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The right way to kick a
                            dead horse
                                     Team Awesome

                        David Koston, Brian Soward, Julia Roytman




Sunday, July 31, 11
The horse enters


                      2 teams, 1 idea: Help increase almuni donation




Sunday, July 31, 11
The Hypothesis


                      Non-donor alumni would give $$ to student projects




Sunday, July 31, 11
Assumptions

                      Students had projects to post
                      Alumni would donate
                      Donating alumni were worth $ to the school



Sunday, July 31, 11
And now, the testing


                      Students want to post projects for money.




Sunday, July 31, 11
Spread the word

                      Hundreds of Facebook invites
                      15 in person interviews
                      20+ texts



Sunday, July 31, 11
Let the responses trickle...


                      5 online submissions
                      2 in person




Sunday, July 31, 11
Confirmation?


                      Students want to post projects. Well, some do




Sunday, July 31, 11
Next Weakest Assumption


                      Alumni want to donate to student projects
                      Duh, right?




Sunday, July 31, 11
The Test

                      Survey of 15 alumni
                      Donation History
                      Donation Influence



Sunday, July 31, 11
The Result


                      No affinity shown to school




Sunday, July 31, 11
Spinning our wheels


                      Idea generation




Sunday, July 31, 11
Test what we can


                      Let’s test our peers, and trick them to




Sunday, July 31, 11
Uncertain results


                      2 of 3 were not distracted. What next?




Sunday, July 31, 11
When in doubt


                      Go back to your core mission




Sunday, July 31, 11
Why aren’t students prepared?


                      No real world experience?




Sunday, July 31, 11
Why weren’t we prepared?


                      No lean experience?




Sunday, July 31, 11
Aha!


                      Student Bootcamp?




Sunday, July 31, 11
Assumption


                      Hiring offices have trouble finding superstar interns




Sunday, July 31, 11
Test


                      Ask hiring managers and recruiters




Sunday, July 31, 11
Spinning Again?


                      What next?




Sunday, July 31, 11
Back to testing


                      Get valid data




Sunday, July 31, 11
Yay, we can iterate


                      Found a pain, is it a pain?




Sunday, July 31, 11
Will they pay?


                      ???




Sunday, July 31, 11
Yes!


                      What’s next?




Sunday, July 31, 11

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#LsmNYC Team - Team Awesome

  • 1. The right way to kick a dead horse Team Awesome David Koston, Brian Soward, Julia Roytman Sunday, July 31, 11
  • 2. The horse enters 2 teams, 1 idea: Help increase almuni donation Sunday, July 31, 11
  • 3. The Hypothesis Non-donor alumni would give $$ to student projects Sunday, July 31, 11
  • 4. Assumptions Students had projects to post Alumni would donate Donating alumni were worth $ to the school Sunday, July 31, 11
  • 5. And now, the testing Students want to post projects for money. Sunday, July 31, 11
  • 6. Spread the word Hundreds of Facebook invites 15 in person interviews 20+ texts Sunday, July 31, 11
  • 7. Let the responses trickle... 5 online submissions 2 in person Sunday, July 31, 11
  • 8. Confirmation? Students want to post projects. Well, some do Sunday, July 31, 11
  • 9. Next Weakest Assumption Alumni want to donate to student projects Duh, right? Sunday, July 31, 11
  • 10. The Test Survey of 15 alumni Donation History Donation Influence Sunday, July 31, 11
  • 11. The Result No affinity shown to school Sunday, July 31, 11
  • 12. Spinning our wheels Idea generation Sunday, July 31, 11
  • 13. Test what we can Let’s test our peers, and trick them to Sunday, July 31, 11
  • 14. Uncertain results 2 of 3 were not distracted. What next? Sunday, July 31, 11
  • 15. When in doubt Go back to your core mission Sunday, July 31, 11
  • 16. Why aren’t students prepared? No real world experience? Sunday, July 31, 11
  • 17. Why weren’t we prepared? No lean experience? Sunday, July 31, 11
  • 18. Aha! Student Bootcamp? Sunday, July 31, 11
  • 19. Assumption Hiring offices have trouble finding superstar interns Sunday, July 31, 11
  • 20. Test Ask hiring managers and recruiters Sunday, July 31, 11
  • 21. Spinning Again? What next? Sunday, July 31, 11
  • 22. Back to testing Get valid data Sunday, July 31, 11
  • 23. Yay, we can iterate Found a pain, is it a pain? Sunday, July 31, 11
  • 24. Will they pay? ??? Sunday, July 31, 11
  • 25. Yes! What’s next? Sunday, July 31, 11