The radio advertising campaign aims to promote Ringwood School and Sixth Form's open evenings in October and November 2018. The ad will highlight the school's excellent reputation, diverse curriculum and extracurricular activities. It will also promote Ringwood Sixth Form's top academic results and wide range of A-Level and vocational courses. The primary targets are Year 6 parents considering secondary schools and Year 11 students exploring post-16 options. The ad will ask audiences to register for the open evenings on the school website to provide insight into potential future students.
The document proposes a campaign to promote open evenings for Ringwood School and Ringwood Sixth Form. The aim is to drive footfall and showcase what each has to offer in terms of subjects, results, and opportunities. The campaign will achieve this through a radio advert highlighting facts about the school and sixth form's reputation and performance. The primary target audience for the school is Year 6 parents and students, while for the sixth form it is Year 11 students and parents. The message is about the dates and times of the open evenings and encouraging attendance to see what is offered. The goal is for attendees to register online so the school can track potential future students.
The proposed advertising campaign aims to promote Ringwood School and Ringwood Sixth Form's upcoming open evenings in 2018. The campaign will target parents and students to drive attendance at the open evenings. Specifically, the campaign will:
1) Create a radio advertisement highlighting Ringwood School and Sixth Form's excellent reputation, diverse curriculum and extracurricular opportunities to showcase what they offer.
2) Split the target audiences between Ringwood School, targeting parents of Years 6, 7, 8 and 9 students, and Ringwood Sixth Form, targeting Year 11 students and parents.
3) Launch the campaign in September 2018 to remain top of mind for the open evenings in October and November, and take advantage of local events like Ring
The document discusses the target audience for a new music magazine. It would target 14-25 year olds as they listen to genres like rap, hip hop, and R&B. Both males and females listen to this music. The magazine would appeal to working class individuals interested in these music genres and associated clothing styles and brands. The magazine aims to motivate purchases by including exclusive artist interviews, new music and clothing information relevant to readers.
- The target audience is students ages 16-19 attending Solihull Sixth Form College, including both males and females from a variety of backgrounds.
- The magazine will focus on issues relevant to all students, such as applying to university, homework tips, and revision guides.
- Most students likely come from middle-class families and live at home while attending college.
- The magazine will be inclusive of students from all backgrounds, gender identities, sexual orientations, and abilities.
The document outlines plans for a radio advertising campaign to promote Ringwood School and Ringwood Sixth Form's upcoming open evenings. It discusses relevant legal and ethical considerations including ASA advertising rules regarding compliance, recognition of advertising, misleading content, harm and offence. It also addresses copyright, consent, and Ofcom regulations. Target audiences are identified as parents/carers of Year 6, 10 and 11 students. Audience profiles are created describing their socioeconomic status and characteristics. The goal is to increase attendance at the open evenings and showcase what the school and sixth form have to offer students.
The proposal outlines an advertising campaign for Ringwood School to attract new students. It aims to promote the school's academics to both parents and students. The campaign will create radio ads that grab attention with a question and highlight the school's achievements and statistics. The Year 7 ad will emphasize academics and persuasive language for parents, while the sixth form ad will focus on student futures, quotes, and emotive language for both parents and students. The target audiences are parents and students in the local Hampshire and Dorset areas for Year 7, and ages 12-16 plus their parents for sixth form. The message is to promote the school as a good place to learn and develop where children will be happy and receive a good education.
The proposal outlines an advertising campaign for Ringwood School to attract new students. It aims to promote the school's academics to both parents and students. The campaign will create radio ads that use rhetorical questions, persuasive language, and emotive language to appeal to parents of Year 6 and Year 11 students. The Year 7 ad will emphasize academics and statistics while the sixth form ad discusses future opportunities and university. The target audiences are parents and students from local areas around the school, ranging in demographics from middle to working class. The campaign message is to promote the school as a good place to learn and develop where students will be happy and well cared for.
This document outlines a marketing campaign for Ringwood School, including a proposal, schedule, and codes of conduct. The proposal defines the aims of advertising Ringwood's 6th form and lower school, targeting parents and students through radio ads, print media, and an open day. The schedule sets launch dates in June-September to reach audiences during summer activities and back-to-school season, and considers local events that could boost exposure.
The document proposes a campaign to promote open evenings for Ringwood School and Ringwood Sixth Form. The aim is to drive footfall and showcase what each has to offer in terms of subjects, results, and opportunities. The campaign will achieve this through a radio advert highlighting facts about the school and sixth form's reputation and performance. The primary target audience for the school is Year 6 parents and students, while for the sixth form it is Year 11 students and parents. The message is about the dates and times of the open evenings and encouraging attendance to see what is offered. The goal is for attendees to register online so the school can track potential future students.
The proposed advertising campaign aims to promote Ringwood School and Ringwood Sixth Form's upcoming open evenings in 2018. The campaign will target parents and students to drive attendance at the open evenings. Specifically, the campaign will:
1) Create a radio advertisement highlighting Ringwood School and Sixth Form's excellent reputation, diverse curriculum and extracurricular opportunities to showcase what they offer.
2) Split the target audiences between Ringwood School, targeting parents of Years 6, 7, 8 and 9 students, and Ringwood Sixth Form, targeting Year 11 students and parents.
3) Launch the campaign in September 2018 to remain top of mind for the open evenings in October and November, and take advantage of local events like Ring
The document discusses the target audience for a new music magazine. It would target 14-25 year olds as they listen to genres like rap, hip hop, and R&B. Both males and females listen to this music. The magazine would appeal to working class individuals interested in these music genres and associated clothing styles and brands. The magazine aims to motivate purchases by including exclusive artist interviews, new music and clothing information relevant to readers.
- The target audience is students ages 16-19 attending Solihull Sixth Form College, including both males and females from a variety of backgrounds.
- The magazine will focus on issues relevant to all students, such as applying to university, homework tips, and revision guides.
- Most students likely come from middle-class families and live at home while attending college.
