Led by members of the 2022 Marketo Engage Champions—thery discuss best practices, share tips, and engage in a live Q&A. Similar to a smart bar, our Champions take live questions about Marketo Engage functionality, your particular instance, and specific use cases.
In addition to answering your questions we'll also chat about highlights and takeaways from this year's Adobe Summit. The champions on our panel have a wealth of experience and knowledge to share!
Max Maurier is a data-driven marketing leader with an operational foundation and extensive experience with executive-level analysis of marketing and sales funnels. He has been a Marketo user for 8 years, is a 2x Marketo Engage Champion and Senior Director - Marketing Operations, Analytics, and Growth Marketing at Druva.
Britney Young is an experienced B2B marketer, author, speaker, and 2x Marketo Engage Champion. Currently a marketing operations manager at McKesson.
Jimmy Spencer is a Marketing Automation Manager with Verizon Business and has been working with Marketo for over 10 years in industries ranging from education to financial services.
Courtney Tobe is a 2X Marketo Champion, a 3X Marketo Certified Expert, and she has seven years of platform knowledge, and agency and in-house experience under her belt.
Brooke Bartos is a marketing operations leader with 8 years of Marketo experience in the B2B tech space. A 4x Marketo Champion, member of the Fearless 50 inaugural class, and leader of the Chicago Marketo Users Group and the Microsoft Dynamics Users Group, she challenges marketers to get the most out of their marketing automation, tech stack, and integrated marketing communications.
Led by members of the 2022 Marketo Engage Champions—thery discuss best practices, share tips, and engage in a live Q&A. Similar to a smart bar, our Champions take live questions about Marketo Engage functionality, your particular instance, and specific use cases.
In addition to answering your questions we'll also chat about highlights and takeaways from this year's Adobe Summit. The champions on our panel have a wealth of experience and knowledge to share!
Max Maurier is a data-driven marketing leader with an operational foundation and extensive experience with executive-level analysis of marketing and sales funnels. He has been a Marketo user for 8 years, is a 2x Marketo Engage Champion and Senior Director - Marketing Operations, Analytics, and Growth Marketing at Druva.
Britney Young is an experienced B2B marketer, author, speaker, and 2x Marketo Engage Champion. Currently a marketing operations manager at McKesson.
Jimmy Spencer is a Marketing Automation Manager with Verizon Business and has been working with Marketo for over 10 years in industries ranging from education to financial services.
Courtney Tobe is a 2X Marketo Champion, a 3X Marketo Certified Expert, and she has seven years of platform knowledge, and agency and in-house experience under her belt.
Brooke Bartos is a marketing operations leader with 8 years of Marketo experience in the B2B tech space. A 4x Marketo Champion, member of the Fearless 50 inaugural class, and leader of the Chicago Marketo Users Group and the Microsoft Dynamics Users Group, she challenges marketers to get the most out of their marketing automation, tech stack, and integrated marketing communications.
Nov 2022 - Marketo Champion Office Hours TaraDAcci1
Led by members of the 2022 Marketo Engage Champions—champions discuss best practices, share tips, and engage in a live Q&A. Similar to a smart bar, our Champions take live questions about Marketo Engage functionality, your particular instance, and specific use cases.
Get into Dynamic Chat and Analytics Strategy as well as a technical overview of two of Marketo's most powerful new features, Execute Campaign and Program Member Custom Field with some real-life case studies and contextual campaign ideas for using these features in your own environment.
India VMUG - Marketo Architect Certification - October 2022 MUG Event DeckDarshil35
In this MUG event, we discussed everything about the new "Adobe Certified Master - Marketo Engage Architect Exam" -
- Marketo Engage Architect exam information & requirements
- How has the exam changed from earlier?
