Audience Research Results
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The document summarizes the results of an audience research survey about horror films. It includes pie charts showing responses to questions about the last horror film watched, what people expect in horror films, and common character types. For a question about watching a 2-minute film about possessed toys, most respondents said yes or maybe, and one suggested including clowns.
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Horror Movie Questionnaire Results Analysis
The document summarizes the results of a 10 question horror movie questionnaire. Key findings include:
- Slightly over half (51%) of respondents were male.
- The majority (71%) of respondents aged 15-17 preferred watching horror movies in 2D over 3D.
- Most (40 out of 52) respondents preferred watching horror movies at night from 8pm to 3am.
- The majority (23 out of 52) of respondents would be willing to pay up to £10 to watch a horror movie in theaters.
- Trailers have a significant impact on most (42 out of 52) respondents' decisions to watch a movie.
Horror film trailer survey report
Beth Melia conducted a survey to inform the creation of a horror film trailer targeted at 15-17 year olds. The survey found that most respondents were female and in the target age range. It also found that 60% of respondents enjoyed watching horror movies. Based on responses, the trailer will feature a supernatural story, with common horror locations like houses and forests, and include knives as the main weapon. The villain will be of the unknown/paranormal type, which received the most votes. The survey provided useful information about the preferences of the target audience to help design an effective trailer.
Survey monkey
Through a Survey Monkey questionnaire, the document summarizer gathered information about preferences in horror films from a mixed age and gender group. Key results were that the majority like horror movies, prefer films set in dark abandoned houses or woods, featuring a mixture of character ages, and listing The Conjuring as a favorite. Respondents enjoyed the not knowing what will happen next and tension in horror. A disliked aspect was the potential for nightmares.
Questionnaire results
The document summarizes the results of a questionnaire about horror film viewing habits. Most respondents said they sometimes watch horror films and their favorite is Saw. Respondents indicated they enjoy the horror and gore aspects the most. When watching trailers, action shots, curiosity, and lack of detail make people most interested in the film. For good horror films, respondents expect them to be scary and able to make them jump. Most said they would be interested in a film about a school infected by a virus turning people into zombies.
We created a survey to find out more information about the general film audience
We conducted a survey to learn more about the audience for horror films in preparation for making a horror film. The survey was posted online and received 19 responses. Most respondents were young females who enjoy watching films in the evening with friends. Horror was a popular genre among respondents, with supernatural horror cited as the favorite subgenre. Based on these results, the document concludes that the filmmakers will make a supernatural horror film for their project that fits the preferences expressed in the survey.
Questionnaire results
The document summarizes the results of a questionnaire about supernatural/horror films. Key findings include:
- The 18-24 age group was most interested in taking the survey.
- Females were found to be most interested in supernatural/horror movies.
- Audience responses showed varying levels of knowledge about the genre.
- Respondents said they want to see blood, death, and scary monsters in these films.
- The majority enjoy the genre, though two respondents did not.
- Answers about last films watched allowed for more accurate responses.
- Trailers were viewed as the most important marketing strategy.
Questionnaire Results
The document summarizes the results of a questionnaire about film preferences. It asked questions about gender, age, how often people watch films, favorite genres and films, what people find important in film openings, and ideas for a film title and poster. The drug deal chase scene was the most popular film idea. Most respondents said the trailer would be the biggest draw to see a film. For the poster, most recommended bright colors and depicting action.
Questionnaire analysis
The document summarizes the results of a questionnaire analyzing audience demographics and preferences. It asked questions about gender, age, favorite film genres, what attracts them to those genres, how often they visit the cinema, and the best time of year to do so. The results showed that most respondents were female, between ages 10-24, preferred comedy and action/adventure genres, and valued unique storylines. Over half visited the cinema at least monthly, with summer being the most popular cinema-going season.
Recommended
Horror Movie Questionnaire Results Analysis
The document summarizes the results of a 10 question horror movie questionnaire. Key findings include:
- Slightly over half (51%) of respondents were male.
- The majority (71%) of respondents aged 15-17 preferred watching horror movies in 2D over 3D.
- Most (40 out of 52) respondents preferred watching horror movies at night from 8pm to 3am.
- The majority (23 out of 52) of respondents would be willing to pay up to £10 to watch a horror movie in theaters.
- Trailers have a significant impact on most (42 out of 52) respondents' decisions to watch a movie.
Horror film trailer survey report
Beth Melia conducted a survey to inform the creation of a horror film trailer targeted at 15-17 year olds. The survey found that most respondents were female and in the target age range. It also found that 60% of respondents enjoyed watching horror movies. Based on responses, the trailer will feature a supernatural story, with common horror locations like houses and forests, and include knives as the main weapon. The villain will be of the unknown/paranormal type, which received the most votes. The survey provided useful information about the preferences of the target audience to help design an effective trailer.
Survey monkey
Through a Survey Monkey questionnaire, the document summarizer gathered information about preferences in horror films from a mixed age and gender group. Key results were that the majority like horror movies, prefer films set in dark abandoned houses or woods, featuring a mixture of character ages, and listing The Conjuring as a favorite. Respondents enjoyed the not knowing what will happen next and tension in horror. A disliked aspect was the potential for nightmares.
