56% Matches Other Sources (50 items)
V. Marketing According to the Webster Merriam dictionary, marketing is defined as a “company’s activities associated with buying and selling of “Goods and services”. Through this process goods and services are moved to customers from concept. This process includes, selling, advertising, and delivering products to people. All the employees working in the marketing department
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of companies always try to gain the attention of audiences by using packaging designs, slogans, celebrity endorsements, and general media exposure,
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which is what Tech Revolution, will aim to do. This process consists of the
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coordination of four elements called the 4-P's of marketing: (1) Product Identification, selection and development (2) Price
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determination (3) To reach the customer's place selection of a distribution channel (4) Promotional strategy development and implementation Normally
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people believe that marketing is just about advertising or sales. Besides this process, everything a company does to acquire customers and maintain a relationship with them is considered Marketing. Even the small tasks like
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playing golf with a prospective client, writing thank-you letters,
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meeting with a past client for coffee,
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and returning calls promptly can be thought of as marketing. Marketing’s ultimate goal is to match a company's products and services to the people who need and want them, thereby ensuring profitability.
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Our goal is to exceed these customer relationship standards.
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The basic concept underlying marketing is human needs.
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This includes
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physical needs for food, clothing, safety and warmth, social needs for belonging and affection; individual needs for self-expression and knowledge.Wants are another type of human needs; they are shaped by culture and individual personality. These wants are shaped by a person’s environment and are described in terms of objects that will satisfy needs. These wants
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turns into demands when a person has
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buying power. Given their wants and resources, people demand products with benefits that add up to the most value and satisfaction.
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Our product and service will meet these satisfaction requirements. Outstanding marketing departments pay more attention
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to learn about and understand customers' needs, wants and demands. Normally.
This document discusses strategic planning for small businesses. It explains that strategic planning involves defining a business strategy and allocating resources to pursue that strategy. For small businesses, strategic planning should focus on dominating niche markets rather than having a small share of broad markets. The strategic plan needs to be changed when warning signs emerge, such as declining sales from core customers or changes in the competitive landscape. The strategic planning process is important for small business success and survival.
This document discusses several marketing challenges faced by business organizations and ways to overcome them. The key marketing challenges mentioned are rapidly changing customer needs and expectations, increasing domestic and global competition, the rising popularity of the internet, and having too many options to choose from. The document recommends ways for organizations to overcome these challenges, including becoming a learning organization through training, conducting market research, reevaluating the traditional 4Ps marketing mix framework, and adopting a marketing concept focused on customer satisfaction rather than sales. It also discusses different marketing philosophies and concepts as well as an overview of services marketing.
Steven geffen digital marketing strategy quirk textbook 5Steven Geffen
The document provides an introduction to key concepts for understanding digital marketing strategy. It discusses defining business, marketing, and digital strategies and outlines some important building blocks for developing a strategy, including Porter's Five Forces analysis and the Four Ps framework. The key questions to ask when developing a digital strategy are also examined.
Marketing involves identifying and satisfying customer needs profitably. It encompasses the 7Ps - product, price, place, promotion, people, process, and physical evidence. Developing an effective marketing strategy requires understanding customers and coordinating the 7Ps through a planning process. The strategy is then implemented through a specific action plan that is constantly revised based on ongoing research and progress.
Marketing involves promoting products or services to target audiences through various methods like commercials, advertisements, and branding. The goal is to understand customer needs and deliver value through products, services, or experiences. The marketing process consists of analyzing markets, planning promotions, implementing strategies, and controlling results. Marketing aims to satisfy needs profitably by determining which customer needs a company can fulfill through market research and offering compromises that balance multiple customer values.
Marketing involves creating value for customers and building strong customer relationships to capture value in return. It is the process of communicating the value of a product or service to customers. Marketing includes identifying, pricing, distributing, and promoting products and services to satisfy customer needs and wants better than competitors. It is a critical business function that is customer-oriented, competitor-focused, and market-driven with the long-term objective of maximizing profits through customer satisfaction.
The document discusses how businesses should reassess and adjust their marketing strategies in response to COVID-19 by reviewing the 4Ps of marketing - product, place, price, and promotion. It provides examples of how companies have adapted each P and recommends that marketers 1) consider changes to their product or service offerings to remain relevant, 2) adjust pricing models to increase affordability, 3) ensure customers can still easily access offerings through appropriate channels, and 4) tailor promotional messaging to resonate with audiences experiencing heightened worries during the pandemic. The goal is to understand shifting customer needs and priorities and cut through the confusion, calamity and complexity created by the crisis with targeted marketing responses.
This document discusses strategic planning for small businesses. It explains that strategic planning involves defining a business strategy and allocating resources to pursue that strategy. For small businesses, strategic planning should focus on dominating niche markets rather than having a small share of broad markets. The strategic plan needs to be changed when warning signs emerge, such as declining sales from core customers or changes in the competitive landscape. The strategic planning process is important for small business success and survival.
This document discusses several marketing challenges faced by business organizations and ways to overcome them. The key marketing challenges mentioned are rapidly changing customer needs and expectations, increasing domestic and global competition, the rising popularity of the internet, and having too many options to choose from. The document recommends ways for organizations to overcome these challenges, including becoming a learning organization through training, conducting market research, reevaluating the traditional 4Ps marketing mix framework, and adopting a marketing concept focused on customer satisfaction rather than sales. It also discusses different marketing philosophies and concepts as well as an overview of services marketing.
Steven geffen digital marketing strategy quirk textbook 5Steven Geffen
The document provides an introduction to key concepts for understanding digital marketing strategy. It discusses defining business, marketing, and digital strategies and outlines some important building blocks for developing a strategy, including Porter's Five Forces analysis and the Four Ps framework. The key questions to ask when developing a digital strategy are also examined.
Marketing involves identifying and satisfying customer needs profitably. It encompasses the 7Ps - product, price, place, promotion, people, process, and physical evidence. Developing an effective marketing strategy requires understanding customers and coordinating the 7Ps through a planning process. The strategy is then implemented through a specific action plan that is constantly revised based on ongoing research and progress.
Marketing involves promoting products or services to target audiences through various methods like commercials, advertisements, and branding. The goal is to understand customer needs and deliver value through products, services, or experiences. The marketing process consists of analyzing markets, planning promotions, implementing strategies, and controlling results. Marketing aims to satisfy needs profitably by determining which customer needs a company can fulfill through market research and offering compromises that balance multiple customer values.
Marketing involves creating value for customers and building strong customer relationships to capture value in return. It is the process of communicating the value of a product or service to customers. Marketing includes identifying, pricing, distributing, and promoting products and services to satisfy customer needs and wants better than competitors. It is a critical business function that is customer-oriented, competitor-focused, and market-driven with the long-term objective of maximizing profits through customer satisfaction.
The document discusses how businesses should reassess and adjust their marketing strategies in response to COVID-19 by reviewing the 4Ps of marketing - product, place, price, and promotion. It provides examples of how companies have adapted each P and recommends that marketers 1) consider changes to their product or service offerings to remain relevant, 2) adjust pricing models to increase affordability, 3) ensure customers can still easily access offerings through appropriate channels, and 4) tailor promotional messaging to resonate with audiences experiencing heightened worries during the pandemic. The goal is to understand shifting customer needs and priorities and cut through the confusion, calamity and complexity created by the crisis with targeted marketing responses.
Content strategy and earned media have huge potential to help brands better serve their customers, but many struggle to change old habits and ways of working. This book shares many of the things that we in the Brilliant Noise team have learned in recent years about developing and scaling a branded content organisation.
51 Types of Marketing Strategies in Use TodayPeter vinosh
An organization's strategy combines all of its marketing goals into one comprehensive plan. A good marketing strategy should be drawn from market research and focus on the product mix in order to achieve the maximum profit and sustain the business. The marketing strategy is the foundation of a marketing plan.
Marketing management
There is a category of firms which believes that business can be managed by the maximization of production and the resultant lower unit cost .
MAXIMISE OUT PUT’ achieve a lower unit cost ; and sell at a LOWER PRICE is their Mantra
Let customer insight guide your bank's content marketing strategySounds About Write
While many banks and financial institutions continue to turn to content marketing to engage their prospective buyers and customers, the reality is the overwhelming majority are struggling to achieve success.
