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Audience research
Questionnaire
1. When watching an opening sequence do you expect to discover the whole storyline?
Yes
No
To an extent

Question 1
9
8
7
6
5
4
3
2
1
0
Responses
Yes

No

To An Extent

2. Do gruesome aspects within horror films frighten you? E.G blood, gore and
weapon
Yes
No
To an extent
Question 2
12
10
8
6
4
2
0
Responses

Yes

No

To An Extent

3. Do you think a murder during the opening sequence of a horror film grabs
your attention?
Yes
No
To an extent

Question 3
16
14
12
10
8
6
4
2
0
Responses

Yes

No

To An Extent
4. Which element do you think is most important to have in an opening
sequence of a horror film?
Sound
Location
Character

Question 4
7
6
5
4
3
2
1
0
Responses

Sound

Location

Character

5. Does a horror film appeal to you if it’s based on a real life event?
Yes
No
To an extent

Question 5
14
12
10
8
6
4
2
0
Responses

Yes

No

To An Extent
6. How do you expect a horror film to make you feel?
Scared
Sympathetic
Anxious
Disgusted
Confused

Question 6
10
9
8
7
6
5
4
3
2
1
0
Responses

Scared

Sympathetic

Anxious

Disgusted

Confused

7. What type of settings within a horror film is most effective?
Isolated outside locations
Haunted house
Domestic settings

Question 7
9
8
7
6
5
4
3
2
1
0
Responses

Isolated outdoor locations

Haunted houses

Domestic settings
8. Which is most frightening, a villain you can see or a villain you can’t?
A villain you can see
A villain you can’t see

Question 8
14
12
10
8
6
4
2
0
Responses

A villain you can see

A villain you can't see

9. Is there anything you consider to be inappropriate in a horror film? If yes please specify
No
Yes
Question 9
14
12
10
8
6
4
2
0
Responses

Specified yes answers:
1. Humour
2. Anything that resembles the human centipede

10. What do you expect from a horror film?
Jumps and screams
Being psychologically terrified
Gross scenes (blood and massacre)
Interesting and unique characters

Yes

No
Question 10

8
7
6
5
4
3
2
1
0

Jumps and screams
Being Psychologically terrified
Gross Scenes

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Audience research graphs

  • 1. Audience research Questionnaire 1. When watching an opening sequence do you expect to discover the whole storyline? Yes No To an extent Question 1 9 8 7 6 5 4 3 2 1 0 Responses Yes No To An Extent 2. Do gruesome aspects within horror films frighten you? E.G blood, gore and weapon Yes No To an extent
  • 2. Question 2 12 10 8 6 4 2 0 Responses Yes No To An Extent 3. Do you think a murder during the opening sequence of a horror film grabs your attention? Yes No To an extent Question 3 16 14 12 10 8 6 4 2 0 Responses Yes No To An Extent
  • 3. 4. Which element do you think is most important to have in an opening sequence of a horror film? Sound Location Character Question 4 7 6 5 4 3 2 1 0 Responses Sound Location Character 5. Does a horror film appeal to you if it’s based on a real life event? Yes No To an extent Question 5 14 12 10 8 6 4 2 0 Responses Yes No To An Extent
  • 4. 6. How do you expect a horror film to make you feel? Scared Sympathetic Anxious Disgusted Confused Question 6 10 9 8 7 6 5 4 3 2 1 0 Responses Scared Sympathetic Anxious Disgusted Confused 7. What type of settings within a horror film is most effective? Isolated outside locations Haunted house Domestic settings Question 7 9 8 7 6 5 4 3 2 1 0 Responses Isolated outdoor locations Haunted houses Domestic settings
  • 5. 8. Which is most frightening, a villain you can see or a villain you can’t? A villain you can see A villain you can’t see Question 8 14 12 10 8 6 4 2 0 Responses A villain you can see A villain you can't see 9. Is there anything you consider to be inappropriate in a horror film? If yes please specify No Yes
  • 6. Question 9 14 12 10 8 6 4 2 0 Responses Specified yes answers: 1. Humour 2. Anything that resembles the human centipede 10. What do you expect from a horror film? Jumps and screams Being psychologically terrified Gross scenes (blood and massacre) Interesting and unique characters Yes No
  • 7. Question 10 8 7 6 5 4 3 2 1 0 Jumps and screams Being Psychologically terrified Gross Scenes