This document presents a table that segments the population into 10 groups based on their lifestyle, personality traits, and interests. These groups include Tribe Wired, Fun/Atics, Dynamic Duos, Priority Parents, Home Soldiers, Renaissance Women, Rugged Traditionalists, Struggling Singles, Settled Elders, and Free Birds. The document concludes that this table provides a better segmentation than other options because it judges people according to non-demographic factors.

1. Tribe Wired – Digital, free spirited, creative young singles
Fun/Atics – Aspirational, fun-seeking, active young people
Dynamic Duos – High driving, high-involvement couples
Priority Parents – Family values, activities media strongly dominate
Home soldiers – Home centric, family-orientated, and materially ambitious.
Renaissance Women – Active, caring, affluent, influential mums.
Rugged Traditionalists – Traditional market values, love of outdoors.
Struggling singles – High aspirations, Low economic status
Settled Elders – Devout, older, sedentary lifestyle
Free Birds – Vital, active altruistic, seniors.
This table is better than the other two as it judges the person on
their lifestyle , personality traits and interests .