This document describes a proposed loyalty program called "autocard" for Australian motorists. Autocard would be a loyalty card program distributed through a book containing discounts and offers from retailers. Cardholders would pay $20 for the book and card. Retailers would provide incentives to participate and benefit from increased customers and sales. The autocard website would promote participating retailers and special offers. The program aims to launch nationwide in 2003 with a marketing campaign including radio, billboards, and television to promote autocard to Australian motorists.
Handout used by the Westerville Public Library for the Introduction to Excel 2007 class. Provides basic information about creating a spreadsheet using Microsoft Excel 2007.
Alphorm.com support Formation AutoCAD 2016 atelier architectural-ssAlphorm
Formation complète ici :
http://www.alphorm.com/tutoriel/formation-en-ligne-autocad-2016-atelier-architectural
AutoCAD est le logiciel de DAO le plus répandu dans le monde. Créé par Autodesk en 1982, AutoCAD a su se caractériser dans un très grand nombre de domaines d’activités. AutoCAD est disponible en version Windows et MAC.
Durant cette formation « AutoCAD 2016, atelier architectural », vous allez pouvoir : tracer un cartouche de plan sur AutoCAD, tracer une vue de RDC, tracer la vue d’étage, coter ce plan en y ajoutant les cotes liées au plan de masse et y inclure les surfaces de chaque pièce.
Durant ce cours accompagné par Alexandre BLONDEAU, ce dernier partagera avec vous les astuces et bonnes pratiques pour réussir au mieux cet atelier architectural.
Finalement, Alexandre BLONDEAU vous invite également à suivre les formations suivantes sur AutoCAD 2016 : AutoCAD 2016, les fondamentaux et AutoCAD 2016, atelier mécanique.
This paper attempts to decode the impact of covid-19 on automotive customers’ purchase journey, discusses the ‘new normal’ expected to emerge for automotive oems and provides recommendations on how digital solutions will transform the traditional customer journey. See more: https://www2.deloitte.com/in/en/pages/strategy/articles/in-consulting-elevate-human-experience-automitve-customer.html
Handout used by the Westerville Public Library for the Introduction to Excel 2007 class. Provides basic information about creating a spreadsheet using Microsoft Excel 2007.
Alphorm.com support Formation AutoCAD 2016 atelier architectural-ssAlphorm
Formation complète ici :
http://www.alphorm.com/tutoriel/formation-en-ligne-autocad-2016-atelier-architectural
AutoCAD est le logiciel de DAO le plus répandu dans le monde. Créé par Autodesk en 1982, AutoCAD a su se caractériser dans un très grand nombre de domaines d’activités. AutoCAD est disponible en version Windows et MAC.
Durant cette formation « AutoCAD 2016, atelier architectural », vous allez pouvoir : tracer un cartouche de plan sur AutoCAD, tracer une vue de RDC, tracer la vue d’étage, coter ce plan en y ajoutant les cotes liées au plan de masse et y inclure les surfaces de chaque pièce.
Durant ce cours accompagné par Alexandre BLONDEAU, ce dernier partagera avec vous les astuces et bonnes pratiques pour réussir au mieux cet atelier architectural.
Finalement, Alexandre BLONDEAU vous invite également à suivre les formations suivantes sur AutoCAD 2016 : AutoCAD 2016, les fondamentaux et AutoCAD 2016, atelier mécanique.
This paper attempts to decode the impact of covid-19 on automotive customers’ purchase journey, discusses the ‘new normal’ expected to emerge for automotive oems and provides recommendations on how digital solutions will transform the traditional customer journey. See more: https://www2.deloitte.com/in/en/pages/strategy/articles/in-consulting-elevate-human-experience-automitve-customer.html
Gift Cards, Vouchers and Digital Gift Cards: UK and USA trendsettersHeather Wagstaff
A presentation by Andrew Johnson, CEO National Gift Card Corp, Europe, at the 6th International Gift Card and Couponing Summit in Frankfurt (September 2015).
To get the card, you must fill out a form with user data. When you make purchases on the card and load, data can marry buyer to the goods or services purchased. Thus, through data mining or statistical processes may merely analyze the behavior of different customer segments (age, sex, place of residence, etc.).
The card companies, in addition to their usual loyalty customers get data on market segmentation, useful for their advertising campaigns and sales promotion.
http://fotosnipe.co.uk/loyaltycards
Infosys – Digital Customer Engagement SolutionsInfosys
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A case presented in Summer 2009 on the subject of Integrated Marketing Communications. An IMC campaign is developed for Subaru Canada's 2009 season with a target number of purchases of 1500 Subaru vehicles by the end of the year.
