COIT is a large cleaning and restoration franchise company that was looking to improve its digital marketing efforts. It had previously worked with ReachLocal but saw inconsistent results and lack of fee transparency. COIT then partnered with IMA Interactive and saw the following results over a 3-month period: - Leads generated increased 134% without increasing the PPC budget. - Cost per lead decreased by over 50%, from $24.15 to $12.10. - Web orders increased 312%. The new partnership with IMA Interactive significantly improved key digital marketing metrics like leads, costs, and orders, demonstrating IMA's ability to deliver better performance.

1. CASE STUDY
! ! ! ! Company Information:
! COIT is one of the largest specialty-cleaning & restoration companies in the world with franchises in
the United States, Canada and Thailand. COIT's experienced team of corporate and franchise business leaders
are passionate about earning the trust of its home, business and insurance industry customers by providing a
continually expanding list of value-driven cleaning and restoration services. COIT faced the challenge of having
great services and offerings, but not enough traffic to supply their franchisees with many leads.
http://www.coit.com
! ! ! ! Background Information:
! In November of 2008, IMA Interactive attained our first COIT franchise here in San Francisco. Prior to
IMA Interactive, the San Francisco COIT franchise had utilized ReachLocal for their PPC campaigns with
inconsistent results and fee transparency. After IMA reduced COIT Corporate average Cost Per Lead by 45%, we
have gone on to generate more than 21,000 + leads and attained 20 additional franchises throughout the United
States.
COIT Cleaning and Restoration
San Francisco Franchise
URL: http://www.coit.com/san-francisco-carpet-cleaning
Coit was looking for a digital agency to create a national strategy for both our
corporate locations and our franchise network.We chose to work with IMA Interactive
and it has been a great relationship. IMA is honest and collaborative and the results
speak for themselves. SEO results have increased 300%, our Pay Per Click cost per lead
has decreased by more than 50%, we have a national Social Media campaign for our
franchises and a new website optimized for conversions and mobile traffic.
Sally Wassink
VP Marketing, Coit Services
Customer Review of IMA Interactive
SAN FRANCISCO, CA

2. has decreased by more than 50%, we have a national Social Media campaign for our
franchises and a new website optimized for conversions and mobile traffic.
Sally Wassink
VP Marketing, Coit Services
Goals:
• Demonstrate IMA’s consistent view of being completely transparent with all fees and results.
• Prove IMA could provide a lower Cost Per Lead figure than ReachLocal.
• Prove IMA could increase Leads Generated within the set PPC budget for the San Francisco, CA franchise.
Campaign:
Pay Per Click Advertising
Budget:
Covering a 3 month period, IMA worked from the same PPC budget of ReachLocal.
Case Study Time Frames:
June - SeptemberYear overYear

3. June July August
IMA
ReachLocal
647 652 614
216 308 293
0
175
350
525
700
June July August
Leads Generated
IMA ReachLocal
Jun
e
July Aug
ust
IMA
Rea
chL
190 157 106
35 40 35
0
50
100
150
200
June July August
Web Orders
IMA ReachLocal
Jun
e
Jul
y
Au
gus
t
IM
ARe
ach
10 13 13
29 21 22
0
7.5
15
22.5
30
June July August
Cost Per Lead
IMA ReachLocal
IMA: 1,913
IMA: 453
ReachLocal: 817
ReachLocal: 110
IMA: $12.10
ReachLocal: $24.15
San Francisco

4. RESULTS
PPC Budget
IMA
Yodle
1913
817
0
500
1000
1500
2000
PPC Budget
Leads Generated
IMA Yodle
• With IMA, COIT increased their lead generation by 134% (1,096 addition Leads Generated)
817
1913
IMA increased lead generation by 134% without
increasing the PPC budget.
CPL
IMA
Yodle
12.10
24.15
0
7.5
15
22.5
30
CPL
Cost Per Lead
IMA Yodle
• For the entire test period, ReachLocal’s Cost Per Lead numbers were more than $12 higher than IMA’s.
$24.15
IMA Decreased Cost Per Lead by $12
$12.10

5. • After reviewing the campaign, both COIT franchises were able to reduce their overall PPC budget while increasing web orders
and lowering conversion rate costs.Through ReachLocal both COIT franchises were unable to reduce their overall PPC budget
and could not effectively determine how much of their monthly budget was going toward their media budget (Google) vs. how
much they were paying in management fees.
Cost
IMA
Yodle
453
110
0
125
250
375
500
Web Orders
Web Orders
IMA Yodle
• With IMA, COIT increased their Web Orders by 312%!
453
110