The document discusses various marketing concepts including the marketing mix, the 4 Ps of marketing (product, price, place, promotion), relationship marketing, social marketing, customer relationship management, consumer buying behavior, industrial buying processes, and target marketing. It provides definitions and explanations of these key marketing terms and concepts across multiple sections and paragraphs.
MKT 421 EDU Education Your Life / mkt421edu.comkopiko13a
FOR MORE CLASSES VISIT
www.mkt421edu.com
Purpose of Assignment
A well planned distribution channel system is a key component of the marketing mix that helps meet customer demands and achieve company goals. This assignment will analyze the role channels
The shifting healthcare landscape shows providers are less interested in the retail/detail approach to sales. Instead, they are looking to industry partners to provide high-quality content that helps them solve problems, provides them with professional education and training, or offers them best-practice consulting.
Marketing involves identifying and meeting human and social needs in a profitable way. It consists of activities that move goods and services from producers to consumers. A successful marketing plan reflects the desires of the target consumers through the four Ps - product, price, place, and promotion. Value-driven marketing is an extension of the marketing concept that aims to create superior value for customers through principles like focusing on customer needs, offering value above competitors, and gaining input from cross-functional teams and stakeholders.
Businesses need a new framework to strategically assess how to best grow their business in the new economy. A “roadmap” enables everyone to clearly understand what decisions need to be made, who needs to make them and when.
Here are four clear paths for winning over—and retaining—customers in the digital era. For more from s+b, see: http://www.strategy-business.com/marketing_media_sales.
The document discusses the marketing mix of McKinsey & Company, a global management consulting firm. It describes McKinsey's approach to the traditional 4Ps as well as the extended 7Ps marketing mix. For product, McKinsey offers management consulting services. For price, it uses premium pricing to maximize profits while ensuring client satisfaction. For place, it provides services in clients' offices or its own 127 offices worldwide. For promotion, McKinsey relies on word-of-mouth from past successful projects rather than direct advertising. It emphasizes having the right people and processes to ensure service excellence. The professional workplace and behavior of consultants form the physical evidence of McKinsey's high-quality brand.
The document discusses the marketing mix and how it has evolved to include 7 Ps for service businesses. It defines each of the 7 Ps - product, price, place, promotion, people, processes, and physical evidence. It then provides questions and answers about internet marketing topics like customization, targeting customers, and challenges of going online like cultural issues, payment security, technological changes, and information fatigue.
How To Choose the Right Digital Marketing ModelKenneth Kwan
This document discusses four digital marketing models that companies can adopt: Digital Branders, Customer Experience Designers, Demand Generators, and Product Innovators. It describes each model's focus and goals. Digital Branders focus on building brand equity and engagement through digital experiences. Customer Experience Designers aim to create superior customer experiences. Demand Generators drive online traffic and sales. Product Innovators use digital insights to develop new products and services. The document advises companies to choose a model aligned with their strategy and focus on developing the marketing capabilities needed to execute that model successfully.
Industry 4.0: Technology Insights for Channel Program OptimizationSeth Jacobsen
The concept of Industry 4.0 – also known as the fourth industrial revolution – is mostly rooted in data, analytics, autonomous learning, and the Internet of Things. The impact of smart technology, however, is not limited to the supply chain and manufacturing operations. Opportunities to innovate exist in the sales and distribution channel as well. Of course, the ultimate goal is to reduce costs, increase productivity and market share, and drive revenue growth.
Marketing Strategy…… KEY CONCEPTS to review for ETS exam….authors boards
What is Marketing?
Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services that satisfy individual and organizational goals. --- AMA
Product is the platform for attracting customers.
All organizations are in the business of attracting customers.
Can the above two statements be challenged?
Is marketing selling OR does it reduce the need for selling?
Discussion Topic: Challenge the above statements, using your own experiences as reference.
For manufacturers, transforming marketing to focus on customers in today's digital world requires understanding how customer buying behaviors have changed. Customers now research products online extensively before engaging with companies, so manufacturers must provide meaningful online content to connect with customers. The document recommends becoming a customer-centric organization by deeply understanding customers, innovating customer-focused processes, empowering employees to own customer experiences, and establishing accountability through metrics. It emphasizes that content marketing should provide solutions to customer needs and encourage two-way engagement through relevant online channels.
The document discusses key topics in marketing including why marketing is important, changes in marketing trends over time, and future trends in marketing. Some of the main points covered include:
- Marketing is crucial for business success as it introduces products/services to potential customers and drives sales. Without marketing, customers would not know about a business's offerings.
- Marketing trends have evolved with changes like population growth, expanded media channels, and increased global competition forcing brands to market across borders.
- The traditional 4Ps marketing model of product, place, price, and promotion has been replaced by a new 4Es model focusing on experience, everywhere, exchange, and evangelism.
- Future marketing trends discussed include transparency marketing
This document provides an overview of marketing and sales strategies for entrepreneurs and startups. It discusses key concepts like the sales process, sales funnel, understanding customer behavior, and the 4Ps of marketing - product, price, place, and promotion. Specific tips covered include cold calling prospects, closing deals, asking for referrals, exhibiting at trade shows, content marketing, digital marketing tactics, and challenges of global marketing. The document also outlines what investors look for in a marketing plan such as target segments, growth rates, cost of customer acquisition, sales cycle, partnerships, and competitive landscape.
For this Portfolio Project, you will write a paper about John A.docxevonnehoggarth79783
For this Portfolio Project, you will write a paper about "John Adams" as well as any event in U.S. history that is relevant to your major area of study or of interest to you. You will write about John Adams from the perspective of another historical personality who lived at the same time as the person or event you are going to describe.
For your historical personality, try to select someone from an under-represented population (examples of possible perspectives include that of Anne Hutchinson, Pocahontas, or Sojourner Truth). This analysis is to make you think about how events/people’s actions were interpreted at the time.
Key Points::
Remember that you will be writing from the perspective of a historical person about another person or an event from a period of U.S. history up to Reconstruction. From your historical person’s perspective, provide a thorough summary of the person or event you’ve chosen to write about, including the incidents that took place and any key individuals involved or affected.
Address the general importance of the person or event in the context of U.S. history.
Now, explain specifically how the person or event changed “your” daily life—“you” being the historical persona you have adopted.
Think long-term: How will the person or the event you are describing make a long-term impact in the lives of people who are in the under-represented group to which your historical person/perspective belongs?
Paper Requirements:
Your paper must be four to six pages, not including the required references and title pages.
Use at least five sources, not including the textbook. Include a scholarly journal article. Include at least one
primary
source from those identified in the syllabus.
Definition of a Primary Source
: A primary source is any source, document or artifact that was created at the time of the event. It was usually created by someone who witnessed the event, lived during or even shortly afterwards, or somehow would have first-hand knowledge of that event. A secondary source, by contrast, is written by a historian or someone writing about the event after it happened.
Have an introduction and strong thesis statement. Make use of support and examples supporting your thesis
Finish with a forceful conclusion reiterating your main idea.
Format your paper according to the
CSU-Global Guide to Writing and APA Requirements
(Links to an external site.)
.
.
For this portfolio assignment, you are required to research and anal.docxevonnehoggarth79783
For this portfolio assignment, you are required to research and analyze a TV program that ran between 1955 and 1965.
To successfully complete this essay, you will need to answer the following questions:
What is the background of this show? Explain what years it was on TV, describe the channel it aired on, the main characters, setting, etc..
What social issues and historical events were taking place at the time the show was being broadcast?
Did these issues affect the television show in any way?
Did the television show make an impact on popular culture?
Your thesis for the essay should attempt to answer this question:
Explain the cultural relevance of the show, given the information gathered from the show's background, and cultural history. How can television act as a reflection of the social, political, and cultural current events?
.
More Related Content
Similar to 56 Matches Other Sources (50 items)V. Marketing According to .docx
Content strategy and earned media have huge potential to help brands better serve their customers, but many struggle to change old habits and ways of working. This book shares many of the things that we in the Brilliant Noise team have learned in recent years about developing and scaling a branded content organisation.
