The document provides instructions for completing an audience analysis for media products. It includes a table to characterize the demographics of the target audience using categories A through E. It also includes an audience reaction table to assess how the target audience will engage with, have expectations of, bring prior knowledge to, identify with, and find the product placed for them. Completing this audience analysis is important for each new media product.

1. Read the document about audience and the carryout the following tasks
This should be completed for each media product that we produce from now on. So you
must state the demographics of your target audience group and then complete the
audience reaction table to see how you think your products will be received.
Complete the missing boxes for audience demographics
Top management, bankers, lawyers, doctors and other
A
highly salaried professionals
B
Office supervisors, junior managers, nurses, specialist
C1
clerical staff etc
C2
D Semi-skilled and unskilled manual workers (blue collar)
E
Complete the table below for your film and for your training video
This describes how an
audience interacts with a
AUDIENCE
media text. Different people
ENGAGEMENT
react in different ways to
the same text.
These are the advance ideas
an audience may have about
a text. This particularly
AUDIENCE applies to genre pieces.
EXPECTATIONS Don't forget that producers
often play with or
deliberately shatter audience
expectations.
This is the definite
information (rather than the
AUDIENCE
vague expectations) which
FOREKNOWLEDGE
an audience brings to a
media product.

2. This is the way in which
audiences feel themselves
AUDIENCE connected to a particular
IDENTIFICATION media text, in that they feel
it directly expresses their
attitude or lifestyle.
This is the range of
strategies media producers
use to directly target a
AUDIENCE
particular audience and
PLACEMENT
make them feel that the
media text is specially 'for
them'.
Measuring an audience is
very important to all media
institutions. Research is
done at all stages of
AUDIENCE RESEARCH
production of a media text,
and, once produced,
audience will be continually
monitored.