Slide deck for The Coffee MUG webinar held on October 16, 2019, featuring Elliott Lowe, Head of MarTech Operations at RingLead, and our own Director of Consulting Services Judi Cousineau, discussing data as a foundation for growth and how to implement it effectively and efficiently to improve your marketing results. Part one of two in a series on data in scalability.

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experiences through flawless operation of marketing technology.
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“After we implemented
RingLead’s solutions, our
lead conversions TRIPLED
in a very short time!
RingLead does what it
promises to do”
Unlocking the Value of Data
What We Do

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Define your ICP / Persona

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Step 2: Identify Critical Data Points
Common use-cases:
● lead scoring: industry, revenue, # of employees, etc.
● lead routing: # of employees, state, country, etc.
● segmentation: job level, job role, industry, etc.
● personalization: job title, company name, etc.
● prospecting: email, phone numbers, social media, etc.

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Data Categories
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Person Basic Info
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Person Contact Info
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Person Geolocation
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Person Social Media
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Person Education
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Person Occupation
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Person Interests
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Company Basic
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Company Contact Info
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Company Geolocation
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Company Social Media
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Company Digital Presence
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Company Industry Classification
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Company Financial
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Step 3: Assess Data Quality and Accuracy
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Step 4: Analyze Fill Rates
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Step 4: Analyze Fill Rates

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Step 4: Analyze Fill Rates

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Step 4: Analyze Fill Rates

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Step 5: Data Enrichment Options
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The Results

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Resources
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Resources
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