The document presents a business plan for Obelts, a proposed website that would allow customers to custom design belts. It discusses the problem of a lack of options for customizing quality belts. The hypothesis is that men and women would be interested in customizing belts that fit their style and size preferences. Market research found interest from men ages 25-60 and for gift-giving. The plan is to test interest in customization options and plus-sized belts through Facebook ads before establishing manufacturing partnerships and expanding customization offerings.