- Preparing for the exam
- Breakdown of exam sections
- Sample questions
- General Exam taking tips
- Raffle Contest
Check the recording of the event on the bevy event page here - https://bit.ly/3CycrLY
In this Marketo User Group session, we covered the latest information on Marketo certifications. Chiara Riga and Ajay Sarpal have both brought their champion knowledge and gave us some tips for taking the exam. We broke down the different certification types and covered:
Adobe Certified Professional exam
Adobe Certified Expert exam
Adobe Certified Master exam
Tips for taking the exam
Link to recording ----> https://youtu.be/ieFQI_4MEk8
Advanced Google Analytics 4.0 by Aviso Digital Sumeet Mayor
Advanced Google Analytics facilitates Data Cllection and processess it into readable reports. Custom Dimensions, Custom Metrics, and Event Tracking help collect data that's specific to your business. It demonstrates more advanced analysis techniques using segmentation, channel reports, audience reports, and custom reports, as well as marketing strategies like remarketing and Dynamic Remarketing that show ads to customers who have visited your website.
• Data Collection and Processing
o Google Analytics data collection
o Categorizing into users and sessions
o Applying configuration settings
o Storing data and generating reports
o Creating a measurement plan
• Setting Up Data Collection and Configuration
o Organize your Analytics account
o Set up advanced filters on views
o Create your own Custom Dimensions
o Create your own Custom Metrics
o Understand user behavior with Event Tracking
o More useful configurations
• Advanced Analysis Tools and Techniques
o Segment data for insight
o Analyze data by channel
o Analyze data by audience
o Analyze data with Custom Reports
• Advanced Marketing Tools
o Remarketing
o Better targeting with Dynamic Remarketing
The Oracle Sales Cloud Fixed Scope Offering (FSO) from Delivery Centric is specifically designed by incorporating leading practices to provide a fast track implementation and get clients up & running on Oracle Sales Cloud quickly, reliably with minimum-risk and maximum-ROI
Advanced Google Analytics 4.0 by Aviso DigitalSumeet Mayor
Advanced Google Analytics facilitates Data Collection and processes it into readable reports. Custom Dimensions, Custom Metrics, and Event Tracking help collect data that's specific to your business. It demonstrates more advanced analysis techniques using segmentation, channel reports, audience reports, and custom reports, as well as marketing strategies like remarketing and Dynamic Remarketing that show ads to customers who have visited your website.
• Data Collection and Processing
o Google Analytics data collection
o Categorizing into users and sessions
o Applying configuration settings
o Storing data and generating reports
o Creating a measurement plan
• Setting Up Data Collection and Configuration
o Organize your Analytics account
o Set up advanced filters on views
o Create your own Custom Dimensions
o Create your own Custom Metrics
o Understand user behavior with Event Tracking
o More useful configurations
• Advanced Analysis Tools and Techniques
o Segment data for insight
o Analyze data by channel
o Analyze data by audience
o Analyze data with Custom Reports
• Advanced Marketing Tools
o Remarketing
o Better targeting with Dynamic Remarketing
MSP Best Practice Integrating your RMM with your PSA Solution for Maximum Pr...Kaseya
The proper integration of your Remote Monitoring & Management (RMM) solution with your Professional Services Automation (PSA) tool yields service delivery efficiencies greater than the sum of their parts. But no vendor offers a true, tight integration of both technologies, so how do you accomplish this?
You Have To Follow A Best Practice
In this 60 minute webinar, former MSP owner and renowned MSP expert Erick Simpson of SPC International will teach you the importance of process integration and optimization, so you can get the most out of Kaseya and your PSA tool using effective service delivery management best practices.
In This Webinar You'll Learn:
Key industry best practices for PSA process design and implementation using several proprietary techniques – based on years of practical experience with all the common PSA tools)
How to integrate and configure best practice processes, procedures, workflows, forms, agreements, and templates for maximum effectiveness
What to expect during your integration journey, with examples of client onboarding, project initiation, change management, billing/accounting management, SLA management, marketing/sales process, and more
How other MSPs have used these techniques and increased profitability by 20% - or MORE
And much more
Join us for our virtual office hours—led by members of the 2022 Marketo Engage Champions—where they'll discuss best practices, share tips, and engage in a live Q&A. Similar to a smart bar, our Champions will take live questions about Marketo Engage functionality, your particular instance, and specific use cases.
Whether you're new to Marketo Engage or an experienced power user, you're sure to gain some valuable insights from our Champions.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
Nov 2022 - Marketo Champion Office Hours TaraDAcci1
Led by members of the 2022 Marketo Engage Champions—champions discuss best practices, share tips, and engage in a live Q&A. Similar to a smart bar, our Champions take live questions about Marketo Engage functionality, your particular instance, and specific use cases.