Questionnaire results
The document summarizes the results of a questionnaire about horror film viewing habits. Most respondents said they sometimes watch horror films and their favorite is Saw. Respondents indicated they enjoy the horror and gore aspects the most. When watching trailers, action shots, curiosity, and lack of detail make people most interested in the film. For good horror films, respondents expect them to be scary and able to make them jump. Most said they would be interested in a film about a school infected by a virus turning people into zombies.
We created a survey to find out more information about the general film audience
We conducted a survey to learn more about the audience for horror films in preparation for making a horror film. The survey was posted online and received 19 responses. Most respondents were young females who enjoy watching films in the evening with friends. Horror was a popular genre among respondents, with supernatural horror cited as the favorite subgenre. Based on these results, the document concludes that the filmmakers will make a supernatural horror film for their project that fits the preferences expressed in the survey.
Questionnaire results
The document summarizes the results of a questionnaire about supernatural/horror films. Key findings include:
- The 18-24 age group was most interested in taking the survey.
- Females were found to be most interested in supernatural/horror movies.
- Audience responses showed varying levels of knowledge about the genre.
- Respondents said they want to see blood, death, and scary monsters in these films.
- The majority enjoy the genre, though two respondents did not.
- Answers about last films watched allowed for more accurate responses.
- Trailers were viewed as the most important marketing strategy.
Questionnaire Results
The document summarizes the results of a questionnaire about film preferences. It asked questions about gender, age, how often people watch films, favorite genres and films, what people find important in film openings, and ideas for a film title and poster. The drug deal chase scene was the most popular film idea. Most respondents said the trailer would be the biggest draw to see a film. For the poster, most recommended bright colors and depicting action.
Questionnaire analysis
The document summarizes the results of a questionnaire analyzing audience demographics and preferences. It asked questions about gender, age, favorite film genres, what attracts them to those genres, how often they visit the cinema, and the best time of year to do so. The results showed that most respondents were female, between ages 10-24, preferred comedy and action/adventure genres, and valued unique storylines. Over half visited the cinema at least monthly, with summer being the most popular cinema-going season.
Audience Feedback Results
The document summarizes the results of a survey about audience preferences for horror films. It found that the target audience for a new horror film should be males between 16-25 years old. Most enjoy psychological and slasher genres that feature tension, thrill, and conventional horror elements like weapons and blood. Characters should include a scary antagonist and protagonist who evoke fear. The majority of respondents regularly watch horror films and enjoy the genre.
Questionnaire results
The document summarizes the results of a questionnaire about supernatural/horror movies. It found that the 18-24 age group was most interested in participating. Females were more interested in the genre than males. Respondents' knowledge of the genre varied, but many were able to name popular movies and typical characters. Audience expectations for the movies centered around blood, death, and scary monsters. The majority enjoyed supernatural/horror films, but two respondents did not. Responses suggested most had watched such a movie relatively recently. The questionnaire aimed to inform marketing for a new supernatural/horror film trailer.
Questionnaire of film research
The document summarizes the results of a 10 question questionnaire about films. It found that the majority of respondents were females aged 16-25 who enjoyed thriller films and watched movies regularly. Most were attracted to twisting plotlines and thought the provided film extract sounded interesting. All correctly identified the genre as crime thriller and thought it should be a 15 certificate. Most would expect dramatic music and watch the film on platforms like cinema, YouTube or Vimeo.
Initial audience research results
An initial audience research survey asked 20 people from the target demographic 4 questions about their expectations and interests related to promotional materials for an upcoming murder mystery film. Respondents said trailers should show exciting yet non-revealing scenes that build tension and mystery, and that an intriguing story would attract them to watch the full movie. For posters, they preferred eye-catching images somewhat related to the plot along with the title, actors, and release date. Interviews with stars, reviews, and teaser articles were cited as attractions for a film magazine on the new movie.
Evaluation for media
The document discusses the feedback received from an audience survey about horror movie preferences that was conducted to help determine what type of horror movie trailer to create. The survey found that paranormal horror was the most popular genre and torture the least, so a paranormal trailer was selected. Conducting the survey helped understand the target 15-30 age range audience and that males and females enjoy horror equally. While most respondents were female, responses from a broad age range were received. The feedback received after creating the trailer confirmed paranormal and jump scares were effective and identified areas like lighting and camera angles to improve.
Research for films
The document summarizes research conducted on the target audience for a short drama film. Primary research found that the target audience of 16-24 year olds prefers films with twists and turns that are not predictable, with great editing and cinematography. Secondary research showed that popular drama films tend to attract a young, mostly female audience and address issues like mental health, abuse, and teenage pregnancy. Based on this research, the identified target audience for the short film is 16-24 year old females, as drama films often appeal more to them, though males may also engage with the film's themes of loss and loneliness.
Supernatural Horror Questionnaire
The document summarizes the responses from a survey about supernatural horror movies. The majority of respondents were ages 15-20, with a few ages 21-30, providing a range of perspectives. Respondents were also evenly split between male and female genders. Most respondents reported going to the cinema 3-4 times per year. The majority liked supernatural horror movies, though some did not, and their reasons for liking or disliking the genre provided useful information. Responses about expectations for the genre and effective traits for a movie trailer were varied but provide guidance. The document analyzed preferences and opinions to help plan an effective supernatural horror movie trailer.
