This webinar discusses using RSS-to-email (Digesto) to automate blog distribution within a Marketo platform. It addresses challenges with traditional RSS adoption and control. Digesto allows formatting branded emails from an RSS feed and scheduling automated delivery to opted-in subscribers. The presenters provide a case study of how Institutional Real Estate improved blog engagement and conversions by 50% using this approach. They demonstrate the Digesto interface and integration with Marketo campaigns.