0 additional servers right after

20. Move from capital expense
to variable expense
Lower variable expense than they
could achieve on their own
Stop guessing
capacity
Increased
agility
$
Why Are Companies Flocking To The Cloud So Quickly?

21. AWS’ History of Innovation
2011
Amazon
ElastiCache
Amazon SES
CloudFormation
Direct
Connect
AWS Elastic
Beanstalk
GovCloud
2013
Amazon
CloudTrail
Amazon
CloudHSM
Amazon
WorkSpaces
Amazon
Kinesis
Amazon Elastic
Transcoder
Amazon
AppStream
AWS OpsWorks
2015
Amazon EFS
Amazon API Gateway
Amazon WorkMail
Amazon Machine
Learning
AWS Device Farm
AWS WAF
Amazon
Elasticsearch Service
Amazon QuickSight
AWS Snowball
AWS Kinesis Firehose
AWS RDS for MariaDB
Amazon Inspector
AWS Database Migration
Service
AWS IoT
Amazon EC2 Container
Registry
AWS Kinesis Analytics
AWS Mobile Hub
Amazon CloudWatch
2009
Amazon RDS
Amazon VPC
AWS Auto Scaling
AWS Elastic Load
Balancing
AWS EMR
Amazon FPS
2010
Amazon SNS
AWS Identity
& Access
Management
Amazon
Route 53
AWS Import/Export
2012
Amazon SWF
AWS Redshift
Amazon Glacier
Dynamo DB
Amazon
CloudSearch
Storage
Gateway
AWS Data
Pipeline
Trusted Advisor
2014
AWS KMS
Amazon Config
Amazon Cognito
Amazon Mobile
Analytics
Amazon EC2
Container Service
RDS for Aurora
Amazon Lambda
Amazon WorkDocs
Directory Service
AWS CodeCommit
AWS CodePipeline
AWS Service Catalog
AWS CodeDeploy
CloudWatch Logs
2016
AWS Organizations
Amazon Quicksight
AWS step functions
Amazon Lex
Amazon Polly
Amazon Rekognition
AWS Greengrass
Amazon EC2 elastic GPU
Amazon EC2 FPGA (F1)
Amazon EC2 P2
AWS Batch
Amazon Lightsail
Lambda@Edge
Blox
Aurora with PostgreSQL
compability
AWS codeBuild
AWS X-ray
AWS Snowball Edge
Amazon Pinpoint
AWS Shield
Cloudwatch Events
AWS Glue
Amazon Pinpoint
48 61 82
159
280
516
722
1,017
New Services and Major New
Feature Announcements

22. Move from capital expense
to variable expense
Lower variable expense than they
could achieve on their own
Stop guessing
capacity
Increased
agility
Remove undifferentiated
heavy lifting
$
Why Are Companies Flocking To The Cloud So Quickly?

23. Enterprises Can’t Afford to be Slow
Add New Dev Environment
Add New Prod Environment
Add New Environment in Japan
Add 1,000 Servers
Remove 1,000 Servers
Deploy 1 PB Data Warehouse
Shut down 1 PB Data Warehouse
Infrastructure in Minutes!Infrastructure in Weeks?

24. Move from capital expense
to variable expense
Lower variable expense than they
could achieve on their own
Stop guessing
capacity
Increased
agility
Remove undifferentiated
heavy lifting
Go global in
minutes
$
Why Are Companies Flocking To The Cloud So Quickly?

25. 16 Regions
43 Availability Zones
76 Edge Locations
AWS Global Infrastructure
Millions of monthly active
customers across the world

26. Global Enterprise Customers
General Electric
Johnson &
Johnson Merck Nordstrom
“There is no public cloud infrastructure
provider that has more robust enterprise
capabilities.”
Marc Benioff, Chairman & CEO, Salesforce

27. ”
“
Capital One Will Reduce Datacenter Footprint from 8 to 3 by 2018
Capital One is one of the largest banks in the US and offers credit
cards, checking and savings accounts, auto loans, rewards, and
online banking services for consumers and businesses.
The financial service industry attracts
some of the worst cyber criminals.
We work closely with AWS to develop a
security model that we believe enables us
to operate more securely in the public
cloud than we can in our own data
centers.
Rob Alexander
CIO, Capital One
”
“ • Capital One recognized that its customers are
adopting mobile and digital platforms rapidly
• It is using AWS to develop, test, build, and run its
most critical workloads, including its new flagship
mobile-banking application
• As part of this strategy, Capital One looks to reduce
its datacenter footprint from eight to three by 2018
• Capital One selected AWS for:
o Its security model and pace of innovation
o Elasticity to handle purchasing demands at
peak times and high availability

28. ”
“
Netflix Delivers Billions of Hours of Content per Month Using AWS.
Netflix is one of the world’s leading Internet television
network with over 57 million members in nearly 50
countries.
Our success with AWS can be
attributed to the scalability,
elasticity, and global availability of
AWS services.
Eva Tse
Director, Big Data Platform , Netflix
”
“ • Needed flexible IT infrastructure to experiment,
analyze, and grow its business worldwide.
• Using AWS to measure its users’ streaming
experiences through its analytics platform.
• Reports a reduction from weeks to seconds in testing
time for new features.
• Netflix operates a 10 PB data ‘warehouse’ on Amazon
S3 comprised of hundreds of millions of objects.
• Designed to deliver billions of hours of content
monthly using tens of thousands of instances across
three regions.

