Please visit our online professional network and join our community of Automotive Social Media Marketing professionals at http://www.ADPsocialMarketing.com
The webinar discusses how businesses are facing increasing pressure to work smarter, build trust with customers, and improve customer experiences, and that adopting a social business model can help by enabling ideation, sharing, listening, and change across customer, employee, partner, and brand experiences. The document outlines the elements of a social business ecosystem and how social approaches can improve employee satisfaction, customer engagement, and overall customer experience.
The document discusses Buzzient's open approach to integrating social capabilities into existing enterprise applications. It explains that Buzzient gives customers options for how to bring social visibility, actions, and engagement into apps like CRM, ERP, and loyalty programs from within the existing interfaces rather than using separate applications. Buzzient currently integrates with applications like Siebel, Oracle CRM, Salesforce, and Hubspot and can discuss a customer's specific needs.
This document discusses challenges in building a software platform and provides three rules for companies attempting to do so. Rule 1 is to avoid mentioning the word "platform" to investors. Rule 2 is to position the platform as an "app store" instead. Rule 3 is that once developer interest is strong, companies should fully embrace and document their platform. The document advises that while platforms are powerful, full disclosure of platform ambitions should be delayed until necessary.
The document provides an overview of social networking and discusses whether it is right for individuals, professionals, and companies. It discusses popular social networks like Twitter and LinkedIn, and covers topics like establishing an online presence, networking, and guidelines for appropriate social media use. The presentation aims to help attendees understand how to get started with social networking and determine how it can benefit them personally and professionally.
The document is an advertisement for the 2010 Mazda 3 that emphasizes the vehicle's sporty and rebellious nature. It highlights features like bold styling, enhanced aerodynamics, premium interior amenities, and responsive yet fuel-efficient powertrain options. Safety technologies like Dynamic Stability Control and airbags are also emphasized. The ad positions the Mazda 3 as offering an engaging driving experience along with practicality and unexpected luxury features normally found in more expensive vehicles.
Please visit our online professional network and join our community of Automotive Social Media Marketing professionals at http://www.ADPsocialMarketing.com
The document provides information about the 2010 Chevrolet Malibu. It highlights that the Malibu offers best-in-class coverage through its 100,000 mile powertrain warranty and roadside assistance. It also notes the Malibu has received critical acclaim, with over 30 awards, for its refined interior, safety features, and fuel efficiency of up to 33 miles per gallon highway. Additionally, the Malibu offers various technology features through OnStar, XM Radio, and Bluetooth connectivity.
The document provides details on the different trim levels of the Chevrolet Impala. It lists the standard and available features for each trim level, from the base LS model up to the high-performance SS. Some highlights include the 3.5L V6 engine offered in lower trims with E85 flex-fuel capability. Higher trims add more luxury and convenience features such as leather seats, navigation, and hands-free Bluetooth. Safety features like airbags and stability control are standard across all trims. The Impala comes with a 100,000 mile powertrain warranty and roadside assistance package.
The webinar discusses how businesses are facing increasing pressure to work smarter, build trust with customers, and improve customer experiences, and that adopting a social business model can help by enabling ideation, sharing, listening, and change across customer, employee, partner, and brand experiences. The document outlines the elements of a social business ecosystem and how social approaches can improve employee satisfaction, customer engagement, and overall customer experience.
The document discusses Buzzient's open approach to integrating social capabilities into existing enterprise applications. It explains that Buzzient gives customers options for how to bring social visibility, actions, and engagement into apps like CRM, ERP, and loyalty programs from within the existing interfaces rather than using separate applications. Buzzient currently integrates with applications like Siebel, Oracle CRM, Salesforce, and Hubspot and can discuss a customer's specific needs.
This document discusses challenges in building a software platform and provides three rules for companies attempting to do so. Rule 1 is to avoid mentioning the word "platform" to investors. Rule 2 is to position the platform as an "app store" instead. Rule 3 is that once developer interest is strong, companies should fully embrace and document their platform. The document advises that while platforms are powerful, full disclosure of platform ambitions should be delayed until necessary.
The document provides an overview of social networking and discusses whether it is right for individuals, professionals, and companies. It discusses popular social networks like Twitter and LinkedIn, and covers topics like establishing an online presence, networking, and guidelines for appropriate social media use. The presentation aims to help attendees understand how to get started with social networking and determine how it can benefit them personally and professionally.
The document is an advertisement for the 2010 Mazda 3 that emphasizes the vehicle's sporty and rebellious nature. It highlights features like bold styling, enhanced aerodynamics, premium interior amenities, and responsive yet fuel-efficient powertrain options. Safety technologies like Dynamic Stability Control and airbags are also emphasized. The ad positions the Mazda 3 as offering an engaging driving experience along with practicality and unexpected luxury features normally found in more expensive vehicles.
Please visit our online professional network and join our community of Automotive Social Media Marketing professionals at http://www.ADPsocialMarketing.com
The document provides information about the 2010 Chevrolet Malibu. It highlights that the Malibu offers best-in-class coverage through its 100,000 mile powertrain warranty and roadside assistance. It also notes the Malibu has received critical acclaim, with over 30 awards, for its refined interior, safety features, and fuel efficiency of up to 33 miles per gallon highway. Additionally, the Malibu offers various technology features through OnStar, XM Radio, and Bluetooth connectivity.
The document provides details on the different trim levels of the Chevrolet Impala. It lists the standard and available features for each trim level, from the base LS model up to the high-performance SS. Some highlights include the 3.5L V6 engine offered in lower trims with E85 flex-fuel capability. Higher trims add more luxury and convenience features such as leather seats, navigation, and hands-free Bluetooth. Safety features like airbags and stability control are standard across all trims. The Impala comes with a 100,000 mile powertrain warranty and roadside assistance package.
This document describes the Automotive Digital Marketing Professional Community website. It is an online community and resource for automotive dealers, internet sales managers, and digital marketing providers. The site contains videos, groups, notes, photos on automotive digital marketing topics. It also advertises sponsors and features a blog about digital dealer news, best practices, and industry articles.
Automotive Digital Marketing Professional CommunityRalph Paglia
This document describes the Automotive Digital Marketing Professional Community website. It includes videos, groups, notes, and advertisements related to digital marketing for automotive dealerships. The purpose of the site is to connect car dealers, managers, and digital solutions providers to share information and resources about internet sales, marketing, and business development centers.
Automotive Digital Marketing Professional CommunityRalph Paglia
This document describes the homepage of a website called Automotive Digital Marketing Professional Community. It is a networking site for professionals in automotive digital marketing, sales, and related fields. The site contains videos, groups, notes, and ads related to digital marketing in the automotive industry. It also promotes sponsors and includes a blog about topics like search engine marketing, online reviews, and internet sales strategies.
DITA Authoring, TERM CHECK and automated DeploymentGeorg Eck
SIMQIN - XML Editor convince through simple and intuitive handling of XML. Users don't need knowledge about XML and DTD. The user interface gives access to the XML through layout driven commands.
Finalyser TERM CHECK is integrated, available for other editors too and easy to use.
Deploy with one click to a wide range of output formats with the integrated WebWorks ePublisher.
Go Cloud – The Changing Future of DAM for Creative ProsWebdam
This document discusses digital asset management (DAM) and provides recommendations. It emphasizes focusing on usability and fast adoption for rapid DAM benefits. DAM software evolves with the technology landscape and allows for asset creation, approval, optimization, and analytics across creative teams, agencies, and online channels. The document promotes taking the next step of seeing a DAM demo.
