AUDIOVISUAL CONTENT IN SHARED SCREENS ("cut the cord" but not the TV set)

LAB MM V (t)– 13/14
uma síntese da TV Interativa

AV IN SHARED SCREENS
“CUT THE CORD” BUT NOT THE TV SET
MCMM | CAVNM | 13-14
[1]

http://blogs.independent.co.uk/2011/04/08/the-future-of-television/
Picture:Getty Images
Tagged in: Actual Customer Behaviour, television, video on demand

AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU

SHARED SCREENS | agenda
THE RELEVANCE OF TV 1
THE ACTUAL TV ECOSYSTEM 2
BRIEF HISTORY OF iTV 3
SOURCES FOR TV SCREENS

4

RESOURCES & DEMOS 5

[2]


SHARED SCREENS | 1

1

[3]

THE RELEVANCE OF TV


ONLINE VIDEO CONTENT where we see it?

[4]


Accenture-Video-Over-Internet-Consumer-Survey-2013

ONLINE VIDEO CONTENT BY DEVICES

[5]


PEW Online Video 2013
http://www.youtube.com/watch?v=mGgBY3yBpYY#t=28

[6]


THE RELEVANCE OF TV

if we already see a lot of
content on personal
screens ... where's the
relevance of the shared
screens (TV)?
[7]


THE RELEVANCE OF TV

is here…

lean
forward

lean
back

[8]


THE RELEVANCE OF TV

and here…

[9]


THE RELEVANCE OF TV

and here…

[10]


THE RELEVANCE OF TV

[11]


THE RELEVANCE OF TV

and here…

The watercooler talk
. the social
side of TV!!!

[12]


SocialShared screens | a social media
TV it’s Social TV
TV
. basis

almost everyone sees…

[13]

and talk about what they see


TV brings people together

SocialShared screens | Social TV
TV
. basis

[14]

is also a AV CONTENTS FOR NEW MEDIA
"meeting point”

Shared lot of techno-social…
a screens | Social TV

Social
TV
. what’s
new?
[15]

changes!



Shared screens | Social TV

hundreds of TV channels
daily routines
web competition
…

Social
TV
. what’s
new?
[16]


Social iTV apps

Shared screens | Social TV

Secondary screen apps…

Social
TV
. what’s
new?
[17]


è ONE CAN TALK ABOUT WHAT WE SEE IN THE MOMENT

http://voidobjects.com/2012/01/22/twitter-on-tv-examples/

[18]

Twitter on TV examples…


http://ottopilotmedia.com/social-media/5-tv-shows-with-twitter-hashtag-wins/

[19]


SHARED SCREENS | 2

2

[20]

THE ACTUAL TV ECOSYSTEM


[21]


[22]


http://socialitv.web.ua.pt/index.php/2013/06/infographic-the-behaviours-of-viewers-in-front-of-tv/

[23]


[24]


[25]


[26]


[27]


[28]


[29]


[30]


[31]


[32]


WHERE ARE THE CONSUMERS and what they are doing?

[33]



[34]


How TV and Online Video Consumption Stack Up?
Nielsen Report

[35]


How TV and Online Video Consumption Stack Up?
Nielsen Report

[36]


Televisão | a pertinência

cord cutters
[37]


25% arePEDRO ALMEIDA | JORGE FERRAZ DE ABREU
“zero-TV” households


[38]


Nielsen-March-2013-Cross-Platform-Report

“Zero-TV”
households
[39]


Nielsen-March-2013-Cross-Platform-Report

“Zero-TV”
households
[40]


Nielsen-September-2013-Cross-Platform-Report

[41]


Nielsen-September-2013-Cross-Platform-Report

[42]



BAREME/MARKTEST
§  1,2 milhões de pessoas em Portugal
tem o hábito de ver televisão online
§  = 23% dos utilizadores de Internet
com mais de 15 anos em Portugal.
§  15 aos 34 anos > prática TV online
§  prática vai diminuindo com a idade
§  + homens (21%) do que mulheres
(9%)
[43]