Film poster audience feedback analysis
The document summarizes feedback from a questionnaire given to 25 people ages 19-25 about a film poster for a short psychological thriller film. Key findings include:
- 22 people liked the layout of the poster, while 3 did not.
- 20 people thought the poster fit the psychological thriller genre well.
- Popular film posters people said it reminded them of included "Gone Girl" and "If I Stay".
- 14 people said they were drawn to the poster by the image, while 7 said the title and 4 said the color scheme.
- Most people rated the professionalism of the poster an 8 or 9 out of 10.
- 23 people thought the main character Eve looked
Audience Survey Results
This survey provided information about the target audience for a horror film. The majority of respondents were students, suggesting that students prefer watching movies. Most respondents watched 3-4 hours of movies per week and had an interest in horror genre films. More male respondents answered the survey, and their answers indicated a preference for horror and thriller genres over other genres. Key appealing aspects of horror films for audiences included storyline, suspense, shocks, and characters. Gore was among the least appealing features. Respondents expressed a desire for more storyline, characters, sets, suspense, and shocks in future horror films.
Questionnaire analysis
The document summarizes the results of a survey about a film screening. It shows that most of the audience was female, and agreed that the film fit the genre of a psychological thriller. The majority said the target audience should be ages 19-25, and most found the ending predictable.
Audience survey results
The survey results show that students made up the majority of respondents and prefer watching movies. Most watch 3-4 hours of movies per week, showing their strong interest in film. Horror was the most popular genre among respondents, especially boys. This suggests the filmmakers' questions about horror and thriller genres could be answered with a bias toward those genres. Key appealing features for audiences are storyline, suspense, shocks, and characters, while gore is the least liked feature. Respondents said they want to see more of these elements in films.
Audience interview jp
This document summarizes the results of a survey about film preferences. It found that most respondents were male aged 10-20 who enjoy horror films and watch movies once a week. Specifically, horror and adventure genres were most popular, while sci-fi was most disliked. Based on these findings, the document concludes its target audience is young males who frequently watch movies and enjoy horror and adventure genres. This provides insight into which genres and age/gender demographics to target for a new film opening.
Fight club report
There are three main audience theories: the hypodermic model, encoding/decoding model, and uses and gratifications theory. The hypodermic model suggests audiences respond the same way to media, while the encoding/decoding model says audiences decode meanings differently. Uses and gratifications says audiences use media to fulfill different needs. A survey of Fight Club audiences found most were young females, enjoying it for different reasons like plot twists or acting. Responses aligned most with uses and gratifications since audiences derived various meanings and fulfillments from the film.
Evaluation Task 4 - who is your audience and what have you learned from them?
The document discusses research conducted on the target audience for a horror film trailer. It was found that the film should target both males and females, as there were only slight gender differences. However, there was a significant difference in opinions between younger and older people, so the target audience was identified as young adults. Research also found that supernatural horror was the most popular genre. The document then discusses theories around why audiences consume media and how they can be passive or active. It provides examples of how horror films may influence or manipulate certain audiences. Feedback on the created trailer showed that it was an effective horror trailer that made the intended audience want to see the full film.
Questionnaire Evaluation
The document contains the results of a questionnaire given to participants about their preferences and opinions regarding horror films. The questionnaire covered topics like preferred age ratings, gender demographics, scariest genres (psychological vs. gory), important elements like storyline, preferred settings, actor fame, clichés to avoid, and favorite films. The responses are being used to help determine ratings, themes, settings, actors, and elements to include in a horror film being created.
Film Marketing Survey - Audience Responses
The document summarizes the results of a survey about film marketing. It found that trailers are the most important form of advertising for thrillers. While thriller posters generally follow conventions like certain camera shots and colors, overdoing conventions can seem cliche. Respondents said posters should give some clues without revealing too much. The survey mostly reached young female respondents but found thrillers to be a popular genre overall. The results will help the author create effective marketing materials like trailers and posters for films.
Evaluation Q3
This document provides summaries of feedback received from questionnaires at different stages of production for a student film project. Initial questionnaires received positive responses about the comedy/horror genre, storyline understanding, target age range of teenagers, and interest in seeing the film. A mid-production questionnaire also had positive feedback about the music, plot, main character, and setting. The final questionnaire indicated most respondents enjoyed the final film, thought the intro/outro and music worked well, and felt the film achieved its goal of being a dark comedy. Suggested areas for improvement included making the talking objects more realistic.
Audience
The document discusses research conducted on the target audience for a horror film trailer. It was found that the target should be young adults, as there were differences in opinions between young people and those over 21. Research also showed that 60% of respondents preferred supernatural/paranormal horror over slasher or torture genres. Feedback on the trailer showed that it was easy to understand and conveyed the horror genre well, with all viewers expressing interest in seeing the full film.
Horror film survey answers
The document summarizes the results of a survey about horror film preferences. It discusses each survey question in detail, including the demographics of respondents and their film watching and marketing preferences. Key findings include that most respondents were teens ages 17-19, favored social media for film marketing, enjoyed a variety of horror subgenres including supernatural films, and wanted jump scares included in films. This informed the group's trailer idea to appeal to this target audience.
Survey evaluation
This document summarizes the results of a survey conducted to help determine the target audience and key elements for a horror film trailer. The survey found that most respondents were ages 24+ and 15-17 and liked supernatural horror genres. Settings like graveyards and woods tested well, as did props like chainsaws and knives. Most preferred an unknown/paranormal villain and a nighttime setting. The survey provided useful audience insights to help design an appealing horror film trailer.