ISTC Keynote Smart Authoring For A Smarter Planetanghelides
The document discusses IBM's approach to "smart authoring" to enable a smarter planet. It advocates for authoring content that is obvious, online, open, organized, instrumented, and interconnected. This approach involves developing standardized content and frameworks to provide the right information to the right people through various channels and a global collaborative community of technical writers.
2011 A/NZ Cloud Solutions For Smb 20 JulyGraeme Wood
The document discusses Trend Micro's plans for a campaign in the second half of the year focused on cloud solutions for small and medium businesses. It includes elements like events for partners and end users, public relations and thought leadership activities, and targeted communications. The goal is to drive awareness of Trend Micro's cloud offerings and position the company as a leader in cloud security for SMBs. Elements of the campaign include webinars, email campaigns, media engagement, social media presence and more. It provides details on audience targeting, registration pages, agendas and a keynote speaker.
Data Driven Development of Autonomous Driving at BMWDataWorks Summit
"The development of autonomous driving cars requires the handling of huge amounts of data produced by test vehicles and solving a number of critical challenges specific to the automotive industry.
In this talk we will describe these challenges and how we, at BMW, are overcoming them by adapting and reinventing existing big data solutions for our end-to-end data journey for autonomous driving. Our journey involves ingesting data produced by a variety of sensors into a dedicated Hadoop cluster, decoding the data, conducting quality control, processing and storing the data on the clusters, making it searchable, analyzing it and exposing it to the engineers working on the algorithms development.
In the first part of the talk we will present a general overview of the challenges we faced and the lessons we learned from them. In the second part we will deep dive into the most interesting technical issues. These include: dealing with automotive formats and standards that are not designed for distributed processing; defragmentation of sensory data; assuring the quality of the data coming from complex car hardware and software components; efficient data search across petabytes of data; and reprocessing the computing components running in the car inside the data center, which typically requires high performance computing."
Speakers:
Felix Reuthlinger, Data Engineer for Autonomous Driving, BMW Group
Dogukan Sonmez, Senior Software Engineer, BMW Group
Ducati Races Ahead with Private Cloud and a Virtualization Rate Approaching 1...Dana Gardner
Transcript of a BriefingsDirect podcast exploring how high-performance motorcycle maker Ducati has harnessed virtualization to aid in design and production.
The document discusses Kimind Consulting and the services it provides around Enterprise 2.0 strategic consulting and Web 2.0 development, including helping companies adopt new collaborative technologies and strategies to improve productivity, innovation, and business growth. It outlines Kimind's approach to Enterprise 2.0 adoption, benefits for different stakeholders, and features of Google Apps that can facilitate adoption.
NEHA SHUKLA Behance mba consultant direct admission in mba-behance.net-KJ SO...NehaShukla354320
The document discusses KJ SOMAIYA management quota and direct admission opportunities for various MBA programs. It includes the names of several business schools and colleges in cities like Mumbai, Pune, Delhi, and mentions management quota and direct admission for their programs. Contact information is provided for an admission consultant to hire for guidance about securing management quota seats.
1) Most social media initiatives undertaken by corporations are unsuccessful because corporate organizations do not understand how to properly utilize social media.
2) Only 19% of brands take advantage of the success generated by 82% of social media activities.
3) Startups are generally more successful than corporations with social media because corporations do not have a clear understanding of how to engage with social media.
The document discusses how the Adobe Flash Platform can be used to create Rich Internet Applications (RIAs) for both external customer-facing and internal employee-facing uses. It outlines how RIAs can increase revenue, reduce costs, and enhance productivity by improving user experiences and integrating disparate data sources. The Flash Platform is positioned as a leading solution for rapidly building multiscreen RIAs that can operate across various client devices and integrate with existing technology stacks. Examples are given of large companies in various industries that use the Flash Platform for their business applications.
The document discusses how Symfoni, a collaboration and IT service management solution provider, uses social media internally and with clients. It provides examples of how social IT can help IT departments and businesses by facilitating knowledge sharing, reducing costs, and creating searchable information repositories. Social IT allows businesses to help themselves through community support and gives IT new ways to communicate and collaborate with users. The document encourages organizations to allocate resources to train users and staff on social IT platforms in order to fully realize the benefits.
The document discusses the concept of social business design. It argues that traditional views of social media need to be demolished and reimagined. Social business design aims to intentionally create socially calibrated and dynamic business systems, processes, and culture. It presents a conceptual framework consisting of four archetypes - ecosystems, hivemind, dynamic signals, and metafilters. These represent connections, culture, communication processes, and filters/measurement. The goal is improved and emergent business outcomes through more adaptable, collaborative practices informed by engaging all constituents. Social business design can help organizations better integrate social strategies and realize new opportunities in today's networked economy.
The document discusses the concept of social business design. It argues that traditional views of social media need to be demolished and reimagined. Social business design aims to intentionally create socially calibrated and dynamic business systems, processes, and culture. It presents a conceptual framework consisting of four archetypes - ecosystems, hivemind, dynamic signals, and metafilters. These building blocks can help organizations better engage constituents, facilitate collaboration, improve processes, and achieve better outcomes through a network-centric model. While challenges remain around issues like participation, scaling, measurement and governance, social business design also provides opportunities such as more informed strategies, cost savings, innovations, and market expansions.
Startup bangladesh-competition-pitch-deck-adamsAbu Anas Shuvom
Advanced Driver Assistance and Monitoring System (ADAMS™) is an Intelligent Active Collision Mitigating Systems for ground vehicles. #SIGMIND is launching "Advanced Driver Assistance and Monitoring System (ADAMS)" for pre-order. Our warm thanks to the ICT Division and Hon'ble State Minister for his help and support on the developments. Book your quest now at https://sigmindai.net/adams/ #SayNoToRoadAccidents
- The document discusses the transition of LEGO.com from a monolithic architecture to an event-driven architecture (EDA) on AWS.
- Early issues with the monolith like outages during Black Friday motivated a move to microservices and serverless. An initial serverless implementation using AWS Lambda and SQS proved the value of an event-driven approach.
- The adoption of EDA accelerated over two phases, first using services like Kinesis and Lambda, then adding Amazon EventBridge for improved event routing between services.
- Microservices were developed using a "set pieces" approach, where independent domains are developed separately but coordinated through events.
- Overall the document outlines the challenges of the monolith
The document provides details on the different trim levels of the Chevrolet Impala. It lists the standard and available features for each trim level, from the base LS model up to the high-performance SS. Some highlights include the 3.5L V6 engine offered in lower trims with E85 flex-fuel capability. Higher trims add more luxury and convenience features such as leather seats, navigation, and hands-free Bluetooth. Safety features like airbags and stability control are standard across all trims. The Impala comes with a 100,000 mile powertrain warranty and roadside assistance package.
The document summarizes the new 2010 Chevrolet Corvette Grand Sport. It is designed as an attainable track and street car, inspired by iconic 1960s racing Sting Rays. Key features include a wider track, aggressive dampers and springs, performance tires, and racing-inspired brakes. The Grand Sport continues the Corvette tradition of performance without pretense.
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This document describes the Automotive Digital Marketing Professional Community website. It is an online community and resource for automotive dealers, internet sales managers, and digital marketing providers. The site contains videos, groups, notes, photos on automotive digital marketing topics. It also advertises sponsors and features a blog about digital dealer news, best practices, and industry articles.
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SIMQIN - XML Editor convince through simple and intuitive handling of XML. Users don't need knowledge about XML and DTD. The user interface gives access to the XML through layout driven commands.
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Deploy with one click to a wide range of output formats with the integrated WebWorks ePublisher.