- The magazine will be inclusive of students from all backgrounds, gender identities, sexual orientations, and abilities.
The document outlines plans for a radio advertising campaign to promote Ringwood School and Ringwood Sixth Form's upcoming open evenings. It discusses relevant legal and ethical considerations including ASA advertising rules regarding compliance, recognition of advertising, misleading content, harm and offence. It also addresses copyright, consent, and Ofcom regulations. Target audiences are identified as parents/carers of Year 6, 10 and 11 students. Audience profiles are created describing their socioeconomic status and characteristics. The goal is to increase attendance at the open evenings and showcase what the school and sixth form have to offer students.
The proposal outlines an advertising campaign for Ringwood School to attract new students. It aims to promote the school's academics to both parents and students. The campaign will create radio ads that grab attention with a question and highlight the school's achievements and statistics. The Year 7 ad will emphasize academics and persuasive language for parents, while the sixth form ad will focus on student futures, quotes, and emotive language for both parents and students. The target audiences are parents and students in the local Hampshire and Dorset areas for Year 7, and ages 12-16 plus their parents for sixth form. The message is to promote the school as a good place to learn and develop where children will be happy and receive a good education.
The proposal outlines an advertising campaign for Ringwood School to attract new students. It aims to promote the school's academics to both parents and students. The campaign will create radio ads that use rhetorical questions, persuasive language, and emotive language to appeal to parents of Year 6 and Year 11 students. The Year 7 ad will emphasize academics and statistics while the sixth form ad discusses future opportunities and university. The target audiences are parents and students from local areas around the school, ranging in demographics from middle to working class. The campaign message is to promote the school as a good place to learn and develop where students will be happy and well cared for.
This document outlines a marketing campaign for Ringwood School, including a proposal, schedule, and codes of conduct. The proposal defines the aims of advertising Ringwood's 6th form and lower school, targeting parents and students through radio ads, print media, and an open day. The schedule sets launch dates in June-September to reach audiences during summer activities and back-to-school season, and considers local events that could boost exposure.
Group responsibilities are divided as follows: Section A - Ben Gadsby, Section B - Jess lane, Section C – Madeleine parker, Section D – All three.
The campaign aims to advertise Ringwood 6th Form as prestigious with a varied education and Ringwood school as a safe, fun environment. It aims to attract Year 7s and 12s to the open day. The company will achieve these aims by including key information like statistics, awards, grades and student opinions.
The target audiences are male and female parents aged 30-50s and Year 11 students aged 15-16. Advertisements will launch in summer/early fall in various local publications and radio stations. They will air in
Ringwood School is launching a campaign to promote their Secondary School and Sixth Form programs. The campaign slogan is "Bringing Out the Best in Students." The goal is to entice parents and students to attend upcoming Open Evenings to learn more about the school and encourage enrollment. The target audiences are Year 5/6 and Year 10/11 students, as well as their parents. Insights into these audiences are provided. The main local competitor is Ringwood Waldorf School, but it is a private school that charges tuition, whereas Ringwood School is public and free to attend.
The group is responsible for different sections of the Ringwood school advertising campaign. Section A involves the proposal, Section B is the schedule, Section C covers codes of conduct, and Section D is for the print and audio visual plan. Jess lane is responsible for Section B (the schedule). The aims of the campaign are to advertise Ringwood 6th form and lower school. Target audiences include parents of students in years 7, 12 as well as students themselves. The campaign will promote key facts about academic performance and appeal to parents and students.
The radio advertisement aims to promote the school and sixth form by driving potential students and parents to register for upcoming open evenings on the school's website. For the school advert, it will use a catchy tagline and rhetorical question to create a positive image and appeal to both students and parents. The sixth form advert will highlight statistics showing it is a top performer to appeal to year 11 students and influence their career path decisions. Both ads will include key contact and registration details.
The radio advertisement aims to promote the school and sixth form by driving potential students and parents to register for upcoming open evenings on the school website. For the school advert, it will use a catchy tagline and rhetorical question to create a positive image and appeal to both students and parents. The sixth form advert will highlight statistics showing it is a top performer to appeal to year 11 students and influence their career path choices. Both ads will include key contact and registration details.
The document outlines a marketing campaign for Ringwood School and Sixth Form. The campaign aims to promote the school and sixth form to parents and students to recruit new students.
The campaign will include radio, print, and online advertisements launching in early September and October. Advertisements will target parents of students in years 4-6 for the school and year 11 students for the sixth form. Messaging will highlight the school's success, opportunities, and friendly environment to appeal to parents and students. Advertisements will direct audiences to register for open evenings in early October and November on the school website. The schedule plans radio placements at peak times and considers local events to promote at in order to reach the intended audiences. Legal and regulatory
The radio advertisement will promote the open evenings for Ringwood School and its sixth form. For the school, the ad will use a rhetorical question to portray it as fun, welcoming, and safe. For the sixth form, the ad will highlight its top academic performance and variety of course options to appeal to year 11 students. Both ads will direct listeners to the school website to register for the open evenings in early October and November.
This document outlines a marketing campaign for Ringwood 6th Form and Secondary School. It discusses:
Section A proposes attracting year 7 and 12 students to an open day by highlighting the school's prestige, safety, and full education. Key information, student reviews, and a concise radio ad will be used to appeal to parents.
Section B details launching print ads in summer and a radio/TV ad in September when school starts. Ads will run until March and re-launch in January during national application periods. Events like carnivals and school days will boost exposure. Competition from other schools' ads may block attention. Ads will air on weekdays during commute times.
Section C and D assign
The document outlines a proposal for a radio advertising campaign to recruit new students to Ringwood secondary and sixth form schools. It discusses the campaign's aims to promote the school's achievements and opportunities. The campaign will target both parents of potential lower school students and older students themselves for the sixth form. It proposes a slogan of "Your Way Forward" and launching ads on local radio stations before upcoming open house events to draw audiences to learn more about the school.
