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Monetize your IOT Investment with Salesforce and AWS PPT


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Organizations are using IoT to transform both internal- and customer-facing processes. However, it is difficult to add significant value without business intelligence, contextualization, and a platform that is accessible to business users. Salesforce IoT and AWS IoT enable you to securely connect a network of devices to your CRM to automate smart actions based on specific events. Easily build orchestrations using clicks, not code.

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Monetize your IOT Investment with Salesforce and AWS PPT

  1. 1. Monetizing IoT Translating the Promise of the Internet of Things (IoT) into Business Value & Customer Success  Mark Relph – Head of Global Business Development for IoT, AWS  Lindsey Irvine – VP, Go-To-Market for IoT, Salesforce
  2. 2. Mechanical Connected Coordinated Digital The IoT Digital Transformation Journey
  3. 3. The Promise of IoT
  4. 4. Nobody buys “IoT”
  5. 5. IoT Solutions are Complex
  6. 6. Four major challenges in IoT we are solving IoT data lacks customer context No easy way to connect your IoT data to CRM High degree of technical complexity Coordinating data sources at scale
  7. 7. Introducing AWS IoT & Salesforce IoT The combined expertise of industry leaders brought together to help you realize the value from Internet of Things +
  8. 8. Securely Connect Devices to AWS with AWS IoT: Things Cloud Intelligence AWS IoT       
  9. 9. Securely connect devices to AWS and other devices at scale Route, process and act upon data from these devices Enable applications to interact with devices even when they are offline Fully integrate with other AWS service to reason on top of the data (Analytics, Databases, AI, etc.) The AWS IoT platform that enables you to:
  10. 10. Physics ComplianceEconomics Value of Processing Data at the Source
  11. 11. Moving to the Edge
  12. 12. Benefits Respond quickly to local events Local Lambda Runtime Operate offline AWS-grade security AWS Greengrass Reduce the cost of IoT applications
  13. 13. How do you connect your IoT Data to your CRM to create engaging customer experiences?
  14. 14. Unlock Your IoT Data with Salesforce IoT Connect your IoT Data to your Customer Relationship Management (CRM)
  15. 15.  Customer Context Enrich IoT data with context about your customer to drive the right action at the right time  Low Code Orchestration Build, test and deploy customer focused IoT solutions in days, not months  Proactive Customer Engagement Turn IoT data into automated actions in Salesforce, to move from reactive to proactive customer experiences Salesforce IoT: The Power of CRM across Every Connected Device
  16. 16. How Salesforce IoT Works Context IoT Data Created by your Network of Connected Devices Context CRM data about the Customer using your connected products Actions
  17. 17. Make every employee an IoT Trailblazer Using the full power of the Salesforce platform  Compose Smart Logic Familiar Salesforce UI makes creating IoT rules and complex, state based logic simple  Automate actions across Salesforce Link IoT data to your existing business applications with clicks not code, and automatically drive action into any Salesforce application  Rapidly test, learn, launch and adjust Easily modify your business rules and IoT orchestrations based on customer feedback and changing business priorities
  18. 18.  Proactive Service Proactively monitor and maintain your products, and automatically deliver proactive service before an error occurs  Proactive Sales Discover new sales opportunities based on real-time device data  Proactive Customer Engagement Develop new revenue streams and business models that wrap your products with meaningful customer services Deliver Personalized, Connected Customer Experiences Transform customer experiences Move From Reactive To Proactive Engagements
  19. 19. Device Management Customer Experience AWS IoT Salesforce IoT Connected Gateways Connected Objects Web Clients Device Gateway Communicate with Devices Transform and Route Rules Engine Connected Things Enrich IoT data with customer context Customer Context Orchestrations State based Orchestration Engine translates business goals into action Connect with all Salesforce Clouds 3rd Party Public APIs  Service  Field Service  Sales  Marketing Event Data Event + Customer Context ACTION AWS IoT AWS IoT + Salesforce IoT Simplified Architecture
  20. 20. Salesforce IoT Capabilities  Enrich IoT data with customer context to drive the right action at the right time  Build, test and deploy customer focused IoT solutions in days, not months  Turn IoT data into automated actions in Salesforce AWS IoT Capabilities AWS IoT + Salesforce IoT  Connect, manage, and operate large fleets of devices for an application  Securely share IoT data with other AWS services and Salesforce Clouds  Support billions of devices and trillions of messages
  21. 21. Customer Success in IoT Today
  22. 22. Customer Success Story: Enel  Leading integrated electricity and gas operator  62,000+ employees  Operates in ~30 countries  Only utility listed in the Fortune 2017 Change the World list
  23. 23. Customer Success Story: Enel
  24. 24. Customer Success Story: Wärtsilä  Marine engine manufacturing and services  18,000+ employees  Present in 70 countries
  25. 25. Wärtsilä needed to predict, with a high degree of accuracy, when the marine engines they manufacture require service. Understanding and accurately predicting the service schedule is vital for Wärtsilä to increase their service and parts revenue because customers can opt to use other parts manufacturers and service companies if an engine requires service prior to Wärtsilä knowing about it. Customer Success Story: Wärtsilä
  26. 26. Q&A  Mark Relph – Head of Global Business Development for IoT, AWS  Lindsey Irvine – VP, Go-To-Market for IoT, Salesforce
  27. 27. Get started  Learn More on Salesforce IoT + AWS IoT –  AWS IoT –  Salesforce IoT –  Dreamforce 2017: Salesforce IoT + AWS IoT –
  28. 28. Thank you