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Audience Segmentation for Higher Education Email Marketing - Christian Campagnuolo - WorkSmart eMarketing Webinar

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WorkSmart Integrated Marketing
WorkSmart Integrated Marketing

A presentation by Christian Campagnuolo of Valencia Community College on various ways you can segment your market for marketing (and specifically planning for email marketing campaigns). This presentation was delivered via webinar for the eMarketing Techniques Webinar SEries on 2/12/2009.

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Creating Dynamic Lists Campagnuolo Consulting Group
Lists Can Be Segmented To: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Creating Dynamic Lists Help To: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How can you segment your lists? ,[object Object],[object Object],[object Object],[object Object]
When Segmenting Your List Think About... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PRIZM A dynamic zip-code demographic tool providing Life stage and Social Categorization
http://www.claritas.com/MyBestSegments/Default.jsp
Social Group
Life Stage Group
Block Data Federal and State grouping information based on zip code and addresses
 
Select Facts from Block Data Pages
Thank You ,[object Object],[object Object],[object Object]
Demographic Detail & Examples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Geographic Detail & Examples ,[object Object],[object Object],[object Object],[object Object]
Psychographic Detail and Examples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Behavioral Detail and Examples ,[object Object],[object Object],[object Object],[object Object]

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