The document outlines plans for a marketing campaign to promote open days at Ringwood School and Sixth Form. It will include advertisements across TV, print, and radio media. The TV and radio ads will target both parents of potential primary school students and current secondary students exploring sixth form options. The ads will showcase the school's diverse and inclusive environment through portrayals of varied families and emphasize opportunities available to students. Schedules, target audiences, and compliance with advertising regulations are also discussed.
Ringwood School is launching advertising campaigns to promote their sixth form and year 7 programs. For the sixth form campaign, the advertisement will highlight the school's high a-level pass and university acceptance rates. The target audience is current year 11 students. For year 7, the ad will encourage families outside the catchment area to enroll their children and move to the area. The target audience is parents of students in years 4-6. The TV ad will show students of different ages and genders in various classes to showcase the school's subject and extracurricular offerings. It will portray a positive learning environment through clips of engaged students and supportive teachers.
The document proposes an advertising campaign for Ringwood School to attract new students. It outlines the aims of appealing to parents and students to attend open days for Year 7 and Year 12. The campaign will use radio advertisements on local stations, featuring rhetorical questions and persuasive or emotive language tailored to each audience.
The target audiences are parents and students for the Year 7 ad, and parents and students separately for the Year 12 ad. The message is to promote the school as a good place for learning, development and care. The advertising schedule proposes placements on TV, radio, social media and at local events to reach families in the target demographics and psychographics. Considerations are given to the legal and ethical factors of advertising to minors
1) The document outlines plans for creating radio advertisements to promote Ringwood School and Ringwood Sixth Form, with the goal of increasing student enrollment.
2) Two ads will be created - one targeting parents of potential secondary school students, and one targeting sixth form students directly.
3) The ads will air on local radio stations Wave 105 and Capital FM at times when the target audiences are likely listening, such as breakfast for parents and after school for students. Flyers will also be distributed at a local carnival.
1) The document outlines plans for creating radio advertisements to promote Ringwood School and Ringwood Sixth Form, with the goal of increasing student enrollment.
2) Two ads will be created - one targeting parents of potential secondary school students, and one targeting sixth form students directly.
3) The ads will air on local radio stations Wave 105 and Capital FM at times when the target audiences are likely listening, such as breakfast for parents and after school for students. Flyers will also be distributed at a local carnival.
This document outlines a campaign plan for Keystone Incorporated to promote open days at Ringwood School and Sixth Form. The campaign will use advertising across TV, print, and radio media.
The radio ads will target both primary and secondary school audiences, using catchy themes and student testimonials. The print ad for the main school will show a happy classroom scene, while the sixth form print ad will highlight past student achievements.
The target audiences are parents of Year 6 students for the main school, and Year 11 students for the sixth form. The ads will aim to drive traffic to the school website to gauge interest. Launch dates are mid-September for the main school and early October for sixth form. The schedule
Our campaign aims to drive students and parents to attend open days at Ringwood School and Sixth Form in October and November 2018 through advertising on TV, print, and radio. The radio ad for the main school will feature student testimonials and be catchy to appeal to parents of Year 6 students. The Sixth Form radio ad will be more mature and persuasive. We will target diverse audiences across platforms and launch ads in September/October to recruit prospective students. The schedule aims to maximize exposure through popular local radio stations and TV slots when families are together in the evenings. The campaign will avoid discrimination and respect copyrights and content restrictions.
1) The document outlines a plan for two radio advertisements - one targeting parents of potential secondary school students and one targeting sixth form students.
2) The ads would air at times when the target audiences are likely listening - breakfast for parents and after school for students.
3) accompanying print ads and a video are also proposed to provide more information about Ringwood School and complement the radio ads. The goal is to increase enrollment at both the secondary school and sixth form.
The campaign aims to promote Ringwood School and Sixth Form through two 30-second adverts to be aired on radio and printed in local newspapers. The adverts will highlight the schools' strong academic results and high percentage of students who pass exams to attract more year 6 and year 11 students to their open evenings. The campaign will launch the print ads 2-3 weeks before the events and follow with radio ads to remind audiences. It will target messages toward students directly for the sixth form while also informing parents. Legal and ethical issues like copyright and avoiding libel will be considered to comply with advertising standards. The visual and audio concepts will feature shots of the school and students to portray the experience and success of Ringwood education.
The campaign aims to promote Ringwood School and Sixth Form through two 30-second adverts to be aired on radio and printed in local newspapers. The adverts will highlight the schools' strong academic results and high percentage of students who pass exams to attract more year 6 and year 11 students to their open evenings. The campaign will launch the print ads 2-3 weeks before the events and follow with radio ads to remind audiences. It will aim to schedule radio spots during the after-school drive time of 3:30pm to target students and parents. Both ads will feature a graduating student to connect their message that Ringwood provides opportunities for academic success.
The campaign aims to promote Ringwood School and Sixth Form through two 30-second adverts to be aired on radio and printed in local newspapers. The adverts will highlight the schools' strong academic results and high percentage of students who pass exams to attract more year 6 and year 11 students to their open evenings. The campaign will launch the print ads 2-3 weeks before the events and follow with radio ads to remind audiences. It will aim to schedule radio ads during the after-school drive time of 3:30pm to target students and parents. Both ads will feature a graduating student to connect their message that Ringwood provides opportunities for academic success.
This document provides learners with information and tasks to complete an assignment analyzing media products and audiences. It includes:
1) A scenario where learners will produce an online educational resource about a media company and its films, including Disney and Star Wars: The Force Awakens.
2) Five tasks that require learners to: create a case study of Disney Studios; analyze a trailer for The Force Awakens; research and profile the target audience; create a timeline of the film's production, distribution and advertising; and examine the legal, ethical and representation issues surrounding the film.