Retailer Cards in Europe: Co-Branded, Loyalty and Private Label ProgramsReportLinker.com
Retailer Cards in Europe: Co-Branded, Loyalty and Private Label Programs is a report, based on a survey of 3,175 prominent retail brands in 32 countries, about the provision of payment cards and loyalty programs by major retailers across Europe. Retailer participation in coalition loyalty schemes is also considered. Countries covered are Austria, Belgium, Bosnia-Herzegovina, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Netherlands, Norway, Poland, Portugal, Romania, Russia, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, UK, and Ukraine. In total, the research identifies over 800 retailer payment cards,1,100 proprietary retailer loyalty programs and 50 coalition loyalty schemes, thereby providing a definitive analysis of retailer co-branded, loyalty and private label programs in Europe that goes far beyond the scope of previous published research. Moreover, the PartnerBASE' database that accompanies the report details each of the many initiatives for retailer credit, deferred debit, debit and rechargeable pre-paid cards traced by Finaccord, specifying the operating models used by retailers, the payment networks to which the cards are affiliated and the identity of the ultimate card issuers in each case. This report and the PartnerBASE' that accompanies it can be used in one or more of the following ways: gain rapid access to a unique pan-European source of intelligence covering virtually all significant retail brands across an extremely wide range of geographies; monitor the activity of key national and international competitors in the retailer payment card sector including the many European subsidiaries of Barclays, BNP Paribas, Citibank, Cr
The future of the connected car and the user based insurance (ubi).OgilvyOne Worldwide
IoT meets
Insurance, and how the world will change, with
what I predict one of the fastest adoption curves,
and a shared ecosystem of benefits for all
stakeholders.
GALACTIC MOTORS COMPANY LIMITED MARKETING PLANPresented.docxbudbarber38650
GALACTIC MOTORS COMPANY LIMITED: MARKETING PLAN
Presented by:
Stanley Pierre-Charles
Instructor:
Dr. Karen Mountain
Course:
Marketing management (MKT 500)
Institution:
Strayer University
Date submitted:
Saturday, August 2, 2014
Executive summary
Here comes the answer to all your transport challenges, galactic company has a solution that everyone has been yearning to have. The car is designed with the customer in mind as it satisfies all the needs that one can ever imagine about, the company has arranged a motor show that will present a new product into the market, an event that is a must come for all those lovers of cars, the company is willing to make an exchange of items with the customers who will agree to return all new vehicles purchased from our firm in exchange of the new module. It is a chance for everyone to get to enjoy the new product that comes with additional value; it is a night meant to satisfy all the complaint we have received about the cars that we sold in the previous trading period.
First step: upon receipt of an invitation, there will be description of the details about the event with the theme of the event highlighted, all the procedures of returning the cars will be noted, and the deadlines too indicated. Requirements will also be in the invitation paper where it will be noted that only the cars that have covers less than 100 miles will be accepted
Second step: bring your car to our collection center at the galactic exhibition center one month before the event takes place any working day from eight o’clock to six o’clock. Upon receiving your car, you will be given a voucher that will give you the needed requirement to pick another car on the day of the exhibition
Step three: the event day will be ready before the customers start entering the hall, entertainment will comprise of music with wine as people will be mingling around getting to know each other
Fourth step: guests will have the opportunity to pick out their desired cars that will come in different colors
Final step: after the event all the received vehicle will be transported to our manufacturing base where they will be worked on and all will be upgrade to the new module
Sales forecast
-
Year 1
Year 2
Year 3
Year 5
Sales
$3,00,0000
$3,500,000
$3,600,000
$3,801,500
% Increase
-
10%
12%
16%
Sales/ Monthly
$3000,500
$3500,500
$3700,600
$3900,700
Sales/ Week
$100,500
$110,400
$110,900
$120,400
Sales/ Day
$10,400
$10,630
$10,700
$10,700
Quick Facts for ZIP Code 06515
· Population: 17,402
· Median Age: 31.2
· Median Income: $57,000
· Consumer Spend: $444 MM
· Consumer Spend ($/HH): $67,778
Households by Income
Environmental analysis
Galactic motor limited has its headquarters in Beverly along the super highway on the right side. Zoey Samantha as the chief executive officer is the person in charge overseeing the company’s operations as she has the responsibility of setting company policies, strategies and objectives. She is also responsible of cr.