Get into Dynamic Chat and Analytics Strategy as well as a technical overview of two of Marketo's most powerful new features, Execute Campaign and Program Member Custom Field with some real-life case studies and contextual campaign ideas for using these features in your own environment.
India VMUG - Marketo Architect Certification - October 2022 MUG Event DeckDarshil35
In this MUG event, we discussed everything about the new "Adobe Certified Master - Marketo Engage Architect Exam" -
- Marketo Engage Architect exam information & requirements
- How has the exam changed from earlier?
- Preparing for the exam
- Breakdown of exam sections
- Sample questions
- General Exam taking tips
- Raffle Contest
Check the recording of the event on the bevy event page here - https://bit.ly/3CycrLY
In this Marketo User Group session, we covered the latest information on Marketo certifications. Chiara Riga and Ajay Sarpal have both brought their champion knowledge and gave us some tips for taking the exam. We broke down the different certification types and covered:
Adobe Certified Professional exam
Adobe Certified Expert exam
Adobe Certified Master exam
Tips for taking the exam
Link to recording ----> https://youtu.be/ieFQI_4MEk8
Advanced Google Analytics 4.0 by Aviso Digital Sumeet Mayor
Advanced Google Analytics facilitates Data Cllection and processess it into readable reports. Custom Dimensions, Custom Metrics, and Event Tracking help collect data that's specific to your business. It demonstrates more advanced analysis techniques using segmentation, channel reports, audience reports, and custom reports, as well as marketing strategies like remarketing and Dynamic Remarketing that show ads to customers who have visited your website.
• Data Collection and Processing
o Google Analytics data collection
o Categorizing into users and sessions
o Applying configuration settings
o Storing data and generating reports
o Creating a measurement plan
• Setting Up Data Collection and Configuration
o Organize your Analytics account
o Set up advanced filters on views
o Create your own Custom Dimensions
o Create your own Custom Metrics
o Understand user behavior with Event Tracking
o More useful configurations
• Advanced Analysis Tools and Techniques
o Segment data for insight
o Analyze data by channel
o Analyze data by audience
o Analyze data with Custom Reports
• Advanced Marketing Tools
o Remarketing
o Better targeting with Dynamic Remarketing
The Oracle Sales Cloud Fixed Scope Offering (FSO) from Delivery Centric is specifically designed by incorporating leading practices to provide a fast track implementation and get clients up & running on Oracle Sales Cloud quickly, reliably with minimum-risk and maximum-ROI
Advanced Google Analytics 4.0 by Aviso DigitalSumeet Mayor
Advanced Google Analytics facilitates Data Collection and processes it into readable reports. Custom Dimensions, Custom Metrics, and Event Tracking help collect data that's specific to your business. It demonstrates more advanced analysis techniques using segmentation, channel reports, audience reports, and custom reports, as well as marketing strategies like remarketing and Dynamic Remarketing that show ads to customers who have visited your website.
• Data Collection and Processing
o Google Analytics data collection
o Categorizing into users and sessions
o Applying configuration settings
o Storing data and generating reports
o Creating a measurement plan
• Setting Up Data Collection and Configuration
o Organize your Analytics account
o Set up advanced filters on views
o Create your own Custom Dimensions
o Create your own Custom Metrics
o Understand user behavior with Event Tracking
o More useful configurations
• Advanced Analysis Tools and Techniques
o Segment data for insight
o Analyze data by channel
o Analyze data by audience
o Analyze data with Custom Reports
• Advanced Marketing Tools
o Remarketing
o Better targeting with Dynamic Remarketing
MSP Best Practice Integrating your RMM with your PSA Solution for Maximum Pr...Kaseya
The proper integration of your Remote Monitoring & Management (RMM) solution with your Professional Services Automation (PSA) tool yields service delivery efficiencies greater than the sum of their parts. But no vendor offers a true, tight integration of both technologies, so how do you accomplish this?
You Have To Follow A Best Practice
In this 60 minute webinar, former MSP owner and renowned MSP expert Erick Simpson of SPC International will teach you the importance of process integration and optimization, so you can get the most out of Kaseya and your PSA tool using effective service delivery management best practices.
