This document provides marketing tactics and strategies for an automotive dealership to blast their competition. It outlines both overall strategies like focusing marketing efforts and specific tactics for the website, search engine optimization, pay per click ads, email marketing, social media, and more. The goal is to give shoppers direction, make the shopping process easy, build trust, and engage customers through multiple online touchpoints to drive sales and choose the dealership over competitors. Analytics are also discussed to test what works best.

1. Blast Your Competition

2. My Cloud
Automotive Enthusiast Dealer
EntrepreneurManag
erHusbandSalesmanSurfer
Strategist Internet
Marketer Google Certified
Gadget Guy
Music Lover

3. Q&A
/toddlearsmith
#dd6

5. Game Plan
OO O O
XX XX
X

6. Strategy–noun, plural -gies
A strategy is a plan of action designed to achieve
a particular goal

7. Tactics
One or more tasks implemented to achieve a
specific goal

8. Marketing Tactics

9. • Website

17. NOTICETHE
TRENDYET?

23. Too Many Choices
(Shopping Paralysis)

28. In a recent R.L. Polk study,
85% of web shoppers to
automotive sites felt that their
interaction with the dealership
website and the relationship
that resulted from that
interaction was the most
significant factor in choosing
which dealership they would
purchase from.

30. Website Tactics
1. Give Shoppers Direction
2. Make it Easy
3. Build Trust
4. Multiple Contact Points
5. Make it Unique

31. Search Engine Optimization

32. Focus

33. Search
Tactics
1.Write Short Articles
2.Mine Analytics
3.Go Long Tail

34. Pay Per Click

37. BEST PERFORMING ADS
1. USE NUMBERS
2. “OFFICIAL SITE” TAGLINE

38. Website Statistics

40. If It’s Free It’s For ME

41. GoogleConversion

42. 1.Exit Pages
2.Bounce Rate Analytics
Tactics
3.Page Views
4.Time Spent On Site
5.Unique Visitors

43. Virtual Sales Team

44. Click Path Information
Location of Shopper
Referring Website
Previous Chats
Keywords

45. Whisper
Translation
Detailed Web Analytics
“Shop With Me” Technology

46. Chat Tactics
1. Use Proactive Engagement
2. Lead Your Shoppers
3. Get Personally Involved
4. Dedicate Time

48. Email Marketing

49. ARE YOU COMPELLED?
To Respond

51. 1. Email Newsletter
2. White Listed & Can-Spam Compliant
3. Subject Line
4. Engaging Content That Directs You

52. Social Media

53. Connect With People Just Like You

56. 1. FaceBook – Build Network
2. YouTube – Shoot Videos
3. Twitter – Join Conversations

58. Extra Tactics
1.Change Unsold Marketing
to Pre-Owned After 30 Days
2.Put your Specials Page at
the Top of your Inventory
3.Why Buy From You?

59. Q&A
/toddlearsmith

61. Todd L Smith
President
ActivEngage
800-775-7358
todd@activengage.com
Twitter.com/toddlearsmith

62. The

63. THIS PRESENTATION IS AVAILABLE ONLINE
WWW.ACTIVENGAGE.COM/TODDSMITH