51 Types of Marketing Strategies in Use TodayPeter vinosh
An organization's strategy combines all of its marketing goals into one comprehensive plan. A good marketing strategy should be drawn from market research and focus on the product mix in order to achieve the maximum profit and sustain the business. The marketing strategy is the foundation of a marketing plan.
Marketing management
There is a category of firms which believes that business can be managed by the maximization of production and the resultant lower unit cost .
MAXIMISE OUT PUT’ achieve a lower unit cost ; and sell at a LOWER PRICE is their Mantra
Let customer insight guide your bank's content marketing strategySounds About Write
While many banks and financial institutions continue to turn to content marketing to engage their prospective buyers and customers, the reality is the overwhelming majority are struggling to achieve success.
The document discusses various marketing concepts including the marketing mix, the 4 Ps of marketing (product, price, place, promotion), relationship marketing, social marketing, customer relationship management, consumer buying behavior, industrial buying processes, and target marketing. It provides definitions and explanations of these key marketing terms and concepts across multiple sections and paragraphs.
MKT 421 EDU Education Your Life / mkt421edu.comkopiko13a
FOR MORE CLASSES VISIT
www.mkt421edu.com
Purpose of Assignment
A well planned distribution channel system is a key component of the marketing mix that helps meet customer demands and achieve company goals. This assignment will analyze the role channels
The shifting healthcare landscape shows providers are less interested in the retail/detail approach to sales. Instead, they are looking to industry partners to provide high-quality content that helps them solve problems, provides them with professional education and training, or offers them best-practice consulting.
Marketing involves identifying and meeting human and social needs in a profitable way. It consists of activities that move goods and services from producers to consumers. A successful marketing plan reflects the desires of the target consumers through the four Ps - product, price, place, and promotion. Value-driven marketing is an extension of the marketing concept that aims to create superior value for customers through principles like focusing on customer needs, offering value above competitors, and gaining input from cross-functional teams and stakeholders.
Businesses need a new framework to strategically assess how to best grow their business in the new economy. A “roadmap” enables everyone to clearly understand what decisions need to be made, who needs to make them and when.
Here are four clear paths for winning over—and retaining—customers in the digital era. For more from s+b, see: http://www.strategy-business.com/marketing_media_sales.
The document discusses the marketing mix of McKinsey & Company, a global management consulting firm. It describes McKinsey's approach to the traditional 4Ps as well as the extended 7Ps marketing mix. For product, McKinsey offers management consulting services. For price, it uses premium pricing to maximize profits while ensuring client satisfaction. For place, it provides services in clients' offices or its own 127 offices worldwide. For promotion, McKinsey relies on word-of-mouth from past successful projects rather than direct advertising. It emphasizes having the right people and processes to ensure service excellence. The professional workplace and behavior of consultants form the physical evidence of McKinsey's high-quality brand.
The document discusses the marketing mix and how it has evolved to include 7 Ps for service businesses. It defines each of the 7 Ps - product, price, place, promotion, people, processes, and physical evidence. It then provides questions and answers about internet marketing topics like customization, targeting customers, and challenges of going online like cultural issues, payment security, technological changes, and information fatigue.
How To Choose the Right Digital Marketing ModelKenneth Kwan
This document discusses four digital marketing models that companies can adopt: Digital Branders, Customer Experience Designers, Demand Generators, and Product Innovators. It describes each model's focus and goals. Digital Branders focus on building brand equity and engagement through digital experiences. Customer Experience Designers aim to create superior customer experiences. Demand Generators drive online traffic and sales. Product Innovators use digital insights to develop new products and services. The document advises companies to choose a model aligned with their strategy and focus on developing the marketing capabilities needed to execute that model successfully.
Industry 4.0: Technology Insights for Channel Program OptimizationSeth Jacobsen
The concept of Industry 4.0 – also known as the fourth industrial revolution – is mostly rooted in data, analytics, autonomous learning, and the Internet of Things. The impact of smart technology, however, is not limited to the supply chain and manufacturing operations. Opportunities to innovate exist in the sales and distribution channel as well. Of course, the ultimate goal is to reduce costs, increase productivity and market share, and drive revenue growth.
Marketing Strategy…… KEY CONCEPTS to review for ETS exam….authors boards
What is Marketing?
Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services that satisfy individual and organizational goals. --- AMA
Product is the platform for attracting customers.
All organizations are in the business of attracting customers.
Can the above two statements be challenged?
Is marketing selling OR does it reduce the need for selling?
Discussion Topic: Challenge the above statements, using your own experiences as reference.
For manufacturers, transforming marketing to focus on customers in today's digital world requires understanding how customer buying behaviors have changed. Customers now research products online extensively before engaging with companies, so manufacturers must provide meaningful online content to connect with customers. The document recommends becoming a customer-centric organization by deeply understanding customers, innovating customer-focused processes, empowering employees to own customer experiences, and establishing accountability through metrics. It emphasizes that content marketing should provide solutions to customer needs and encourage two-way engagement through relevant online channels.
The document discusses key topics in marketing including why marketing is important, changes in marketing trends over time, and future trends in marketing. Some of the main points covered include:
- Marketing is crucial for business success as it introduces products/services to potential customers and drives sales. Without marketing, customers would not know about a business's offerings.
- Marketing trends have evolved with changes like population growth, expanded media channels, and increased global competition forcing brands to market across borders.
- The traditional 4Ps marketing model of product, place, price, and promotion has been replaced by a new 4Es model focusing on experience, everywhere, exchange, and evangelism.
- Future marketing trends discussed include transparency marketing
This document provides an overview of marketing and sales strategies for entrepreneurs and startups. It discusses key concepts like the sales process, sales funnel, understanding customer behavior, and the 4Ps of marketing - product, price, place, and promotion. Specific tips covered include cold calling prospects, closing deals, asking for referrals, exhibiting at trade shows, content marketing, digital marketing tactics, and challenges of global marketing. The document also outlines what investors look for in a marketing plan such as target segments, growth rates, cost of customer acquisition, sales cycle, partnerships, and competitive landscape.
Similar to 56 Matches Other Sources (50 items)V. Marketing According to .docx (20)
For this Portfolio Project, you will write a paper about John A.docxevonnehoggarth79783
For this Portfolio Project, you will write a paper about "John Adams" as well as any event in U.S. history that is relevant to your major area of study or of interest to you. You will write about John Adams from the perspective of another historical personality who lived at the same time as the person or event you are going to describe.
For your historical personality, try to select someone from an under-represented population (examples of possible perspectives include that of Anne Hutchinson, Pocahontas, or Sojourner Truth). This analysis is to make you think about how events/people’s actions were interpreted at the time.
Key Points::
Remember that you will be writing from the perspective of a historical person about another person or an event from a period of U.S. history up to Reconstruction. From your historical person’s perspective, provide a thorough summary of the person or event you’ve chosen to write about, including the incidents that took place and any key individuals involved or affected.
Address the general importance of the person or event in the context of U.S. history.
Now, explain specifically how the person or event changed “your” daily life—“you” being the historical persona you have adopted.
Think long-term: How will the person or the event you are describing make a long-term impact in the lives of people who are in the under-represented group to which your historical person/perspective belongs?
Paper Requirements:
Your paper must be four to six pages, not including the required references and title pages.
Use at least five sources, not including the textbook. Include a scholarly journal article. Include at least one
primary
source from those identified in the syllabus.
Definition of a Primary Source
: A primary source is any source, document or artifact that was created at the time of the event. It was usually created by someone who witnessed the event, lived during or even shortly afterwards, or somehow would have first-hand knowledge of that event. A secondary source, by contrast, is written by a historian or someone writing about the event after it happened.
Have an introduction and strong thesis statement. Make use of support and examples supporting your thesis
Finish with a forceful conclusion reiterating your main idea.
Format your paper according to the
CSU-Global Guide to Writing and APA Requirements
(Links to an external site.)
.
.
For this portfolio assignment, you are required to research and anal.docxevonnehoggarth79783
For this portfolio assignment, you are required to research and analyze a TV program that ran between 1955 and 1965.
To successfully complete this essay, you will need to answer the following questions:
What is the background of this show? Explain what years it was on TV, describe the channel it aired on, the main characters, setting, etc..
What social issues and historical events were taking place at the time the show was being broadcast?