In This Webinar You'll Learn:
Key industry best practices for PSA process design and implementation using several proprietary techniques – based on years of practical experience with all the common PSA tools)
How to integrate and configure best practice processes, procedures, workflows, forms, agreements, and templates for maximum effectiveness
What to expect during your integration journey, with examples of client onboarding, project initiation, change management, billing/accounting management, SLA management, marketing/sales process, and more
How other MSPs have used these techniques and increased profitability by 20% - or MORE
And much more
Join us for our virtual office hours—led by members of the 2022 Marketo Engage Champions—where they'll discuss best practices, share tips, and engage in a live Q&A. Similar to a smart bar, our Champions will take live questions about Marketo Engage functionality, your particular instance, and specific use cases.
Whether you're new to Marketo Engage or an experienced power user, you're sure to gain some valuable insights from our Champions.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
Building RAG with self-deployed Milvus vector database and Snowpark Container...Zilliz
This talk will give hands-on advice on building RAG applications with an open-source Milvus database deployed as a docker container. We will also introduce the integration of Milvus with Snowpark Container Services.
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AIVladimir Iglovikov, Ph.D.
Presented by Vladimir Iglovikov:
- https://www.linkedin.com/in/iglovikov/
- https://x.com/viglovikov
- https://www.instagram.com/ternaus/
This presentation delves into the journey of Albumentations.ai, a highly successful open-source library for data augmentation.
Created out of a necessity for superior performance in Kaggle competitions, Albumentations has grown to become a widely used tool among data scientists and machine learning practitioners.
This case study covers various aspects, including:
People: The contributors and community that have supported Albumentations.
Metrics: The success indicators such as downloads, daily active users, GitHub stars, and financial contributions.
Challenges: The hurdles in monetizing open-source projects and measuring user engagement.
Development Practices: Best practices for creating, maintaining, and scaling open-source libraries, including code hygiene, CI/CD, and fast iteration.
Community Building: Strategies for making adoption easy, iterating quickly, and fostering a vibrant, engaged community.
Marketing: Both online and offline marketing tactics, focusing on real, impactful interactions and collaborations.
Mental Health: Maintaining balance and not feeling pressured by user demands.
Key insights include the importance of automation, making the adoption process seamless, and leveraging offline interactions for marketing. The presentation also emphasizes the need for continuous small improvements and building a friendly, inclusive community that contributes to the project's growth.
Vladimir Iglovikov brings his extensive experience as a Kaggle Grandmaster, ex-Staff ML Engineer at Lyft, sharing valuable lessons and practical advice for anyone looking to enhance the adoption of their open-source projects.
Explore more about Albumentations and join the community at:
GitHub: https://github.com/albumentations-team/albumentations
Website: https://albumentations.ai/
LinkedIn: https://www.linkedin.com/company/100504475
Twitter: https://x.com/albumentations
20 Comprehensive Checklist of Designing and Developing a WebsitePixlogix Infotech
Dive into the world of Website Designing and Developing with Pixlogix! Looking to create a stunning online presence? Look no further! Our comprehensive checklist covers everything you need to know to craft a website that stands out. From user-friendly design to seamless functionality, we've got you covered. Don't miss out on this invaluable resource! Check out our checklist now at Pixlogix and start your journey towards a captivating online presence today.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
2. Adobe Marketo Engage
User Group House Rules
In order to ensure our MUGs stay user-focused and a safe space for members of
the Marketing Nation to learn, network, and problem solve, we ask that all MUG
attendees follow these rules:
• No self-promotion or pitching of any kind is permitted at MUG events
• Don’t contact people outside of the User Group without their consent
• If MUG members share their use case at the User Group, please don’t share
that information without their consent
3. This MUG Meeting is being Recorded.
To ensure that we are abiding by the MUG Code of Conduct,
we are informing all user group attendees at X MUG meeting
on X date X time that this meeting will be recorded and posted
on the MUG YouTube Channel to promote training, education,
and future learning.
If you do not wish to participate in a LIVE recorded session,
please feel free to watch the recording at a later time, which
will be linked after the meeting concludes, and send us any
questions you may have to Advocacy@adobe.com.
4. Sign up for Bevy – the new tool for Adobe
Marketo Engage User Groups!