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ISTC Keynote Smart Authoring For A Smarter Planetanghelides
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The document discusses Trend Micro's plans for a campaign in the second half of the year focused on cloud solutions for small and medium businesses. It includes elements like events for partners and end users, public relations and thought leadership activities, and targeted communications. The goal is to drive awareness of Trend Micro's cloud offerings and position the company as a leader in cloud security for SMBs. Elements of the campaign include webinars, email campaigns, media engagement, social media presence and more. It provides details on audience targeting, registration pages, agendas and a keynote speaker.
Data Driven Development of Autonomous Driving at BMWDataWorks Summit
"The development of autonomous driving cars requires the handling of huge amounts of data produced by test vehicles and solving a number of critical challenges specific to the automotive industry.
In this talk we will describe these challenges and how we, at BMW, are overcoming them by adapting and reinventing existing big data solutions for our end-to-end data journey for autonomous driving. Our journey involves ingesting data produced by a variety of sensors into a dedicated Hadoop cluster, decoding the data, conducting quality control, processing and storing the data on the clusters, making it searchable, analyzing it and exposing it to the engineers working on the algorithms development.
In the first part of the talk we will present a general overview of the challenges we faced and the lessons we learned from them. In the second part we will deep dive into the most interesting technical issues. These include: dealing with automotive formats and standards that are not designed for distributed processing; defragmentation of sensory data; assuring the quality of the data coming from complex car hardware and software components; efficient data search across petabytes of data; and reprocessing the computing components running in the car inside the data center, which typically requires high performance computing."
Speakers:
Felix Reuthlinger, Data Engineer for Autonomous Driving, BMW Group
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The document discusses KJ SOMAIYA management quota and direct admission opportunities for various MBA programs. It includes the names of several business schools and colleges in cities like Mumbai, Pune, Delhi, and mentions management quota and direct admission for their programs. Contact information is provided for an admission consultant to hire for guidance about securing management quota seats.
1) Most social media initiatives undertaken by corporations are unsuccessful because corporate organizations do not understand how to properly utilize social media.
2) Only 19% of brands take advantage of the success generated by 82% of social media activities.
3) Startups are generally more successful than corporations with social media because corporations do not have a clear understanding of how to engage with social media.
The document discusses how the Adobe Flash Platform can be used to create Rich Internet Applications (RIAs) for both external customer-facing and internal employee-facing uses. It outlines how RIAs can increase revenue, reduce costs, and enhance productivity by improving user experiences and integrating disparate data sources. The Flash Platform is positioned as a leading solution for rapidly building multiscreen RIAs that can operate across various client devices and integrate with existing technology stacks. Examples are given of large companies in various industries that use the Flash Platform for their business applications.
The document discusses how Symfoni, a collaboration and IT service management solution provider, uses social media internally and with clients. It provides examples of how social IT can help IT departments and businesses by facilitating knowledge sharing, reducing costs, and creating searchable information repositories. Social IT allows businesses to help themselves through community support and gives IT new ways to communicate and collaborate with users. The document encourages organizations to allocate resources to train users and staff on social IT platforms in order to fully realize the benefits.
The document discusses the concept of social business design. It argues that traditional views of social media need to be demolished and reimagined. Social business design aims to intentionally create socially calibrated and dynamic business systems, processes, and culture. It presents a conceptual framework consisting of four archetypes - ecosystems, hivemind, dynamic signals, and metafilters. These represent connections, culture, communication processes, and filters/measurement. The goal is improved and emergent business outcomes through more adaptable, collaborative practices informed by engaging all constituents. Social business design can help organizations better integrate social strategies and realize new opportunities in today's networked economy.
The document discusses the concept of social business design. It argues that traditional views of social media need to be demolished and reimagined. Social business design aims to intentionally create socially calibrated and dynamic business systems, processes, and culture. It presents a conceptual framework consisting of four archetypes - ecosystems, hivemind, dynamic signals, and metafilters. These building blocks can help organizations better engage constituents, facilitate collaboration, improve processes, and achieve better outcomes through a network-centric model. While challenges remain around issues like participation, scaling, measurement and governance, social business design also provides opportunities such as more informed strategies, cost savings, innovations, and market expansions.
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- The document discusses the transition of LEGO.com from a monolithic architecture to an event-driven architecture (EDA) on AWS.
- Early issues with the monolith like outages during Black Friday motivated a move to microservices and serverless. An initial serverless implementation using AWS Lambda and SQS proved the value of an event-driven approach.
- The adoption of EDA accelerated over two phases, first using services like Kinesis and Lambda, then adding Amazon EventBridge for improved event routing between services.
- Microservices were developed using a "set pieces" approach, where independent domains are developed separately but coordinated through events.
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The document provides details on the different trim levels of the Chevrolet Impala. It lists the standard and available features for each trim level, from the base LS model up to the high-performance SS. Some highlights include the 3.5L V6 engine offered in lower trims with E85 flex-fuel capability. Higher trims add more luxury and convenience features such as leather seats, navigation, and hands-free Bluetooth. Safety features like airbags and stability control are standard across all trims. The Impala comes with a 100,000 mile powertrain warranty and roadside assistance package.
The document summarizes the new 2010 Chevrolet Corvette Grand Sport. It is designed as an attainable track and street car, inspired by iconic 1960s racing Sting Rays. Key features include a wider track, aggressive dampers and springs, performance tires, and racing-inspired brakes. The Grand Sport continues the Corvette tradition of performance without pretense.
The 2009 Nissan Cube SL is a small urban vehicle introduced in Japan in 1998 and now in its third generation. It has a unique box-like shape and seats 4 people comfortably. While cargo space is limited, it has a smooth ride quality and nimble handling. Standard features include air conditioning and safety equipment like 6 airbags. The 1.8L 4-cylinder engine and CVT transmission provide respectable acceleration and efficient driving experience. Overall the Cube is appealing for its comfort, maneuverability and value, though some cost-cutting is evident underneath.
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This document is a 2008 service and maintenance guide for a Nissan vehicle. It includes the vehicle identification number, warranty details, and delivery information. It also provides an overview of Nissan maintenance services including extended service plans, collision repair parts, express services, genuine parts, and lifetime warranty replacement parts. Additionally, it outlines the vehicle's scheduled maintenance guide with service intervals and item explanations.
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The document provides information about vehicle safety features and operation. It contains the following key points:
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General Motors continues to invest in reducing emissions and petroleum dependence through hybrids, plug-in electric vehicles like the upcoming Volt, and fuel cell vehicles. GM also aims to use sustainable practices in producing marketing materials, using FSC-certified paper for brochures. The goal is to demonstrate green thinking throughout GM's activities.
This document provides information on the 2009 Chevrolet Equinox trim levels and features. It lists the standard and available features of the Equinox LS, 1LT, 2LT, LTZ, and Sport models. Key features highlighted include the 3.4L or 3.6L engine options, transmission types, safety features, entertainment features, available accessories, and warranty information.
The document lists books and reference materials for sale related to Chevrolet vehicles, including casting guides, engine rebuild books, identification books, restoration guides, and dealer color sales brochures for Chevrolet, Chevelle, El Camino, and Monte Carlo models from the 1960s-1970s. Price ranges from $9.95 to $49.00.
The document provides information on various alternative fuel and advanced vehicle technologies including natural gas, propane, hybrid electric, all electric, ethanol and biodiesel vehicles. It includes vehicle-specific details on fuel economy, emissions, price and warranty information to help consumers compare options. The introduction discusses the goals of energy independence and reducing petroleum use. The document aims to help consumers choose vehicles and fuels that meet their needs and are available in their location.
The Nissan Pathfinder was first launched in 1987 as a derivative of Nissan's pickup truck. It was initially available as a 2-door but later as a 4-door as well. Over time, it received engine upgrades but also had some transmission and rust issues depending on the model year. Safety features like airbags were added over the years as well. Overall, it was rated as having above average reliability when maintained properly.
