The target audience for the media product is teenagers and young adults between the ages of 16-17. The film contains some adult themes like drugs and strong language, but does not qualify as an 18 rating since there is no sex or nudity. The cast was chosen strategically to appeal to a wide range of people and increase the potential audience size, thereby increasing profits. Sample audience profiles are provided for a 17-year old female fan of Disney, music, and travel, and a 16-year old male golfer who enjoys both comedy and horror films.