This document describes four different types of audiences that may be interested in seeing the new Star Wars films based on their age and history with the original films: 1) A middle-aged "geeky" woman who watched and enjoyed the original Star Wars films as a young person and is interested in seeing how the new films compare. 2) An elderly man who was middle-aged during the original films and wants to see how the characters and fantasy world have evolved over time. 3) A younger generation who has not seen the original films but is interested due to the introduction of new characters. 4) A middle-aged woman who saw the original films as a child and enjoys taking her own

1. FREDDIE C
This avatar representsa woman of middle aged who can be perceived
as quite “Geeky” andenjoysci-fi filmssuchas star trek and most
importantly the star wars films.Theyare of the age where they
watched the previousfilmswhentheywere young and are interested in
seeingifthe newfilmsbring back any memories. Theyare normally
quite well offand have a well-paidjob.They feel iftheyenjoySci-Fi
filmsthey must enjoythe most well-knownSci-Fi film.Theymay also
have parents who were enthralledbythe original filmswho pushed
them to watch them. They like that the filmhas “Diversion” that takes
them away from everyday life.
This avatar representsan elderlyman who was middle aged when
the firstfilmscame out. They may be taking their childrenor
grandchildrento watch it to see if the filmsthat they love have the
same effectonthem. The trailerwill appeal to them as the trailer
incorporates oldcharacters and ships. Theywill want to see how
theirfavourite characters have evolvedand developedandsee how
the fantasy world has developed. The fact that they watched the
original filmsmeans that they may have built up relationswill the
original characters and will want to see how they have changed.
This avatar representsthe younger generationwho wouldn’thave
beenalive whenthe original filmscame out. They may have been
taken to watch these filmsby a parent who watched the previous
films.The trailerwill make them want to watch the filmas theywill
not needto see the original filmsto enjoy thisone as it incorporates
new characters that this newgenerationof audience will grow up
watching.
This avatar representsmiddle agedwomenwho were youngwhen the
first filmscame out and may have beentaken to the filmwith their
parents. They may take their kidsto these filmsas theyenjoyedthe first
ones.The trailer will incorporate parts from the original filmsbut also will
introduce the audience to some of the newcharacters that will appeal to
young children.As theyare a hard workingmother, it is nice to have a
filmthat isso diverse anddistant from reality to allow themto escape
reality.