Did these issues affect the television show in any way?
Did the television show make an impact on popular culture?
Your thesis for the essay should attempt to answer this question:
Explain the cultural relevance of the show, given the information gathered from the show's background, and cultural history. How can television act as a reflection of the social, political, and cultural current events?
.
For this paper, discuss the similarities and differences of the .docxevonnehoggarth79783
For this paper, discuss the similarities and differences of the impacts of the causes of the 2008 Great Recession and the current world crisis with the CoVID-19 virus*
How did the regulations you've studied over the past few chapters and in the Financial Crisis Chapter (Chapter 12) prepare banks and other financial institutions to better weather the effects of the stay-at-home orders and other impacts of the pandemic? Are there other regulations that could be placed on the banking industry that would make sense and help them through these trying times?
*Note: I am not trying to downplay or minimize in any way the "human" impact or any other non-economic impacts of the virus; this paper is just focusing on one component of the costs, among the many different impacts (perhaps much more important impacts)
4 pages 4 resources
.
For this paper, discuss the similarities and differences of the impa.docxevonnehoggarth79783
The document asks the student to discuss the similarities and differences between the impacts of the causes of the 2008 Great Recession and the current CoVID-19 crisis. It prompts the student to consider how banking regulations studied in previous chapters prepared financial institutions for the pandemic's effects and whether additional regulations could help the banking industry weather challenging times. The document notes that the focus is solely on the economic impacts of the virus, not minimizing its human and other non-economic costs.
For this paper choose two mythological narratives that we have exami.docxevonnehoggarth79783
For this paper choose two mythological narratives that we have examined so far in this course, or that you are otherwise personally familiar with. The two myths that you choose should have one or more elements in common, possibly including (but not limited to):
Overarching story (e.g., creation, flood) or story elements (e.g., descent into the underworld, establishment of divine rulership, rapture of mortals by gods, divine disguise)
Narrative structure (e.g., repetitive patterns, discursion)
Themes (e.g., love, jealousy, mortality, revenge, mutability/transformation, limits of human power/knowledge)
Characters (e.g., tricksters)
Cultural functions (e.g., reinforcement of societal norms, explanation of origins of society, explanation of natural phenomena, incorporation in ritual practices, entertainment)
Compare and contrast the two myths you choose, taking into consideration the various elements noted above and any others you deem relevant. (In making comparisons, you do not necessarily need to apply the specifically "comparativist" approach discussed in the course as one historical strand of mythological analysis.)
While you are welcome to reference external sources, this is not a research paper and the use of secondary sources is not required or expected. If you choose to examine a myth not discussed in the course, however, please indicate the source from which you have taken this.
.
For this module, there is only one option. You are to begin to deve.docxevonnehoggarth79783
For this module, there is only one option. You are to begin to develop your diversity consciousness by
identifying a current event in the news pertaining to social inequality in terms social class, gender, or racial ethnicity.
You are to
provide the link to this news article and analyze
the report including in your discussion the following:
What social inequality is being demonstrated in this current even? Describe it
What relationship is going on between the “majority” and “minority group.” Define who is the majority and who is the minority. Describe why you have identified the group as minority and majority.
Who is being marginalized in this event? How? Why do you believe they are being marginalized?
Is any group being “blamed” in this event? Is this “blame” at the individual level or the societal level – or both?
Who has the power in this situation? What is that power?
Who has the privilege in this situation? What is that privilege?
What suggestions do you have that would assist in addressing this social inequality?
What did you learn? (How did this develop your diversity consciousness?)
need to cite using apa and needs to be at least 250 words
.
For this Major Assignment 2, you will finalize your analysis in .docxevonnehoggarth79783
For this Major Assignment 2, you will finalize your analysis in your Part 3, Results section, and finalize your presentation of results from the different data sources. Also, for this week, you will complete the Part 4, Trustworthiness and Summary section to finalize the last part of this Major Assignment 2.
To prepare for this Assignment:
· Review the social change articles found in this week’s Learning Resources.
Part 4: Trustworthiness and Summary
D. Trustworthiness—summarize across the different data sources and respond to the following:
o What themes are in common?
o What sources have different themes?
o Explain the trustworthiness of your findings, in terms of:
§ Credibility
§ Transferability
§ Dependability strategies
§ Confirmability
Summary
· Based on the results of your analyses, how would you answer the question: “What is the meaning of social change for Walden graduate students?”
· Self-Reflection—Has your own understanding of you as a positive social change agent changed? Explain your reasoning.
· Based on your review of the three articles on social change, which one is aligned with your interests regarding social change and why?
By Day 7
Submit
Parts 1, 2, 3, and 4 of your Major Assignment 2.
.
For this Final Visual Analysis Project, you will choose one website .docxevonnehoggarth79783
For this Final Visual Analysis Project, you will choose one website that you visit frequently (it must be a professional business website, not your own personal website). Feel free to use websites such as Nike, Apple, Northwestern Mutual, etc. or a website that applies to your career choices.
Once you choose your website, you will begin to consider the effects the visual elements have on the viewers and
create a thesis statement and outline using the response elements 1-5 below.
For the Thesis & Outline TEMPLATE document click
here
.
APA title page, reference page, and formatting.
Use at least four academic/scholarly sources.
Use properly cited quotes and paraphrases when necessary.
Complete, polished, and error-free cohesive sentences.
Contains an introduction, body, and conclusion.
Sensory Response –
When analyzing the viewer’s sensory response to a particular visual, it is important to consider the visual elements that attract the eyes. Close your eyes when considering a visual. When you open your eyes, what are the first visual elements that you see? When analyzing a viewer’s Sensory Response, you may consider analyzing at least two of the following effects:
Colors
Lines
Shapes
Balance
Contrast
Perceptual Response –
When analyzing a viewer’s perception of visuals, it is important to consider the audience. Consider who is or is not attracted to this type of visual communication. When analyzing a viewer’s Perceptual Response, consider at least two of the following effects:
Target audience specifics (age, profession, gender, financial status, etc.)
Cultural familiarity elements (ethnicity, religious preference, social groups, etc)
Cognitive visuals (viewer’s memories, experiences, values, beliefs, etc.)
Technical Response –
When analyzing a viewer’s response to certain visuals, we need to consider the technical visual aspects that may affect perception. Describe how visuals affect the interpretation of the intended media communication message. Address specific technological elements that impact perception. When analyzing the Technical Response, consider the Laws of Perceptual Organization (similarity, proximity, continuity, common fate, etc), and at least two of the following types of visuals:
Drop-down menus
Hover-over highlighting
Animations
Quality of visuals
Emotional Response
– When analyzing a viewer’s Emotional Response, it is important to consider the targeted audience preferences and emotional intelligence. Discuss what the viewer might want to see and what type of visual presentation will set the tone for that response. When analyzing the Emotional Response, consider the effects of at least two of the following types of visuals:
Mood setting colors
Mood setting lighting
Persuasive images
Positioning of search or purchase buttons
Social media icons and share options
Ethical Response -
When analyzing a viewer’s Ethical Response, it is important to consider the ta.
For this essay, you will select one of the sources you have found th.docxevonnehoggarth79783
For this essay, you will select one of the sources you have found through your preliminary research about your research topic (see Assignment 1.1). Which source you choose is up to you; however, it should be substantial enough that you will be able to talk about it at length, and intricate enough that it will keep you (and your reader) interested. For more info see attached document
.
For this discussion, you will address the following prompts. Keep in.docxevonnehoggarth79783
For this discussion, you will address the following prompts. Keep in mind that the article or video you’ve chosen should not be about critical thinking, but should be about someone making a statement, claim, or argument related to Povetry & Income equality. One source should demonstrate good critical thinking skills and the other source should demonstrate the lack or absence of critical thinking skills. Personal examples should not be used.
1. Explain at least five elements of critical thinking that you found in the reading material.
2.Search the Internet, media, and find an example in which good critical thinking skills are being demonstrated by the author or speaker. Summarize the content and explain why you think it demonstrates good critical thinking skills.
3.Search the Internet, media, or and find an example in which the author or speaker lacks good critical thinking skills. Summarize the content and explain why you think it demonstrates the absence of good, critical thinking skills.
Your initial post should be at least 250 words in length, which should include a thorough response to each question.
