Presentation at IMC Institute's Training on "Planning on Mobile Strategy" 29-30 May 2013 by Apichai Ruangsiripiyakul

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Augmented RealityApichai Ruangsiripiyakul
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2. Apichai Ruangsiripiyakul
Managing Director
Think Technology Co., Ltd.
- Augmented Reality
- Mobile Application
Products
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What’s
Augmented Reality?
Augmented reality (AR) is a live, direct or indirect,
view of a physical, real-world environment whose
elements are augmented by computer-generated
sensory input such as sound, video, graphics or GPS
data. It is related to a more general concept called
mediated reality, in which a view of reality is
modified (possibly even diminished rather than
augmented) by a computer.
via: wikipedia.org
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Why AR?
• Smartphone is everywhere, It’s AR
equipped.
• Location Base and Location Base
• New gimmicky app.
• The glasses are coming
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Augmented Reality
Enhances Usefulness of
SoLoMo
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The More Realistic
Uses Are Even
More Exciting
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Location Based apps
driving adoption
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POS
Utility vs Gimmick
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What’s Next?
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Eye Tracking
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Glass and Glasses
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Augmented Reality Contract
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Face Recognition
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Virtual Air Rights
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Success Story
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The Houze
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AR for Education
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