SlideShare a Scribd company logo
Presented by
Sarang Banubakde Parth Nagar
Varun Balakrishnan Geetika Mahajan
Saurabh Mhase Avinash.V
Warren
Avis
1946
Corporate
office in the
UK
1960
Zeda Car
Rental &
Tours
Introduction
of ‘Wizard’
1967 1970 1970-1990
Glen Van
Heerden
1999
Entry into
India
Barloworld
limited
2005
Zipcar
2013
Largest
licensee
outside
USA
HISTORY
1980s
Transporta
tion
Car Rental
AVIS Access,Assist
Venture into Tourism
TOTAL PRODUCT CONCEPT
Highly attractive Moderately
Attractive
Low Attractiveness
Hotels
Natives
Travelers
Events
Business
Segmentation Table
High number of Services Offered
Low number of Services offered
High
Geographical
presence
Low
Geographical
Presence
Avis India
Car rental India
Clear car rental
Orix India IndiaRentACar
Positioning
Map
Subsidiaries
• AVIS Rent a Car is a subsidiary of Avis Budget
Group
• Budget Truck rental
• Zipcar
• Payless Car Rental
AVIS
Chauffeur
Drive Luxury Cars
Point 2
Point
Re-fueling
services
Truck
Rental
Coach
Charters
Mini leaseSelf drive
Avis Assist
Avis Access
Avis e-Toll
Fleet
Accident
Manageme
nt
Car Mall -
Used Car
Sales
Product
& Services
Place :
• Highest Geographical Presence in the world
• Wide range of inventory : Avis purchases on
average 21,000 cars per year
• Accessible at Airports, Hotels and the world wide web
Promotion :
• Traditional Advertising and Slogans
• Avis Derby – Participation in high-profile event sponsorships
1. Nedbank Golf Challenge
2. Women’s World Cup of Golf
3. SA Tennis Open
• CSR Programmes – ‘Avis Cares’,Recycling of
water
• Joint Ventures with British Airways,Lufthansa,Jet
Airways,Radisson,Oberoi Hotels,SBI and American Express
• Avis Loyalty Programme – ‘Avis First’
Pricing Strategies:
• Dynamic
1. Hourly and Daily
2. Weekly and Monthly
3. e-Toll
• Discounts and special packages
• Favored pricing for the customers for ventures
Avis is associated with
Recent Developments
• Acquired Zipcar in January,2013.
• Opened two new Avis locations in Goa and
Amritsar
• Buys the sixth largest car rental ‘Payless Car
Rental’ for $50 million cash
Strategies to Improve growth in India
• Adopt Mainstream Strategy
• Improve on their advertising
• Geographical penetration in other cities
• Venture into the tourism sector
Thank You

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Avis - Rent a Car

  • 1. Presented by Sarang Banubakde Parth Nagar Varun Balakrishnan Geetika Mahajan Saurabh Mhase Avinash.V
  • 2. Warren Avis 1946 Corporate office in the UK 1960 Zeda Car Rental & Tours Introduction of ‘Wizard’ 1967 1970 1970-1990 Glen Van Heerden 1999 Entry into India Barloworld limited 2005 Zipcar 2013 Largest licensee outside USA HISTORY 1980s
  • 3. Transporta tion Car Rental AVIS Access,Assist Venture into Tourism TOTAL PRODUCT CONCEPT
  • 4. Highly attractive Moderately Attractive Low Attractiveness Hotels Natives Travelers Events Business Segmentation Table
  • 5. High number of Services Offered Low number of Services offered High Geographical presence Low Geographical Presence Avis India Car rental India Clear car rental Orix India IndiaRentACar Positioning Map
  • 6. Subsidiaries • AVIS Rent a Car is a subsidiary of Avis Budget Group • Budget Truck rental • Zipcar • Payless Car Rental
  • 7.
  • 8. AVIS Chauffeur Drive Luxury Cars Point 2 Point Re-fueling services Truck Rental Coach Charters Mini leaseSelf drive Avis Assist Avis Access Avis e-Toll Fleet Accident Manageme nt Car Mall - Used Car Sales Product & Services
  • 9. Place : • Highest Geographical Presence in the world • Wide range of inventory : Avis purchases on average 21,000 cars per year • Accessible at Airports, Hotels and the world wide web
  • 10. Promotion : • Traditional Advertising and Slogans • Avis Derby – Participation in high-profile event sponsorships 1. Nedbank Golf Challenge 2. Women’s World Cup of Golf 3. SA Tennis Open • CSR Programmes – ‘Avis Cares’,Recycling of water • Joint Ventures with British Airways,Lufthansa,Jet Airways,Radisson,Oberoi Hotels,SBI and American Express • Avis Loyalty Programme – ‘Avis First’
  • 11. Pricing Strategies: • Dynamic 1. Hourly and Daily 2. Weekly and Monthly 3. e-Toll • Discounts and special packages • Favored pricing for the customers for ventures Avis is associated with
  • 12. Recent Developments • Acquired Zipcar in January,2013. • Opened two new Avis locations in Goa and Amritsar • Buys the sixth largest car rental ‘Payless Car Rental’ for $50 million cash
  • 13. Strategies to Improve growth in India • Adopt Mainstream Strategy • Improve on their advertising • Geographical penetration in other cities • Venture into the tourism sector

Editor's Notes

  1. 1946 – Detroit Airport(warren Avis)1960- Corporate office in the UK1967-Zeda car rental & tours Bloemfontein,SA1970- Took adv of innovations by introducing ‘wizard’..BookingWizard..Automated Reservation systemGlen Van heerden-70 to 90 leader under his reign99- India- designed to provide car rental services to the guests of oberoi and trident chain of hotels