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Shepherding Your
Content for
Operational Efficiency
Val Swisher, CEO
Content Rules

@contentrulesinc
Definition

Operational Efficiency
Doing more with the same resources.
Who am I?

Content Rules
An amazing collection of people who help
great clients create fabulous content and get it
ready f...
Operational Efficiency
is Not New
What About Terminology
Management?
How?

Consistent
Terminology
Increases Operational Efficiency
How Many Ways Can You Say:

Dog

Puppy

Canine

Poodle
Why?

What About XML and Reuse?
“You Cannot Realize the Gains of Structured
Authoring Efficiency if You are Not Efficient
...
Operational Efficiency and
Translation
How?

Translation Trifecta
But How?

Pull
Push
Dirty Little Secret

No one uses style guides.
That’s right.
No one.
Right Tools

Using the right tools, you will
• Spend less time writing
• Use editing resources more effectively
• Create b...
So What are You Waiting For?
write.
read.
search.
tweet.

© Content Rules, Inc. All rights reserved.

vals@contentrules.com
www.contentrules.com/blog
w...
Shepherding Your Content for Operational Efficiency
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Shepherding Your Content for Operational Efficiency

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Learn about how to get the most from your content by focusing on the efficient of your terminology. Terminology affects structured authoring, translation, and more. Find out the dirty little secret about corporate style guides. Learn what you need to do to maintain your brand without losing your mind.

Published in: Business, Technology
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Shepherding Your Content for Operational Efficiency

  1. 1. Shepherding Your Content for Operational Efficiency Val Swisher, CEO Content Rules @contentrulesinc
  2. 2. Definition Operational Efficiency Doing more with the same resources.
  3. 3. Who am I? Content Rules An amazing collection of people who help great clients create fabulous content and get it ready for global consumption.
  4. 4. Operational Efficiency is Not New
  5. 5. What About Terminology Management?
  6. 6. How? Consistent Terminology Increases Operational Efficiency
  7. 7. How Many Ways Can You Say: Dog Puppy Canine Poodle
  8. 8. Why? What About XML and Reuse? “You Cannot Realize the Gains of Structured Authoring Efficiency if You are Not Efficient with Words” - me.
  9. 9. Operational Efficiency and Translation
  10. 10. How? Translation Trifecta
  11. 11. But How? Pull Push
  12. 12. Dirty Little Secret No one uses style guides. That’s right. No one.
  13. 13. Right Tools Using the right tools, you will • Spend less time writing • Use editing resources more effectively • Create better quality content in all languages • Spend 15-40% less money on translation • Get to market faster • Field fewer technical support calls • Have happier customers
  14. 14. So What are You Waiting For?
  15. 15. write. read. search. tweet. © Content Rules, Inc. All rights reserved. vals@contentrules.com www.contentrules.com/blog www.contentrules.com @ContentRulesInc Shepherding Your Content for Operational Efficiency

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