3) Guidance on how to complete and present the tasks, with the goals of demonstrating understanding of media institutions, audience
This document provides learners with tasks to complete an online educational resource analyzing Disney and the film The Force Awakens. The tasks include: 1) A case study of Disney Studios covering ownership, operating model, products, marketing position, and competitors. 2) An analytical film review of The Force Awakens trailer using media language and examples. 3) Audience research and profiling of the target audience for The Force Awakens including surveys. 4) A timeline of the production, distribution, and advertising of The Force Awakens. 5) A report on the legal, ethical, representation, and impact issues associated with the film. Learners will complete the tasks and present their findings and analyses on a Wix website.
Group responsibilities are divided as follows: Section A - Ben Gadsby, Section B - Jess lane, Section C – Madeleine parker, Section D – All three.
The campaign aims to advertise Ringwood 6th Form as prestigious with a varied education and Ringwood school as a safe, fun environment. It aims to attract Year 7s and 12s to the open day. The company will achieve these aims by including key information like statistics, awards, grades and student opinions.
The target audiences are male and female parents aged 30-50s and Year 11 students aged 15-16. Advertisements will launch in summer/early fall in various local publications and radio stations. They will air in
Ringwood School is launching a campaign to promote their Secondary School and Sixth Form programs. The campaign slogan is "Bringing Out the Best in Students." The goal is to entice parents and students to attend upcoming Open Evenings to learn more about the school and encourage enrollment. The target audiences are Year 5/6 and Year 10/11 students, as well as their parents. Insights into these audiences are provided. The main local competitor is Ringwood Waldorf School, but it is a private school that charges tuition, whereas Ringwood School is public and free to attend.
The group is responsible for different sections of the Ringwood school advertising campaign. Section A involves the proposal, Section B is the schedule, Section C covers codes of conduct, and Section D is for the print and audio visual plan. Jess lane is responsible for Section B (the schedule). The aims of the campaign are to advertise Ringwood 6th form and lower school. Target audiences include parents of students in years 7, 12 as well as students themselves. The campaign will promote key facts about academic performance and appeal to parents and students.
The radio advertisement aims to promote the school and sixth form by driving potential students and parents to register for upcoming open evenings on the school's website. For the school advert, it will use a catchy tagline and rhetorical question to create a positive image and appeal to both students and parents. The sixth form advert will highlight statistics showing it is a top performer to appeal to year 11 students and influence their career path decisions. Both ads will include key contact and registration details.
The radio advertisement aims to promote the school and sixth form by driving potential students and parents to register for upcoming open evenings on the school website. For the school advert, it will use a catchy tagline and rhetorical question to create a positive image and appeal to both students and parents. The sixth form advert will highlight statistics showing it is a top performer to appeal to year 11 students and influence their career path choices. Both ads will include key contact and registration details.
The document outlines a marketing campaign for Ringwood School and Sixth Form. The campaign aims to promote the school and sixth form to parents and students to recruit new students.
The campaign will include radio, print, and online advertisements launching in early September and October. Advertisements will target parents of students in years 4-6 for the school and year 11 students for the sixth form. Messaging will highlight the school's success, opportunities, and friendly environment to appeal to parents and students. Advertisements will direct audiences to register for open evenings in early October and November on the school website. The schedule plans radio placements at peak times and considers local events to promote at in order to reach the intended audiences. Legal and regulatory
The radio advertisement will promote the open evenings for Ringwood School and its sixth form. For the school, the ad will use a rhetorical question to portray it as fun, welcoming, and safe. For the sixth form, the ad will highlight its top academic performance and variety of course options to appeal to year 11 students. Both ads will direct listeners to the school website to register for the open evenings in early October and November.
This document outlines a marketing campaign for Ringwood 6th Form and Secondary School. It discusses:
Section A proposes attracting year 7 and 12 students to an open day by highlighting the school's prestige, safety, and full education. Key information, student reviews, and a concise radio ad will be used to appeal to parents.
Section B details launching print ads in summer and a radio/TV ad in September when school starts. Ads will run until March and re-launch in January during national application periods. Events like carnivals and school days will boost exposure. Competition from other schools' ads may block attention. Ads will air on weekdays during commute times.
Section C and D assign
The document outlines a proposal for a radio advertising campaign to recruit new students to Ringwood secondary and sixth form schools. It discusses the campaign's aims to promote the school's achievements and opportunities. The campaign will target both parents of potential lower school students and older students themselves for the sixth form. It proposes a slogan of "Your Way Forward" and launching ads on local radio stations before upcoming open house events to draw audiences to learn more about the school.
The document outlines plans for a marketing campaign to promote open days at Ringwood School and Sixth Form. It will include advertisements across TV, print, and radio media. The TV and radio ads will target both parents of potential primary school students and current secondary students exploring sixth form options. The ads will showcase the school's diverse and inclusive environment through portrayals of varied families and emphasize opportunities available to students. Schedules, target audiences, and compliance with advertising regulations are also discussed.
Ringwood School is launching advertising campaigns to promote their sixth form and year 7 programs. For the sixth form campaign, the advertisement will highlight the school's high a-level pass and university acceptance rates. The target audience is current year 11 students. For year 7, the ad will encourage families outside the catchment area to enroll their children and move to the area. The target audience is parents of students in years 4-6. The TV ad will show students of different ages and genders in various classes to showcase the school's subject and extracurricular offerings. It will portray a positive learning environment through clips of engaged students and supportive teachers.
The document proposes an advertising campaign for Ringwood School to attract new students. It outlines the aims of appealing to parents and students to attend open days for Year 7 and Year 12. The campaign will use radio advertisements on local stations, featuring rhetorical questions and persuasive or emotive language tailored to each audience.
The target audiences are parents and students for the Year 7 ad, and parents and students separately for the Year 12 ad. The message is to promote the school as a good place for learning, development and care. The advertising schedule proposes placements on TV, radio, social media and at local events to reach families in the target demographics and psychographics. Considerations are given to the legal and ethical factors of advertising to minors
1) The document outlines plans for creating radio advertisements to promote Ringwood School and Ringwood Sixth Form, with the goal of increasing student enrollment.