Analysing our audience surveys
The document analyzes audience surveys conducted to inform the development of a student horror film project. It summarizes the key findings from each survey, including that supernatural, psychological and comedy genres are most preferred; dolls, masks and knives are most frightening props; and audiences want an unresolved ending that leaves things open to interpretation. The surveys also provided guidance on poster design preferences and informed the decision to focus the film narrative on the serious real-world issue of female genital mutilation.
Analysing our audience surveys
The document analyzes audience surveys conducted to inform the development of a student horror film project. It summarizes the key findings from each survey, including that supernatural, psychological and comedy genres are most preferred; dolls, masks and knives tend to frighten audiences; and audiences want an unresolved ending that leaves things open to interpretation. The surveys also provided guidance on poster design preferences and narrative elements audiences find appealing in horror films.
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Audience Feedback Results
The document summarizes the results of a survey about audience preferences for horror films. It found that the target audience for a new horror film should be males between 16-25 years old. Most enjoy psychological and slasher genres that feature tension, thrill, and conventional horror elements like weapons and blood. Characters should include a scary antagonist and protagonist who evoke fear. The majority of respondents regularly watch horror films and enjoy the genre.
Questionnaire results
The document summarizes the results of a questionnaire about supernatural/horror movies. It found that the 18-24 age group was most interested in participating. Females were more interested in the genre than males. Respondents' knowledge of the genre varied, but many were able to name popular movies and typical characters. Audience expectations for the movies centered around blood, death, and scary monsters. The majority enjoyed supernatural/horror films, but two respondents did not. Responses suggested most had watched such a movie relatively recently. The questionnaire aimed to inform marketing for a new supernatural/horror film trailer.
Questionnaire of film research
The document summarizes the results of a 10 question questionnaire about films. It found that the majority of respondents were females aged 16-25 who enjoyed thriller films and watched movies regularly. Most were attracted to twisting plotlines and thought the provided film extract sounded interesting. All correctly identified the genre as crime thriller and thought it should be a 15 certificate. Most would expect dramatic music and watch the film on platforms like cinema, YouTube or Vimeo.
Initial audience research results
An initial audience research survey asked 20 people from the target demographic 4 questions about their expectations and interests related to promotional materials for an upcoming murder mystery film. Respondents said trailers should show exciting yet non-revealing scenes that build tension and mystery, and that an intriguing story would attract them to watch the full movie. For posters, they preferred eye-catching images somewhat related to the plot along with the title, actors, and release date. Interviews with stars, reviews, and teaser articles were cited as attractions for a film magazine on the new movie.
Evaluation for media
The document discusses the feedback received from an audience survey about horror movie preferences that was conducted to help determine what type of horror movie trailer to create. The survey found that paranormal horror was the most popular genre and torture the least, so a paranormal trailer was selected. Conducting the survey helped understand the target 15-30 age range audience and that males and females enjoy horror equally. While most respondents were female, responses from a broad age range were received. The feedback received after creating the trailer confirmed paranormal and jump scares were effective and identified areas like lighting and camera angles to improve.
Research for films
The document summarizes research conducted on the target audience for a short drama film. Primary research found that the target audience of 16-24 year olds prefers films with twists and turns that are not predictable, with great editing and cinematography. Secondary research showed that popular drama films tend to attract a young, mostly female audience and address issues like mental health, abuse, and teenage pregnancy. Based on this research, the identified target audience for the short film is 16-24 year old females, as drama films often appeal more to them, though males may also engage with the film's themes of loss and loneliness.
Supernatural Horror Questionnaire
The document summarizes the responses from a survey about supernatural horror movies. The majority of respondents were ages 15-20, with a few ages 21-30, providing a range of perspectives. Respondents were also evenly split between male and female genders. Most respondents reported going to the cinema 3-4 times per year. The majority liked supernatural horror movies, though some did not, and their reasons for liking or disliking the genre provided useful information. Responses about expectations for the genre and effective traits for a movie trailer were varied but provide guidance. The document analyzed preferences and opinions to help plan an effective supernatural horror movie trailer.
Film poster audience feedback analysis
The document summarizes feedback from a questionnaire given to 25 people ages 19-25 about a film poster for a short psychological thriller film. Key findings include:
- 22 people liked the layout of the poster, while 3 did not.
- 20 people thought the poster fit the psychological thriller genre well.
- Popular film posters people said it reminded them of included "Gone Girl" and "If I Stay".
- 14 people said they were drawn to the poster by the image, while 7 said the title and 4 said the color scheme.
- Most people rated the professionalism of the poster an 8 or 9 out of 10.
- 23 people thought the main character Eve looked
Audience Survey Results
This survey provided information about the target audience for a horror film. The majority of respondents were students, suggesting that students prefer watching movies. Most respondents watched 3-4 hours of movies per week and had an interest in horror genre films. More male respondents answered the survey, and their answers indicated a preference for horror and thriller genres over other genres. Key appealing aspects of horror films for audiences included storyline, suspense, shocks, and characters. Gore was among the least appealing features. Respondents expressed a desire for more storyline, characters, sets, suspense, and shocks in future horror films.
