Breaking down an audience

1. E M I L Y G A UN T
HOW TO BREAK DOWN
AN AUDIENCE

2. AUDIENCE
• There are many different audience category’s which an
audience can come into. Some of these category's include;
income, profession, life cycle, age, gender, marital status,
behaviour, demographics, geodemographic, religion, etc.
• The sections which I will break down will be;
• Gender
• Race
• Age
• Socio-Economic

3. AGE AND GENDER, SOCIO-ECONOMIC
A
Higher Management, bankers,
buyers, doctors and other
professionals.
B
Middle management,
teachers, creative and media
people, for example graphic
designers.
C
1
Office supervisors, junior
management, nurses, special
clinical staff – white collar.
C
2
Skilled manual workers,
plumbers, builders, blue collars.
D
Semi-skilled and unskilled
manual workers.
E
Unemployed, students,
pensioners and casual workers.
This is a table which is shown to the left , it the categories
which people are put into by their occupation. This table
then gives an indication of how audience is broken down in
this sense due to how their income is earned,
When age is then looked, there are sections of age which
are broken down; this is down with both age and gender.
Men who are between the age of 16-34 traditional young
men are perceived as challenging to grasp through T, even
though they spend a considerably less amount of time than
women watching their television, it unquestionably plays a
significant role in their lives. Young men are known as one of
the lightest viewing audience on a TV, regarding this their
also one of the most profitable region.
The socio-economic audience which would fall into our
catergory would be between C1 and E, this is because as it
is a short film it will be mostly viewed by students however
when being shown the plot will appeal to the people who
are in section C1 because the setting for the film is within an
office building. The cast is also over the age of 20 so a lot of
people are this age have just come into the employment
system from higher education.

4. AGE AND GENDER, SOCIO-ECONOMIC
A
Higher Management, bankers,
buyers, doctors and other
professionals.
B
Middle management,
teachers, creative and media
people, for example graphic
designers.
C
1
Office supervisors, junior
management, nurses, special
clinical staff – white collar.
C
2
Skilled manual workers,
plumbers, builders, blue collars.
D
Semi-skilled and unskilled
manual workers.
E
Unemployed, students,
pensioners and casual workers.
Women have a much broader taste when it comes to
media taste and preferences. Women may spend their
mornings watching Cbeebies with their younger children or
spending their evenings using the TV as valuable “me –
time” in just the same way as a woman who spends her
week in an office.
Younger woman are very big consumers of media,
engaging with a variety of platforms on a regular basis.
Compared to med who are of the same age group,
younger women generally consume more TV, with nearly
half of the category falling into the heavy views.
For those with children, daytime viewing is an integral part
of their day, with significant peaks during school hours, late
peaks also provide significant viewing opportunities.

5. CERTIFICATE
• The certificate for our film would be anything higher than a twelve, this is
because there isn’t any strong language, scenes of nudity etc.
• There is only the element of creepiness from Alfie Briggs, this is why it would be
a 12 rather than an U because even though it doesn’t have any indecency in
the short for some children if they wanted it they may perceive that all grown-
ups are like that,
• Or they could possibly become frightened that every time they would get into
a life it may break down so there has to be some moderation within.