Corporate Insight's 2013 Monitor Awards are out! The awards honor financial services firms for excellence in the online user experience they offer prospects, clients and advisors. Throughout the month of February, we will be releasing a series of slide decks highlighting the firms that received Gold Monitor Awards. Each of the nine slide decks will focus on a specific industry within financial services.
The Life Insurance Monitor Awards recognize leading life insurance issuers for excellence in the online user experience they offer their prospects, clients, and advisors.
2. Introduction
The Australian Automotive Industry is a multi
billion dollar business.
Privately owned vehicles account for 54% of the
vehicle fleet.
The total fleet is 12.5 million vehicles.
Currently there are no broad based loyalty
programs targeting the private motorist.
Fleet Cards, Fuel Cards and In-house Loyalty
Programs are by nature restrictive.
Credit card programs reward for spending not
where the customer spends.
Fly Buys, has an extremely long lag between
spend and redemption.
3. autocard
autocard is a unique concept embracing every
spectrum of family and corporate motoring…
Be it the driver,
The vehicle,
Its passengers,
Or simply motoring itself.
autocard is not a credit card.
autocard is an exclusive, immediate reward,
loyalty program.
autocard is affordable for everyone.
4. The Cardholder
autocards diverse range of participants,
combined with the perceived savings…
Will provide for broad community appeal.
From the motoring enthusiast through to the
Sunday driver.
Cardholders will quickly realize that for a modest
outlay of $20.00.
They have the potential to save hundreds of
dollars.
5. The Participant
Participants will be asked to offer a modest
incentive to purchase…
Be it a discount or value added product or
service.
It will have a high perceived value to the
consumer.
Participants will be encouraged to retail the
book if appropriate.
6. The Participant will receive
A distinct advantage
over competitors
Incremental business
New Customers
Repeat customers
Increased floor traffic
Brand association
Significant national
exposure
Access to customers via
internet specials
Ability to reduce old or
excess stock levels
Unique distribution
channel
Exclusive category
specific promotion
Website address
exposure
Database information
A presence on autocards
website
Opportunity to increase
spend per customer
Cost effective promotion
Longevity of program
A community presence
Trackable program
Flexibility of offers
Unique demographics
7. The autocard book
The autocard book will be in an attractive, counter sized
format that will fit neatly into a glove box.
The book will comprise full-page colour advertisements…
Incorporating exclusive offers.
Road safety rules.
Motoring hints.
The book will feature…
Vehicle specific car care National Retailers ie: Brakes,
Tyres Servicing etc…
A broad array of lifestyle-associated National Retailers
where a vehicle is used as the primary mode of transport
ie: video stores, hardware stores, white goods stores etc..
Major National Sponsors will also feature in the book and
supply promotional prizes.
The book will consist of 100 pages and retail for $20.00.
8. The CARD
The book will offer to the motorist significant savings…
By way of value added bonuses or discounts at point of
sale.
These offers can only be redeemed with the presentation
of the autocard.
The card is the pivotal element in the program for both the
retailer and the cardholder.
The card is easy and quick to use at point of sale and most
importantly trackable.
It provides the cardholder with the flexibility to shop and
redeem their offers with or without the book.
It provides the PIN number for exclusive access to the
privileged component of the autocard website.
9. The website
The autocard.com.au website will feature all the
participants in the book.
Providing updates on offers.
Various specials.
Links to participants websites.
It will also provide the user with access to a
myriad of product and industry information.
10. The distribution
The book will be distributed through 29,000
outlets including
National Service Stations
Convenience Stores
Supermarkets
Newsagents
Australia Post
Airports
Participants
Specific promotions will be run at
Shopping Centres
Motoring & Lifestyle Shows
Sporting Events
11. The release
autocard will be released nationally to the Australian
Motoring Public early in 2003 .
The release of the autocard program will be
supported by a national advertising campaign.
The campaign will feature
Top rating, broad demographic, breakfast and drive
time radio shows in each capital city.
A ‘ Key Site’ billboard campaign.
Spot Television Commercials
12. Conclusion
A recent 2002 AC Nielsen report into Retailing in
Australia concluded…
The use of loyalty cards however remains
underdeveloped in Australia compared to
countries such as the US. and the UK.
We believe that autocard will provide a strong
profitable link between the retailer and the
consumer, combined with a responsible
community approach and broad family appeal it
will provide a win-win situation for everyone.