Volkswagen was involved in an emissions scandal where 11 million vehicles worldwide had diesel emissions rigged in environmental tests. VW set aside €6.5 billion to cover costs and the CEO issued an apology, admitting to the manipulation. Investigations found VW diesel cars had much higher emissions than tests showed through software that could deceive regulators. As a result, VW stock dropped 20% and the scandal threatened Germany's "Made in Germany" brand relating to cars and the environment. The new management must purge responsible parties, create guiding principles, rethink diesels, and tap into warm feelings for VW to correct the brand through admitting fault, improving image, and addressing consumer questions.