The document discusses how users are losing control of their data and costs businesses money. It proposes a solution of simple tools for accessing and integrating data. However, the company learned that not everyone sees the issue as a problem, processes are specific, and the product may not be as easy to use as initially thought. Going forward, the company plans to focus on specific industries like public health, ad sales, and finance, and talk to more potential customers.

1. Automato

2. Users losing control
of data!
Costs business and $

3. Simple tools for accessing and
integrating data.
(The Solution)

4. What we thought…
• Most people have problem
• We can solve for everyone
• Product is easy to use

5. What we learned…
• Not always “problem”
• Specific processes
• Not so easy to use
Plus
• International
• Industry focus
• Talking w/ humans works!

6. What next…
• Hone in on specific industry
(Public Health, Ad Sales, Finance)
• Talk w/ more humans