4. Categories
A: Professionals, higher management e.g. Judge
surgeon or lawyers
B: Middle management, administrative people
e.g. Supervisor or ranked officer in armed
forces
C1: Junior management e.g. Shop manager or
personal assistant
C2: Skilled manual people e.g. Carpenter or
plumber
D: Semi-skilled, unskilled manual workers e.g.
Cleaner or building labourer
E: Casual workers, pensioners or unemployed e.g.
Seasonal workers or students
5. Using these three devices of
determining target audience, you
can create an audience profile, and
understand who you are aiming a
film, programme, book etc at.
The audience has a direct
effect on what the institution AUDIENCE
produces, if the product isn’t
liked by the audience then
the institution must change it
and vice versa if the audience
does like it.
PRODUCT INSTITUTION