Due midnight Thursday April 22,2020
.
For this discussion, research a recent science news event that h.docxevonnehoggarth79783
For this discussion, research a recent science news event that has occurred in the last six months. The event should come from a well-known news source, such as ABC, NBC, CBS, Fox, NPR, PBS, BBC, National Geographic, The New York Times, and so on. Post a link to the news story, and in your initial post:
* Summarize your news story and its contributions to the science or STEM fields
* If your news event is overtly related to globalization, explain how this event contributes to global studies. If your news event does not directly relate to globalization, how could the science behind your event be applied to global studies?
.
For this Discussion, review the case Learning Resources and the .docxevonnehoggarth79783
For this Discussion, review the case Learning Resources and the case study excerpt presented. Reflect on the case study excerpt and consider the therapy approaches you might take to assess, diagnose, and treat the patient’s health needs.
Case: An elderly widow who just lost her spouse.
Subjective: A patient presents to your primary care office today with chief complaint of insomnia. Patient is 75 YO with PMH of DM, HTN, and MDD. Her husband of 41 years passed away 10 months ago. Since then, she states her depression has gotten worse as well as her sleep habits. The patient has no previous history of depression prior to her husband’s death. She is awake, alert, and oriented x3. Patient normally sees PCP once or twice a year. Patient denies any suicidal ideations. Patient arrived at the office today by private vehicle. Patient currently takes the following medications:
•
Metformin 500mg BID
•
Januvia 100mg daily
•
Losartan 100mg daily
•
HCTZ 25mg daily
•
Sertraline 100mg daily
Current weight: 88 kg
Current height: 64 inches
Temp: 98.6 degrees F
BP: 132/86
By Day 3 of Week 7
Post
a response to each of the following:
• List three questions you might ask the patient if she were in your office. Provide a rationale for why you might ask these questions.
• Identify people in the patient’s life you would need to speak to or get feedback from to further assess the patient’s situation. Include specific questions you might ask these people and why.
• Explain what, if any, physical exams, and diagnostic tests would be appropriate for the patient and how the results would be used.
• List a differential diagnosis for the patient. Identify the one that you think is most likely and explain why.
• List two pharmacologic agents and their dosing that would be appropriate for the patient’s antidepressant therapy based on pharmacokinetics and pharmacodynamics. From a mechanism of action perspective, provide a rationale for why you might choose one agent over the other.
• For the drug therapy you select, identify any contraindications to use or alterations in dosing that may need to be considered based on the client’s ethnicity. Discuss why the contraindication/alteration you identify exists. That is, what would be problematic with the use of this drug in individuals of other ethnicities?
• Include any “check points” (i.e., follow-up data at Week 4, 8, 12, etc.), and indicate any therapeutic changes that you might make based on possible outcomes that may happen given your treatment options chosen.
Respond to the these discussions. All questions need to be addressed.
Discussion 2 Me
Treatment of a Patient with Insomnia
The case presented this week, is that of a 75-year-old widow who just lost her spouse 10-months ago. Th patient presents with chief complaints of insomnia. Past medical history of DM, HTN, and MDD is reported. Since the passing of her husband, she states her depression has gotten worse .
For this Discussion, give an example of how an event in one part.docxevonnehoggarth79783
For this Discussion, give an example of how an event in one part of the world can cause a response elsewhere in the world:
Reviewing the aspects of your event, analyze the cause and effect of global influences through direct or indirect means.
What aspects of diversity are evident in your event?
How can understanding diversity benefit a society?
.
For this discussion, consider the role of the LPN and the RN in .docxevonnehoggarth79783
For this discussion, consider the role of the LPN and the RN in the nursing process.
How would the LPN and RN collaborate to develop the nursing plan of care to ensure the patient is achieving their goal?
What are the role expectations for the LPN and RN in the nursing process?
Pls include two references and intext citation.
.
For this discussion, after you have viewed the videos on this topi.docxevonnehoggarth79783
For this discussion, after you have viewed the videos on this topic posted in this week's assignment, please answer the questions posted with this week's discussion.
After posting your individual answers to questions, you are required to respond to 2 students answers with meaningful/thoughtful input on their comments. Your responses must be minimum of a paragraph with at least 3 sentences. Your comments to 2 students
Video #1: History of Homosexuality on Film -- https://youtu.be/SeDhMKd83r4
Video #2: The Gay Culture, According to Television -- https://youtu.be/EbdxRZJfRp4
Video #3: Top 10 Groundbreaking Moments for LGBTQ Characters on TV -- https://youtu.be/yXJAzPJFjQ8
Video #4: I'm Gay, But I'm not ... -- https://criticalmediaproject.org/im-gay-but-im-not/
Video #5: Acting Gay - One Word Cut -- https://youtu.be/a4jfiqiIy0A
LGBTQ+ Questions:
· Name some common stereotypes associated with LGBTQ community?
· What role does media play in establishing & perpetuating these stereotypes?
· Name 2 LGBTQ characters, 1 one from current show/movie; 1 from 10-15 years ago
. Are there differences in the characters?
. Have things changed? Evolved? Improved?
· Are LGBTQ characters portrayed differently than straight characters?
· Why do stories involving LGBTQ characters revolve around their sexuality or sexual orientation?
Acting Gay - One Word: What is your one-word association with the saying "Acting Gay"? Why did you choose this word?
Jarrett Kelley
LGBTQ Discussion
COLLAPSE
Top of Form
1. Some common stereotypes that coincide with the LGBTQ community are promiscuous, non-religious, flamboyant, mentally ill, high sex drives, etc.
2. The media plays a role in establishing these stereotypes because the general public is always watching these shows, reading the news, and listening to stories about different cultures and groups and media that they may not see or interact with in their lives. Therefore, media is an outlet to show these things in a easy way to gain knowledge about people without meeting people face-to-face apart of these groups when sometimes the stereotypes shown can't represent everyone in those groups.
3. Currently, in Marvel's Runaways, that ended in December, there are two lesbian superheros that share a kiss at the end of a season. Karolina, one of the characters, wants to get away from her childhood of religious upbringing and wants to pursue her own life with her superpower of glowing colors. Nico is shown with a Gothic appearance and can be seen as aggressive but down to earth as well. The War at Home was a television show on Fox and a character named Kenny, who is sixteen years old, is kicked out of his house by his parents after finding out he is gay.
a. There are some differences in the characters as Karolina is more flamboyant and colorful, compared to Nico who is goth and likes to remain strictly to business. Kenny is quiet most of the time about his life, especially about his gay crush until his p.
For this discussion choose one of the case studies listed bel.docxevonnehoggarth79783
For this "discussion" choose
one
of the case studies listed below and mention which case study number you picked. After completing your readings, you should be able to identify the psychological disorder associated to each. After choosing one case study, identify the diagnosis, symptoms in your words and treatment plan for that diagnosis. Provide
in-text citations and references in APA format
to indicate where you are getting information from regarding diagnosis and treatment options).
This is the Case Study I chose:
Martin is a 21 year-old business major at a large university. Over the past few weeks his family and friends have noticed increasingly bizarre behaviors. On many occasions they’ve overheard him whispering in an agitated voice, even though there is no one nearby. Lately, he has refused to answer or make calls on his cell phone, claiming that if he does it will activate a deadly chip that was implanted in his brain by evil aliens. His parents have tried to get him to go with them to a psychiatrist for an evaluation, but he refuses. He has accused them on several occasions of conspiring with the aliens to have him killed so they can remove his brain and put it inside one of their own. He has stopped attended classes altogether. He is now so far behind in his coursework that he will fail if something doesn’t change very soon. Although Martin occasionally has a few beers with his friends, he’s never been known to abuse alcohol or use drugs. He does, however, have an estranged aunt who has been in and out of psychiatric hospitals over the years due to erratic and bizarre behavior.
The Psychological disorder is: SCHIZOPHRENIA
I have attached the reading as well.
Please Consider the following:
APA Format
Only sources from the text
250 words or more
Please let me know if you need anything else.
.
For this assignment, you will use what youve learned about symbolic.docxevonnehoggarth79783
For this assignment, you will use what you've learned about symbolic interactionism to develop your own analysis.