The document discusses genuine accessories available for the Nissan 350Z coupe and roadster. It provides descriptions and pictures of accessories that offer high-tech protection, desirable details, neatly convenient storage solutions, protective styling, and performance enhancements from Nismo. An order form at the end lists the various accessories and their part numbers.
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This document discusses how online advertising can affect offline sales. It describes how a mother searching online for a backpack might click on an internet ad and purchase the item, or alternatively visit a physical store to examine options after seeing the brand advertised online. The author explores how internet ads can increase sales in both online and offline retail channels. Applied Predictive Technologies partners with retailers to conduct tests that track differences in physical store sales between areas that did and did not have online advertising campaigns. Initial results show that online ads can significantly increase both advertised product sales and impulse purchases in brick-and-mortar locations.
This issue of Mazda Magazine focuses on the emotion of motion. It includes stories about driving along scenic roads in Italy in a Mazda MX-5, rock climbing through canyon country, celebrating Mazda's rotary engine turning 40 years old, and concept cars unveiling Mazda's future. The issue also has regular sections about new gadgets, accessories, profiles of Mazda owners, and a contributor discussing his love of surfing.
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Automotive Digital Marketing Professional Community (Adm) Welcome Car Dealers, Dealership Managers, Oe Ms And Web Marketing Suppliers
1. Automotive Digital Marketing Professional Community (ADM) - Welcome Car Dealers, Dealership Managers, OEM's and Web Marketing Suppliers
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Dave Tedder - Sanderson David Book replied to the discussion 'Internet Explorer 8 Released... With
Internet sales and marketing
thought leaders, practitioners
Ford LM Volvo Digital Little Fervor...' 19 minutes ago and suppliers as a service to
Marketing Director on his auto industry colleagues.
Hi Matt.. I think it's easy for people to forget that MS and IE have been around for
Car Dealer UGC/Web 2.0
so much longer than these other browsers and vendors. And, like you said,
Strategy and
because they are integral in so many other apps, changes, even seemingly simple ADM Visitors Since April 2008
SandersonCommunity.com
ch...
Added by Ralph Paglia ADM Syndication Links:
David Book replied to the discussion 'SIMPLE website MICRO(landing)
page???Anyone familiar with GODADDY's tools??' 26 minutes ago
Hi Tonia... I couldn't agree with Paul more. After reading your thoughts and ideas,
and the responses, it seems to me that a "5 buck a month" GoDaddy account, with
a WordPress install is the best solution. It would be well worth yo...
David Book replied to the discussion 'ZERO traditional advertising?'
35 minutes ago
Share on Facebook
AutoMax Craig Lockerd:
Hi Bill.... I'm not a dealership professional but instead a vendor. I'm interested in
We Need Trainers!
learning about dealers that have gone entirely online with their ad budgets. If you
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know of some of these dealers, post a link so we can see their webs...
Courtney Cole is now friends with Andres (Andrew) Bustillos, Jody DeVere,
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PageRank 4/10
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2. Automotive Digital Marketing Professional Community (ADM) - Welcome Car Dealers, Dealership Managers, OEM's and Web Marketing Suppliers
Alexa 171,457
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Autotrader.com's Chip
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Internet Explorer 8 Released... With Little Fervor... 3 Replies the auto industry.
After 2 days of release, about 2% of web traffic is via Internet Explorer 8. Compare
that to the release of Firefox 3.0 and it makes you wonder if anyone even cares Badge
about IE8. After 3 days of the r...
Started by Matt Watson in OPINIONS - Rantings and Ravings from Car Guys and
Gals - What's Bugging you?!?!. Last reply by David Book 19 minutes ago.
Autotrader.com's SIMPLE website MICRO(landing) page???Anyone familiar with
Howard Polirer Talks GODADDY's tools?? 16 Replies
About Building Better I am looking for a very in expensive way to create a Micro landing page for my
Vehicle Ads owners three stores to sit on and direct traffic to the three stores personal websites,
if anyone searches for his aut...
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Tagged: landing, pages, site, micro, tools Get Badge
Started by Tonia Kelley in TRAFFIC - Automotive Advertising, Digital Ads, Search
Marketing, Creative Assets and Techniques used to Drive Traffic. Last reply by Birthdays
David Book 26 minutes ago.
There are no birthdays today
ZERO traditional advertising? 2 Replies
Does anyone know of any dealers that have cancelled traditional advertising Automotive Digital Marketing
budgets entirely and moved 100% online with their marketing money? If you know Professional Community Car
of a super-gutsy dealer that has done thi... Dealer Resources
Automotive SEO Google Started by David Book in TRAFFIC - Automotive Advertising, Digital Ads, Search
Maps Checkup Marketing, Creative Assets and Techniques used to Drive Traffic. Last reply by
Added by NJ SEO Expert David Book 35 minutes ago.
Running Your Own Google Adwords Campaign vs. Outsourcing?
Definitely Worth Reading! Why You Need To Outsource Search
http://www.imediaconnection.com/printpage/p from the Article: "It's simple. When a
consumer buys a product at your site or goes to any pa...
Started by Jessica Cooper in TRAFFIC - Automotive Advertising, Digital Ads, Click on Image Above
Search Marketing, Creative Assets and Techniques used to Drive Traffic 11 hours
to Learn More!
ago.
Email Blasts 9 Replies
MC Hammer talks about Can anyone help me with some email blast templates. Whether in plain text, html,
Website Analytics and xml, etc. I'm getting 1 free a month from ADP's customer Touch but would like to do
Behavioral Targeting for some of my own in house email bl...
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LOOKING for a NEW CRM/ILM for my Dealership.......Suggestions?
17 Replies
I know this is an OLD topic but there is always something new and from the
research I have done the top three that I am finding are VinSolutions, ImagicLab,
and Dealersocket????
Tagged: managment, new, lead, ILM, tool
Started by Tonia Kelley in PROCESS - CRM and lead Management Processes,
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The Lead The Sale starts with your online listing! 2 Replies
I've been reading some posts/replies from ADM members, and I've looked at their You can check out Philip
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dealers websites. The majority of people do not understand this concept; the sale Zellinger's AdAgencyOnline.net
starts with that online listing. Yo... in a new browser window by
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clicking the logo below:
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OEM Provided RSS Data Feeds and Rich Media Content Widgets
19 Replies
I have been using over a dozen RSS feeds and Widgets to embed rich media and
provide daily updated content to several Ford dealership web sites using multiple
How To Use The Google Ford OEM supplied online resources. O...
http://www.automotivedigitalmarketing.com/[3/23/2009 10:26:03 PM]
3. Automotive Digital Marketing Professional Community (ADM) - Welcome Car Dealers, Dealership Managers, OEM's and Web Marketing Suppliers
AdWords Display Tagged: dealer web sites, web 2.0, gadgets, Widgets, RSS Data Feeds
Advertising Builder Tool Started by Ralph Paglia in INTERACTION - Websites, Interactive Content and
Added by Ralph Paglia Driving Increased Customer Engagement and Conversion Rates. Last reply by
Jenna Lee Mar 20.
Secondary Banks Still Buying Paper?