29. ASEAN Enterprises build…

30. ASEAN Case Study
“We are expecting to save at least $650,000 over
the next three years in hardware-related
expenditure thanks to AWS”

31. Hospitality Trading Insurance Grocery
This is something “born in the cloud”
companies have already discovered.
Devices
Disruption is much easier today

32. ASEAN Startups build…

33. What are customers using AWS for?

34. Customer Facing Applications
External Apps
on AWS
Scalability and Elasticity
Auto-Scaling infrastructure to required
capacity and match spending to
actual utilization
High Availability
Application deployments that span
across multiple facilities with
adequate load balancing
Global Reach
Highly available global services on
edge locations across the world
Maintainability
Fully managed service portfolio for
most common application components
DNS CDN Load B. Load B.Front App Backend Database
Storage

35. ”
“
Adroll Uses AWS to Grow by More Than 15,000% in a Year
AdRoll, an online advertising platform, serves 50
billion impressions a day worldwide with its
global retargeting platforms.
We spend more on snacks
than we do on Amazon
DynamoDB.
• Needed high-performance, flexible platform to swiftly
sync data for worldwide audience
• Processes 50 TB of data a day
• Serves 50 billion impressions a day
• Stores 1.5 PB of data
• Worldwide deployment minimizes latency
Valentino Volonghi
CTO, Adroll
”
“

36. Mobile Applications
Identity & Sync
Analytics
Notifications
Data
Logic
Marketing
Phone
Tablet
Innovation & Agility
0-tier architectures allow simple and
quick iterations
High Availability
Designed and build for scale and
availability across multiple facilities
Cost Effectiveness
No underutilized servers, completely
usage based billing
Maintainability
Version management and cross-device
synchronization and testing
TestingTester

37. Some of the best Mobile Apps run on AWS

38. ”
“ • Supercell needed an infrastructure that allows its
developers to deliver the best games
• It uses Amazon Web Services to manage the growth
of its popular tablet and mobile titles
• Scalable cloud allows million-player growth, including
expanding into new markets
• High-powered analytics give Supercell insights to
develop games as a service
• Faster server instances provide compute power for
new features
Supercell Delivers World-Class Mobile Games with AWS
Supercell is a Finnish game company known for the hit
games Clash of Clans, Hay Day, and Boom Beach.
The world of gaming never sleeps
... We owe every player a great
experience, and AWS is our
platform to make that happen.
Sami Yliharju
Services Lead, Supercell
”
“

39. Corporate Network
App A
App B App C
Container
DevOps
TemplateVDI
Innovation & Agility
Automated builds and deployment of
code
Consistent Regression Testing
Numerous disposable environments that
can be (re)built within a click allowing
regression tests in identical setups
Cost Effective
Environments can be disposed or
stopped when unused
Scalability
Conduct performance and stress tests
with potentially thousands of simulation
nodes
Development and Test

40. ”
“
iZettle Boosts System Performance by 100% Using AWS
iZettle provides payments solutions for
individuals and small businesses.
Queries that took six
seconds now take three
seconds in our AWS
infrastructure.
• Needed an infrastructure that could support fast
growth
• Moved its mission-critical payments platforms to AWS
• Boosted system performance by 100%
• Ensured support for global expansion ambitions
• Accelerated setup of dev environments from one
month to 90 minutes
Johannes Löfgren
Head of DevOps and Infrastructure, iZettle
”
“

41. Application
Server
Virtual
Server
File
Server
Database
Server
Backup
System
Backup to Cloud Storage
• Eliminate tape, hardware, off-site storage
• Reduce capital expense for backup
infrastructure
• Never worry about backup durability
• Never run out of backup capacity
• Data stored off-site, with high durability, in
multiple locations
Backup and Archive
Amazon S3

42. Application
Server
Virtual
Server
File
Server
Database
Server
Amazon S3
Solutions supporting backup to S3
Veeam Backup & Replication
Symantec Net Backup
Oracle RMAN and Secure
Backup Module
CommVault Simpana
AltaVault (SteelStore)
Backup
System
Backup and Archive

