SlideShare a Scribd company logo
1
WEBINAR
AUTOMATE BLOG
DISTRIBUTION WITH
RSS-TO-EMAIL FOR
MARKETO
2
David Desrosiers
Online Marketing Specialist & Certified Marketo Expert
Institutional Real Estate
Senior Consultant & Product Manager
Perkuto
Michelle Tiziani
Lindsay Khan
Marketing Automation Specialist, Perkuto
3
Shocking Statistics
81% of U.S. online consumers trust
information and advice from blogs
(BlogHer Survey)
61% of US customers have made an
online purchase decision based on a
blog post.
(BlogHer Survey)
Companies using email to nurture
leads generate 50% more sales-
ready leads and at 33% lower cost.
(Hubspot)Image Sources: Wikimedia Commons - Tambako The Jaguar
Suprised lemur! - Modified
4
1) Challenges
2) RSS-to-Email
3) IREI Experience
4) Demo & Questions
5
Challenges
• RSS Feed Adoption and User Experience
6
Challenges
• RSS Feed Adoption and User Experience
7
Challenges
• RSS Feed Adoption
• Technology Ecosystem
8
Challenges
• RSS Feed Adoption
• Technology Ecosystem
• Formatting & Branding
9
Challenges
• RSS Feed Adoption
• Technology Ecosystem
• Branding
• Control & Automation
– Lists management
– Opt-Ins and Unsubscribe
– Email Scheduling/Frequency
10
Challenges
• RSS Feed Adoption
• Technology Ecosystem
• Branding
• Control & Automation
• Measurement
11
Background
Image Source: Wikimedia Commons - Remi Otäcon Licence - Modified
12
What it does
13
14
IREI
15
Results
• Better alignment with product line and new
revenue model – (Freemium)
• Return on investment year 1
• Increased engagement on blog
• Increased blog traffic
• Outperforming conversion
16
Results – Subscriptions (thousands)
0
1
2
3
4
5
6
7
Launch / Feb 2014 Jan-15
1
7
Thousands
17
Subscribers upsell campaign results
30%
Campaign Response > Won Deals
Benchmark 5-15%
74 Deals
4 533 Feed Subscribers
18
Product Overview
• Live Demo
– Marketo Assets
• Email
• Campaign
• Program Tokens
• List
– Digesto Admin Interface (5 min)
19
3 Steps Setup
1. Create a Marketo Program
2. Connect your Marketo Account
3. Create you Digest, Test & Turn it On!
20
Et Voilà!
21
Pricing
Starts as low as
$per month
Onboarding package available.
22
Benefits
23
QUESTIONS?
24
Some of our clients
“I love our new RSS Newsfeed
program developed by Perkuto. It’s
great that it’s delivered through
Marketo because we have more
control.”
Michelle Tiziani, Online Marketing
Specialist
“I would recommend Digesto to other
Marketo users looking to expand the
reach of their corporate blog.”
Adam Waterson, Marketing
Technologist
25
Thank You!
Sign up at:
perkuto.com/digesto
26
THANK YOU!

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