I realize that this is primarily an Internet Forum but I figure I'm not the only one that
Liquid Motors offers dealers an
is struggling to find financing for our customers. We have lost just about all of our
Secondary lenders for... Internet marketing solution
Started by Joel Davidson in FINANCE and INSURANCE - All about Special designed to maximize lead
Finance, Credit Issues, Using Financing variations to sell cars, the F+I Department, generation. We create
etc. Mar 19. competitive advantage for
Automotive SEO Links
New Car Window Stickers Online 4 Replies automobile dealerships by
Added by NJ SEO Expert generating cost effective
I have seen NEW CAR window stickers available online from Ford, GM, and
Chrysler. Does any one know if any of the other OEMs support this? Can some of Internet leads using no-cost
us maybe work together to scrounge up a mast... Internet classifieds, eBay
Started by Matt Watson in INTERACTION - Websites, Interactive Content and
auctions and listings, leading
Driving Increased Customer Engagement and Conversion Rates. Last reply by
Ralph Paglia Mar 19. pay classifieds and dealer web
sites.
Search Engines Love Video... is a Myth. 9 Replies
If you do some searching around Google for phrases like “city name year make
model” you will find search engine listings of videos. I hear all the time about how
search engines love video and ran...
Tagged: videos, vehicle
Importance Of Meta Started by Matt Watson in VIDEO - Multimedia and Video Marketing Related
Descriptions & Title Tags Discussions. Last reply by Torrey Russell Mar 19.
Added by Jeremy Hambly Are you making the most of VIDEO at your dealership? 4 Replies
I would like to share with you some things I am working on with one of my clients.
This is something we started just two weeks ago and is moving along very nicely.
Below are several ways we are usi...
Started by Chris Hanson in VIDEO - Multimedia and Video Marketing Related
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Automotive Market Research Files to Download and Use in Gaining
Mindshare 17 Replies
Google-Site-Command- I am using this Forum Post to upload and share high impact market research
Video studies in various File Formats so they can be downloaded by ADM members and
used in Formulating and planning automotive d...
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Started by Ralph Paglia in FILE RESOURCES - Share Your Best Reporting
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Add Automotive Digital Marketing
Different ways to list cars on craigslist 19 Replies
Videos
There were some great discussions about listing cars on craigslist but we really
View All didn't talk about HOW to do this besides a craigslist listing tool which is by far the
easiest way to do it. But wha...
ADM Provides a Place for Automotive Tagged: party, sites, 3rd, inventory, cars
Digital Marketing Suppliers to present
Started by Chris Hanson in INVENTORY - Vehicle Listing Sites, Inventory
their car dealer and OEM focused Management and Data Services, Publishers and Related Topics. Last reply by Don
solutions to influential auto industry Deener Mar 18.
thought leaders in an unbiased,
uncensored, non-sponsored and unpaid Automotive Consulting 6 Replies
open format I'm forming an Automotive Consulting company (Dealergistics) and am interested in
finding the right individuals to partner up with and form a winning team. I need
synergistic Internet sales and BDC...
Started by Leo in MANAGEMENT - Internet Sales, BDC, Sales Team and
Organizational Leadership Topics. Last reply by Stan Sher Mar 17.
Does customization still help to increase sales of vehicles and related
services?
Customization of wheels and vehicles has often been touted as a means to pique
the interest of customers in vehicles and to increase the sales of related services.
Companies like Galpin Sports Auto... Notes
Started by Kishore Jethanandani in VIDEO - Multimedia and Video Marketing
Related Discussions Mar 17. How To Get Your ADM
Blog Post Featured
Mobile websites 20 Replies Created by Ralph Paglia Jan
Are you yet using a mobile website? I'd like to know about your experience to help 16, 2009 at 11:24am. Last
me pin down the value proposition. JUST THE FACTS The "mobile web" is updated by Ralph Paglia Jan
http://www.automotivedigitalmarketing.com/[3/23/2009 10:26:03 PM]
4. Automotive Digital Marketing Professional Community (ADM) - Welcome Car Dealers, Dealership Managers, OEM's and Web Marketing Suppliers
exploding. According to a study by Nielsen ... 16.
Started by Russ Knight in TRAFFIC - Automotive Advertising, Digital Ads, Search
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Alvin Newton Mar 17. Profile Featured
ADP Dealer Services: Automotive Digital Advertising Team Supervisor Created by Ralph Paglia Jan
16, 2009 at 11:18am. Last
Position Available 1 Reply updated by Ralph Paglia Jan
Job Title: Digital Advertising Dept Supervisor Country: United States State: Rhode 16.
Island City: Coventry Locations: Rhode Island, Coventry Employment Status: Full
Time - Permanent Job Responsibili... ADM Shortcut URL's
Tagged: job openings, automotive digital advertising, help wanted, ADP Created by Ralph Paglia Aug
career, Digital Marketing Manager 10, 2008 at 8:38am. Last
updated by Ralph Paglia Mar
Started by Ralph Paglia in HUMAN RESOURCES - Help Wanted, Career
13.
Management, Recruiting and Hiring, Positions Sought, Pay Plans, Anything Hiring or
Career Related. Last reply by Ralph Paglia Mar 16. AskTheManager.com
Texting Solutions 4 Replies Created by Ralph Paglia Jun
29, 2008 at 10:45am. Last
Does anyone have good comprehensive texting solutions? I'm looking to do
updated by Ralph Paglia Jun.
Service, Sales, passive advertising, and texting communications.
29, 2008.
Tagged: text, web, phones, cell, mobile
Select a Make: Ford Announces Digital
Started by Tom Gorham in MOBILE - Content Formatted for Mobile Web, Text
Select
Select
Message Marketing and Cell/Smart Phone Related. Last reply by J. Wayne Clark Advertising Program for
Select a Model: Mar 16.
Dealers
Select
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The Billy Mays Persona 21 Replies Created by Ralph Paglia Jun 6,
Zipcode: The Billy Mays Persona By Jason Parman Everyone know who Billy Mays is right? 2008 at 9:15am. Last updated
Billy Mays is the beard encased, flannel wearing spokesperson for such products as by Ralph Paglia Nov. 2, 2008.
Continue Oxy Clean and Super Putter. My quest...
Tagged: Staff, Manager, Selling, Sales, Department View All
Started by Jason Parman in TRAFFIC - Automotive Advertising, Digital Ads, Search
Marketing, Creative Assets and Techniques used to Drive Traffic. Last reply by Automobile Magazine Videos
Jason Parman Mar 15.
Video - 2008 Lexus IS-F
Start an ADM Discussion View All Dyno Run - Front View
Video - 2008 Lexus IS-F
ADM Listed Events Dyno Run - Front View
Groups
April 9 Power of Branding & Surviving the Economy - New
Blogosphere Thursday York April 9, 2009
57 members April 9, 2009 from 8am to 12pm – New York Auto Show Jacob
We put the 2008 Lexus
Javits Convention Center
IS-F on a dyno to
C.R.A.P. (Carpeople Re... measure its output.
15 members April 19 6th Digital Dealer Conference and Exhibition
Listen to the engine roar
Sunday April 19, 2009 at 10am to April 21, 2009 at 6pm – Mirage, Las
to redline during the test.
Vegas, Nevada
Cars.com
23 members ADM Member Reception at Digital Dealer 6 - Las
Vegas, NV
April 19, 2009 from 7:30pm to 9:30pm – The Mirage - Ralph
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April 20 E-mail is Killing You! - Digital Dealer Session #233
Link Building, Exchang... Monday April 20, 2009 from 5:15pm to 6:30pm – Mirage Resort - Las
168 members Vegas, NV
Automotive Video Marke... April 21 How to Use Web 2.0 in a High Powered Guerrilla
183 members Tuesday Marketing Strategy - Digital Dealer #310 Read More | Digg It | Add to
April 21, 2009 from 9:30am to 10:45am – The Mirage - Las del.icio.us
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Add an Automotive Event to be Featured on ADM View All Dyno - Interior View
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AAISP Members Search for Content within ADM using Google Search Engine: Dyno - Interior View
108 members
Web Management
92 members Search Watch the gauges rise,
and listen to the engine
scream, as Automobile
NADA Conference Web www.AutomotiveDigitalMarketing.com
Magazine tests the V-8
Attendees
Lexus IS-F on a chassis
http://www.automotivedigitalmarketing.com/[3/23/2009 10:26:03 PM]
5. Automotive Digital Marketing Professional Community (ADM) - Welcome Car Dealers, Dealership Managers, OEM's and Web Marketing Suppliers
74 members
dyno.