2) Two ads will be created - one targeting parents of potential secondary school students, and one targeting sixth form students directly.
3) The ads will air on local radio stations Wave 105 and Capital FM at times when the target audiences are likely listening, such as breakfast for parents and after school for students. Flyers will also be distributed at a local carnival.
1) The document outlines plans for creating radio advertisements to promote Ringwood School and Ringwood Sixth Form, with the goal of increasing student enrollment.
2) Two ads will be created - one targeting parents of potential secondary school students, and one targeting sixth form students directly.
3) The ads will air on local radio stations Wave 105 and Capital FM at times when the target audiences are likely listening, such as breakfast for parents and after school for students. Flyers will also be distributed at a local carnival.
This document outlines a campaign plan for Keystone Incorporated to promote open days at Ringwood School and Sixth Form. The campaign will use advertising across TV, print, and radio media.
The radio ads will target both primary and secondary school audiences, using catchy themes and student testimonials. The print ad for the main school will show a happy classroom scene, while the sixth form print ad will highlight past student achievements.
The target audiences are parents of Year 6 students for the main school, and Year 11 students for the sixth form. The ads will aim to drive traffic to the school website to gauge interest. Launch dates are mid-September for the main school and early October for sixth form. The schedule
Our campaign aims to drive students and parents to attend open days at Ringwood School and Sixth Form in October and November 2018 through advertising on TV, print, and radio. The radio ad for the main school will feature student testimonials and be catchy to appeal to parents of Year 6 students. The Sixth Form radio ad will be more mature and persuasive. We will target diverse audiences across platforms and launch ads in September/October to recruit prospective students. The schedule aims to maximize exposure through popular local radio stations and TV slots when families are together in the evenings. The campaign will avoid discrimination and respect copyrights and content restrictions.
1) The document outlines a plan for two radio advertisements - one targeting parents of potential secondary school students and one targeting sixth form students.
2) The ads would air at times when the target audiences are likely listening - breakfast for parents and after school for students.
3) accompanying print ads and a video are also proposed to provide more information about Ringwood School and complement the radio ads. The goal is to increase enrollment at both the secondary school and sixth form.
The campaign aims to promote Ringwood School and Sixth Form through two 30-second adverts to be aired on radio and printed in local newspapers. The adverts will highlight the schools' strong academic results and high percentage of students who pass exams to attract more year 6 and year 11 students to their open evenings. The campaign will launch the print ads 2-3 weeks before the events and follow with radio ads to remind audiences. It will target messages toward students directly for the sixth form while also informing parents. Legal and ethical issues like copyright and avoiding libel will be considered to comply with advertising standards. The visual and audio concepts will feature shots of the school and students to portray the experience and success of Ringwood education.
The campaign aims to promote Ringwood School and Sixth Form through two 30-second adverts to be aired on radio and printed in local newspapers. The adverts will highlight the schools' strong academic results and high percentage of students who pass exams to attract more year 6 and year 11 students to their open evenings. The campaign will launch the print ads 2-3 weeks before the events and follow with radio ads to remind audiences. It will aim to schedule radio spots during the after-school drive time of 3:30pm to target students and parents. Both ads will feature a graduating student to connect their message that Ringwood provides opportunities for academic success.
The campaign aims to promote Ringwood School and Sixth Form through two 30-second adverts to be aired on radio and printed in local newspapers. The adverts will highlight the schools' strong academic results and high percentage of students who pass exams to attract more year 6 and year 11 students to their open evenings. The campaign will launch the print ads 2-3 weeks before the events and follow with radio ads to remind audiences. It will aim to schedule radio ads during the after-school drive time of 3:30pm to target students and parents. Both ads will feature a graduating student to connect their message that Ringwood provides opportunities for academic success.
This document provides learners with information and tasks to complete an assignment analyzing media products and audiences. It includes:
1) A scenario where learners will produce an online educational resource about a media company and its films, including Disney and Star Wars: The Force Awakens.
2) Five tasks that require learners to: create a case study of Disney Studios; analyze a trailer for The Force Awakens; research and profile the target audience; create a timeline of the film's production, distribution and advertising; and examine the legal, ethical and representation issues surrounding the film.
3) Guidance on how to complete and present the tasks, with the goals of demonstrating understanding of media institutions, audience
This document provides learners with tasks to complete an online educational resource analyzing Disney and the film The Force Awakens. The tasks include: 1) A case study of Disney Studios covering ownership, operating model, products, marketing position, and competitors. 2) An analytical film review of The Force Awakens trailer using media language and examples. 3) Audience research and profiling of the target audience for The Force Awakens including surveys. 4) A timeline of the production, distribution, and advertising of The Force Awakens. 5) A report on the legal, ethical, representation, and impact issues associated with the film. Learners will complete the tasks and present their findings and analyses on a Wix website.
The document is a rushes log created by Michelle Dunbar for the production "OppositesAttract" dated 01/05/2019. It provides details of 43 video files including file names, durations, and notes on the possibilities and limitations of each shot including issues like background sound, actors forgetting lines, shots being too shaky, etc. It also lists where each file is stored.
The document discusses costumes, props, casting, and the production schedule for a student film. It describes that the two main characters will wear jeans and jumpers to represent typical teenagers and stay warm in the cold weather. One character will wear darker colors to seem "bad" while the other wears lighter colors to seem innocent. Filming will take place over several dates in February and March at local parks and houses. Post-production editing will occur throughout late February and March.
1) The document discusses the locations, Ringwood Park and outside the author's house, that will be used to film a short film.
2) Hazards like slopes, play equipment, sticks and rocks are identified at each location and control measures are proposed like marking areas and removing hazards.
3) A risk assessment is presented covering potential risks like slipping, tripping and getting hit by a car at the locations, and how each risk will be controlled.