§  ++ frequente nas classes altas (26%)
PEDRO classes baixas (4%)
do que nasALMEIDA | JORGE FERRAZ DE ABREU

SHARED SCREENS | 3

3

[44]

A BRIEF HISTORY OF iTV


iTV | a brief history

1950

RC - Complete automatic program selection in the palm of your hand

[45]



1950-1960

Winky Dink and You

first telephone calls to TV studios

CBS 1953 – 1957 (em PT – TV 1956)

Today | NBC 1959

http://en.wikipedia.org/wiki/Winky_Dink_and_You

[46]


1970-80


Ceefax

QUBE platform

BBC 1973

Warner | Ohio 1977

http://teletext.mb21.co.uk/gallery/ceefax/

http://www.qube-tv.com/

[47]



1980-90

What’s your story

Dow Jones, CompuServe…

BBC 1988

Online videotext

[48]



1990-2000

Full Service Network

World Wide Web

Warner | Orlando 1994 – 97

1ªs ideas TV+Web

100 M USD

[49]



1990-2000

Digitalização da TV

Enhanced TV

TPS, SKY, Cable&wirel. | 96-99

Sky Digital, etc

Several “interactive” services

[50]


2000-13

iTV | a brief history (.pt)

TV Cabo Interactiva

SMARTV

PT | 2001

Clix | 2005

“Too much” “interactive” services

One of the first IPTV solutions

[51]


2000-13


Zon

MEO

Zon TV | 2006

PT | 2007
The boom of portuguese IPTV

[52]


2000-13


Vodafone TV

Zon - Iris

Vodafone | 2007

Zon Multimédia | 2010
NDS Interface

[53]



Cabovisão

2000-13

and other TELCOs

Cabovisão with interactive services TV + NET + TEL

[54]


2013


Jan.

[55]

Fev.

Mar.

Abr.

May

Jun.


2013


Jun.

[56]

Jul.

Aug.

Set.

Oct.

Nov.



1970 to 2013
the interactivity evolution

Interactivity

zero

pseudo

without return channel
[57]

total
with return channel

SHARED SCREENS | 4

4

[58]

SOURCES FOR TV SCREENS


SOURCES FOR | TV SCREENS

In the last years
multiple sources:

- broadcast TV
- DVDs
- streaming
- youtube
- torrents
- UGCs
- netflix
- Hulu

[59]



what...
devices can be connected
to the TV sets?

[60]



MULTIPLATFORM TV
STBs (≠ middlewares) SMART TVs

MEDIA CENTERS

- (MEDIAROOM)

- Google TV (ANDROID)

- BOXEE (MULTI OS)

- (MEDIAHIGHWAY)

- Connected TV (Yahoo)

- XBMC (LINUX)

- (OPENTV)

- Samsung

- (ANDROID)

- Xbox (mediaroom)
- Xbox (hulu)

- (DVB-H)

- Apple TV (ios)

- (MHP)
- Wii (Netflix)

- (HBBTV)

via:
[61]

IPTV / CATV / DTT...

IPTV / CATV / TDT +

several (middleware or OS)

NET NET

SOURCES FOR TV SCREENS | STBs (IPTV, CATV)

Interactive TV Channels

[62]



Interactive TV Apps, Time-shifted TV, VoD

[63]



Our R&D Interactive TV Apps

socialitv.web.ua.pt
. Crossed TV Games
http://socialitv.web.ua.pt/index.php/projects/sponsored-projects/crossed-tv-games/

. Ineighbour TV
http://socialitv.web.ua.pt/index.php/projects/sponsored-projects/ineighbourtv/

. TV Discovery and Enjoy
http://socialitv.web.ua.pt/index.php/projects/sponsored-projects/tv-discovery-enjoy/

. Guider
http://socialitv.web.ua.pt/index.php/projects/sponsored-projects/flexible-tv-viewing/

[64]


SOURCES FOR TV SCREENS | STBs (DTT)

http://www.youtube.com/watch?v=53sCPei3o7E

HBBTV - Hybrid Broadcast Broadband TV

[65]

