The Pink Foundation has prepared the present proposal on setting-up a production unit of Low Cost Sanitary Napkins which will improve women and girls health by initiating the use hygienic napkins during menstruation period.

2. PROJECT TITLE
Suppressing the Growth of Infectious Diseases
among Underprivileged Women and young Girls
by creating Provision of Hygienic Cost Effective
Sanitary Napkins

3. PROJECT DESCRIPTION
 Location: Gujarat
 Area (urban/rural): Both
 Primary Focus: Young girls and women
 Project Type: Training, Awareness and
Employment
 Amount Requested (INR): Rs. 967500

4. INTRODUCTION
 Menstruation is a natural process in women’s life but due to
illiteracy, ignorance about religious teachings, poverty, socio-
cultural trends, negligence regarding psychological health and
poor health facilities; the matter is not as properly dealt with
as it ought to be.
 Rural women largely use plastic sheets, clothes, rags and dried
leaves during their menstruation calling diseases like Urinary
Tract Infection etc.
 Thus, if the use of hygienic sanitary napkins could be initiated
among poor women and girls at low cost, then growth of
different diseases could be arrested or minimized to a large
extent among them.

5. In view of the above circumstances, The Pink
Foundation wishes to fulfil their primary aims-
 To facilitate better healthcare facilities for underprivileged
women and young girls staying in urban slums and rural areas
by creating awareness of using sanitary pad instead of rags,
cloth or dried leaves.
 Empowering them through providing proper training,
education and employment opportunities.
 Educating them about the diseases they are inviting for
themselves due to non-use of sanitary napkins
 Explain the complete Women Health cycle- From early
marriage to usage of Female Condoms to early pregnancy
and finally early death due to certain diseases which can be a
curse for their reproductive system.

6. ABOUT THE PINK
FOUNDATION
The Pink Foundation is a Non Governmental Organization (Registration
number-E/20638/ Ahmedabad) is run by a group of professionals
facilitating community development initiatives. It promotes holistic
development of marginalized section of society, by adopting an integrated
approach with main emphasis on Four Es: - Entrepreneurship,
Employment, Education and Empowerment.
Vision
 Envisages a socially conscious society based on equal opportunities and
fulfilment of human potential.
Mission:
 To bridge the societal disparities by imparting quality and skilled based
education to the under-privileged
 To provide a stage for socially conscious youth caring to contribute to the
nation's comprehensive progress and to mould them into future leaders

7. GALLERY
Temple visit for deprived old slum ladies
(maajis)
Diwali Card making event for slum children

8. Diya making group
Christmas Carnival
Handmade
Soaps

9. OBJECTIVES OF THE
PROJECT
 To popularize and sensitise the use of sanitary napkins
among the rural women and girls and thereby rescuing
them from vulnerable diseases like Urinary Tract Infection
etc.
 To establish and start preparation of cost effective/low cost
sanitary napkins in scientific way for better health and
hygiene among rural women and girls.
 To engage some rural unemployed women in production
and marketing and also to fulfil the school requirements to
maximum parts.
 To provide and supply quality based sanitary napkins to
rural women in comparatively low price than the napkins
prevalent in the present day markets.

10. PROJECT ACTIVITIES
 Creating awareness among females in urban slums and
rural front relating to health issues in women.
 Doing Capacity building programmes among women to
educate them about the possible diseases they might
catch due to usage of other dangerous and non-
acceptable things during menstruation.
 Measuring ‘Before and After’ of using the sanitary
pads in terms of health up gradation,
decrease/increase in number of female patients (as
per Primary Health Centres)
 Production of Low Cost Sanitary Napkins
 Selling of Low Cost Sanitary Napkins

11. SHORT AND LONG TERM
EXPECTED OUTCOMES
Short Term outcome
 Employment opportunities for women in terms of
organizing awareness and capacity building
programmes
 Skill development sessions and trainings for women
Long Term outcome
 Usage of low cost sanitary napkins in adjoining villages
by creating sales network
 Decrease in many diseases among women like Cervical
Cancer, UTI etc with regular usage of healthy pads.

12. MARKETING
 The products will be made available at few local
marketing outlets and some rural areas.
 Moreover, TPF will facilitate and engage rural
unemployed youths and entrepreneurs through its
branches in different districts to make available the
products to more and more users.
 They also can be engaged in marketing from their
homes in respective villages.

13. MEASURING IMPACT
The progress of this project will directly depend on the
increasing usage of pads in villages and urban slums.
Regular research reports will be prepared to measure
following concerns:
 Whether the women have switched to pads compared
to old norms
 Current prevalence of Urinary Tract Infection, Cervical
Cancer and other such diseases AFTER the introduction
of Self-made pads
 Whether the sale of pads is increasing
 Whether the overall health of a women has improved

14. SUSTAINABILITY
 After setting up of the unit, the production will continue. In the first year the
produces will be marketed through local sales outlets and in different villages
through its branches in different districts.
 Whatever return comes in terms of money will again be utilized in production
purposes and management of the project staff in the second and third year.
 Gradually after the third year when the production will increase and
popularity, demand of the products could be ascertained among the people
then more returns will come and project will start running on self effort.
 As an NGO, complete focus will be put on the tackling the health and hygiene
matters of the targeted women beneficiaries.
 Rigorous marketing and selling techniques will be carried out for continuous
on-flow of pads so that more employment opportunities will be offered.
 All the municipal schools will be covered for creating awareness and free one-
time distribution of pads.

15. Education Support from the Project:
 Once the project becomes self-sustainable with
good market of products, the profit will be utilized
directly as education development fund. The
production cost will be recycled in production and
management of the project staff.

16. ESTIMATED BUDGET

20. CONTACT DETAILS
Harmeet Kaur Dawar
Co-Founder
+91 9824023204
+91 9537001102
B-1, Arun Complex
Behind C.U.Shah College
Income Tax, Ashram Road,
Ahmedabad
www.tpfworld.org
info@tpfworld.org
www.facebook.com/pinkfoundation
Bank Details (For event related
or general donations)
Account Name: The Pink
Foundation
Account Number: 6255228818
Bank Name: Indian Bank
Branch Name: Drive-in Road,
Ahmedabad
IFS Code: IDIB000D051
Avail Tax benefit on your donation under 80G
of I.T. Act for exemption