Questionnaire analysis
The document summarizes the results of a survey about a film screening. It shows that most of the audience was female, and agreed that the film fit the genre of a psychological thriller. The majority said the target audience should be ages 19-25, and most found the ending predictable.
Audience survey results
The survey results show that students made up the majority of respondents and prefer watching movies. Most watch 3-4 hours of movies per week, showing their strong interest in film. Horror was the most popular genre among respondents, especially boys. This suggests the filmmakers' questions about horror and thriller genres could be answered with a bias toward those genres. Key appealing features for audiences are storyline, suspense, shocks, and characters, while gore is the least liked feature. Respondents said they want to see more of these elements in films.
Audience interview jp
This document summarizes the results of a survey about film preferences. It found that most respondents were male aged 10-20 who enjoy horror films and watch movies once a week. Specifically, horror and adventure genres were most popular, while sci-fi was most disliked. Based on these findings, the document concludes its target audience is young males who frequently watch movies and enjoy horror and adventure genres. This provides insight into which genres and age/gender demographics to target for a new film opening.
Fight club report
There are three main audience theories: the hypodermic model, encoding/decoding model, and uses and gratifications theory. The hypodermic model suggests audiences respond the same way to media, while the encoding/decoding model says audiences decode meanings differently. Uses and gratifications says audiences use media to fulfill different needs. A survey of Fight Club audiences found most were young females, enjoying it for different reasons like plot twists or acting. Responses aligned most with uses and gratifications since audiences derived various meanings and fulfillments from the film.
Evaluation Task 4 - who is your audience and what have you learned from them?
The document discusses research conducted on the target audience for a horror film trailer. It was found that the film should target both males and females, as there were only slight gender differences. However, there was a significant difference in opinions between younger and older people, so the target audience was identified as young adults. Research also found that supernatural horror was the most popular genre. The document then discusses theories around why audiences consume media and how they can be passive or active. It provides examples of how horror films may influence or manipulate certain audiences. Feedback on the created trailer showed that it was an effective horror trailer that made the intended audience want to see the full film.
Questionnaire Evaluation
The document contains the results of a questionnaire given to participants about their preferences and opinions regarding horror films. The questionnaire covered topics like preferred age ratings, gender demographics, scariest genres (psychological vs. gory), important elements like storyline, preferred settings, actor fame, clichés to avoid, and favorite films. The responses are being used to help determine ratings, themes, settings, actors, and elements to include in a horror film being created.
Film Marketing Survey - Audience Responses
The document summarizes the results of a survey about film marketing. It found that trailers are the most important form of advertising for thrillers. While thriller posters generally follow conventions like certain camera shots and colors, overdoing conventions can seem cliche. Respondents said posters should give some clues without revealing too much. The survey mostly reached young female respondents but found thrillers to be a popular genre overall. The results will help the author create effective marketing materials like trailers and posters for films.
Evaluation Q3
This document provides summaries of feedback received from questionnaires at different stages of production for a student film project. Initial questionnaires received positive responses about the comedy/horror genre, storyline understanding, target age range of teenagers, and interest in seeing the film. A mid-production questionnaire also had positive feedback about the music, plot, main character, and setting. The final questionnaire indicated most respondents enjoyed the final film, thought the intro/outro and music worked well, and felt the film achieved its goal of being a dark comedy. Suggested areas for improvement included making the talking objects more realistic.
Audience
The document discusses research conducted on the target audience for a horror film trailer. It was found that the target should be young adults, as there were differences in opinions between young people and those over 21. Research also showed that 60% of respondents preferred supernatural/paranormal horror over slasher or torture genres. Feedback on the trailer showed that it was easy to understand and conveyed the horror genre well, with all viewers expressing interest in seeing the full film.
Horror film survey answers
The document summarizes the results of a survey about horror film preferences. It discusses each survey question in detail, including the demographics of respondents and their film watching and marketing preferences. Key findings include that most respondents were teens ages 17-19, favored social media for film marketing, enjoyed a variety of horror subgenres including supernatural films, and wanted jump scares included in films. This informed the group's trailer idea to appeal to this target audience.
Survey evaluation
This document summarizes the results of a survey conducted to help determine the target audience and key elements for a horror film trailer. The survey found that most respondents were ages 24+ and 15-17 and liked supernatural horror genres. Settings like graveyards and woods tested well, as did props like chainsaws and knives. Most preferred an unknown/paranormal villain and a nighttime setting. The survey provided useful audience insights to help design an appealing horror film trailer.
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Evaluation Task 4 - who is your audience and what have you learned from them?
Evaluation Task 4 - who is your audience and what have you learned from them?
Similar to Audience Research Results
Analysing our audience surveys
The document analyzes audience surveys conducted to inform the development of a student horror film project. It summarizes the key findings from each survey, including that supernatural, psychological and comedy genres are most preferred; dolls, masks and knives are most frightening props; and audiences want an unresolved ending that leaves things open to interpretation. The surveys also provided guidance on poster design preferences and informed the decision to focus the film narrative on the serious real-world issue of female genital mutilation.
Analysing our audience surveys
The document analyzes audience surveys conducted to inform the development of a student horror film project. It summarizes the key findings from each survey, including that supernatural, psychological and comedy genres are most preferred; dolls, masks and knives tend to frighten audiences; and audiences want an unresolved ending that leaves things open to interpretation. The surveys also provided guidance on poster design preferences and narrative elements audiences find appealing in horror films.
