Avis collaborated with Yandex Navi to promote its car rental pick-up locations through branded voice navigation messages and pop-up pins in the Yandex Maps app. Over 332 million users heard customized welcome and departure messages when using the app for navigation, and over 13.5 million saw Avis' branded pop-up pins displayed when near a location. This increased Avis' brand awareness and drove customers to its pick-up points over 3,000 times.

1. Promoting Avis pick-up
locations with Yandex
Navi app ads

2. Avis is one of the
world’s best-known
car rental companies
Founded in 1946, It operates
in over 5.000 locations in more
than 165 countries.

3. Avis customers
need an enhanced
navigation system
Navi and Avis collaborated
to increase brand awareness
and drive customer loyalty
Avis is one of the
world’s best-known
car rental companies
Founded in 1946, It operates
in over 5.000 locations in more
than 165 countries.

4. Improved experience through branded voice
navigation and pop-up pins
Before: Route created,
we wish you a safe drive
After: Route created, AVİS
wishes you a good drive
The intro and end messages
were changed worldwide

5. 332Mtimes users heard
the start voice ‘Avis
iyi yolculuklar diler’
33Mtimes the arrival
voice was heard
by the users
Improved experience through branded voice
navigation and pop-up pins

6. Branded pop-up pins were
introduced all around Turkey
When a Navi user approaches a pick-up
location, the navigation screen
automatically shows a special ad
Improved experience through branded voice
navigation and pop-up pins

7. 13.5M
times Avis’ pins has
been displayed
by the Navi users
156k
times pins have been
clicked and the ad text
has been displayed
Improved experience through branded voice
navigation and pop-up pins
3203
times Navi users
have created routes
to Avis’ locations