Michelle Dunbar proposes two short film ideas in her pitch document. For her first idea, titled "Opposites", she describes the plot involving an introverted girl named Maddie who meets an extroverted girl named Megan. Their 6-minute film would follow the girls as opposites attract. Her second idea, titled "Knocking", involves two friends hearing mysterious knocking at a house at night. Both films target 16-18 year old audiences and would be distributed online.
Two best friends have a sleepover at home alone. They hear knocking at the door but find no one there when they check. After hearing more knocks, they wait by the door and it suddenly swings open by itself, causing the friends to scream in fear. The film will feature only two female leads with limited dialogue and no music to create tension through amplified sounds. It will be filmed entirely inside a house at night with the characters in pajamas.
This film idea involves two teenage girls - an extroverted girl and an introverted girl. They meet at a park, where the extroverted girl tries to convince the introverted girl to have more fun. She suggests they steal a car to show how to really have fun. The introverted girl, being easily manipulated, agrees. However, after breaking into the car, the owner catches them and they have to run away, taking something from the car to remember what they've done. They stop running down the road, hug, and the screen goes black. The film will have two female leads portrayed by specific actresses. There will be no voiceovers or background music used. Scenes will be filmed at a park and
The document describes 25 shots from a film scene. Shot 1 establishes an empty park where the character Maddie will sit. Shots 2-9 show Maddie interacting with Megan through various camera angles and shots, including point-of-view, medium, and close-up shots. Shots 10-11 show Megan's loud music annoying Maddie. Shots 12-14 follow Maddie and Megan's conversation as Maddie packs up. Shots 15-16 focus on their facial expressions. Shots 17-18 establish the creepy surroundings and show the girls from a long shot. Shots 19-21 continue their conversation with close-ups. Shots 22-23 show
Maddie is reading in the park when a girl named Megan approaches her and insists they become friends. Megan convinces Maddie to meet up later for something fun. That evening, Megan's idea of fun is breaking into a car to steal CDs. When the homeowners turn on the outside light, Maddie and Megan flee in a panic. Though scared by the experience, Maddie laughs with Megan afterwards, and they embrace, suggesting their new friendship will continue despite the risky start.
This document provides details for a short film project titled "NO". It includes a synopsis that follows a character named Freddie who repeatedly asks a girl named Charlotte on a date despite her rejections, making her uncomfortable. His aunt Jo advises him to accept Charlotte's decision. The film aims to show teenagers the negative effects of not respecting others' boundaries. It will use visual techniques like shifts in setting and camerawork to tell the story in a 5 minute short.
The document is a short story about two girls, Maddie and Megan. Maddie is reading alone in the park when Megan approaches her and insists they become friends. Megan suggests they do something fun and illegal that night. She takes Maddie to a dark lane with the plan to break into a car, which frightens Maddie. When the house light turns on, they run away. Megan had only wanted CDs from the car. Though scared, Maddie laughs with Megan afterwards, but decides it's time to leave for the day.
This document contains Michelle Dunbar's pitch for two short film ideas titled "Opposites" and "Knocking". For "Opposites", the 6-minute film follows an introverted girl named Maddie and extroverted girl named Megan who meet by chance and influence each other to step outside their comfort zones. For "Knocking", the 5-6 minute mysterious film follows friends Jess and Sabrina who hear unexplained knocking at Jess' house one night and investigate. Both films target 16-18 year old audiences and would be distributed online.
This document appears to be a short list or schedule containing the repeated phrase "Game scriptand radioscript". It consists of the same words listed consecutively for an unknown purpose or event. The limited content provided does not offer much insight into the overall context or meaning.
Thinking of getting a dog? Be aware that breeds like Pit Bulls, Rottweilers, and German Shepherds can be loyal and dangerous. Proper training and socialization are crucial to preventing aggressive behaviors. Ensure safety by understanding their needs and always supervising interactions. Stay safe, and enjoy your furry friends!
How to Manage Your Lost Opportunities in Odoo 17 CRMCeline George
Odoo 17 CRM allows us to track why we lose sales opportunities with "Lost Reasons." This helps analyze our sales process and identify areas for improvement. Here's how to configure lost reasons in Odoo 17 CRM
हिंदी वर्णमाला पीपीटी, hindi alphabet PPT presentation, hindi varnamala PPT, Hindi Varnamala pdf, हिंदी स्वर, हिंदी व्यंजन, sikhiye hindi varnmala, dr. mulla adam ali, hindi language and literature, hindi alphabet with drawing, hindi alphabet pdf, hindi varnamala for childrens, hindi language, hindi varnamala practice for kids, https://www.drmullaadamali.com
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
This presentation was provided by Steph Pollock of The American Psychological Association’s Journals Program, and Damita Snow, of The American Society of Civil Engineers (ASCE), for the initial session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session One: 'Setting Expectations: a DEIA Primer,' was held June 6, 2024.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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2. Proposal – Lily Kamali
• Section A: Proposal
• A proposal identifying the product being advertised (the radio advert):
• Aims and objectives:
• • What is the aim of your campaign?
• The aim of our campaign is to promote and drive footfall to Ringwood School and Ringwood School Sixth Forms opening evening in 2018 for the 2019
entry. This is where parents and students can visit the school or sixth form to see what they have on offer to provide the best education possible.
People who attend these open evenings can get an insight of all the different subjects on offer and get the opportunity to talk to teaching staff and
the students who may be studying these subjects. These open evenings are a fantastic opportunity to showcase everything the school and sixth form
offer both subject and non-subject related. It is also an aim for all the people who attend these two open evenings to register their attendance via the
school website so that the school and sixth form can see what pupils may be thinking about joining the school or sixth form and where they came
from before.
• • How is your company going to achieve these aims? What will happen in your radio advert?