Analysing our audience surveys
The document analyzes surveys conducted with the target audience of 17-30 year olds for a student horror film project. Four group members each conducted a survey on different aspects of horror films. The surveys found that the target audience prefers supernatural and psychological horror genres. Common frightening props included dolls and masks. Most felt horror films help deal with fears and provide adrenaline. When designing the film poster, black and red colors as well as dominant images should be used. The film narrative will be based on the real-life conflict of female genital mutilation and end with an unexpected twist.
Questionnaire evaluation[2]
- The document summarizes the results of a survey about horror movie preferences. It surveyed 30 people, with an equal number of males and females. Most respondents were between ages 13-24.
- Supernatural and slasher movies were the most popular genres. Common elements people liked were darkness, sound effects, and isolated settings. Most people watch horror movies and trailers on TV or at the cinema.
- Based on the results, an effective horror movie trailer for this target audience should include a male lead, use a knife as a weapon, feature supernatural/slasher elements, and leave the villain's fate ambiguous to set up a possible sequel.
Questionnaire evaluation[2]
- The document summarizes the results of a survey about horror movie preferences. It surveyed 30 people, with an equal number of males and females.
- Most respondents were between ages 13-18 or 19-24. Supernatural and slasher films were the most popular genres. Trailers, television, and cinema were favored viewing methods.
- Darkness, sound effects, and isolated settings were most appealing in horror movies. Respondents also preferred male leads and for the villain to survive, unlike typical preferences. Based on the results, the document creator will make a slasher horror trailer targeted at younger audiences.
Questionnaire evaluation[2]
1) The document summarizes the results of a survey about horror movie preferences. It found that most respondents were between 13-18 years old and 19-24, indicating a target teenage audience.
2) Supernatural and slasher movies were the most popular subgenres. Darkness, sound effects, and isolated settings were seen as important elements of horror movies. Trailers, television, and cinema were favored ways to watch horror films.
3) Most respondents said they would be encouraged to watch a full movie after seeing its trailer. Effective trailers created suspense without revealing the conclusion. This provided guidance for creating an engaging trailer.
Results of questionnaire
1) A questionnaire was conducted to understand the target audience for a horror film trailer. The majority of respondents were between 14-19 years old and female.
2) Most respondents reported going to the cinema 1-3 times per month and preferred psychological and supernatural horror subgenres.
3) Common elements like knives, murder, isolated houses, and playground settings tested well and will be incorporated into the horror trailer.
Evaluation 3
The document provides feedback from focus groups and surveys on a student film trailer called "Shattered". Key points:
- Focus groups found certain scenes like a boy being dragged down stairs to be the most memorable.
- They saw similarities to films like Paranormal Activity but felt it was different from other student films.
- Characters were seen as portraying typical student personalities like angry, scared, and relaxed.
- The trailer left audiences with questions about the film's plot but intrigued to find the answers.
- Scenes like the boy screaming were found frightening and impactful rather than any dialogue.
Feedback on Audience Research
The document summarizes the responses from a media questionnaire about horror films. Key findings include:
1) The male gender and teenagers tend to be the most interested in horror films, so the film will include gore, violence, and tense moments to appeal to them.
2) An abandoned house was surprisingly the most popular horror film location instead of the woods. This setting conveys isolation and supernatural themes.
3) Teenage actors and a plot about discovering a supernatural antagonist were the most appealing to the target audience.
4) Axe and phone were the most popular props, implying violence and a stereotypical teenage image. Sounds of screaming and wind whistling will be incorporated to create
Question 3
The document provides feedback from audience research conducted for a film project. It details responses to questions about film preferences, watching habits, and reactions to trailers and posters. Key learnings included that supernatural horror and doll villains were most scary, YouTube was the best place to post trailers, and posters should feature the villain to draw interest. Feedback on a draft trailer suggested adding more camera angles and a victim character. This feedback informed improvements to the project.
Survey results
The document summarizes the results of a horror film survey. It finds that the majority of respondents were male, aged 11-20, and students. Most respondents preferred romance films but also enjoyed horror. The top favorite horror films mentioned were slasher films like Texas Chainsaw Massacre and Halloween. More people preferred monster horror over slasher films. The most popular elements of horror films were the chase, suspense, action, and introduction. Respondents also preferred a human antagonist and incorporating action into a horror sub-genre.
Focus Group Analysis
The focus group was conducted to inform the creation of marketing materials for a horror film. Participants provided feedback on posters, fonts, taglines, sound design, imagery for a magazine cover, camera angles, weapons, costumes, film titles, and important elements of horror films. Their preferences included silhouettes and weapons on posters, a font resembling blood splatter, the tagline "He is what he eats", diegetic and foley sound, close-up shots of the villain, a meat cleaver weapon, a masked killer in a suit, and the film title "The Human Carvery". Participants said narrative, setting, and villain were most important to make a realistic trailer that would scare audiences.
Analysis of survey
This is our analysis of the survey that we made based on horror films which will help us in our final piece.