Your assignment is to select a television program that you know contains social inequality or social class themes. In 3-5 pages make sure to provide the following:
Provide a brief introduction that includes the program's title, describes the type of program, and explains which social theme you are addressing
Describe and explain scenes that apply to the social theme.
Identify all observed body language, facial expressions, gestures, posture stances, modes of dress, nonverbal cues, symbols, and any other observed nonverbal forms of communication in the scenes.
Explain your interpretation of the meanings of the identified nonverbal communications and symbolism.
Summarize how these interpretations are important to the sociological understanding of your chosen social inequality or social class theme.
Suggest how your interpretation of the respective meanings might be generalized to society as a whole.
.
For this Assignment, you will research various perspectives of a mul.docxevonnehoggarth79783
For this Assignment, you will research various perspectives of a multicultural education issue and develop an advocacy plan to effectively communicate and advocate for a culturally responsive solution. During the development of your advocacy plan, synthesize and reflect on the major learning points that are applicable to leading culturally responsive social change in your context.
To prepare for this Assignment, review the issues you identified in the Equity Audit assignment.
Review Chapters 1–5 (pp. 1–64) of “An Introduction to Advocacy: Training Guide.”
Develop and submit your advocacy plan. To complete this Assignment, use the document below:
.
For this assignment, you will be studying a story from the Gospe.docxevonnehoggarth79783
Jesus visited Mary and Martha in Luke 10:38-42. The passage describes Mary sitting at Jesus' feet listening to his teaching while Martha was distracted by her household duties. Jesus affirmed Mary's choice to listen to him over working, showing the importance of prioritizing time with God over other tasks.
For this assignment, you will discuss how you see the Design Princip.docxevonnehoggarth79783
For this assignment, you will discuss how you see the Design Principles used in a 2D print. You can select a 2D print from your home, workplace, or use the CSU Art Appreciation LibGuide to find a print in an online museum. Take a photograph of the print or save an image of the print, and include it in the worksheet.In Unit II, our assignment was to describe an artwork using the Visual Elements. We can think of the Design Principles as a way that the artist organized the Visual Elements. Instead of focusing on the small parts of the artwork (like line, shape, and mass) the Design Principles look at the whole artwork and how all the elements work together. Provide a detailed description of the design principles in your 2D print, using full and complete sentences. For Design Principles, make sure you describe how the artist used the ones in Chapter 5: unity and variety, balance, emphasis, repetition and rhythm, and scale and proportion. Questions to consider are included below:
Unity: what elements work together to make a harmonious whole?
Variety: What creates diversity?
Balance: Is it symmetrical or asymmetrical?
Emphasis: What is the focal point?
Repetition and rhythm: Is an element repeated?
Scale and proportion: Are the objects in proportion to each other?
Be sure to describe exactly where in the artwork you see each Principle. You'll want to describe each artwork using the terms we learned in this unit's reading. Remember to write in complete sentences and use proper grammar.
.
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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Find out more about ISO training and certification services
Training: ISO/IEC 27001 Information Security Management System - EN | PECB
ISO/IEC 42001 Artificial Intelligence Management System - EN | PECB
General Data Protection Regulation (GDPR) - Training Courses - EN | PECB
Webinars: https://pecb.com/webinars
Article: https://pecb.com/article
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Slideshare: http://www.slideshare.net/PECBCERTIFICATION
Gender and Mental Health - Counselling and Family Therapy Applications and In...PsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
Leveraging Generative AI to Drive Nonprofit InnovationTechSoup
In this webinar, participants learned how to utilize Generative AI to streamline operations and elevate member engagement. Amazon Web Service experts provided a customer specific use cases and dived into low/no-code tools that are quick and easy to deploy through Amazon Web Service (AWS.)
Temple of Asclepius in Thrace. Excavation resultsKrassimira Luka
The temple and the sanctuary around were dedicated to Asklepios Zmidrenus. This name has been known since 1875 when an inscription dedicated to him was discovered in Rome. The inscription is dated in 227 AD and was left by soldiers originating from the city of Philippopolis (modern Plovdiv).
This document provides an overview of wound healing, its functions, stages, mechanisms, factors affecting it, and complications.
A wound is a break in the integrity of the skin or tissues, which may be associated with disruption of the structure and function.
Healing is the body’s response to injury in an attempt to restore normal structure and functions.
Healing can occur in two ways: Regeneration and Repair
There are 4 phases of wound healing: hemostasis, inflammation, proliferation, and remodeling. This document also describes the mechanism of wound healing. Factors that affect healing include infection, uncontrolled diabetes, poor nutrition, age, anemia, the presence of foreign bodies, etc.
Complications of wound healing like infection, hyperpigmentation of scar, contractures, and keloid formation.
Walmart Business+ and Spark Good for Nonprofits.pdfTechSoup
"Learn about all the ways Walmart supports nonprofit organizations.
You will hear from Liz Willett, the Head of Nonprofits, and hear about what Walmart is doing to help nonprofits, including Walmart Business and Spark Good. Walmart Business+ is a new offer for nonprofits that offers discounts and also streamlines nonprofits order and expense tracking, saving time and money.
The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
The event will cover the following::
Walmart Business + (https://business.walmart.com/plus) is a new shopping experience for nonprofits, schools, and local business customers that connects an exclusive online shopping experience to stores. Benefits include free delivery and shipping, a 'Spend Analytics” feature, special discounts, deals and tax-exempt shopping.
Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
Spark Good (walmart.com/sparkgood) is a charitable platform that enables nonprofits to receive donations directly from customers and associates.
Answers about how you can do more with Walmart!"
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptxEduSkills OECD
Iván Bornacelly, Policy Analyst at the OECD Centre for Skills, OECD, presents at the webinar 'Tackling job market gaps with a skills-first approach' on 12 June 2024
RHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem students
56 Matches Other Sources (50 items)V. Marketing According to .docx
1. 56% Matches Other Sources (50 items)
V. Marketing According to the Webster Merriam dictionary,
marketing is defined as a “company’s activities associated with
buying and selling of “Goods and services”. Through this
process goods and services are moved to customers from
concept. This process includes, selling, advertising, and
delivering products to people. All the employees working in the
marketing department
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of companies always try to gain the attention of audiences by
using packaging designs, slogans, celebrity endorsements, and
general media exposure,
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which is what Tech Revolution, will aim to do. This process
consists of the
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coordination of four elements called the 4-P's of marketing: (1)
Product Identification, selection and development (2) Price
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determination (3) To reach the customer's place selection of a
distribution channel (4) Promotional strategy development and
implementation Normally
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people believe that marketing is just about advertising or
sales. Besides this process, everything a company does to
acquire customers and maintain a relationship with them is
considered Marketing. Even the small tasks like
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playing golf with a prospective client, writing thank-you letters,
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meeting with a past client for coffee,
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and returning calls promptly can be thought of as
marketing. Marketing’s ultimate goal is to match a company's
products and services to the people who need and want them,
thereby ensuring profitability.
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Our goal is to exceed these customer relationship standards.
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The basic concept underlying marketing is human needs.
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This includes
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physical needs for food, clothing, safety and warmth, social
needs for belonging and affection; individual needs for self-
expression and knowledge.Wants are another type of human
needs; they are shaped by culture and individual
personality. These wants are shaped by a person’s
environment and are described in terms of objects that will
satisfy needs. These wants
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turns into demands when a person has
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buying power. Given their wants and resources, people demand
products with benefits that add up to the most value and
satisfaction.
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Our product and service will meet these satisfaction
requirements. Outstanding marketing departments pay more
attention
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to learn about and understand customers' needs, wants and
demands. Normally they conduct consumer
research, surveys and analyze mountains of customer sales
and interaction, warranty, and service
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data. Their employees at all levels including top management
stay close to customers relationships. For example, Wal-
Mart’s top executives spend two days each week visiting stores
and mingling with customers. At Disney World, at least once in
his or her career, each manager spends a day touring the park in
a Mickey, Goofy, Minnie or other character costume. At Procter
Gamble, consumer product giant, top executives even visit with
ordinary consumers in their homes and on shopping trips to
better understand the customer and their desires. After
considering the data and charts potentially gathered, it can be
better understood the purpose of saving 10 cents on a loaf of
bread (with consumers) how the woman is influencing retailers
to save 10 cents on a loaf of bread (so she can).