• Our company is going to achieve these aims by advertising how brilliant the school and sixth form are. In the radio advert we are going to talk about
what makes Ringwood School and Ringwood sixth form special. This may include the fact that the school has an excellent reputation which has been
built up over many years, great GCSE results, they offer a diverse and personalised curriculum, with 58 courses available to study and also offer 47
After School clubs every week. We may also talk about Ringwood Sixth Form and how it has recently been re-affirmed as being in the top 16% of post
16 providers in the UK and one of the highest performing providers in the region. The Sixth Form also have fantastic A-Level and vocational results
which have improved year on year with a 99% A-Level pass rate in 2017 from the 34 diverse and personalised programmes of study including both A
Level and vocational courses which they offer. As well as stating some of these facts during the radio advert we will also achieve our aim by stating
where to register attendance for the open evenings if the audience choose to attend them. All of this will be said over background music.
3. • Target audience
• Who are your audience?
• The primary target audience for Ringwood School would be Year 6 male and female parents and carers as
they will judge what school their children should go to which then makes the children/students the
secondary target audience. This is because being younger they do not get as much of a say as potential sixth
form students might. The target audience for Ringwood School could also be Year 4 and Year 5 students as
people start to consider their secondary school choices earlier and earlier each year. The primary Ringwood
Sixth Form target audience will be male and female year 11 students as they will start to look at what they
would like to do and where they would like to go when they finish secondary school. At the age students
have more of a say as to what they would moving up from primary to secondary and this makes students’
parents and carers of Year 11 the secondary audience. Other potential audiences may be Year 10 students
and their parent’s and carers as people start to consider their Post 16 choices earlier.
• Can they be split per advert? (One for the lower school, one for sixth form?)
• The target audience can be split per advent as for both of the open evenings there are different primary
target audiences.
• Produce profiles for your audience so the client can see that you know who you are aiming to reach.
Consider age, gender, lifestyle, interests and spending power. Include NRS scales and 4C’s
4. Ringwood School Audience
I have chosen to create stereotypical
avatars of the target audience who will be
interested in my radio advert about
attending the Ringwood school open
evening. One of these avatars is a middle
aged female and the other is male, they
would be the parents or carers of a
potential student at Ringwood School.
These parents would be the primary
target audience as they will make the decision of what senior school is best for their child.
On the NRS Social Demographic Scale these parents will fall within the social grades C1, C2,
D or E. This means that the potential target audience will be parents who have a social
status of lower middle class, skilled working class, working class or those at the lowest level
of subsistence. Therefore, these avatars could have an occupation as a supervisory or
clerical, junior managerial, administrative or professional, a skilled manual worker, a semi or
unskilled manual worker or casual or lowest grade workers. These avatars would have more
spending power then their child would, however not as much as those who would have a
higher class status. The reason why the target audience would not have a social grade of A
or B is because then they would have a higher social status, being upper class, which would
then result in them having a lot of money and paying for private education for their
children. On the 4CS scale these parents would be ‘The Reformers’ as they would value their
own independent judgement as to if Ringwood School is best for their child. They could also
be ‘The Mainstream’ as they are people who live in the world of the domestic and the
everyday. They are just like all of the other parents who have year 6 children, and are trying
to find the best place for their child to carry on their education. These avatars interests
would be attending the Ringwood school opening evening so that they can get an insight
into the school and what it has to offer for their child.
This is an avatar of someone who may be my secondary target
audience interested in my radio advert about attending the
Ringwood school open evening. This avatar is a year 6 girl who
would be around the age of 10 or 11 who may be a potential
student. She is a part of the secondary audience as her parents will
be deciding if Ringwood School is the best option for her. On the
NRS Social Demographic Scale this young girl will fall within the
social grades C1, C2, D or E depending on her parent or carer’s
social status and occupation. This avatar will not have much
spending power as she is only young and in education. The money
she will get would be pocking money from her parents. On the 4CS Scale this potential
student will be ‘The Succeeder’ as she will possess self-confidence, have a strong goal
orientation and tend to be much organised. She will also succeed in her school life. This
avatar will also be ‘the Aspirer’ as she will be driven by materialistic, acquisitive people, who
are driven by others perceptions of them rather than by their own values. Her core in need
in life is for status. This avatars interests would be to take part in extra curriculum activities
at school with her friends.
5. Ringwood Sixth form audience
I have chosen to create a stereotypical avatar of the target
audience who will be interested in my radio advert about
attending the Ringwood sixth form open evening. This avatar is
a female who is in her last year of school, aged 15/16 years old.
This avatar will be thinking about where she wants to go next
to carry on her further education. This girl will be the primary
target audience for the radio advert, advertising the opening
evening as she has got to the age where she makes decisions
about where she wants to go and her parents will go along with
it, being the secondary target audience. On the NRS Social
Demographic Scale this avatar will have a social grade of D or E as she is still in education
and therefore, will most likely be working part time alongside with her education. This social
grade means that she will have a social status of working class or those at lowest level of
subsistence, meaning she will have an occupation as a semi or unskilled manual worker or a
casual or lowest grade worker. Therefore, she will not have a huge spending power, but will
be at that age where she doesn’t get pocket money anymore. On the 4CS Scale this avatar
will be ‘The Explorer’ as these people are driven by a need for discovery, challenge and new
frontiers and this avatar will be exploring where she wants to go next to carry on her further
education, Ringwood sixth form being an option. She will also be ‘The Mainstream’ as their
life choices are ‘we’ rather than ‘me’, at this age she will speak to her friends about their
choices and most likely will make the same. This avatars interests would be looking to see
what academic courses are available at Ringwood Sixth Form to see if what she wants to do
is available to study. Another interest would be listening to the radio in her spare time
which is how she would hear the advert advertising the sixth form.
Campaign message
What is your campaign message?
The message of our campaign is that Ringwood School have an open evening on Thursday
4th October 2018 4:30pm-7pm and that Ringwood Sixth Form has an open evening on
Wednesday 7th November 2018 6pm-8pm. Another message is that both the school and
sixth form are high achieving places of education with a huge variety of different courses
and it would be brilliant if people come along to see what the school and sixthform have to
offer.
What do you want the audience to do?