Media Questionnaire
The document summarizes the results of a horror film questionnaire. It asked questions about respondents' gender, age, favorite horror films, preferred villains, thoughts on showing only the antagonist, preferred number of main characters, and whether mixing genres would be interesting. The most commonly mentioned favorite film was Shaun of the Dead. Most respondents had no preference on characters or number of characters, and all who answered thought mixing horror with another genre like detective would be interesting. The results helped inform the creator's decisions about their planned horror film project.
Exit poll results
Lauren Allard conducted an exit poll of 12 people who had watched either the horror film Blair Witch or the comedy Bridget Jones's Baby. She asked them a series of 10 questions about their opinions and experiences of the film. Most respondents were students aged 11-18, with slightly more males than females. While most enjoyed Bridget Jones's Baby, most found Blair Witch boring with a poor storyline, though it had some scary jump scares. The film trailers were most effective at attracting audiences. Facebook was the most commonly used social media platform. Responses were mixed as to whether audiences would see the films again.
Evaluation question 3
The target audience for the film trailer is 16-21 year olds interested in supernatural/horror movies. People in London are also a target audience as the film is set in East London, unlike most American-set supernatural films.
Both qualitative and quantitative methods were used to collect primary data from a questionnaire and secondary data from websites like IMDb and Wikipedia to understand the target consumer profile.
Feedback from the questionnaire showed that while some people did not like the genre, most enjoyed it for imagination. It also provided information on cinema attendance and expectations for release dates and common scenes in supernatural horror films to inform the trailer. However, some responses lacked detail.
Evaluation Q3
The target audience for the film trailer is 16-21 year olds interested in supernatural/horror movies. People in London are also a target audience as the film is set in East London, unlike most American-set supernatural films.
Both qualitative and quantitative methods were used to collect primary data from a questionnaire and secondary data from websites like IMDb and Wikipedia to understand the target consumer profile.
Feedback from the questionnaire showed that while some people did not like the genre, most enjoyed it. It also provided information on cinema attendance and expectations for release dates and common scenes in supernatural horror films to inform the trailer. However, some responses lacked detail.
Question 3. What have you learnt from your audience feedback?
The document summarizes feedback from a focus group on a film trailer. Key findings include:
- Viewers thought the father was the protagonist, not Emily, which was the intended deception.
- Everyone said they would watch the full film based on the trailer.
- The genre was interpreted as both horror and psychological thriller.
- Memorable shots included Emily hiding and a shadowy figure.
- Nobody identified Emily as the protagonist due to the successful use of misdirection.
- The soundtrack effectively created suspense but lacked consistency.
- The plot was correctly identified as involving a game of hide and seek between siblings.
Survey results - Research and Planning
The document summarizes the results of a horror film survey. It finds that the majority of respondents were males between ages 11-20, though some answers lacked seriousness. Respondents mostly favored monster horror films over slashers and enjoyed parts like chases, suspense, and action. They preferred human antagonists and sub-genres like action horror. The results indicate tailoring a horror film towards these preferences could attract a wider audience.
Questionnaire
The document outlines a learning objective to understand primary research and define different ways of collecting it. It then discusses types of primary research like questionnaires, focus groups, and using social networking sites. The document provides an example questionnaire for a horror film with 10 questions about preferences, scares, and effective elements. It asks for the participant's name, age, and gender before the questionnaire.
Similar to Audience Research Results (20)
Question 3. What have you learnt from your audience feedback?
Question 3. What have you learnt from your audience feedback?
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Question 1
The document summarizes a student film project that uses conventions from the horror genre. It describes how the film uses a wooded area near the filmmaker's house as the sole filming location, portraying different parts of the woods to represent different surroundings. It also discusses how the filmmakers dressed the characters based on stereotypes to illustrate their personalities, and used makeup consistently with the costumes. The film is classified as a psychological horror due to changes in lighting, atmosphere, and clip colors that create an eerie feeling. A variety of shots were used, including long shots to establish locations and build tension without dialogue. Music and sound effects were employed to drive the tension and storytelling through body language instead of words.
History of the Horror Genre
The document provides a history of the horror genre in film from the 1890s to present day. It describes how early films in the 1890s-1920s featured monsters like Frankenstein and vampires. In the 1930s-1940s, Universal Studios had a successful Gothic horror series including Dracula and Frankenstein. Subgenres like slashers emerged in the 1960s-1980s with films like Halloween and A Nightmare on Elm Street. Recent horror films have included remakes as well as movies combining horror with other genres like comedy.
Institutional Research
Hammer Studios is a British film production company founded in 1934 that is known for its Gothic horror films from the 1950s-1970s. It has produced over 90 films. In 2010, the company was acquired by a new owner who intends to invest in new productions and expand the brand globally. Key films include The Curse of Frankenstein and Dracula.
Character List
Little Girl plays with her toys, a Pot Doll and a Cowgirl Barbie Doll. The character list introduces the main characters in the story as a Little Girl and her toys, a Pot Doll and a Cowgirl Barbie Doll.
Props and Equipment List
The props and equipment list includes a Panasonic HC-V100 camera, tripod, and Barbie doll costume. It also lists pot doll and cowboy costumes. The makeup section lists face paints, foundation, mascara, and eyeliner.
Recce shots of location
This location was chosen for an establishing shot because it is a large open space that makes the audience feel exposed but has a walkway for easy access. Towards the left are alcoves and trees that provided a flat area surrounded by forest for simpler filming while still looking like a forest. The old trees with few leaves made the location seem spooky and it was conveniently close to a crew member's house.