Lead Generation
78 members
Dealer Consultants
73 members
Google AdWords Users
64 members
Automotive Digital Mar...
61 members Read More | Digg It | Add to
del.icio.us
CarFolks.com Dealers Video - 2008 Lexus IS-F
76 members Acceleration
Video - 2008 Lexus IS-F
Reaching Women Acceleration
58 members
ADM Member Blog Posts
Showroom Management Yesterday was one of those days that give you a lift. I went in to work
35 members set up with 3 appointment f… Watch the gauges as a
Lexus IS-F V-8
accelerates from 0 to 100
ADP Digital Marketing ...
mph.
24 members
Add a Group View All
Automotive News Video Feed with
Digital Marketing and Advertising Video
Clips of interest to Internet Sales
Managers
Top '08 Dealer Groups (3/23/09) Yesterday was one of those days that give you a lift. I went in to work set up with 3
appointment for the day. None of those were able to make it in. (Go figure) But I
made it in with a positive attitude first thing in the morning and it all worked out. I
received two calls that b… Continue Read More | Digg It | Add to
Automotive
Posted by Bryan Long on March 22, 2009 at 8:14pm — 6 Comments Stop del.icio.us
Featuring
Video - 2008 Lexus IS-F
News Today for March 23, 2009 Dealer Community UGC Web 2.0 Sites Needed for a Complete Dealer Dyno Run - Rear View
Digital Marketing Strategy Video - 2008 Lexus IS-F
Lessons From AIG (3/20/09)
Dyno Run - Rear View
Automotive
Watch and listen from
behind as the Lexus IS-F
News Today for March 20, 2009 is tested on a chassis
dyno.
Suppliers Win Bailout (3/19/09)
Automotive
News Today for March 19, 2009
Lear: Ch. 11 Possible (3/18/09)
THIS ARTICLE WILL BE UPDATED PERIODICALLY WITH
ADDITIONAL DEALER COMMUNITY WEB 2.0 SITES ADDED TO THE
LIST BELOW
Automotive Read More | Digg It | Add to
With the rapidl… Continue del.icio.us
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6. Automotive Digital Marketing Professional Community (ADM) - Welcome Car Dealers, Dealership Managers, OEM's and Web Marketing Suppliers
Posted by me on March 22, 2009 at 2:00pm Stop Featuring
Video: 2008 BMW M3 V-8
News Today for March 18, 2009 In-Car Acceleration
Google, Yahoo!, MSN Search Queries Using Multiple Keywords Continue
Goal: Avoid Bankruptcy (3/17/09) to Rise Video: 2008 BMW M3 V-8
In-Car Acceleration
Automotive
First look! See this video
of the not-yet-released
News Today for March 17, 2009 2008 BMW M3 accelerate
Import Incentive War (3/16/09) through the gears, using
all of its 414 horsepower.
Automotive
News Today for March 16, 2009 Google, Yahoo! and MSN Live search queries with 8+ words continue to rise at a
steady rate... The use of keyword se… Continue
Dim Supplier Outlook (3/13/09)
Posted by me on March 21, 2009 at 3:30pm — 1 Comment Stop Featuring
The Networks are Stealing Our Customers
Automotive
Read More | Digg It | Add to
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News Today for March 13, 2009
More…
Chrysler Canada Woes (3/12/09)
Ralph Paglia - Consulting,
Speaking Engagements, Digital
Marketing and Advertising
Automotive Program Development and
Launch, Automotive Internet
Sales and Marketing Guru!
News Today for March 12, 2009
GM Engine on Hold (3/11/09)
Automotive
News Today for March 11, 2009
Audi Sees Profits Rise (3/10/09) The independents do it better? Ralph Paglia can be
booked through ADP for a
What? Who are these people making false claims to our customers. This is a variety of services:
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independent guys what we are made of. The new car dealership does it far better industry conferences, dealer
than any independent shop can ever claim. Let’s start by comparing the shops… association meetings and
News Today for March 10, 2009 automotive related gatherings.
• Your dealership has the highest skil… Continue Powerful workshops where
Task Force in Detroit (3/9/09) Posted by Steve Shaw on March 21, 2009 at 1:30pm Stop Featuring dealership managers leave with
Ford Grows Marketshare, GM and Chrysler Left Behind, Shrinking in definitive action plans and the
knowledge needed to get them
Ford's Rearview Mirror!
Automotive done.
Ford's Strategy to Build Car Company consulting
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services that ensure your
off As Ford Takes Market
News Today for March 9, 2009 measurable program objectives
Share Away from GM and are met within the budget and
JM Family Cuts Jobs (3/6/09) Chrysler By Jean Halliday
http://www.automotivedigitalmarketing.com/[3/23/2009 10:26:03 PM]
7. Automotive Digital Marketing Professional Community (ADM) - Welcome Car Dealers, Dealership Managers, OEM's and Web Marketing Suppliers
time specified.
… Continue In-Dealership Onsite
Consulting and guidance
Automotive including Ralph's assessment of
Posted by me on March 16, 2009 at 10:30am Stop Featuring
your current eBusiness and
ADP Dealer Services Seeks Digital Marketing Professional to Lead their CRM operations, practices and
Digital Advertising Operations Team organizational structure.
News Today for March 6, 2009
Complete Marketing
Auditors: GM at Risk (3/5/09) Strategy review and
subsequent management
consulting sessions where a
new, more effective marketing
Automotive
investment budget is crafted
and an action plan built to
implement tactics and
News Today for March 5, 2009 techniques to better leverage
APPLY FOR THIS POS… Continue
every dollar spent by a dealer or
Vehicles Getting Older (3/4/09) Posted by me on March 16, 2009 at 12:57am Stop Featuring
dealer group.
Vanity Phone Number Advertising is More Memorable to Car Buyers Contact Ralph Paglia at:
than URLs Listed in Offline Advertising cell: 1-505-301-6369
Automotive
Email: RPaglia@gmail.com
DealerAdvantage Automotive
News Today for March 3, 2009 Digital Marketing, Online
Advertising and Internet Sales
U.S. Sales Collapse (3/3/09) Management Best Practice
Articles by Cars.com
Consultants and Trainers
Automotive Spring Forward
If success in the real estate
market hinges on location, Brad
News Today for March 3, 2009 Zude knows that in automotive
retail selection also plays a
Grim Sales Forecast (3/2/09) critical role. As the sales
manager for Kimberly Car City
in Davenport, Iowa, he prides
Consumers hav… Continue
Automotive himself on stocking the cars his
Posted by me on March 16, 2009 at 12:57am Stop Featuring
customers want and keeping
Dealer Used Car Sales Rise - The Only Good News in the Car his virtual lot fresh so that it
News Today for March 2, 2009 Business... Lately. drives traffic.
Partial Spinoff of Opel (2/27/09) Cars.com Reports Surge in
CPO Shopping Activity
Year to date, leads on certified
pre-owned vehicles are up from
Automotive
the same period in 2008.
Source: Cars.com, Internal
Reporting, March 8, 2009
News Today for February 27, 2009
Stimulating Profits: Used
GM Loss: $9.6 Billion (2/26/09) Cars Drive Sales Success in
2009
Automotive
Dealer Profile
If you work in automotive retail
and need a morale boost, spend
a few moments with Joe Shaw.
