Attack the Block was released in 2011 and was directed by Joe Cornish. It was produced by Film4 Productions and Big Talk Productions. The target audience is working class youth and the genre is science fiction/action comedy. The film is set in a London housing estate and depicts a gang of teenage boys who have to defend their turf when it is invaded by extraterrestrial creatures. Visual cues in the film like the diverse characters and urban setting are meant to appeal to a wide demographic while reinforcing the working class setting.

1. Attack the Blockposteranalysis
Whenwas the filmreleased?Whodirectedit?Whichproductioncompaniesproducedit?(CheckImdb) Whoisthe targetaudience? Whatisthe genre of
the film?
Feature Representation (howisitshown?) Effect
Backgroundimage:London There are iconicbuildings,those buildingsare inthe distant.
It showsthe contrastsbetweenthe distantof the buildings
and the poshplacesand the estate where the teensare.
Showsthe audience the setisinLondon.
The effectisto showthe contrast betweenthe
wealthydistrictsandmore rundownworking
classestates.
Backgroundimage:Lightsinthe sky Streaksof lightcomingdownfromthe nightsky.
Blue glowinglights
To showthat there has beensome sortof
apocalypse oran invasion.(Disturbance)the
narrative of an alien
To suggeststructure and narrative.
Backgroundimage:Mist Mist swirlingaroundsuggeststhe hybridgenre A sense of mistGivesasense of mysteryand
unease somethingiswrong.
Towerblock Low-angle longshotof the buildingmakesitlookalot
bigger.Stereotypical makesitlooklikeit’sadangerousand
not a verysafe place forpeople tolive.
Characters:Clothing,props,race If you lookcloselyatthe characters,one of themlooks
preparedbecause he hasa samurai swordon hisback.
Diverse ethnicgroup.Targetedatworkingclassareas.
Casual streetware.Theyare normal youngpeople.
The fact that theyare all diverse ethnicitappeals
to a wide demographic.Targetedatworkingclass
areas.Casual streetware.Theyare normal young
people.Theyare readytofight,connotesanidea
for action/fightingandviolence.
White people oneitherside of group: Theyare standinginthe groupwithone of theminthe
middle atthe front.Givesthe sense thattheyare probably
ina gang or ina clique. Youcantell these are goodfriends
and theyalwayssticktogetherandthey’re uptono good
sometimes.The manatthe lefthandside looksdopeyand
tiredandunsure of whatis happening andlooksscruffy.
Theyare tryingto widenandbroadenthe target
audience byhavinganormal white womanin
there.Thatmightencourage people togoand see
the film.Italsoleadto funnyscenesbecause
those twopeople mightnotunderstandwhat
theyare doing.
Name of film:Typography BoldSans Serif font,the dirthelpsreinforce placesaboutthe
settings.Helpstoletusunderstandthatthese are the types
of placessome peopledon’tnecessarilycare about.

2. Feature Purpose Effect
Name of film ATTACKTHE BLOCK It establishessettingsandnarrative,that
somethingisgoingtoattack the blockit always
has connotationsof fightingandwar.
Tagline
“Innercityvs outerspace.”
Is there togive us narrative cluesonthe film.Binary
oppositions.Thattagline revealsthe oppositionsthatare
goingto drive the narrative andhelpstoreinforce the sci-fi
genre.
From the Producersof Shaunof the
Dead
The purpose istoo make it seemthatthisfilmisalsogoing
to be good because of thisfilm.Itwill encourage viewers
that watchedsaunof the deadto watch “Attackthe block”.
Facebook The purpose if to try and getpeople togo onFacebookpage
and engage withtheirsocial mediacampaign.We would
oftengetoriginal info,alsorecommendittootherpeople.
Age rating To tell people if theyare legallyallowedtogoand watch or
see it.Alsoprevents themfromseeinginappropriatethings
or content.
InstitutionalLogos To showwhohelpedtomake the film.Itspossible tohave
knownassociation.