:video


https://www.youtube.com/watch?feature=player_embedded&v=ZbFFx9kp1lI

SOURCES FOR TV SCREENS | SMART TVs

GOOGLE TV (Logitech and Sony…)
Better UI; enhanced search; “New” Youtube; Apps Android

[66]

:video



http://connectedtv.yahoo.com/

CONNECTED TV (widgets Yahoo, Samsung, etc)

[67]

:video


http://samsungcdn.nfusion.com/smarttv-videos/2h/meet_the_family.mp4


CONNECTED TV (Samsung)

[68]

:video


http://www.youtube.com/watch?v=KRXzG4raxeA&feature=em-upload_owner


CURVED OLED TV (LG)

[69]

:video


SOURCES FOR TV SCREENS | (media centers)

BOXEE (≠ OS + social, watch later, movies, apps, …)

http://vimeo.com/19975982

APPS CONTENT ORIENTED: netflix; vudu, funny or die; TED…

[70]

:netflix


SHARED SCREENS | 5

5

[71]

Resources & demos


resources

Social TV
Experts: Social Data Is Key to Measuring Television Success
Nov.13
“Seevibes Score” — a composite score that consolidates data on market share, social
impressions, loyalty levels, engagement rate, frequency, and level of response — to
gauge how a show is performing socially
http://sproutsocial.com/insights/2013/11/social-media-tv-metrics/
5 TV SHOWS WITH TWITTER HASHTAG #WINS
Jun.12
TV shows are getting creative in how and why they hashtag, and we’ve compiled a list of
the best of the best hashtagging shows for you here (in no specific order). I bet you’ve
already noticed some of them!
http://ottopilotmedia.com/social-media/5-tv-shows-with-twitter-hashtag-wins/
Social Bowl XLVII: Why a Mid-Sized Firm or Small Business Must Play Its Own Game on Sunday
Jan.13
As Portent’s President Steve Gahler says, “You can’t own the Super Bowl, but you can
own [72] space where everyone talks about the Super Bowl.”
the
PEDRO ALMEIDA
http://www.portent.com/blog/internet-marketing/social-bowl-xlvii.htm | JORGE FERRAZ DE ABREU

resources

Social TV
Social TV Companies
Nov.13
Welcome to Lost Remote’s growing directory of social TV startups and a few more
established companies with social TV products, sponsored by GetGlue
http://lostremote.com/social-tv-companies
Social TV Conference
Curated by #SocialTVConf
http://www.scoop.it/t/socialtvconf

Jan.13

Turn on, tune in, retweet: How TV and the Internet melted into one world
Apr.13
…television is very wisely adapting and integrating Internet culture into its broadcast
plans
http://www.digitaltrends.com/social-media/turn-on-tune-in-retweet-how-tv-and-theinternet-melted-into-one-world/
[73]


resources

Social TV
Mashable Social TV
Nov.13
Social TV refers to technologies surrounding television that promote communication and
social interaction related to program content
http://mashable.com/category/social-tv/
The year in Social TV
Dez.12
The shows that drove buzz in social media, the people who tweeted, the brands that
engaged us - and why!
http://lostremote.com/files/2012/12/2012-Year-In-Social-TV.jpg
Talking about TV: Social Media Offers a Shared TV Experience
May.13
Viacom released a multi-country study "When Networks Network: TV Gets Social" that
explores in great depth the relationship between TV viewing and social media usage-essentially, "second screen" in its truest form
http://blog.brightcove.com/en/2013/05/talking-about-tv-social-media-offers-shared-tv-experience
[74]

resources

Social TV
Intermedia – The Next Phase In Consumer Engagement
Sep.11
And while sites like GetGlue and Philo (which was just bought by Local Response) got things kicked
off by allowing you to “check-in” to the content you were reading/watching/listening to, I think you’re
going to be hearing a lot more about companies like Social Guide and Bluefins Labs in the months to
come
http://www.rickliebling.com/2011/09/11/intermedia-the-next-phase-in-consumer-engagement/

[75]


AUDIOVISUAL CONTENT IN SHARED SCREENS ("cut the cord" but not the TV set)

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