News Today for February 26, 2009
"In every change in the
Search high and low through statistics about U.S. auto sales and you'll find
Obama Vows Support (2/25/09) economy, in every cycle,
practically nothing to brag about these days. But one silver lin… Continue
somebody is going to gain
Posted by me on March 14, 2009 at 4:15pm Stop Featuring
because they look at it for what
Professional Mentoring: Why Do We Share Knowledge, Wisdom, it is, an opportunity to gain
http://www.automotivedigitalmarketing.com/[3/23/2009 10:26:03 PM]
8. Automotive Digital Marketing Professional Community (ADM) - Welcome Car Dealers, Dealership Managers, OEM's and Web Marketing Suppliers
Automotive
Lessons Learned and Best Practices with other Automotive market share," he says. "It's an
Professionals? opportunity to try something
different and throw out the old
News Today for February 25, 2009 tools. And I'm telling you, this is
an exciting time to be in the car
Used Cars Gain Ground (2/24/09)
business."
Cars.com Podcast
Automotive Today’s changing economy is
likely driving changes in your
operations, from the vehicles
you stock to the advertising you
News Today for February 24, 2009 … Continue
buy. While tough times may
Posted by me on March 14, 2009 at 4:04pm — 1 Comment Stop Featuring
More… tempt you to cut the marketing
Google to Deploy Behavioral Targeting for Website Display Advertising budget until good times return,
ADM Professional Community Digital with Placements across Largest Advertising Network this approach carries hidden
Marketing and Advertising Sponsors
costs: Reduced exposure
typically leads to reduced sales.
Rather than make across-the-
Atlanta BMW board advertising cuts, consider
Website
reallocating [...]
Get Your Ultimate Driving
Machine - Search the The Mobile Marketplace
Official BMW Site!
www.bmwatl.com
As you work to increase
At Google, we believe that ads are a valuable source of information — one that can exposure for your online listings
08 Chevrolet connect people to the advertisers offering products, services a… Continue and drive more traffic to your
Liquidation Posted by me on March 14, 2009 at 4:03pm Stop Featuring store, a mobile version of your
All Remaining '08 Models website may be just the tool you
Must Sell! See Prices It's 2009, wake up people, do you really want to sell cars....
need. Consumers increasingly
from Overstocked
access the mobile internet, and
Dealers
ChevroletDealer.ConnectWithLife. a growing number of companies
are responding with mobile-
Create Email specific sites that put
Campaigns information about their products
Design, Send and Track and services in the palms of
emails Easy-to-use. Free
their hands. Just like their
to sign up! Just a little Rant on my behalf...
www.VerticalResponse.com traditional online counterparts,
these sites are designed for
Ok, perhaps I was taught different when working in the dealerships, but over the
conversion: click-to-call
Used Auto Pricing & past week I have been Mystery Shopping potential clients for my company
Info (unashamed plug www.automotivetemplates.com )
functionality and email links
Auto Info, Photos, More. allow in-market shoppers to
Get Local Dealer Invoice contact you and take the next
H… Continue
Prices. step toward a purchase. Let’s
www.Edmunds.com Posted by Paul Jones on March 11, 2009 at 8:28am Stop Featuring
look at who you’ll reach through
If you want a thing badly enough.. the mobile internet and what
Hummer Price Drop you’ll need to do to establish an
Now is the Best Time to effective presence.
Buy a New Car. Get a
Hummer Price Quote. Three-Step Improvement
FreeCarQuotes.Net/Hummer Plan
By Cory Mosley, Ward's
Dealer Business
When times are bad, people
Music want answers and solutions that
work. Let's explore a three-step
This content requires a newer version
approach that will help improve
of the Flash Player.
any dealership department.
Add Music
Learn to Sell Value by
DealerRefresh Automotive Internet Sales Differentiating
and Marketing Management Blog Articles By Grant Cardone
The reality is your prospect
Social Networking is more popular
sees your product to be very
than emailing! What does that
similar, if not identical, to others
http://www.automotivedigitalmarketing.com/[3/23/2009 10:26:03 PM]
9. Automotive Digital Marketing Professional Community (ADM) - Welcome Car Dealers, Dealership Managers, OEM's and Web Marketing Suppliers
mean? offered and then places much
According to Nielsen, more time is spent of his/her decision on the price
on Social Networking sites than is spent rather than the value. The
reading or sending emails. In their latest "CAN" - Dick and Rick Hoyt. Check out: www.TeamHoyt.com salesperson, unable to
study, this equates to one out of every differentiate between price and
six minutes of the average web user’s value, will not successfully
time is spent on sites like FaceBook, "If you want a thing badly enough to go out and fight for it, to work day and night for handle the difference between
MySpace, or Twitter…or Dealer Refresh it, to give up your time, your peace and your sleep for it...if all that you dream and the two.
(and other blogging sites). Social scheme is about it, and life seems useless and worthless without it...if you gladly
Networking is [...] sweat for it and fret for it and plan for it and lose all your terror of the opposition for Cars.com Survey Shows
it...if you simply go after… Continue More Car Shoppers
Dealer Synergy “Internet
Posted by Chris Hanson on March 5, 2009 at 9:41pm Stop Featuring Switching From New- to
Immersion Training” - April 13-
Sanderson Ford Lincoln Mercury Volvo of Glendale, Arizona uses Digital Used-Car Purchases
17th
Marketing Strategies for Success Certified Pre-Owned and Used
Sean is offering DealerRefresh readers a
Activity Continues to Gain
substantial discount to his Dealer
Chicago—March 9, 2009—
Synergy Internet Director Immersion
According to a recent Cars.com
Program for April. Internet Sales 20
survey, 32 percent of car
Group presents the POWERFUL Internet
shoppers who were thinking of
Director Immersion Program as a 3 or 5
buying a new car are now
Day Workshop! For: Dealer Principles,
looking for a more affordable
General Managers, Internet and BDC
used car as a result of the
Directors Where: Philadelphia,
economy. That’s up 5 percent
Pennsylvania When: April 13th - 17th
from last October, when 27
2009 Over the span of this 3 [...]
percent of in-market [...]
Stimulating Profits: Used Cars
Cars.com Delivers Record
Drive Sales Success in 2009 -
Leads to Dealers in
Cars.com Webinar
February
Date: Thursday, April 9, 2009 Time:
Despite Down Economy, Site
12pm to 1 p.m. (Eastern) Location: Your
Engages In-Market Shoppers
Computer Cost: FREE - Register Here
Chicago—March 8, 2009—
Description: Industry roundtable When you’re an auto dealership in the number 5 market in the country, there’s no
Despite the economic climate,
discussion with: Mitch Golub, president, time to take th… Continue
Cars.com drove an all-time
Cars.com Art Spinella, president, CNW Posted by me on March 5, 2009 at 12:30pm — 1 Comment Stop Featuring
record number of leads to
Marketing Paul Taylor, chief economist,
Checkout my new Article on Automotivedealersnetwork.com - The advertising dealers in the month
NADA With sales of used cars expected
Power of Creativity of February. Emails, phone
to return to 40 million-plus units in 2009,
calls and internet chat
used-car sales stand out as a bright spot
conversations were up 3
in automotive retail. [...]
percent over February 2008.
Integration? What’s that and what This helped dealers to identify
do I do with it? What about my and connect with prospects in a
DMS? challenging automotive [...]
Integration as defined on More…
Dictionary.com: an act or instance of
combining into an integral whole. Okay… Automotive Search Engine
that doesn’t really help. How about Optimization (SEO) Ranking
Wikipedia? Awesome - they have an Report from ADP Digital
entry for “System Integration”: is the Marketing at No Cost to ADM
Members!
bringing together of the component
subsystems into one system and
ensuring that the subsystem function
together as a system. There’s a lot [...]
