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Socio-economic: classifying audiences by
class
A Upper middle
class
Top management,
bankers, lawyers, doctors,
other professionals
B Middle class Middle management,
teachers, creative’s e.g.
graphic designer
C1 Lower middle
class
Office supervisors, junior
managers, nurses,
specialist clerical staff
C2 Skilled
working class
Skilled worker,
tradespersons (white
collar)
D Working class Semi –skilled and
unskilled manual workers
(blue collar)
E Lowest level
of income
Unemployment, students,
pensioners, casual
workers

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Socio economic- classifying audiences by class

  • 1. Socio-economic: classifying audiences by class A Upper middle class Top management, bankers, lawyers, doctors, other professionals B Middle class Middle management, teachers, creative’s e.g. graphic designer C1 Lower middle class Office supervisors, junior managers, nurses, specialist clerical staff C2 Skilled working class Skilled worker, tradespersons (white collar) D Working class Semi –skilled and unskilled manual workers (blue collar) E Lowest level of income Unemployment, students, pensioners, casual workers