This document discusses how tag management can help tame the "digital marketing beast" of disorganized tags that slow marketing teams and drive up costs. It presents tag management as a solution that allows marketers to integrate all marketing solutions through a single interface, increasing agility, reducing IT burdens, and unlocking revenue opportunities. Examples are given of companies like Ancestry.com and Citrix that saw significant benefits through faster deployment, increased productivity, and earlier campaigns using tag management. The future of marketing is predicted to include greater unification of data and personalization enabled by solutions like tag management.