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The
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fast-moving World brings more and more benefits to people and
to marketing teams. Internet tools and technology bring benefits
to organizations and their employees. It becomes easier to
communicate inside the organization, to control
working processes and data, and to obtain information
efficiently. Nowadays, the innovative technology is inevitable
and a necessary tool for both people and organizations.
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How we use them responsibly for business, marketing, and
education is important.
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Four-P’s of Marketing Business Marketing is all about
how your position can satisfy the market’s needs. There are four
critical elements in marketing products and business.
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As earlier mentioned, there
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are the four P’s of Marketing. First is Product - i.e. the right
product for the purpose of satisfying customer’s need. Second is
4. Price - i.e. the right product should be offered at the right price.
Third is Place - i.e. the right product at right price should
be available at the right place.
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Forth is
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Promotion - Informing potential
customers about the product availability, its location, and
its price. Each of the four P’s is a variable you need tocontrol in
creating the marketing mix that will attract customers
to company’s business. A company’s marketing mix should be
something that companies pay careful attention to because the
success of your business can depend on it.
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Our organization intends
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to use these variables to achieve profit potential. Product. This
refers to all the goods and in our
case (services) offered to the customers. Apart from the
physical product itself, there are many other elements
associated with product that attracts customers to, such as the
way in which it is packaged. Other product attributes
include, features, quality, options, warranties, services, and
brand name
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and in our case, services. Companies can offer bundles
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of goods and services. Like a product’s appearance, function,
and support also make up what the customers are actually
buying. Successful executives’pay close attention to the
needs of their product bundles addressed towards
their customers. Product bundles should be able to meet needs
of a particular target market. For example, a luxury product
should create just the right image for customers who have
everything while other basic products must be positioned for
price conscious consumers. Other important aspects include an
5. appropriate product
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design, range, warranties, or a brand name. Key elements
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in building an effective marketing mix is Customer
research. Knowledge of your target market and competitors will
allow offering a product that willattract the customers and avoid
costly mistakes. Price. “Price” refers to how much company
charges for product or service. Determining product’s price can
be very tricky and sometimes even frightening. Many small
business owners feel they must have an absolutely low price so
they
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create
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an impression of bargain pricing and this leads to a signal of
low quality. An organization’s pricing approach should reflect
the appropriate position of product and
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it must cover cost per item plus profit margin. An organization
needs to create
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a number of alternative pricing strategies. Selection of a pricing
strategy should be based on product, customer demand,
competitive environment and the other products
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offered by the company. Whatever price is set by the company
ultimately
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must cover costs, contribute to image by communicating the
perceived value of product, counter the competition’s offer,
and as well avoid deadly price wars. It critical
to remember that price is the crucial “P” that generates revenue,
while all the other three “P’s” only incur cost. So effective
pricing is very important for success of business.
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There are a number of considerations in relation
to determining price;
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for example; supply and demand, price setting, discount, cash
and credit purchases as well as credit collection. Place. Place is
defined as
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distribution, location and methods of getting the product to the
customer. This includes the location of
business, distributors, shop front, logistics and the potential use
of the internet to sell products directly to customers. It refers to
the
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distribution channels that a company uses to send the product to
customers. The product or service is greatly influenced by how
a company is going to
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distribute it. If, for example, a person owns a small retail store
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and they are offering
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a service to local community, then they are at the end of the
distribution chain, and they are supplying products directly to
the customer. Businesses that are producing,
creating or assembling products will have two options:
selling products directly to consumers or selling them to
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vendors. Direct Sales. First companies need to decide whether
direct supplying
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is appropriate for the product, whether it may be sales through
retail, door to-door, e-commerce, and mail order on-site, or
some other methods. The main advantage of direct sales is
direct contact
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with customers as well as chance of by meeting customers face
to face which is what we believe is the best way to market and
brand your company successfully, With this contact,
organizations easily detect
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market changes that occur and adapt as necessary.
Organizations have complete control over product range, how
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product needs to be
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sold, and at what price. It may be a good place to start when the
supply of product is limited or seasonal. Reseller Sales. (Sales
through an Intermediary). Instead of direct selling, an
organization may decide to sell through an intermediary such as
a retailer or wholesaler who can resell your product. This act
will provide wider distribution than selling direct. Moreover,
storage space necessary for inventory can be reduced.
Normallywholesalers and retailers have customer connections
that would be helpful to
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increase sales. Promotion. Promotion is defined as an
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act of communicating benefits and value of product
to customers. It also involves convincing general consumers to
become customers of our business using many methods for
example direct marketing, advertising, personal selling , sales
promotion, brochures, packaging. The
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main
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purpose of promotion is to create awareness
between people about what the product is what it can be
used for, and why they should buy it. Promotional
efforts must contain a clear message addressed to a specific
audience
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communicated through an appropriate channel. Target audience
is
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the people who use or influence the purchase of
product. Promotional message must be consistent with overall
marketing image, try to grasp target audience’s attention, and
elicit the response you desire, whether it is to
purchase the product or to form an opinion. Advertising
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is a key channel in promotion. Advertising methods for
promotion of
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product or service include the following. • Radio • Television •
Print • Electronic • Word of Mouth
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• Generic So to recap, the four marketing P’s (also known as the
marketing mix) are product, pricing, place, and promotion.
Additionally, products and services of Tech Revolution are
directed on ensuring that all young adults and professionals are
aware of the new technology available to them, how to use it
correctly, and how to use it to advance personal skills and
increase their knowledge in a safe and responsible manner. Our
services are effective tools for educating young adults and
professionals on how to use technology in the work place as
well as at home. The student will have access online, through in
call trainings in conference rooms, and workshops at business
and educational facilities throughout the Houston area. The
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price of the product/service of the Tech Revolution will be
available for customers and attractive in contrast to our
competitors. The value of the product/service will be higher for
the customer than its price as Tech Revolution’s product is
extremely effective at the
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work place and in schools. Tech revolution intends to maximize
9. this entire marketing plan to fulfill the company to customer
relationship and advertising potential. Target Demographics
Normally
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businesses market their products or services through targeted
approaches to different segments of the population.
Demographics are known as the statistical component of
marketing that is used to identify population segments by
specific characteristics.
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Demographics affect all choices of business owners in
developing a marketing plan.
So here
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our primary target demographics are children, young adults and
professionals.We currently focus on the Houston Area but have
long term plans to expand statewide. We make our services
available to all ages, races, backgrounds, and are flexible in
cost for those in need since we believe in the outcome of what
we can provide over the profit.
Our demographics will help us to avoid costly mistakes in
marketing plan. SWOT SWOT
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analysis is a critical part of marketing plan
and it stands for strength, weakness, opportunities and threats.
It should cover the whole company and scrunch down into
details of each business segment and product. Strengths
Weaknesses Internal Factor • High quality, effectiveness, and
available price of product • Market friendly packaging •
Excellent Customer Services • Real necessity of such programs
• Relatively lower price comparison • Highly qualified,
passionate, and customer friendly staff • Ability to market the
Brand • Low production cost through use of advanced
technology • Environmentally friendly products •
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Adopt new principles and technologies faster than competitors •
Program directed on social welfare • Growing market share •
The lack of high paying jobs • Low ability to pay for training of
target customers • Lack of authority of training and the
organizations • Lack of funds to expand the program • Lack of
skilled staff • Lack of access to skilled labor • Limited
resources • Poor business location Opportunities Threats
External Factors • Continuing changes in technology, lifestyle,
and social patterns – continuing development and growth of the
organization • Growing market share • Growing demand of
product/service • Growing product market to other countries •
Aggressive competitors’ incentives • Any crash or long pause in
technology • Migration of skilled workforce • The risk of a
“workplace funk” in case of the lack of motivation of employees
• Students’ habit to cheat and not to concentrate • The lack of
budget of our clients to pay for courses • Economic downturns •
Price Wars • Rapid technological change The influence on the
behavior of the customer may be from areas such as perception,
cognition, affect, beliefs, social factors, and others.