Using Your News To Drive SEO -
Free Webinar
This Free Webinar registration made its
way into my inbox, so I thought I would
share it with everyone. If you’re not
leveraging PR announcements to help
with your dealership website SEO efforts
then you could be missing out. Lee
Odden is the real deal and just spoke at
this years PubCon Search Marketing
conference. Register [...]
http://www.automotivedigitalmarketing.com/[3/23/2009 10:26:03 PM]
10. Automotive Digital Marketing Professional Community (ADM) - Welcome Car Dealers, Dealership Managers, OEM's and Web Marketing Suppliers
The Biggest Deficiency in the
Dealership *********************************
Guest Posting by Dale Pollack As of a
º fc478ed-8dce-4026-a906-74ed78adc721
Q
late, I’ve come to understand that the
biggest deficiency in the dealership
today is the lack of expertise in sourcing The Power of Creativity
Auto
ADP auto
used vehicles. For years, dealerships Dealer
have relied on a steady stream of trade- I have heard stories in the past of how these issues were handled and today Marketing auto
ins. Only a small percentage of dealers dealers
the same stands true. We can blame our government, the Internet, the pay plan,
actually developed strong wholesale the customer, the product, the dealer… Continue automotive
sourcing competencies. Sure, most Posted by Stan Sher on March 4, 2009 at 5:21pm — 2 Comments Stop email
dealerships knew [...] Featuring marketing
Automotive Website
Web2Carz.com iPhone Application Kelley Blue Book has gone mobile
for Car Dealer Inventory Listings
Design business
development center
Web2Carz.com, Ltd Releases First Fully consulting dms Find
Integrated Auto Dealer Inventory Listing Automobile Internet sales
Application for the iPhone internet sales toolkit internet
Web2Carz.com Ltd., today announced training preowned Programs
the release of the first fully integrated provider seo sites used
auto dealer inventory listing application auto winning
for the iPhone. Unlike other auto Grab this swicki from eurekster.com
classified listing applications, the
Web2Carz iPhone application has been
BusinessWeek Automotive Sales
designed to run natively on the iPhone Management, Marketing and
and the iPod Touch [...] Online Advertising Blog Articles
General Motors and Cobalt Insight versus Prius
Websites-The Big Rip Off and the
Slow Deception
Cobalt and GM Dealer Websites I
believe what you are about to read will
open your eyes to the waste and
mismanagement at General Motors and
New newest addition to the KBB family…If you are currently a showcase
Cobalt websites. We have to start at the
customer, your dealership and a Google map link will appear in the buyer connect
beginning of the fiasco a couple of years
In this corner, the challenger,
section in the advertising territory that your dealership owns!
ago when GM had realized that the
weighing 2,700 pounds, the
http://www.automotivedigitalmarketing.com/[3/23/2009 10:26:03 PM]
11. Automotive Digital Marketing Professional Community (ADM) - Welcome Car Dealers, Dealership Managers, OEM's and Web Marketing Suppliers
Internet was a boom that was not going Honda Insight. Honda is taking
away, not only that, but would flourish aim at Toyota’s hybrid crown
Example: If you are in Tulsa Oklahoma and you book ou… Continue
year after year. Not being in the “internet with its new Insight, a five-
Posted by Ron Harber on March 4, 2009 at 8:56am — 2 Comments Stop
business” They decided to hire a passenger gasoline-electric
company that was supposed to exceed Featuring
hybrid that will get more than 40
in online marketing and advertising such WHAT? Harkins Divorces ATcon... miles per gallon. That a shout
as Cobalt websites. They had decided less than the 50 mpg Toyota’s
that it was very important to send out the new Prius can get. But Honda’s
same message; they wanted the boast is that the Insight will be
consumers to receive consistent relevant far cheaper. You can get the joy
messages and obtain the same of hybrid technology for under
information from one source. Ok, now $20,000.
let’s look at the plan they created and
Well barely under $20,000. The
put into action. It was and is a great plan
Insight starts at $19,800 and
with some very devastating failures built
tops out at $23,100. By
in. General Motors and Cobalt decided
comparison, the Prius starts
that unless you have a website by Cobalt
around $23,000 and touring
you would not get a link from any GM
model can sell for more than
advertising such as Chevy.com or from
$25,000. It’s hard to say what
Onstar mailers for people that
the hybrid premium is for an
purchased a GM vehicle. That was a
Insight. There’s no gasoline-
great idea for Cobalt because now they
only version. It costs about
had the first monopoly on websites for
$4,000 more than a Honda Fit,
General Motors. They may say it is not a
but it’s a little bigger than a Fit.
monopoly and that you can have any
website produced by any website Honda will find buyers even
company you want, but the importance with gasoline selling for less
of links from the manufacture sites to the than $2 a gallon. But good luck
...and gets the management team in the settlement!
dealer sites is so relevant that if you do unseating the Prius. Jim Hall,
not have these links it will not only cost principle of 2953 Analytics
Lee Harkins and a part of his executive team at ATcon decided it was time to move.
you new business but also repeat makes a great point. Toyota’s
They have formed a new professional performance enhancement coaching firm
business. Let me give you a couple of hybrid system drives only in the
called M5™ Management Services, Inc.
brief examples. You are a consumer refined silence of electric drive
visiting Chevy.com, you are searching when you first hit the
M5™ Management Services, Inc., specializes in advancing fixed operations o…
for a particular vehicle doing your accelerator. The gasoline
Continue
research on incentives etc and you engine kicks in later. There are
Posted by Steve Shaw on March 3, 2009 at 11:28am Stop Featuring
come across a link to search dealers times when a Prius driver is
inventory (remember no cobalt website Southwest In-Flight Internet Access - This Article is Being Published green as can be. Honda’s
no link), you find a dealer in your area from 34,000 feet above the Sierra Nevada Mountains! hybrid system is almost always
click on that link and search that dealers burning gas. It can can't launch
inventory. So in this instance, a dealer off the line in electric mode. So
without that link can potentially miss out the techies and green buyers
on a huge customer base by not having will think the Prius is a better
that all important link on the Chevrolet hybrid. In that sense, Hall says,
website. Even though that same dealer Toyota has defined what a true
pays into the same advertising funds as hybrid is.
his/her co dealers. Most dealers do not The other problem is that the
even realize this as they take the easy Insight actually looks like a
way, not understanding internet Some of you may be aware that I was one of the "Charter Subscribers" to the first Prius. To get the aerodynamics
marketing, they take the word of the public access Inter… Continue needed to boost fuel economy,
professionals at General Motors and Posted by me on March 3, 2009 at 8:30am — 3 Comments Stop Featuring Honda created the same
Cobalt, but what they do not see is the silhouette. So basically, it’s a
I am optimistic that things will get better
right to CHOOSE has been ripped away budget Prius. Honda will have
from them as you are severely penalized to sell it on price. That, too, has
for not using Cobalt websites. Another a booby trap. If Toyota wants to
example is when a consumer purchases take aim at Honda, they could
a vehicle that has Onstar installed, that slap a $1,000 or $2,000 rebate
consumer receives e-mail updates that on the Prius and the difference
have relevant links back to dealer in the monthly payment would
website (only produced by Cobalt), so if be negligible to all but the most
you do not have that Cobalt website you thrifty buyers. Plenty of
will not get the relevant links back to Hondaphiles will go for the
your dealership costing you potential Insight. But Prius owners will
service revenue and sales revenue. So piously stick with Toyota.
the potential for severe loss of income
http://www.automotivedigitalmarketing.com/[3/23/2009 10:26:03 PM]