Script for 'ToyWood'
A little girl is skipping through a wood and discovers three life-sized toys that resemble her favorites - a Barbie doll, cowboy, and pot doll. The toys turn their heads and start disappearing and reappearing, frightening the girl. Later, the toys are damaged and twitching, surrounding the screaming girl as she is trapped against a tree.
Shooting Schedule
The shooting schedule outlines a 3 day film shoot for the movie ToyWood-Production#0001. The first two days will take place on Wednesday November 13th and Wednesday November 20th from 12:30-5:00PM and 12:30-5:30PM respectively at Elwick Road in Hartlepool. Scenes 1-4 and 5-8 will be filmed on each day. The cast includes Toni Cottingham, Sarah Johnson, Olivia Colquhoun, and Rachael Kelly who will be in toy costumes.
Call Sheet for 'Toywood'
The document is a call sheet for the film ToyWood. It outlines that the film is 2 minutes long and will be shot on November 11th, 12th and 13th 2013 in Hartlepool, UK. The call times are listed as 12:30pm-5:00pm on the 13th and 20th. The cast includes Rachael Kelly as Jenny, Sarah Johnson as Barbie Doll, Toni Cottingham as Pot Doll, and Olivia Colquhoun as Cowboy. Camera operators are Olivia Holden and Paige Stephens using a Panasonic HC-V100 camera and tripod from college. Costumes will be clothes the cast already own to portray the toy stere
Treatment for 'ToyWood'
This document provides information about a 2-minute short film called "ToyWood". It includes a cast list, overview of the story about a little girl encountering mysterious toys in the woods, and outlines the opening sequence where the toys initially move and appear friendly before turning evil. Technical details like location, costumes, and makeup are also described.
Mood Board
The document lists different types of toys including perfect toys like Barbie dolls and costumes as well as imperfect toys such as a pot doll. It also mentions a little girl skipping through the woods and a cowboy. The woods are described as both light and dark with sound effects.
Film Mind Map
The document describes a film from the perspective of a girl who stumbles upon some toys in the woods. She finds an old radio that starts playing music, causing the toys to come to life and move around. The toys then take on a scary appearance with red eyes and torn clothes. As the music changes, the toys begin closing in on the girl in a threatening manner before the camera cuts to darkness.
Thriller Audience Research
Thriller movies were the 5th highest grossing genre between 1995-2012, generating $15 billion total. 561 thriller films were released over 17 years, averaging $27.6 million per year. Titanic was the top grossing movie overall during this period, making $658.7 million originally and $1.1 billion adjusted for inflation. Though an unexpected thriller, its PG-13 rating helped attract a larger audience than R-rated thrillers typically see. Most of the top 10 grossing thrillers were PG-13 rated as well, allowing them to appeal to younger viewers and increase ticket sales compared to R-rated thrillers restricted to older audiences.
Horror Audience Research
The horror genre grossed $9.1 billion from 1995 to 2012, ranking seventh overall but earning $6.4 billion less than the thriller genre. There were 329 horror movies made in that period, averaging $27.6 million in gross per year. The top-grossing horror movie was "I Am Legend", which surprised some because it was rated PG-13 and therefore accessible to a wider audience than R-rated films like "Hannibal", "The Blair Witch Project", and "Scream", the second through fourth top grossers. Seventeen of the top 25 highest-grossing horror movies from 1995 to 2013 were rated R, which restricts the potential audience and therefore ticket sales and money
2 Minute Film Idea - ToyWood
The document outlines a 2 minute film idea called "Olivia and Paige" about a little girl who discovers perfect looking toy figures in the woods. When sound effects start playing, the toys begin moving and transforming, with cracked faces, torn clothes, and red eyes. As the toys approach the frightened girl, the screen cuts to black, leaving the audience unsure of what happens next. The document discusses using Garage Band to create sound effects and no longer using a David Guetta song to avoid making it like a music video. It also compares the horror and thriller genres, noting the film idea evolved more into horror despite thrillers typically being more popular.
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Audience Research Results
- 1. The following Pie charts show the results that I received from the audience research survey that I created on Google Docs. As you can see the title of the Pie charts are the questions that were asked on the Questionnaire. The last 4 questions on the Questionnaire were audience choices. They were just boxes where the audience could put in their choice of answer.
- 2. What was the last Horror film you watched? For this question I received a different answer for each response. For this reason I could not produce a Pie chart and all the responses were evenly distributed. For this question I received the following answers: Friday 13th, Sinister, Mama, Saw and one response stated that they don’t watch films of the Horror genre. What do you expect in a Horror film? For this question I received similar responses such as Death, Murder, Dark settings and Blood and Gore. For this question I expected these results as the majority of people know the conventions of the Horror genre. What type of Characters should be in a Horror film? For this question I received responses such as, Psychopaths, Villains, female victim, Murderers and sadistic killers. These results were expected as the majority of films in the Horror genre include one of these characters and the majority of victims within the Horror films are female. We are making a 2-minute film in Media about possessed toys, would you watch a film like this? Do you have any suggestions of hat to include in this film?For this question I received responses such as, Yes, Maybe and the suggestion of including clowns. This was a good outcome as the audience was saying they would watch our film. It was also good to get some feedback that may improve our 2-minute film.