• Step 1: Navigate to
https://mugs.marketo.com/accounts/signup/
• Step 2: Create an account using the email associated
with your Adobe Marketo Engage Account
• Step 3: Search for our chapter - London MUG - and
click “Join Chapter”
Stay Connected with Our Chapter
6. Need to Update your Marketo Engage Certification?
Adobe now has 3 certifications for Marketo Engage
•AD0-E555 Adobe Certified Professional - Adobe Marketo Engage: This new exam is ideal for marketers who have about 3 - 6
months of Marketo Engage training and hands-on experience. The exam is aligned to the Marketo Core Concepts I, Marketo
Core Concepts II, and Marketo Reporting and Insights courses. (Update to the former Marketo Certified Associate)
•AD0-E558 Adobe Certified Expert - Adobe Marketo Engage Business Practitioner: This exam is ideal for marketers and
marketing consultants who have at least 18 months of Marketo Engage hands-on or field experience. (Update to the former
Marketo Certified Expert)
•AD0-E556 Adobe Certified Master - Adobe Marketo Engage Architect: This certification defines a new standard and process at
the highest level. This certification is ideal for current Adobe Certified Experts who have at least 5 years of experience
designing marketing automation using Marketo Engage
Visit https://express.adobe.com/page/8OCuJK38uQWuT/ for more information & exam guides!
7. Join us on July 14th at 16:00 BST
where the 2022 Marketo Champs
will discuss best practices, share
tips, and engage in a live Q&A.
RSVP HERE
Champion Office Hours: July Edition
Britney Young
McKesson
Marketing Operations Manager
Joy Martinez
CS2 Marketing
Senior Director, Marketing
Operations
Melissa Day
The Chemours Company
Global Digital Marketing Leader
Ajay Sarpal
Unicorn Martech DBA
Founder and CEO
8. Unicorn Martech DBA
Founder and CEO
Meet Today’s Speakers
Ajay Sarpal
Deloitte Digital
Consultant
Darshil Shah
9. 7 Tips to Improve
Your Email
Deliverability &
Inbox Placement
June 2022
10. Journey of an Email
Set-up the target audience and email
Email Sent
Skipped
Emails
Email Delivered
Hard
Bounces
Soft
Bounces
Inbox
Junk
Folder
Spam
Traps
Blocked
by ISPs
Email Opened Email Not Opened
Email
Clicke
d
Unsubscr
ibed
Spam Trap
/ Spam
Complaints
Email
Clicke
d
Unsubscr
ibed
Spam
Trap
1
2
3
4
5
6
11. 2 - Email Sent
IT
Settings
Set up SPF and DKIM
Advanced
IT
Set-up DMARC Policy
Smart Network Data
Services (SNDS) for
Outlook.com
Blacklisting Alert - IP or
Domain
Best
Practices
Clean Email List
Unsubscribe option
Text Version
GDPR and Local Laws
Subject Line
Personalization
12. DMARC Record
• How to set-up a DMARC Record:
• https://dmarcian.com/dmarc-record-wizard/
• https://mxtoolbox.com/dmarc/dmarc-
setup?lm=NAV-PD
• DMARC Check Tool:
• https://mxtoolbox.com/dmarc.aspx?referrer=d
marcsetupno6
Improved Email Delivery
Sending email that is DMARC
compliant can improve email
delivery to your customers
Email Visibility
DMARC provides report visibility
into ALL outbound mail sent
"from" you and 3rd party
providers you use (think
Marketo, Survey platform,
Salesforce etc.).
Identify Delivery Problems
DMARC also gives you insight
into email authentication
problems with SPF & DKIM that
impact email delivery.
Prevents
Spoofing/Phishing attacks
Once properly implemented
DMARC can prevent fraudsters
from targeting your customers.
Benefits
13. 4 – Smart Network Data Services (SNDS)
for Outlook.com
• Outlook.com Smart Network Data Services
• The Outlook.com Smart Network Data Services (SNDS) gives you the data you need to
understand and improve your reputation at Outlook.com.
• You should use this data to keep your mailing lists clean and to monitor the IPs you
control for unusual behavior
• SNDS gives senders access to detailed data about individual IPs, and it also includes
our Junk Email Reporting Program, which lets you receive reports when users junk your
messages.