We want the target audience to attend the open evenings to see what both the school and
sixth form have to offer and we would like it if the target audience could register their
attendance via the school website so that the school or sixth form can see their potential
students, how many there are and where they have come from.
6. Campaign Schedule – Libby Bendall
• Campaign Schedule
• Year 6- year 7
• We would launch in September because everyone starts their last year and so they would want to look into potential secondary schools. Also, if we start our
campaign early we will remain in parents’ minds when they are deciding which open days to go to. Starting early also gives us the chance to get more advertising
for our school and thus means there would be a potentially higher attendance to the open evening.
• There would be a potential advertising opportunity in the annual Ringwood Carnival which, this year, falls on the 15th of September. Whilst initially this could be
thought to disrupt our campaign, it could also be utilised by spreading posters or other types of print based media around Ringwood. This would be beneficial
because it would also be advertising in the catchment area. It may however, cause a decrease in people listening to the radio. If we were to produce a print
advertisement there could be a presence and participation in the parade with an advertising banner, this could present a good image for the school as it would
show that students are willing to work together and are proud of their school, thus encouraging carers’ interest.
• It may be worth advertising on air at a similar time to when the open evening is, so about 4:30pm as then parents would realise what issues they may face with
attendance, it will also help them plan their day.
• We would want the radio advertising to be on a radio that is easily accessible and quite popular. While a local radio would be advertising in a suitable catchment
area, it may not prove very popular and so the intake of parents from local radio alone may not be sufficient and so a region wide radio for example heart or wave
105 would prove more beneficial.
• Year 11- Year 12
• There would be very subtle differences for this campaign. We would start the advertising in October as the open day is in November. This would also mean that
year 11 students would be given some time to get to grips with their work before they start looking at colleges or sixth form. The time our audio advertisement
would go on air would also need to change, because it would be teenagers listening instead of parents. This may also men that the time they spend listening to the
radio could be quite limited. Theoretically they would still have dinner with their parents and some families may still listen to the radio together whilst they eat.
This could provide an opportunity around 7pm where teenagers would be listening. It may still prove beneficial to play advertisements as parents come home from
work between 5-6pm because they may help their children decide and so would raise awareness of our campaign.
To give a very rough perspective, a week-long campaign that uses a 30 second ad (minus
production costs) could cost anything from:
•£500 on a local station
•£2,500 on a regional station
•Upwards from £10,000 on a national station
(http://www.radioadvertising.co.uk/costs)
7. Codes Of Conduct - Jasmine Prior
Codes of Conduct
Relevant legal/ Ethical issues/ Constraints
What we will have to consider for our planned campaign.
For our planned campaign we are going to have to make sure that we comply
with the first four rules of ASA. The first four rules that we must comply to are
Compliances, Recognition of advertising, misleading content and Harm and
Offence.
Compliance- Rules relating to social responsibility and legality.
Recognition of advertising- Separation rules and content rules to ensure that
ads are not mistaken for editorial.
Misleading advertising- Substantiation (evidence to prove claims); pricing; the
use of the word “free”; availability of products, comparisons testimonials and
more.
Harm and Offence- Rules to ensure that ads do not cause harm or serious or
widespread offence.
We will not be using Vox Pops in our radio advert but if we were to we would
have to consider consent. If one of the people that we were recording was
under 18, then they are technically still a child, so therefore would need
parental consent to be featured in our radio advert. However, if the person
that we are using is over 18, then they are technically an adult and can then
give their consent themselves.
When making our radio advert, we are going to have to consider copyright, we
are going to have to make sure that we do not accidentally copy any work that
other people have made as we do not want to be accused of doing so. This
means that before we start to create our radio advert, we must do some
research to avoid doing the something that is copyrighted. As well as this, we
may have to consider copyrighting our final product as well as we want it to be
completely unique to Ringwood School.
When creating our advert, we must make sure that no slander or libel is being
used. We must choose our wording carefully to make sure that we are not
giving away any false information to the public.
Ideally, for our radio adverts we are going to record somebody speaking about
the School and Sixth form. To do this, we are going to have to make sure that
we get permission from the person that we are using, if this person is under
18, then they are technically still classed as a child so therefore, will have to get
a permission slip signed by a parent or carer. If the person that we use is over
the age of 18, then they are technically still an adult and will therefore, be able
to sign the permission slip themselves.
We will also have to consider royalties when recording our advert. We are
planning to have some music in the background of our advert. If we are using
music that somebody has made, then we are going to have to pay the
producer of the music that has been made.
We will make sure that in our adverts, there is no offensive, language,
behaviour or material that has the intent to offend anybody and have the
interest of the public in mind.
8. ASA Rules – Michelle Dunbar
Rule: What it does: How it could affect our ad:
Compliance Advertisements should not
mislead or cause serious or
widespread offence or harm,
especially to children or the
vulnerable.
Our radio advertisement
should not offend anyone and
not cause harm to both
children and adults. They
should remain neutral and not
cause any bias to occur.
Recognition of advertising This rule is intended to protect
consumers from misleading
marketing communications.
Our radio adverts must be
truthful and not contain any
misleading information that
may lead to the consumer to
become confused.
Misleading advertising This rule is intended to protect
consumers from misleading
advertisements.
We must not hide information
from the consumer and
present everything needed in
the radio advertisement.
Harm and offence Advertisements must not be
harmful or offensive.
Our advertisement must not
cause harm to anyone and
must not cause serious or
widespread offence.
Children Children must be protected
from advertisements that
could cause physical, mental or
moral harm.
We must not put children in
harm’s way if we choose to
include them in our radio
advert.
Ofcom: Ofcom will make sure that the people listening to our radio adverts will be protected from
harm. The radio spectrum is also used in an efficient way meaning that the radio will be available to
as many people as possible which means that a large amount of people will hear our advertisement.
BBFC: we have to make sure that our radio advertisement is suitable for all ages and follows the
rules as it is to be heard by both children and adults.