43. High Performance Computing
Corporate Network
Elasticity & Cost
Dynamic scalability when compute
jobs are required with utility or spot
pricing
Manageability
Managed services to facilitate
aggregation and storage
Scale
Scale to virtually unlimited amount of
cores
Separation of concerns
Decouple storage and compute – utility
model with on-demand compute
Storage
Grid
Reporting
Streams

44. • Actuarial calculations with 5 million
policies over 30-50 year simulation
periods
• Taps onto Amazon’s GPU-optimized
compute capacity to build large
calculation clusters to perform Monte
Carlo simulations
• Using AWS helped them to reduce 10-
day process to 10 minutes
Transformative HPC
Perform
thousands of
simulations
GPU optimized
compute cluster
Calculate customer’s
market risk exposure

45. Big Data Analytics
Ecosystem
Leverage existing open-source and
commercial frameworks at utility
pricing
Manageability
Managed compute cluster and machine
learning environments
Corporate Network
Storage
Reporting
Data
Warehouse
Elasticity & Cost
Dynamic scalability when compute jobs
are required with utility or spot pricing
Separation of concerns
Decouple storage and compute – utility
model with on-demand compute
Streams Machine
Learning
Compute

46. ”
“ • Wanted a platform to provide greater speed and
scalability for analyzing petabyte-scale data
• Migrating mission-critical operations to AWS
• Can provide analysts with real-time access to 75
billion records collected daily
• Can move faster, more efficiently in serving core
business processes
FINRA Performs Daily Petabyte-Scale Analysis on Trading Data Using AWS
The Financial Industry Regulatory Authority (FINRA) is
the largest independent regulatory authority in the
United States. It is based in Washington, D.C.
We chose AWS to deliver
innovation at a much larger
scale and much faster to our
core business.
Saman Michael Far
Sr. Vice President of Technology
”
“

47. Cost-Aware Architectures
• Decouple Compute and Storage and grow them
independently
Storage
• Build workflows that are aligned with your business
model by creating cost-aware architectures that only
scale to serve your customer to the accepted SLA
Compute

49. Amazon S3
Raw Video
Amazon S3
Transcoded
Video
Amazon SQS
Amazon SQS
Free User
Premium
User EC2
instance
EC2
instance
EC2
instance
EC2
instance
Auto Scaling group
Users

50. OR
Move
Fast
Stay
Secure

51. AND
Move
Fast
Stay
Secure

52. Familiar Security
Model
Validated and driven by
customers’ security experts
Benefits all customers
PEOPLE & PROCESS
SYSTEM
NETWORK
PHYSICAL
Security is Job Zero & AWS #1 Priority

53. Gain access to constantly improving security baselines
Build on a constantly improving security baseline,
every customer benefits from the tough
scrutiny of other AWS customers!
ISO 27001
ISO 27017
ISO 27018

54. AWS Foundation Services
Compute Storage Database Networking
AWS Global
Infrastructure
Regions
Availability Zones
Edge Locations
Customers Customers have
their choice of
security
configurations IN
the Cloud
AWS is
responsible for
the security OF
the Cloud
Security is shared between AWS and its customers
(Shared Responsibility Model)
You
Network
Security
Identity &
Access
Control
Customer applications & content
Inventory &
Config
Data
Encryption

55. Example: Data Sanitization at AWS

56. • AWS makes no secondary use of customer content
• Manage your privacy objectives any way you want
• Keep data in your chosen format and move it, or
delete it any time
• There is no automatic replication of data outside of
your chosen AWS Region
• Customers can encrypt their content any way they
choose
You always have full ownership and control

57. Many Worry Cloud Adoption is Binary
Build a
“Private”
Cloud
Rip everything out
and move to
the cloud
0 1

58. The Good News is it isn’t an ‘All or Nothing’ Choice
Corporate
Data Centers
On-Premises
Resources
Cloud
Resources
Integration

59. Trend: Virtual Private Cloud
Your Data Center
Virtual Private
Cloud (VPC)

60. Extending your DC to your Cloud Provider
Your Data Center
AWS VPC

61. Beyond Virtual Servers
• AWS Managed Services are designed to be highly-
available, resilient, secure, elastic and cost-effective
• Maintenance becomes the responsibility of AWS
• But more importantly: Charged by consumption!
Amazon
Machine
Learning
Amazon
S3
Amazon
DynamoDB
AWS Mobile
Hub
Amazon
QuickSight
Amazon
Workspaces
AWS Elastic
Beanstalk
Amazon
CloudFront
Machine
Learning
Storage CDN Database Mobile Analytics VDI App
Container

62. Let us handle Software Licensing
• AWS Marketplace offers production-
ready cluster deployments for
various software solutions
• Launch applications with 1-Click
• Pay software licenses completely
on-demand or bring your own
license (BYOL)

63. Thank You