• How to set-up a SNDS:
• https://nation.marketo.com/t5/support-blogs/microsoft-snds-instructions/ba-p/304014
14. 4 – Blacklisting Alert – IP or Domain
• Benefits:
• The blacklist check will test a
mail server IP address against
over 100 DNS based email
blacklists
• If your mail server has been
blacklisted, some email you
send may not be delivered..
• Set-up the alerts
• How to set-up a Blacklisting
Alert:
• https://mxtoolbox.com/blacklists
.aspx
21. 6 – Spam Complaints
Use Revenue Cycle Explorer to get the list of Spam
Complaints broken down by email address / Program name
/ Email name.
FBL – Feedback Loop
There is an arrangement between an email
sender and an Internet Service Providers
(ISPs) called a feedback loop.
When the lead marks your email as spam,
this loop allows the email sender to notify
the email sender (Marketo) that they have
marked it as spam. Marketo automatically
changes the value of the field
23. About the Presenter
Darshil Shah
Marketo Consultant @ Deloitte Digital
Marketo Champion, MCSA, 2x MCE, & Community Advisor
Bengaluru, KA, IN
Exploring cars, tech-gadgets, and binge-watching Netflix
25. • Auditing provides an opportunity in examining the Marketo instance against the best
practices.
• Auditing helps in diagnosing any present issues and planning the future optimization
activities.
• Identify what is working, what is broken, what needs to be improved, etc.
• Check if current processes are scalable and driving results.
• Align the Marketo programming with the Sales.
• Ensure the data in your marketing DB is accurate.
• Email Deliverability, engagements over time, conversion ratio, etc.
• When should you audit?
• Ideally you should do a through audit when you inherit a Marketo instance.
• Do a periodic audit to ensure you find those tiny gaps/leaks as they emerge over time.
Marketo Audit, but, Why? When?
26. • Users & Roles
• LP CNAME, fallback URL, etc.
• Email domain settings SPF, DKIM, branded
tracking link CNAME
• Email Communication limits
• Workspace & Partitions
• WS – Partition Mapping
• Lead Assignment Rules/Campaigns
• Launchpoint Services
• API usage over time
Auditing a Marketo Instance
• External Integrations
• Custom Objects and Activities
• Webhooks and SSFS
• CRM Configuration
• Sync backlog
• Sync errors,
• Field mapping
• Custom Object sync
• Marketo Sales Insights
Marketo Administration
27. Auditing a Marketo Instance
• Folder structure
• Workspace Organization
• Naming convention
• Archiving Best Practices
• Cloneable program templates
• Process Centralization
• Campaign Queue
• Priority Overridden Campaigns
• Obsolete active trigger campaigns
Marketing Activities
• Engagement Programs
• Smart List Subscriptions
• Operational setup
• RCM Setup (campaigns, assets, etc.)
• Scoring Setup
• Interesting Moments Setup
• Data Management Setup
• Preference Center & Email Compliance
• Other Operational Programming
28. Auditing a Marketo Instance
Database
• Standard system SLs
• Active and In-active records
• Bounce Analysis
• Obsolete/Junk Records
• Segmentations
• Custom dedupe logic?
• People with illegal field values
• Missing demographic/essential field value
• Email Deliverability, Reputation Score,
Spam traps, etc.
29. Design Studio
• Global Forms
• Images & Files
• Workspace and Folder Organization
• Email, Snippet, Landing Page templates
• Responsiveness
• Clean Coding standards
Auditing a Marketo Instance
Analytics
• Reports and Subscriptions
• Revenue Cost Explorer
• Workspace and Folder Organization
• RCM Modeler
• Stages
• Transitions trigger and filter logic
30. • Create a spreadsheet documenting all the items you audit, so that you’ll have everything in one
place.
• Organize the areas audited in different tabs:
• Admin Configurations
• Data Management Setup
• RCM Campaigns
• Scoring Setup
• SFDC Sync Errors
• Email Preference Center
• DB Checks, etc.
• Create a document with overall audit feedback and remarks.
• Additionally, I also prefer creating a SWOT analyses document with executive summary of items
that are good, need update, etc.
Documenting the Audit Results