Auto Launchpad BDC
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This document outlines a mission statement to generate qualified floor traffic and lower marketing costs per unit by posting over 150 ads per day across multiple online platforms, contacting local sellers to identify potential trade-ins, and utilizing a database of 180 million opt-in email records to identify and convert additional prospects into appointments.
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Auto Launchpad BDC
- 2. Mission Statement To generate qualified floor traffic, by reaching out to additional buyers, while lowering the marketing costs per unit.
- 4. An average internet lead requires 8 attempts to contact the buyer…
- 7. We post over 150 ads a day of your inventory to many classified sites, microsites, social media and forums to generate incoming calls of buyers We reach local, private sellers of automobiles and identify if they are looking to trade in their vehicles for a new or used vehicle. We are able to identify other prospects through our 180 million record opt-in in email database and convert to appointments
- 12. We post 150 ads a day of your inventory to many classified sites, microsites, social media and forums to generate incoming calls of buyers. We contact local, private sellers of automobiles and identify if they are looking to trade in their vehicles for a new or used vehicle. We are able to identify other prospects through our 180 million record opt-in in email database and convert to appointments
- 15. We post 150 ads a day of your inventory to many classified sites, microsites, social media and forums to generate incoming calls of buyers. We reach local, private sellers of automobiles and identify if they are looking to trade in their vehicles for a new or used vehicle. We contact your leads, old and new, real time or delayed, previous clients, etc. with our predictive dialer technology, for an average increase of 50%
Editor's Notes
- Craigslist is currently the number 37th site in the WORLD for traffic. We make sure ALL of your inventory is uploaded daily and refreshed (IE if you sold a car we delete the car!). We ac
- We can have in the ad title, highlighted above, a monthly payment calculated, in this example a 30% down, 5.9% APR, and 84 month term (Aggressive!). If your state requires any disclaimers in the ad, we can add these to each add with no issues. We could use any formula you wish.
- What type of call volume from just these ads is possible? The results of our postings in hundreds of incoming calls a month. Our Business Development Center (BDC) is trained to turn these calls into appointments. If we have no incentives (ie a $200.00 off coupon good for any car in the lot, etc) we average about 67% appointments per month, with a 50% show rate. Incentives and promotions being offer could raise this to 70 – 80% appointment rate, with a 75% show rate. We suggest incentives geared towards the purchase of a vehicle and not just for a test drive.
- How do we do this? A few different ways. Autotrader for one has MANY private sellers listed, in this example above over 2,925 within 25 miles of this zip code.
- …Of course craigslist. Our BDC will communicate with these sellers, as we know over 80% of these sellers are actually looking to sell their car to buy a new car, or a better used car.