This document outlines a customer discovery path for a hotel. It includes utilizing a blog, email signup, social media, guest comments on sites like TripAdvisor, newsletters, online booking systems, and address/phone listings to engage customers. Specific touch points are described, like seeing pictures on Facebook, visiting the hotel website, checking reviews on sites, and then booking and commenting online. The path shows how customers may discover and interact with a hotel from initial awareness to final booking and review.