Various customers’ groups usually have different views and
decisions about the necessary purchase. Young adults and
professionals are the prime target for Tech
Revolution. We currently focus on the Houston area with short
term goals to expand statewide and long term goals to
service nationwide. In addition, we are the group that gets under
the influence of social networking and bookmarking sites the
most. We make our services available to all ages, races,
backgrounds, and are flexible in cost for those in need since we
believe in the outcome of what we can provide over the profit.
Thus, the product/service and the process of theeducation must
be attractive, interesting, available and for a reasonable price.
The target customer is the young and
educated specialists who desireimprovement to his or her
technical knowledge and to gain new skills on the proper use of
new technology and tools in the work place. The price should be
11. reasonable and available for young specialists (low). The
content of the learning process must be interesting, informative,
interactive and useful. The inflation rate, level of median
income, employment rate, and rate of exchange – everything
has an effect on the company. Finally, the change of technology
and its constant innovation helps the given company to enhance
communication and explore new opportunities to exchange data,
connect people and give their costumers more advantages of
life, we intend to enhance that through our educational
trainings.
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Competitive Analysis A competitive analysis is considered a
critical part of a marketing plan. So a business should evaluate
competitors by placing them in strategic groups according to
how directly they compete for a share of the customer's dollar.
For each competitor needs to list its product or service, its
growth pattern, profitability, marketing objectives and
assumptions, organizational and cost structure, current and past
strategies, strengths and weaknesses, and size (in sales) of the
competitor's business.
Here are some of the questions Tech Revolution will while
analyzing their competitors: Who is the competitor?
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What products or services are they selling? What is its market
share? What are its past strategies? What are its current
strategies? What type of media is used
for the purpose of marketing the products or services? What are
its
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strengths and weaknesses? What potential threats does a
competitor pose? What potential opportunities do they make
available for you?
The main reason to make the competition analysis is the need to
understand what competitive advantage should be. The
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12. competitive advantage is the factor that illustrates the position
of a company in contrast to its competitors. Tech
Revolution should produce the separated and unique product
and have well-known but better services than currently exist.
Tech Revolution’s main competitor is the Internet. Through
thorough research, our marketing team has not been able to find
one company local to the Houston area that provides the same
specialized services and delivery as Tech Revolution, giving us
the competitive edge in the area. Additionally, the obsession
with the Internet has become an obvious fact for the past several
decades. It may be easier to find information in the Internet for
free rather than pay for courses to get this information. Hence,
Internet is well-known, fast, free, and a skilled searching tool in
almost every field. The point is that the information taken from
the Internet not always reliable and true. In contrast to Tech
Revolution, it does not have an individual method of studying.
Further still, asking the Internet is harder than ask a teacher or
an instructor. The personal based method of our courses offers
the client a unique, reliable and useful way to study. Promotion
Promotions are
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used to spread the word about product or service to customers,
stakeholders, other broader public, and
to draw in prospective clients. There are thousands of different
promotional methods that are available.
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Most businesses use a mix of advertising, referrals; personal
selling, sales promotion and public relations to promote
products or services.
Promotions
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should be attractive and wide (outlets, logo, billboards) as the
main audience are teenagers who perceive the advertisement
when it is attractive and bright. The main purpose of the
advertising is to identify an aim, target, type of media,main
competitors. The advertising should catch the eye of
13. prime targets, interest them, create a desire to know more,
and act, finally. Obviously, the most appropriate promotion
strategy is internet marketing. The usage of e-
commerce sites will only benefit the given company. Internet
gives many opportunities and advantages. As our prime
customers are dependent on the Internet or use it often, Tech
Revolution gives a continuing and online advertisement, online
consultations, orders and other benefits.Promotions and sales
through online sources, media, videos, and banners will benefit
the organization and make it profitable in short-term.
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Advertising Advertising is defined as a form of communication
designed to persuade potential consumers to choose our product
or service
rather than competitor. The main purpose of advertisement is to
keep our product name in the minds of people and make them
aware of its benefits. Our objectives are: • Make our product
and business
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name familiar to the public • Create goodwill and build
a positive image • Inform and Educate the public • Offer
specific services or products • Attractmore customers to find
out more about the product or service Following are the
main media options for advertising: • Stationary • Windows
Display or Front Office • Press Advertising • Internet •
Television • Radio • Newspapers • Magazines • Direct Mail •
Out door • Ambient • Cinema • Point of Sale • Online •
Directory Listing Tech Revolution’s product/service is not as
seasoned
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in the market as the education of using technology at work place
is always necessary and required. According to our
researching of the competitors’ promotions and methods of
advertising Tech Revolution will renew, add or correct their
promotional activity as necessary.
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It is obvious that Mass Media extremely influences people of all
ages. It enters people’s minds, and thoughts, thrusting
upon their opinions, striving tostrangle people’s own thinking,
showing the “right” (as they think) way of living, eating,
voting etc…. However, its influence is not only bad, but also
good, when media informs a human making his life simpler. TV
news informs about weather, news in the world, TV shows
advise useful things and movies on real events, telling the
experiences of other people. Nevertheless, in our opinion, every
influence that damages and corrects people’s own thoughts is
negative because each of us has the right of liberty, and
our own thoughts and words. For this reason, our advertisement
will not be aggressive. It will suggest and promote, not demand
the use of our services. The advertisements
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of our organization will appear through the social networking
services (for example, QR Codes on Facebook) and global
searching tools (for example, Google Ad Words). The
advertising will be focused on the Internet as our target uses it
very actively. The advertisements can be placed in
entertainment areas (cinema) and commercial areas (sales,
stores). IX. Technical Etiquette According to the generic rules
of technical etiquette, the customer must know when to use the
technology and when to use traditional tools, and what are
characteristics and functions of the technology or tool. An
employee should limit the use of personal mobile or electronic
devices at the work place as it decreases the effectiveness,
productivity, etiquette and accuracy of the work. Furthermore,
we believe that an employee should learn how to correctly use
email as a tool of communication, since this is the most
common tool. This can help with cooperating and solving
problems as a team as well as it is a good practice for
documenting all communications finally, an employee should
know the difference between an appropriate and an
inappropriate type / use of the technology or tool and how to
15. use them properly and carefully. Understanding how to work
with technology effectively in this sector usually comes from to
good decision making, thorough support
withaccurate information and overall well-oiled success of the
company.
Technical etiquette can also be referred to as netiquette that is
etiquette involving
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the internet. Good netiquette involves respecting others' privacy
and not doing anything online that will annoy or frustrate other
people. Three areas where good netiquette is highly stressed are
e-mail, online chat, and newsgroups. For example, people that
spam other users with unwanted e-mails or flood them with
messages have very bad netiquette. No one wants to be one of
those people. If a person is new to a newsgroup or online chat
room, it may help to observe how people communicate with
each other before jumping in.
Technical etiquette also has to do with giving credit to other
people’s work, for example plagiarizing is not good technical
etiquette. With our business we will show people how to avoid
all those bad internet habits and how to develop good technical
or internet etiquette, we believe that this is one of the most
important aspect in learning in today’s society.
The Criminal Justice System
The criminal justice system is made up of three main branches,
including law enforcement, the judiciary, and corrections. The
system as a whole can be viewed and analyzed from different
perspectives and considered in terms of different outcomes.
After completing this week’s required reading, provide your
own definition for the criminal justice system. What is the
purpose of the criminal justice system?
Provide definitions for each of the three main branches: law
16. enforcement, the judiciary, and corrections. What role does each
branch fulfill? How do the branches work together?
Your initial post should be at least 250 words in length.
Social and Criminal Justice
We usually look at criminal justice as a system, an idea, or a
philosophy. Three of the major ideas that express the idea of
social justice include equality, solidarity, and human rights.
Explain how equality, solidarity, and human rights are examples
of social justice.
Identify and discuss a social justice issue in contemporary
society (within the last two years) that specifically relates to
equality, solidarity, or human rights. Make sure to cite a
periodical that covers this issue.
Your initial post should be at least 250 words in length.
Law Enforcement: Patrol, Rapid Response, and Investigation
The three primary tactics that police employ to enforce the law
are patrol, rapid response, and investigation. Define patrol,
rapid response, and investigation. Which tactic is the most
successful at maximizing arrests and reducing crime? Explain
your answer.
Your initial post should be at least 250 words in length.